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Tought for Food 2012 Campaign Collateral
Wednesday, April 30, 14
Tought for Food 2012
Campaign Collateral
Wednesday, April 30, 14
Corporation for Public Broadcasting Report Collateral
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
W H E R E R E V O L U T I O N S B E G I N
intellectual, social, and political capital of the most powerful city on Earth,
and its only a few blocks from the White House.
Join us for the invitation-only launch event.
1133 15TH STREET NW
12TH FLOOR
Remarks by 1776, the Mayor of DC, and National Leaders.
There will be light refreshments and hard hat tours of the 1776 Campus.
PLEASE RSVP TO LAUNCH@1776DC.COM
1776 OPEN HOUSE
FEBRUARY 6TH
10:30AM - 12:30PM
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Still want more?
Tere are tons of project
case studies to read...
Wednesday, April 30, 14
25,000 entries in 2 weeks to tickets to
the hollywood premiere of Megamind.
CHASE & DREAMWORKS
Wednesday, April 30, 14
> 40,000 sweepstakes entries in 1 day.
> 60% increase in Facebook fan base in 1 day.
> 366 Day Sweepstakes campaign expected to
double fan base in month 1, and triple by year end.
> Creative by BBDO.
EMBASSY SUITES: 366 DAYS OF MORE
Wednesday, April 30, 14
> 30,000 coupons
distributed and Facebook
Likes garnered in 1 day.
> 110% increase in
Facebook fan base in 1 day.
HONEST TEA COUPON GIVE AWAY
Wednesday, April 30, 14
10,000 Entries resulting in 1,000 test drives of
Ford Vehicles over the course of 2 weeks.
FORD INNOVATORS SWEEPSTAKES
Wednesday, April 30, 14
8,000 entries to a Facebook
Sweepstakes that drove 150% increase
in Facebook Fan Page like count.
SWEETLIFE FESTIVAL
Wednesday, April 30, 14
Mobile Photo Scavenger hunt contest
resulting in 2,000 app downloads and
4,000 photos posted in 6 hours.
SWEETLIFE FESTIVAL & COLOR APP
Wednesday, April 30, 14
15,000 contest entries over 6 weeks, resulting
in a 300% increase in Facebook page likes.
SALLIE MAE
Wednesday, April 30, 14
Tis animation received coverage in Mashable,
TechCrunch, and GigaOm, and pushed the video
through the YouTube, Stumble Upon, and Digg. It
spread through 7,500 tweets and earned 60,000
views one week, eventually exceeding 100,000
views. Mobile Future increased their YouTube
subscribers by 100, their Twitter following by 228,
and trac to MobileFuture.org by 998%.
Mobile Future Mobile Year in Review 2010
Wednesday, April 30, 14
Trough viral distribution and a Social Ads
campaign, this video received over 60,000 views in
under one week and has become the primary
educational tool for the organizations spectrum
outreach.
Mobile Future Spectrum: Fueling the Mobile Future
Wednesday, April 30, 14
American Eagle Outtters hired us to craf their on-
campus social, digital & experiential marketing strategy.
We created campus-specic Facebook pages that
garnered thousands of likes (e.g. from 15% of Boston
Universitys students), managed and grown organically
by teams of Brand Ambassadors.
To accompany the online eorts, our student reps
created and executed their own tactics, from Flip Flop
Fridays to Fashion Shows and hundreds of product
give-aways, and even dropping thousands of AE branded
ping-pong balls on campus, to the delight of thousands.
American Eagle Outtters
Wednesday, April 30, 14
American Eagle Outtters also hired us to
produce a 3-day brand experience at Squaw Valley
Resort. Our brand ambassadors distributed
15,000 scarves and 75,000 lip gloss samples. Our
concert drew 5,000 people, and our brand lounge
was full day and night.
Check out a video of the campaign here.
American Eagle Outtters
Wednesday, April 30, 14
National Geographic Terra Cotta Warriors
When the National Geographic Museum hosted the
world famous Terra Cotta Warrior exhibit, we were
charged with coming up with a stunt that would drive
some serious attention.
So, we placed ~1,000 miniature warrior statues in
public spaces in Baltimore, Philly & NYC, paired with
with a Twitter promotion to create a rather epic
sweepstakes that rewarded lucky winners with a
bounty of awesome prizes, including roundtrip travel,
hotels and tickets to DC for the exhibit.
Wednesday, April 30, 14
When NPR and PBS began thinking about how to
strengthen the relationship between public
broadcasters and their communities, they turned
to iStrategyLabs. Weve developed a framework
that will serve as a guide for local market public
broadcasters across the country to use for
engaging their talented citizens to not only foster
dialogue but, even better, to build something
together. Te online and oine collaboration
program is called PublicMediaCamp.
NPR & PBS
Wednesday, April 30, 14
NASDAQ Data Junkies
NASDAQ hired iStrategyLabs to execute their rst
global social media marketing campaign. We
created Te Data Junkies to bring together stock
traders by partnering with StockTwits, a nance
focused Twitter community. We ran contests to let
people tweet to ring the closing bell, provide
access to free trading data, and produced a
StockCamp at the NASDAQ MarketSite.
Wednesday, April 30, 14
GEICO
GEICO hired us to build iheartcavemen.com
- a fake dating site for women to meet
their cavemen matches. Men were able to
morph themselves into cavemen, and
women could see what their cave-baby
ospring would look like. User-morphs and
cave-baby proles were widgetized and
distributable to 90+ social networks.
Wednesday, April 30, 14
GEICO
To promote the site, we threw a fake start-up launch party at SXSW, only invited women, and forced men
to beg the lucky invitees to bring them. We then arranged for Marty the Caveman (from the TV
commercials) to crash the Facebook party (its kind of a big deal) and bring women who were standing in
line to our iHeartCavemen party. Check the video out here.
Wednesday, April 30, 14
GEICO
Within 24 hours, the campaign was covered
on 6 of the top 25 largest blogs on the web,
and nearly 100,000 people watched our
videos of the Caveman hanging out with
web celebrities like iJustine, Peter
Cashmore, and Robert Scoble.
Wednesday, April 30, 14
DC.GOV
In 30 Days:
> 47 web, iphone, & facebook apps
> $2,300,000+ EST Value
> $50,000 in cost
> +4000% ROI
Wednesday, April 30, 14
DC.GOV
Te city of Washington, DC hired iStrategyLabs to create a new
way of engaging citizen technologists. We came up with Apps for
Democracy - a mashup contest that provides prizes for
technology innovation. We are in our second year with this
program, and it has been replicated by Finland, Belgium,
Australia, NYC, SF, the Army and more.
Wednesday, April 30, 14
Using the citys open data, participants built iPhone apps for locating metros and tracking trains, web apps
for tracking crime in real-time, and apps for making well-informed decisions when moving to new
neighborhoods or going out on the town.
Wednesday, April 30, 14
3 Years = 40 Countries/Cities/Orgs
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DC.GOV
Wednesday, April 30, 14
Download the PDF here.
Wednesday, April 30, 14
APPS FOR THE ARMY
Apps for the Army is a web and mobile application
development challenge for active duty Army, National
Guard, and Army Civilians. $30,000 in employee cash
awards, as well as public recognition are up for
grabs. Do you have what it takes to build an app that
delivers real value to the Army warghter or
business user? Tis is for you!
Wednesday, April 30, 14
APPS FOR THE ARMY
Soldiers not contractors.
75 days not 2+ years.
14 Data Viz 8 Training 9 Mission Specic
6 Morale/Welfare/Rec 6 Location Aware 3 Warghting
2 Career/Personnel
Mngmt
5 Other
119 Developers 119 Developers 119 Developers
53 Apps 53 Apps 53 Apps
17 Android Apps 16 iPhone Apps 2 Black Berry Apps
10 ASP NET Apps 7 LAMP Apps 1 AKO
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
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Wednesday, April 30, 14
And nally, the most recent version of Grandstand, which we deployed for Ford, shows
big, bold Instagram photos that rotate with real-time Tweet/Photo counts.
Wednesday, April 30, 14
For Hess, we integrated Grandstand into a Facebook page so users could unlock a
sneak peek at the Hess Toy Truck if over 30,000 Tweets, Likes, and Check-Ins occured.
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
Wednesday, April 30, 14
POWERED BY iSTRATEGYLABS
hacking the physical world by infusing objects with social data
Wednesday, April 30, 14
Wednesday, April 30, 14
For the closing party of a 12,000
person festival, we created the
Ford Tweeting Cake which took
mentions of #fordtweetingcake as
well as SMS to read the content
aloud through the speaker system.
Te Tweeting Cake
Watch how it was made here.
Wednesday, April 30, 14
We hacked a simple cash box to
pop up upon a Foursquare Check-
In by triggering a key to turn and
a green LED to ip on.
Read more about it here.
Te Social Lock Box
Wednesday, April 30, 14
Tirsty? All you need are 5 friends to check-in or tweet and the cooler
will open up just for you! See the prototype in action here.
Te Social Cooler
Wednesday, April 30, 14
Te GE Social Fridge
At SXSW 2012 we created a Social Machine out of an antique GE fridge. 10 visitors
were required pop it open with a Foursquare check-in. Read more about it HERE.
Wednesday, April 30, 14
At the 2012 One Young World conference,
we built a Twitter activated Vending
Machine, complete with custom branded
canisters lled with prizes.
Tweet at the machine, and enjoy your
prize! Read more about it HERE.
Te Social Vending Machine
Wednesday, April 30, 14
Te Social Photo Locker
Wednesday, April 30, 14
ISL was engaged by QlikView to create
theTwitter Vault a set of lockers
designed to inject excitement and an
element of social into the old-hat
experience of grabbing conference
swag. When expo-goers approached
the machine and tweeted the correct
hashtag, one of 18 locker doors
opened at random to reveal the prize
they had won.
Twitter Prize Lockers
Wednesday, April 30, 14
Initial look at concepts for the Campbells Snackbot -- a Twitter activated vending machine serving
up a variety of Campbells / V8 / Pepperidge Farm products. Coming Summer 2013!
Te SnackBot
Wednesday, April 30, 14
Read about the Paint Bot in...
PROTOTYPE: Te Paint Bot
Wednesday, April 30, 14
We hacked one of our oce lockers to open up ONLY for the Mayor of
our Foursquare venue, to truly reward social actions.
PROTOTYPE: Te Mayors Locker
Text
Text
Wednesday, April 30, 14
Need to take a break? We rigged up
a system to pour you a shot if your
email inbox hits a certain threshold.
See it in action Here.
PROTOTYPE: Te Shot Bot
Wednesday, April 30, 14
Wednesday, April 30, 14
BATTLES / THROWBACKS / PURE FUN
Wednesday, April 30, 14
ROBOTS & TREASURE CHESTS
Wednesday, April 30, 14
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Wednesday, April 30, 14
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Wednesday, April 30, 14
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Wednesday, April 30, 14
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Wednesday, April 30, 14
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100+ examples of our work
can be found here
click a tile to load
Wednesday, April 30, 14
LETS CONNECT
Peter Corbett, CEO
iStrategyLabs
Cell: 917-748-3595
peter@istrategylabs.com
istrategylabs.com
twitter.com/istrategylabs
facebook.com/istrategylabs
Wednesday, April 30, 14