SUMMER TRAINING REPORT ON

ROLE OF FINANACE IN DEPO

FOR
PEPSICO INDIA HOLDING PVT LTD.
BY
ASHUTOSH TRIVEDI
B-13

In partial fulfilment for the award of the degree

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT
2009-11

NEW DELHI INSTITUTION OF MANAGEMENT

F-13, OKHLA PHASE – 1, NEW DELHI, PIN: 110020

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 ROLE OF FINANCE IN DIPO
FOR

PEPSICO INDIA HOLDINGS PVT LTD.

KANPUR
UNDER THE SUPERVISION
OF

MR. NEEERAJ MEHROTRA

Submitted By - Submitted to -
Ashutosh Trivedi NEERAJ MEHROTRA

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Role Number B-13

DECLARATION

I , ASHUTOSH TRIVEDI, STUDENT OF NEW DELHI INSTITUTION

OF MANAGEMENT BATCH(2009-11) DECLARE THAT EVERY
PART OF THE PROJECT REPORT “ROLE OF FINANCE IN DIPO”
THAT I HAVE SUBMITTED IS ORIGINAL.

I WAS IN REGULAR CONTACT WITH THE NOMINATED GUIDE

AND CONTACTED 08 TIMES FOR DISCUSSING THE PROJECT.

DATE OF THE PROJECT SUBMISSION:

(ASHUTOSH TRIVEDI)

FUCULTY COMMENT :

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 ACKNOWLEDGEMENT

Its gives me great pleasure in acknowledging the invaluable assistance

extended to me by various person in the successful completion of the project.
I express my sense of independence gratitude to the T.D.M. Mr. Prakhar
kasak, A.D.C. Mr. Vivek johari and assistant manager (commercial) Mr.
Neeraj Mahrotra and other accounting force in PepsiCo company, who
guided and encourage me from time to time for the successful completion of
this project report.
I express our thanks to Aradhana beverages Ltd for granting me the
permission to work with the esteem organization. I am also thankful to MR.
Neeraj mehrotra(CAC), Aradhana beverages Ltd, Kanpur who guided and
helped us in all possible ways they could, at every stage of the project.
My humble thanks to my internal mentor miss. Monika for guiding me
during the two months training as my training mentor.
I would also like to thank all the Executives & staff of Kanpur area who
provided us all the relevant information and their kind support, on the basis of
which this report has been prepared.

(ASHUTOSDH TRIVEDI)

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 TABLE OF CONTENTS

➢ EXECUTIVE SUMMARY
➢ INTRODUCTION
➢ COMPANY PROFILE
➢ HIERARCHY OF THE ORGANIGATION
➢ PRODUCTION PROCESS
➢ INVENTORY MANAGMENT
➢ RETAIL ACCOUNTING
➢ SAP
➢ VISION MISSION & CARRIAR OPPURTUNITY
➢ SWOT ANALYSIS
➢ MARKETING STRATEGIES
➢ MAJOR LEARNING
➢ RECOMMENDATION
➢ CONCLUSION
➢ BIBLIOGRAPHY

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 EXECUTIVE SUMMARY

Pepsi is a global company that was originally founded more than 100 years
ago and has ballooned into a global power in the food and beverage industry.
Pepsi merged with Frito-Lay in 1965. Tropicana was acquired in 1998 and
Pepsi merged with The Quaker Oats Company, including Gatorade, in 2001.
Pepsi offers product choices to meet a broad variety of needs and preference
from fun-for-you items to product choices that contribute to healthier
lifestyles.

This project examines the company as a whole and explores Pepsi’s mission
and goals, its diverse product portfolio, employment structure and hiring
procedures, and market share and profit dynamics. Also touched upon are
key factors to the company’s success as well as weaknesses in the global
economy. How technology is being used in the production and marketing
departments is also explored and defined. An information business model has

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also been created modeled after Pepsi’s practices and explained how it works
for Pepsi as a whole. Pepsi strives to be the world's premier consumer
products company focusing on convenient foods and beverages. While doing
this Pepsi seeks to produce healthy financial rewards to investors as while
providing Opportunities for growth and enrichment for employees, business
partners and the communities in which it operates.

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 PepsiCo entered India in 1989 and in the span of a little more than a
decade, has grown to become the country’s largest selling food and beverage
companies. One of the largest multinational investors in the country, PepsiCo
has established a business, which aims to serve the long term dynamic needs
of consumers in India. The group has built an expansive beverage, snack food
and exports business and to support the operations are the group’s 37 bottling
plants in India, of which 16 are company owned and 21 are franchisee owned.
In addition to this, PepsiCo’s Frito Lay snack division has three state of the art
plants.

PepsiCo’s business is based on its sustainability vision of making

tomorrow better than today.

PepsiCo Cares: Providing consumers with balance and choice. PepsiCo

India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7
Up, Slice, Mirinda and Mountain Dew, in addition to low calorie options –
Diet Pepsi and 7Up.

Isotonic sports drinks - Gatorade, and 100% natural fruit juices and juice
based drinks – Tropicana and Slice. Lehar Everess Soda, Aquafina drinking
water complete our diverse spectrum of brands.

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PepsiCo’s snack food company, Frito-Lay, is the leader in the branded potato
chip market and was amongst the first companies to eliminate the use of trans
fats and ‘msg’ in its products

PepsiCo manufactures Lay’s Potato Chips; Cheetos extruded snacks, Uncle

Chips and traditional namkeen snacks under the Kurkure and Lehar brands.

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Quaker Oats, Lehar Lites, low fat and roasted snack options enhance the
choices available to the growing health and wellness needs of our consumers

Partnership with farmers through its major agri-initiatives in Punjab,

Maharashtra, UP and West Bengal .PepsiCo has laid down the groundwork
for the long-term economic and social prosperity for farmers in the country.
PepsiCo is pioneering contract-farming initiatives across the country and
expansive citrus nursery in Punjab has generated sourcing tie-ups with
farmers and introduced them to new technologies in citrus farming.

The initiatives have led to better price realization for thousands of farmers
across the country, improved the prices and enhanced the quality of their
crops, which include basmati rice, tomatoes, chili, potatoes, peanuts and corn.
PepsiCo India generates exports of more than Rs.2, 600 corers annually
making it one of the largest MNC exporters in India. Its export business
consists of three categories – agri business, commodities and Pepsi system
sales.

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 ABOUT PEPSICO

International

Pepsi Company is a large conglomerate with interests in manufacturing,

marketing and selling a wide variety of carbonated and non-carbonated
beverages, as well as salty, sweet and grain-based snacks, and other foods.
PepsiCo is a world leader in convenient snacks, foods and beverages, with
revenues of more than $39 billion and over 185,000 employees.
PepsiCo International (PI)
PI includes all PepsiCo businesses in the United Kingdom, Europe, Asia,
Middle East and Africa.
Shareholders
PepsiCo (symbol: PEP) shares are traded principally on the New York Stock
Exchange in the United States. The company is also listed on the Chicago and
Swiss stock exchanges. PepsiCo has consistently paid cash dividends since
the corporation was founded.
Corporate Citizenship
At PepsiCo, we believe that as a corporate citizen, we have a responsibility to
contribute to the quality of life in our communities. This philosophy is
expressed in our sustainability vision which states: “PepsiCo’s responsibility

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is to continually improve all aspects of the world in which we operate –
environment, social, economic -- creating a better tomorrow than today.”
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company.
PepsiCo Headquarters
PepsiCo World Headquarters is located in Purchase, New York,
approximately 45 minutes from New York City. The seven-building
headquarters complex was designed by Edward Durrell Stone, one of
America's foremost architects. The building occupies 10 acres of a 144-acre
complex that includes the Donald M. Kendall Sculpture Gardens, a world-
acclaimed sculpture collection in a garden setting.

Company leadership

PepsiCo's History Timeline

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PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief
Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief
Executive Officer of Frito-Lay, through the merger of the two companies.
Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern,
N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito
Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company,
founded by Herman W.Lay, also in 1932. Herman Lay is chairman of the
Board of Directors of the new company; Donald M. Kendall is president and
chief executive officer. The new company reports sales of $510 million and
has 19,000 employees.
PepsiCo brands are available in nearly 200 countries and generate sales at the
retail level of more than $98 billion. Some of PepsiCo's brand names are more
than 100-years-old, but the corporation is relatively young. PepsiCo was
founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana
was acquired in 1998 and PepsiCo merged with The Quaker Oats Company,
including Gatorade, in 2001 Headquartered in Purchase, New York, with
Research and Development Headquarters in Valhalla, NY, The Pepsi Cola
Company began in 1898, but it only became known as PepsiCo when it
merged with Frito Lay in 1965. Until 1997, it also owned KFC, Pizza Hut,
and Taco Bell, but these fast-food restaurants were spun off into Tricon
Global Restaurants, now Yum! Brands, Inc. PepsiCo purchased Tropicana in
1998 and Quaker Oats in 2001.PepsiCo’s mission is “To be the world's
premier consumer Products Company focused on convenient foods and
beverages. We seek to produce healthy financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our
business partners and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and integrity.”
The company consists of

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PepsiCo Americas Foods (PAF)
PAF includes Frito-Lay North America, Quaker Foods North America and all
Latin America food and snack businesses, including Sabritas and Gamesa
businesses in Mexico.

Frito-Lay and Pepsi Join

In February 1965, the Board of Directors for Frito-lay, Inc. and Pepsi-Cola
announced a plan for the merger of the two companies. On June 8, 1965, the
merger of Frito-Lay and Pepsi-Cola Company was approved by shareholders
of both companies, and a new company called PepsiCo, Inc. was formed. At
the time of the merger, Frito-Lay owned 46 manufacturing plants nationwide,
had more than 150 distribution centers across the United States, and was listed
on the New York Stock Exchange.
Frito-Lay North America and Frito-Lay International
PepsiCo's snack food operations had their start in 1932 when two separate
events took place. In San Antonio, Texas, Elmer Doolin bought the recipe for
an unknown food product – a corn chip – and started an entirely new industry.
The product was Fritos brand corn chips, and his firm became the Frito
Company.
That same year in Nashville, Tennessee, Herman W. Lay started his own
business distributing potato chips. Mr. Lay later bought the company that
supplied him with product and changed its name to H.W. Lay Company. The
Frito Company and H.W. Lay Company merged in 1961 to become Frito-Lay,
Inc.
Today, Frito-Lay brands account more than half of the U.S. snack chip
industry.
PepsiCo began its international snack food operations in 1966. Today, with
operations in more than 40 countries, it is the leading multinational snack chip
company, accounting for more than one quarter of international retail snack
chip sales. Products are available in some 120 countries. Frito-Lay North

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America includes Canada and the United States. Major Frito-Lay
International markets include Australia, Brazil, Mexico, the Netherlands,
South Africa, the United Kingdom and Spain.
Often Frito-Lay products are known by local names. These names include
Matutano in Spain, Sabritas and Gamesa in Mexico, Elma Chips in Brazil,
Walkers in the United Kingdom and others. The company markets Frito-Lay
brands on a global level, and introduces unique products for local tastes.
Major Frito-Lay products include Ruffles, Lay's and Doritos brands snack
chips. Other major brands include Cheetos cheese flavored snacks, Tostitos
tortilla chips, Santitas tortilla chips, Rold Gold pretzels and SunChips
multigrain snacks. Frito-Lay also sells a variety of snack dips and cookies,
nuts and crackers.
Quaker Foods North America

The Quaker Oats Company was formed in 1901 when several American
pioneers in oat milling came together to incorporate. In Ravenna, Ohio, Henry
D. Seymour and William Heston had established the Quaker Mill Company
and registered the now famous trademark. Seymour wanted his product to be
a symbol of honesty, integrity and strength. The figures of a man in Quaker
clothes became the first registered trademark for breakfast cereal and remain
the hallmark for Quaker Oats today. In Cedar Rapids, Iowa, John Stuart and
his son, Robert, and their partner, George Douglas, operated the largest cereal
mill of the time. Ferdinand Schumacher, known as "The Oatmeal King," had
founded German Mills American Oatmeal Company in 1856.

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Combining The Quaker Mill Company with the Stuart and Schumacher
businesses brought together the top oats milling expertise in the country as
The Quaker Oats Company. The first major acquisition of the company was
Aunt Jemina Mills Company in 1926, which is today the leading
manufacturer of pancake mixes and syrup.
In 1986, The Quaker Oats Company acquired the Golden Grain Company,
producers of Rice-A-Roni.
PepsiCo merged with The Quaker Oats Company in 2001. Its products still
have the eminence of wholesome, good-for-you food, as envisioned by the
company over a century ago.

PepsiCo Americas Beverages (PAB)

PAB includes PepsiCo Beverages North America and all Latin American
beverage businesses.

Pepsi-Cola North America and PepsiCo Beverages International

Caleb Bradham, a New Bern, North Carolina druggist, who first formulated
Pepsi-Cola, founded PepsiCo’s beverage business at the turn of the century.
Today consumers spend about $33 billion on Pepsi-Cola beverages. Brand
Pepsi and other Pepsi-Cola products – including Diet Pepsi, Pepsi-One,
Mountain Dew, Slice, Sierra Mist and Mug brands – account for nearly one-
third of total soft drink sales in the United States, a consumer market totaling
about $60 billion.

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Pepsi-Cola also offers a variety of non-carbonated beverages, including
Aquafina bottled water, Fruitworks and All Sport.
In 1992 Pepsi-Cola formed a partnership with Thomas J. Lipton Co. Today
Lipton is the biggest selling ready-to-drink tea brand in the United States.
Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a
partnership with Starbucks.
In 2001 SoBe became a part of Pepsi-Cola. SoBe manufactures and markets
an innovative line of beverages including fruit blends, energy drinks, dairy-
based drinks, exotic teas and other beverages with herbal ingredients.
Outside the United States, Pepsi-Cola soft drink operations include the
business of Seven-Up International. Pepsi-Cola beverages are available in
about 160 countries and territories.
Pepsi-Cola began selling its products internationally in 1934 with its
operations in Canada. Operations grew rapidly beginning in the 1950s. In
addition to brands marketed in the United States, major products include
Mirinda and Pepsi Max. Pepsi-Cola North America includes the United States
and Canada. Key international markets include Argentina, Brazil, China,
India, Mexico, Philippines, Saudi Arabia, Spain, Thailand and the United
Kingdom. PepsiCo Beverages International also produces, sells and
distributes Gatorade sports drinks as well as Tropicana and other juices
internationally.
Pepsi-Cola provides advertising, marketing, sales and promotional support to
Pepsi-Cola bottlers and food service customers. This includes some of the
world's best-loved and most-recognized advertising. New advertising and
exciting promotions keep Pepsi-Cola brands young.
The company manufactures and sells soft drink concentrate to Pepsi-Cola
bottlers. The company also provides fountain beverage products.
Gatorade/Tropicana North America

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Anthony Rossi as a Florida fruit packaging business founded Tropicana in
1947. The company entered the concentrate orange juice business in 1949,
registering Tropicana as a trademark.
In 1954 Rossi pioneered a pasteurization process for orange juice. For the first
time, consumers could enjoy the fresh taste of pure not-from-concentrate
100% Florida orange juice in a ready-to-serve package. The juice, Tropicana
Pure Premium, became the company’s flagship product.
In 1957 the name of the company was changed to Tropicana Products,
headquartered in Bradenton, Florida. The company went public in 1957, was
purchased by Beatrice Foods Co. in 1978, acquired by Kohlberg Kravis &
Roberts in 1986 and sold to The Seagram Company Ltd. in 1988. Seagram
purchased the Dole global juice business in 1995. PepsiCo acquired
Tropicana, including the Dole juice business, in August 1998.
Today the Tropicana brand is available in 63 countries. Principal brands in
North America are Tropicana Pure Premium, Tropicana Season’s Best, Dole
Juices and Tropicana Twister. Internationally, principal brands include
Tropicana Pure Premium and Dole juices along with Frui'Vita, Loóza and
Copella. Tropicana Pure Premium is the third largest brand of all food
products sold in grocery stores in the United States.
Gatorade sports drinks were acquired by the Quaker Oats Company in 1983
and became a part of PepsiCo with the merger in 2001. Gatorade is the first
isotonic sports drink. Created in 1965 by researchers at the University of

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Florida for the school's football team, "The Gators," Gatorade is now the
world's leading sports drink

Vision of PepsiCo

PepsiCo Mission
"To be the world's premier consumer Products Company focused on
convenience foods and beverages. We seek to produce healthy financial
rewards to investors as we provide opportunities for growth and enrichment to
our employees, our business partners and the communities in which we
operate. And in everything we do, we strive for honesty, fairness and
integrity."
PepsiCo in India
PepsiCo is a world leader in convenience foods and beverages, with 2007
revenues of more than $39 billion and more than 185,000 employees across
the world. Its world renowned brands are available in nearly 200 countries
and territories. PepsiCo gained entry to India in 1989 by creating a joint
venture with the Punjab government-owned Punjab Agro Industrial
Corporation (PAIC) and Voltas India Limited. This joint venture marketed
and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed;
PepsiCo bought out its partners and ended the joint venture in 1994. Firstly

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Pepsi was banned from import in India, in 1970, for having refused to release
the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving
on the market shortly afterwards.
PepsiCo has grown to become the country’s largest selling food and beverage
companies. One of the largest multinational investors in the country, PepsiCo
has established a business which aims to serve the long term dynamic needs
of consumers in India.
PepsiCo India and its partners have invested more than U.S. $700 million
since the company was established in the country in 1989. In India, PepsiCo
provides direct employment to 4,000 people and indirect employment to
60,000 people including suppliers and distributors.
The group has built an expansive beverage, snack food and exports business
and to support the operations are the group’s 43 bottling plants in India, of
which 15 are company owned and 28 are franchisee owned. In addition to
this, PepsiCo’s Frito Lay snack division has 3 state of the art plants.
PepsiCo’s business is based on its sustainability vision of making tomorrow
better than today. Our commitment to living by this vision every day is visible
in our contribution to our country, consumers, farmers and our people.
PepsiCo India’s expansive portfolio
Refreshment beverages

Sports drinks

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100% natural fruit juices and juice based drinks

Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options–
Diet Pepsi and 7Up Light; hydrating and nutritional beverages such as
Aquafina drinking water, isotonic sports drinks - Gatorade, and 100% natural
fruit juices and juice based drinks – Tropicana, Tropicana Twister and Slice.
Our local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola
complete our diverse spectrum of brand
PepsiCo’s snack food company

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PepsiCo’s snack food company, Frito-Lay, is the leader in the branded potato
chip market and was amongst the first companies to eliminate the use of trans
fats and MSG in its products. It manufactures Lay’s Potato Chips; Cheetos
extruded snacks, Uncle Chipps and traditional namkeen snacks under the
Kurkure and Lehar brands. The company’s high fiber breakfast cereal, Quaker
Oats, along with Lehar Lites, low fat and roasted snack options enhance the
choices available to the growing health and wellness needs of our consumers.
Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are
cooked in Rice Bran Oil to significantly reduce saturated fats and all of its
products contain voluntary nutritional labeling on their packets.
PepsiCo SKU’s

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 SALES AND MARKETING HIERARCHY OF
PEPSICO INDIA.

MUM

UM UM

TDM MDM

ADC MDC

CE ME

MARKETING
SALESPERSONS ASSISTANTS

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MUM – Marketing Unit Manager:
In charge of specific zones (e.g. north, south, east, west) and report to the corporate
office.

UM - Unit Manager:
In charge of day to day operations and supervision of all the functions within the
organizations including operations, logistics, sales and distribution, marketing. The Unit
Manager reports to the MUM.

TDM - Territory Development Manager:

TDM is the in charge of the sales and distribution network of a particular territory within
a zone. Responsible for the daily, monthly and annual sales within the territory decides
the daily schemes for products and incentives for salespersons. He is also responsible for
cost effectiveness, profit generation and profit maximization within the territory.

MDM - Marketing Development Manager:

MDM is responsible for all the marketing activities and their effectiveness within a
territory. Decides the format and time frame of the marketing and promotional activities
and the incentives given to the retailers.

ADC - Area Development Coordinator:

Reports to the TDM, and is in charge of a C & F center and the distributor point in the
area. He is directly responsible for any issues in the area and is supposed to ensure the
smooth functioning of the entire sales and distribution network in the area. ADC is
responsible for timely disposal of any issue faced by the retailers. He decides and
approves the boards, displays and hoardings in the area.

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MDC - Marketing Development Coordinator:
Reports to MDM, and is in charge of carrying out all the marketing activities in the area.
He is responsible for the execution and success of marketing and promotional activities.
Coordinates with the outside agencies for displays, boards, checks conducted in the
market. He is also responsible to keep a check on the expenditure of the marketing
activities in the market.

CE - Customer Executive:

Reports to the ADC and is in charge of the salespersons. He is required to visit the market
and accompany every salesperson as frequently as possible. He is the first person to get
information about the market / area and is the first contact if the salespersons or retailers
face issue. Responsible for assigning and achieving daily sales target given to the
salespersons.

ME - Marketing Executive:
Reports to the MDC and is responsible for the daily functioning of the marketing
activities in the including awareness of promotions in the market and the response in the
market

Salesperson:
They are the most important asset for the company as they are the ones who sell the
products, are responsible for acquiring new customers, and retain the old ones. Their

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work also includes informing the retailers about the promotions and any new scheme
launched. They are also required to push for the sale of any new product launched in the
market and make sure that the retailers are following the company guidelines regarding
the launch and the maintenance of Vizicoolers. They report to the CE.

PRODUCTI ON PROCESS

The process of manufacture of Aerated water (soft drink) like Pepsi

brand product is divided into mainly five parts such as
1. Water Treatment
2. Syrup Making
3. Bottle Washing
4. Filling
5. Testing of Product

(1) Water Treatment: - Water treatment is very essential in soft drinks

plants as the nature and quality of water varies from place to place.
To set uniform and standard water the process of treatment is carried
on. The water taken out from bore well by the help of motor pump
and pipe line are collected in storage tank where is pre chlorinated
by chlorinators and by the help of pipe lines comes to treatment tank
called coagulation tank where to this water solutions of different

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 strength of bleaching powder, ferrous sulphate, hydrated lime are
added through dosing pump to reduce alkalinity, hardness, kill the
bacteria .
The chemical are mixed by mechanical stripper and then the
suspend mattress settle down as sludge and clear water passes to
retention tank. From this tank, the water passes through sand filter
containing fine sand and pebbles and carbon filter containing granular
carbon and finely through water polisher, micron filter, and UV lamp
to ensure clear and sanitary water for use. Further water used in
bottle washer and boiler need softening .

for this purpose ,the water from storage tank ,after passing through
two filter beds contain fine sand and granular carbon respectively
comes to pass through bad resin were it is softened .this soft water is
essential to use in and bottle washer to reduce scale formation inside
the machines.

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(2) Syrup Making:- For syrup making of particular brand, calculate
quantity of sugar water activated carbon and high flow super cell known as
filter aid taken in to sugar to enter steam and also filled by a motor with
agitator. Sugar syrup called raw-syrup is prepared by dissolving the sugar
with continuous stirring and heating by steam supplied by fired boiler. This
hot syrup by the help of pump is filtered through a filter press attached
with a series of quality filter paper to separate out carbon particles. Clear
hot syrup by the help of SS pipe lines passes through water P.H.E. for
cooling and the then another P.H.E. circulated by glycol for further cooling.
The chilled syrup comes to a mixing tank to use calculating of sugar
quantity by Brix Hydrometer, concentrate added and mix thoroughly by a
mechanical Stirrer fitted to the tank. This syrup is now finished syrup ready
for use. The concentrate mainly, the liquid part are kept in a cold
store, the temperature of finished syrup is also maintained by air-
conditioner. All the containers used for syrup making are cleaned and
sanitized by Soda-Bi-Crab, strong chlorine solution and hot caustic soda
solution.

(3) Bottle Washing: Bottle washing is an important part in soft drink

plant. The empty durable and returnable bottle used are returned
from market in plastic carats are fed to a bottle washing machine
(washer). The machine has double end system with circular chain
to carry the bottles. Caustic soda Tri-Sodium Phosphate,
Sodium Glausonate is adding to the caustic by the supplied. The

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 Caustic tank filled in with water heated by steam supplied by the
boiler. The empty bottles enter to the hot Caustic tank in one end
and after being cleaned by hot Caustic solution and finally washed
with water through spray jets fitted are discharged in other end.

The washed bottle proper inspections are SU 319 and SU 853 used
for conveyor cleaned and smooth running of chain carrying bottles.
SU 260 and SU 773 is used for bottle cleaning, shining, and mold
removing.

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 (4) Filling: - Finished syrup and treated water lime are commixed to
a dosing pump which mixes syrup and water with ratio of 1:5 and
the syrup mixed with water enters to carbonator tank to mix CO2
gas, which is preserved in cylinder for use. The cylinders are
connected through CO2 manifold to tank to use requisite
quantity of gas. To control CO2 pressure and temperature of liquid;
we used recording control (Taylor). The syrup passed through a
P.H.E. which is called itself by circulation of chilled glycol supplied
chilling F-22 gas used. The syrup being chilled easily mixed with
CO2 gas and enters to filter for bottling. The filter is connected
with filling valves and lift cylinders. The lift cylinder functions by
pressure of air supplied by an air composer. The syrup is known as
beverage in this stage is filled in the cleaned bottles which are
durable in nature and returnable by buyer filling machine (filter) by
a counter pressure of carbon dioxide gas. After beverage filled in
bottle it goes to the crowner where with the help of crown crocks the
bottles are sealed (crowned) to project the carbonation, flavor,
outside contamination and spoilage. The finished products are coded
by a coding machine and inspected properly by inspection light while
passing through the conveyor where finished product are
accumulated enters to carat washer machine and it is washed moves
through the conveyor where finished product are accumulated.

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 Then the products are kept in plastic carats which are durable in
nature and returnable by buyer, put on palates and sent to shipping
for shipment. The entire container in contact with syrup are properly
cleaned and sanitized by Soda-Bi- Carbonate, hot water, caustic soda
solution and strong chlorine does.

(5) Testing of product:- Finally the finished syrup during bottle is tested
in laboratory to meet the parameters and also to get a standard and quality
products to maintain the standard and information and uniformity in
products the sugar contents and carbonation in the bottle are checked in
regular intervals by Brix- hydrometers, Refrectometer and pressure gauge.
The dead weight tested is used to calculate pressure gauge to know the
correct pressure. TA & Ph are tested by digital Ph meter. Electronic
digital balanced is used to weight chemical to conduct test in lab. The
purity of CO2 is checked by CO2 purity tester. The chlorine
comparators. The microbiology test of the product and water used in syrup
making and production are also done to ensure that the product is free from
any bacteriological contamination. To conduct the micro test hot
sterilizer incubator, autoclave, pads filter membranes, media are produced
and used.
The Diesel generator is operated in case of electricity failure
for smooth operation of the plant. To drawn electricity for the State
Electricity Board the transformer is used.

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The steps involved in the production process are:-
First the fork lift supplies the empty bottles which are collected from the
distributions.
Then depalletising is done i.e. separating cases filled or empty bottles from
the wooden planks.Uncasing is done by separating empty bottles from the
cases/carats.

Empty bottles are then fed into the bottle washer where stream with some
chemical is used for washing. Washed bottles are then send to the filler
where premix (Composed of syrup, treated water bulk CO2) is filled in it.The
whole concentrated is chilled with glycol before filling and then
crowning is done.The filled bottles are passed through inkjet coder for
printing price and date.Then again the filled bottles are send for final light
inspection and from there they are collected on a table.Lastly the filled
bottles are arranged in the crates (casing) and then palletizing is done for
storing it in the warehouse.

PREPARATION OF SYRUP
Treated water + Sugar = Flavour

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 INVENTORY MANAGMENT

There are so many departments to control the office work but in my view the
first and the most important department is “shipping department”.
The shipping department plays the most essential role in warehouse. Because
the most important work of warehouse to control the inventory. In small ways
we can say the finance in warehouse is just retail accounting but in broader
ways we can say it is in all the departments. when we work on inventory
management then so many things we have to remember in our mind like which
inventory come first and how much inventory is in the warehouse and how
much is needed and also what inventory is needed.
So the management of the inventory involve the work of the shipping in charge
in the direction of financial manager. Shipping in charge take care of the
inventory and all the responsibilities on the same person. in his control in charge
applies the “fifo” and “lifo” methods those the accounting concepts. In the
following I am going to describe the methods.

FIFO METHOD
The fifo method mean “first in first out”. When we work on the inventory
management then first and the most important point is fifo method because if
manager will not do work on the fifo method then he/she cannot be able to
handle the inventory.
Fifo method applies for the inventory which has come first it means that we
have to out the inventory which have come first . for example if there is
inventory of four (4) days like 15th, 16th, 17th and 18th Of June then first we
have to send or dispatch the material at the date of 15th because the

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manufacturing date of that material will be oldest and if that material will be not
send then that may be expire and outlet holder will refuse to accept.

But the question rises in a big warehouse it is very difficult to maintain the fifo
method it means that if there is so much stock then how can you find out that
this stock from which date. For answering this question there are some boards
which help to find out the stock in serial. There are four kinds of boards :
1) Green
2) Orange
3) Blue
4) Yellow

Green says :- mera no. Aa Gaya hai.

Orange says:- mera no. Aane wala hai.
Blue says:- mera no. Kab aayega.
Yellow says:- mera no. Kabhi nahi aayega

And these sign board are putted in the respective materials so that they can
easily find out the materials. So the main target of the supervisor clear-cut
inventory management.

LIFO METHOD
Same as the fifo method inventory incharge uses the lifo method. Lifo means
last in and first out . it is uses when we find any material which is oldest then
first we have to out that material first. So it works same as fifo method.

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 Other works in the shipping department
Besides the applying the methods like fifo and lifo there are some other works
which shipping department does. Like receiving the material which comes from
the plant and gate pass cum load sheet. In following there is each explanation .
When inventory comes from the plant then first it records in security that at
what time it reaches at the warehouse then the transporter gives the documents
which contains delivery challan and invoice it goes to the shipping incharge and
he counts the inventory and find out the leakage and breakage and mention that
what exactly the fine material is and delivery chalan contains that this is two
way or one way it means if it is two way then empty bottle have to send via
same transport .
The delivery challan have only inventory in quantity and in invoice have only in
rupees and also invoice have written over there the transportation charges and
afterwards the invoice will be send to the head office lucknow and it also have
the manufacturing date.

After all the process, the incharge provides a load sheet to the transporter it
contains the total .

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 RETAIL ACCOUNTING
When we do any business or involve in any business then we have to maintain
all the information about the business. Then we calculate and maintain in our
accounts books and other books . but in this modern world we calculate or
maintain in books as well as computer so we maintain in computer.
Retail accounting is also one of the important part of the business because your
main data will be on that. so as a finance manager, this is our responsibility to
take care of that.
In retail accounting card accounts, scheme and other accountings like secondary
maintenance and day to day recording of the data like migo and bills all are part
of the retail accounting.
When we do accounts then we have to take care of the all the data so there
could be a final and fresh news which help for inventory management.
All the retail accounting is done on a software called “asdos” . in retail
accounting we considered not only the direct route but also the distributers those
are playing a big part in sales. the maintenance of the distributers account is
little bit tough but not so.

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 SAP
It is a core accounting package. It is defined to make easy the work of
accounting and now a days it is the biggest and costly package for retail
accounting. Its scope is very high . About every bank is using this software and
other big and small business houses are also using this.
Sap is stands for “special accounting package”.
Hierarchy of sap:-
1) unite office
2) TDM territory
3) C.E area
4) customer wise
This shows that there is a particular structure for doing work. It means there is
different code for different users. for example, if our TDM wants to look on the
sale on their territory then he/ she has to login their system. Company has
provided a separate password for separate person.
Sap is a tremendous software which has some unique features which are
followings:-
1. it is itself generate the report . for example, you have to send the product
at that unite where it is needed.
2. It manages any other software and packages. For example, if any person
is doing work on the asdos then he/she can convert the data on sap.
3. In this software tax is also defined. There is no need to calculate
separately.

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 4. Sap can not receive the out dated product and material .

Sap is a package which also contains aging, movement, order, accounting

and payment and closings. It also analysis the report.

VISION OF THE COMPANY

Satisfying the end consumer, and provide value to each penny
he is spending in buying cold drink.

MISSION OF THE COMPANY:

To provide quality soft drink to the consumer or market.

PEPSI-COLA COMPANY, HEADQUARTERED IN

NEW YORK IS THE GLOBAL BEVERAGE DIVISION OF PEPSICO. INC.

Pepsi-Cola was founded at the turn of the century by Caleb Bradham, a New
Bern, N.C. druggist who first formulated the beverage. Today, Brand Pepsi and
other Pepsi-Cola North America products – including Diet Pepsi, Pepsi-One,
Mountain Dew, Slice and Mug brands – account for nearly one-third of total
soft drink sales in the United States, a consumer market totaling about $56
billion. Pepsi-Cola beverages are available in about 170 countries.
Pepsi-Cola North America also makes and markets ready-to-drink iced teas and

coffees, respectively, via joint ventures with Lipton and Starbucks.

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PepsiCo. Inc. is among the most successful consumer products company in the
world, with 1998 revenues of over $22 billion and 151,000 employees. The
company consists of:

Pepsi-Cola Company, the world's second-largest beverage company

Frito-Lay Company, the world's largest manufacturer and distributor of snack chips
Tropicana Products, Inc., the world's largest marketer and producer of branded juices

PepsiCo. Mission Statement:

PepsiCo's overall mission is to increase the value of our shareholder's

investment. We do this through sales growth, cost controls and wise investment
of resources. We believe our commercial success depends upon offering quality
and value to our consumers and customers; providing products that are safe,
wholesome, economically efficient and environmentally sound; and providing a
fair return to our investors while adhering to the highest standards of integrity.

Environmental Commitment

Pepsico. Inc. serves consumers in two major businesses: beverages and snack
foods. The company consists of Pepsi-Cola Company, the world’s second
largest beverage company, Tropicana Products, Inc. the world’s largest
marketer and producer of branded juices and Frito-Lay Company, the world’s
largest manufacturer and distributor of snack chips. Pepsico. brand names are
among the best known and our operations reach every corner of the world.

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As a consumer products company, Pepsico. does not have the major
environmental problems of heavy industry. Our biggest environ-mental
challenge is packaging generated by our products. Packaging is important to
public health and a critical component of the distribu-tion system that delivers
products to consumers and commercial establishments. To meet both consumer
demand and safeguard the environment, we recycle, reuse and reduce packaging
wherever possible. Each business is also committed to responsible use of
resources required in manufacturing our products.
Pepsico. is proud of our environmental record. Each of our divisions and
facilities is empowered to find solutions to its unique environ-mental
challenges. This report addresses the environmental prin-ciples presented in our
Code of Conduct and examines our progress.

CORPORATE OVERVIEW:
Pepsico. Inc. is among the most successful consumer products company in the
world, with 1999 revenues of over $20 billion and 116,000 employees. The
company consists of: Frito-Lay Company, the largest manufacturer and
distributor of snack chips; Pepsi-Cola Company, the second largest soft drink
business and Tropicana Products, the largest marketer and producer of branded
juice. Pepsico. brands are among the best known and most respected in the
world and are available in about 190 countries and territories.
Some of Pepsico.'s brand names are 100 years old, but the corporation is
relatively young. Pepsico. Inc. was founded in 1965 through the merger of
Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998.
Pepsico.'s success is the result of superior products, high standards of
performance, distinctive competitive strategies and the high integrity of our
people.

Our overriding objective is to increase the value of our shareholders' investment

through integrated operating, investing and financing activities. Our strategy is

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to concentrate our resources on growing our businesses, both through internal
growth and carefully selected acquisitions. Our strategy is continually fine-
tuned to address the opportunities and risks of the global marketplace. The
corporation's
success reflects our continuing commitment to growth and a focus on those
businesses where we can drive our own growth and create opportunities.

PEPSICO. HEADQUARTERS:

Pepsico. Inc. World Headquarters is located in New York City. The seven-
building headquarters complex was designed by Edward Durrell Stone, one of
America's foremost architects. The building occupies 10 acres of a 144-acre
complex that includes the Donald M. Kendall Sculpture Gardens, a world
acclaimed sculpture collection in a garden setting.

The collection of works is focused on major twentieth century art, and features
works by masters such as Auguste Rodin, Henri Laurens, Henry Moore,
Alexander Calder, Alberto Giacometti, Arnaldo Pomodoro and Claes
Oldenberg. The gardens were originally designed by the world famous garden
planner, Russell Page. The grounds are open to the public, and a visitor's booth
is in operation during the spring and summer.

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BEVERAGES

Pepsi-Cola Company:

Pepsico.'s beverage business was founded at the turn of the century by Caleb
Bradham, a New Bern, NC druggist who first formulated Pepsi-Cola. Today
consumers spend about $32 billion on Pepsi-Cola beverages. Brand Pepsi and
other Pepsi-Cola products - including Diet Pepsi, Pepsi-One, Mountain Dew,
Slice and Mug brands - account for nearly one-third of total soft drink sales in
the United States, a consumer market totaling about $58 billion.

In 1992 Pepsi-Cola formed a partnership with Thomas J. Lipton Co. Today

Lipton is the biggest selling ready-to-drink tea brand in the United States.
Outside the United States, Pepsi-Cola Company's soft drink operations include
the business of Seven-Up International. Pepsi-Cola beverages are available in
about 160 countries.

Pepsi-Cola provides advertising, marketing, sales and promotional support to

Pepsi-Cola bottlers and food service customers. This includes some of the
world's best-loved and most recognized advertising. New advertising and
exciting promotions keep Pepsi-Cola brands young.
The company manufactures and sells soft drink concentrate to Pepsi-Cola
bottlers. The company also provides fountain beverage products.

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PepsiCo. Products:

PepsiCo. has hundreds of brands. These are some of the best known.

Pepsi-Cola Brands

Pepsi-Cola

Diet Pepsi

Mirinda

Mountain Dew

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 Lipton Teas (Partnership)

Aquafina Water
7 Up (outside USA)

Slice

CAREER OPPORTUNITIES AT
PEPSICO. WORLDWIDE HEADQUARTERS:

PepsiCo., Inc. is a worldwide leader in vast and growing markets: beverages,

snack foods and juices. Our company's brands, which include Pepsi-Cola, Frito-
Lay and Tropicana, are among the best known and most successful in the world.

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Our continued growth has created outstanding career opportunities for talented
professionals in a variety of specialized fields at our corporate world
headquarters, located in NEW YORK. We are always looking for good people
in the areas of:
• Information Technology
• Treasury
• Tax
• Human Resources
• Law
• Accounting
• Public Affairs
• Audit all successful applicants share a commitment to PepsiCo’s
goals and an ability to thrive in a fast-paced, results-oriented
environment. In exchange, we offer a highly competitive compensation and
benefits package.

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 SWOT ANALYSIS

STRENGTHS:
• Company belongs to the FMCG sector so the demand will never die.

• A large and strong distribution network. (In comparison to the other

competitive brand Pepsi is having better reach to the market.)

• Professional and dedicated manpower. (Starting from the higher-level

management to the sales-man Pepsi’s employees is having great degree of
dedication and professional attitude towards selling the products. On the
other hand companies’ operational staff always try their maximum
strength to meet the demand and utilize the recourses to maximum.)
• More emphasis on market penetration (Companies efforts of providing
the Pepsi and other products to the customer’s doorstep are working vis-
à-vis wherever the transportation is not possible dealers are appointed).
• In comparison to Coca-Cola’s red colour, which is brighter and have
more visibility Pepsi’s blue color provide sense of relax in the bright
sunny day.
• In the rural areas and outskirts of the city where there is maximum
population is illiterate, Pepsi is having an edge. (As compared to Coca-
Cola, pronouncing Pepsi is lot more easy reason for more demand of the
Pepsi and its brands.)
• More popularity among the kids and female youth. (Because of the
sweetened taste Pepsi and its other brands attracts the kids and female
more. Miranda is found more popular among kids.).
• Retain ability of the T.V. advertisements of Pepsi is far more in
comparison to Coca-Cola. (Pepsi’s T.V. advertisement in which Sachin
Tendulkar whistles at the end has maximum retain ability. Other than this
world cup 2003 advertisement campaign that comprises of Sachin
Tendulkar, Shane Warne and Carl Hooper, advertisement campaign
which comprises of Amitabh Bachhan, Karina Kapoor and Adnan Sami
and latest advertisements of Pepsi and Mountain Dew (Do the Dew) are

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 very famous. On the other hand Coca-Cola’s advertisement campaign of
“thanda matlab Coca-Cola” and Amir Khan’s five rupees ad have the
maximum retain ability.

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 WEAKNESS:

• Coca-Cola’s red color has more visibility than Pepsi’s blue color.
(Because of the bright color of Coca-Cola it is more visible even from the
distance as compared to Pepsi)
• Pepsi’s singes are far more scattered as compared to Coca-Cola. (Because
of this at some places it looks that the market is captured by Coca-Cola.).
• Low plant capacity because of which company is not able to meet its
demand during the peak season (Varun Beverages India Ltd., Pepsi’s
Greater Noida plant has one continuous assembly line for preparing tetra
and four continuous assembly lines’ which are filling around 15,000
bottle/day, which is insufficient to complete the demand during the peak
seasons.).
• Lesser plant utilization during the off-peak seasons (During the winter
season as the demand is very low, plant and resource utilization goes
down.)
• Lack of automaton in the administrative department in the plant, which
results in wastage of time and sometimes in resources also.

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 OPPORTUNITIES:

• Demand is more than the production. (Because of the heat the demand of
the soft drink raised drastically which is the good opportunity for the
company a the rival brands are also finding it difficult to complete the
demand. Therefore PepsiCo.. has to increase the production.)
• In the rural areas PepsiCo’s distribution network is far stronger vis-à-vis
to any of the competitor. Therefore it is viable to make it more
stronger, as this can restrict the entry of the other brands in the rural
market.
• Kids demand for the Miranda more as compared to any other orange
flavour soft drink brand.
• With the launch of slice tetra PepsiCo. has entered in to one more
segment o soft drink beverages, which was more or less captured by the
“Frooti” till now.

THREATS:

• Not able to meet the market demand during the peak season. (As the plant
capacity is very low the company is not able to meet the existing demand
during the peak seasons).
• There is lot of complaints are coming up about the impurities or leakage
of gas or leakage of carbonated water. (Within the last 30 days I met
around 50 such complaints because of which retailers were very angry
with the company).
• There is no proper policy of distributing the merchandising assets of the
company to the retailers. (Many of the retailers have so many things
though their sales are low but few of them don’t have anything inspite of
large sales.).

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 MARKETING STRATEGIES

1) Pepsi sales club:

This club is for the retailers. In this approach retailers are given some points
once in a month depending upon how they are using the display material
provided by the company to them. This material consists of Fridges, DPS
Boards, Glow Sign Boards, Display Bottles (500ml. 1lt. 2lt, Commodity Packs,
Stands, Posters etc. Depending upon these points retailers are rewarded by
certain gifts from the company.
The retailers are participating in these schemes curiously. But few of the
retailers found furious and angry because they had lost the points because of
miscommunication or lack of guidance. Therefore they need some kind of
guidance from the company. It would be a better idea that our salesman who are
distributing the beverages to the retailers can be equipped by the appropriate
training so that they can guide the retailers about how to use their display
material to 100% of their strength and able to tell about the new schemes
convincingly.

2) Schemes:

Pepsi Beverages India comes out with the schemes on their different products
many times in a year. Most of these schemes are made to benefit the retailers.
Some of the schemes are as follows:

• 1 bottle of 2lt. free with one 2lt bottle pet.

• 2 bottles of 500ml free with one 500ml bottle pet
• 2 tetra packets of tetra slice mango free with one tetra 24 pieces of slice
mango.

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These schemes keep on changing depending upon the stock. Beverages
companies are giving these schemes despite of acute shortage of soft drink in
every segment to meet the competition, to make sure the availability their
brands and sometimes to satisfy and benefit the retailers and the end consumers.

3) Advertising:

Through the consumers survey it has been proved that the T.V. commercials
and singes affect the consumer buying behavior by approximately 70%. May be
only PepsiCo. is investing huge finances in the T.V. commercials and other
singes, big names of Indian film industries and sports hero’s are being proposed
to become the brand promoters and brand ambassadors. Sachin Tendulkar,
Amitabh Bachhan, Karina Kapoor and more are being offered huge amount for
carrying out the promotions. Pepsi’s T.V. advertisement in which Sachin
Tendulkar whistles at the end has maximum recall value. Other than this world
cup 2003 advertisement campaign that comprises of Sachin Tendulkar, Shane
Warne and Carl Hooper, advertisement campaign which comprises of Amitabh
Bachhan, Karina Kapoor and Adnan Sami and latest advertisements of Pepsi
and Mountain Dew (Do the Dew) are very famous. Few of the areas through
which advertising is being done are as follows:
• Television commercials
• Posters
• DPS boards
• Glow Sign boards
• Date calendars
• Food and fizz
• Space clube
4) Promotion through restaurants and cinema hall

holdings:

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 Pepsi co. is tying up with different chains of restaurants and fast food centers
like Pizza Hut to promote the Pepsi and its other brands like Mirinda,
Mountain Dew etc. these restaurants are authorized to keep and use the
merchandising assets of Pepsi. Usually these kinds of restaurants and fast
food chains are in contract with the Pepsi Co., so that they cannot promote
any other brand.

5) Merchandising assets:
Pepsi Co. also try to promote their brands by providing their retailers and
dealers some display items. Some of such items are as follows:

1. Fridges
2. Pepsi/mountain due stands
3. Display bottles
4. Posters
Pepsi Co. provide the above things to the retailers to use them in promoting
companies brands and products, and provide refrigerators to the retailers in the
hope that these retailers only use these assets in promoting the Pepsi’s products
and they will chill the Pepsi’s products so that its products will always be
available to the end consumers. But it is not true in most of the cases.
Retailers usually use the merchandising asset of one company in such a
way that it benefits another company. Sometime they do it unknowingly,
sometimes they do it knowingly and sometimes because of the deficiencies of
the company itself. These deficiencies are as follows: -
1. Irregularity of the salesman to the retailers shop.
2. Shortage of the different products and different packages.
3. Sometimes because of the rude behaviour of the salesman.

6)Strengthen distribution network and promotions

through word of mouth through sales man:

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Unlike the rival brand Coca-Cola, Pepsi Co. Basically depends upon its sales
man for promoting and launching the new as well as old brands because instead
of doing the business through dealer’s network like Coca-Cola, PepsiCo.
believes in making and maintaining relations with retailers directly. Therefore
salesman is the very important part of PepsiCo. marketing strategy.

MAJOR LEARNINGS

• Understanding the way business is carried out in beverage industry.

• Understanding the distribution infrastructure, price structure and different

channels.

• The project helped in gaining practical experience in market research.

• Learning how to control a huge data .

• Project also provides the opportunity to experience how we can maintain

a huge inventory.

• Though I was primarily dealing with traditional trade I also gain some
knowledge in modern trade.

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 • Sap is an important part of core accounting through this i learn the
modern way of accounting.

• Working with such a superior management itself provided a great

experience.

RECOMMENDATIONS

• Pepsi the choice of generation next is not providing the first choice of
young generation. A young generation wants something strong in cold
drinks & thus prefers Thumsup. Pepsi should come out some extra strong
taste to catch up maximum young generation & to become exactly
Generation next drink.

• Leakage & breakage should be reduce by providing fare services.

• Wastage can be reduce by better packaging like bottles should be

• Credit facility of retailers should be provided.

• Company should try to give some credit facility to the distributors so that
they get motivated.

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 CONCLUSION

Completing this project as a part of MBA curriculum has been a great

experience for me. The project gave me the opportunity to work in real life
situation which cannot be simulated in the classroom. The learning which I have
will be an asset throughout my life.

In this project i learn the whole work of finance in warehouse and how a
manager control over the inventory and expenses. In this process i fond that it is
not a glamorous job but still it is a challenging job.

My project title as “Role of finance in warehouse” I tried my best to increase

my knowledge about finance in PepsiCo in which I learnt about the retail
accounting and inventory management.

Lastly some points are very necessary I analyse in the project time period. Give
the respect other person, effective communication, find the solution of problems
related to stock delivery and inventory management.

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 BIBLIOGRAPHY
Name of the books used for the reference and their authors.

1. Financial management - I. M. pandey

2. Research Methodology - Kothari C.R.

Websites Referred
http://www.pepsico.com
http://www.google.com
http://pepsizone.yahoo.com

MAGAZINES

4 PS
Time Education Magazine
Times of India
Business India

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