Internal Communication Plan

the purpose of the communication plane is to create an

organizational culture that reinforces the following
principles:
Employee engagement
An environment that is customer focused
A culture that is performance oriented

Objective #1

Create an approachable office of the CEO by creating a

series of messages from CEO that are communicated to employees
on a regular basis.

Name Description Distribution Frequency

channel
Business Updates on the status of the Email Monthly
Updates company corporate initiatives and
successes.
Appearances CEO to appear at company wide Personal Weakly
events.
Holiday Card card sent from CEO to all Email Annually
employees.
 Objective #2

Provide regular, timely information to employees in an

easily accessible format. Frequent information about the
company will help make employees feel informed and involved,
promoting individual employee and BDR success.

Name Description Distribution Frequency

channel
Financial Status reports on BDR revenue Email Quarterly
Updates goals.
New and Communicates BDR major media hits Email Monthly
Reviews and product reviews.
Product News of product changes, Email As needed
Development enhancements, other issues
Update relating to products.
Competitive News about BDR competitors. Email As needed
Snapshot
Personnel Staff changes, new employees Email or As needed
Announcements joining BDR. meeting

Objective #3

Develop a messaging/communications program to inform

employees of our brand strategy and personality.

Name Description Distribution Frequency

channel
Office Signage Develop signage for the office signs Updated as
that carries our mission, needed
vision, brand personality, etc.
Brand Center Creation of a single location Intranet, Updated as
that compiles all brand related printed needed
information for employees to materials
access.