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London’s ad-land on

Advertising & Media agencies around the UK metropolis


are discovering uses for the geo-location service since its
launch in the UK last year. Using the service is key to
understanding how it can be applied to Marketing Communication
campaigns effectively. So what agencies are getting users
checked-in & which seem to have checked out?
Top 30 London Agencies Where does everyone stand?
45
by Check-ins
Wieden+Kennedy
Check-ins Overall Numbers
Agency Name
Total Week 40 99 valid Foursquare listings for SapientNitro
London agencies were analyzed, with a
1.) Wieden+Kennedy 825 43 total of 16,549 check-ins aggregated. The
2.) McCann London 806 17 average agency currently has 168.8 check-ins. Wieden+Kennedy 7%
35 McCann London 7%
3.) SapientNitro 675 40
SapientNitro 6%
4.) Mindshare 646 19
Mindshare 5%
5.) Agency Republic 628 12
6.) DLKW 595 4 30 Agency Republic 5%

7.) Saatchi & Saatchi 575 19 We are Social


Check-ins in the Last Week

8.) Dare Digital 551 21


9.) AKQA London 538 13 25 Other 25 Agencies 70%
10.) PHD 448 7 Top 5 Breakdown
11.) Mediaedge:CIA 444 7 Crayon
12.) We are Social 434 29 London
Dare Digital
20
13.) Proximity London 433 N/A MPG/Media Contacts
Saatchi & Mindshare
14.) MPG/Media Contacts 417 20 VML Zenith Saatchi
15.) Wunderman 325 10 London Optimedia McCann London
16.) Mediacom 297 13 15
17.) Digitas London 285 3 LBi
18.) ZenithOptimedia 276 16 London Mediacom AKQA
London Agency Republic
19.) Crayon London 262 18 10
20.) Profero 259 2 AMV Wunderman
WCRS BBDO Mediaedge: PHD
21.) glue London 250 4 Ogilvy CIA
BBH London
22.) Ogilvy 247 4 glue London
5 Fallon
23.) AMV BBDO 238 10
London
24.) BBH London 237 5 Rocket Digitas
DLKW
25.) Rocket 235 3 Publicis Profero London
26.) VML London 228 16 950
150 250 350 450 550 650 750 850
27.) LBi London 210 10 Total Check-ins
28.) Fallon London 210 3 McCann London 850
Top 5 Over Time

29.) WCRS 209 9 800


750
30.) Publicis 202 0 Wieden+Kennedy 700
650
Mindshare 600
550
by DuBose Cole - @DuBoseCole
*All Data Valid As of 29/6/2010 SapientNitro 500
450
**Agency Names are property of their respective owners 400
and no claim is made to an association between such DareDigital 31/5 1/6 2/6 3/6 4/6 5/6 6/6 7/6 8/6 9/6 10/6 11/6 12/6 13/6 14/6 15/6 16/6 17/6 18/6 19/6 20/6 21/6 22/6 23/6 24/6 25/6 27/6 28/6 29/6