Beruflich Dokumente
Kultur Dokumente
SLGM 611
1. Introduction to Business Strategy
Contributions of leading management gurus & thinkers. Nature of Strategy & Strategic Decisions – Characteristics of Strategic
Decisions – Levels of Strategy – Vocabulary of Strategy ‐ Strategic Management – The Strategic Position – Strategic Choices –
Strategy into Action (2) (J & S 1)
2. Understanding Strategy Development
Strategy Development Process – Strategic Planning Systems – Strategic Leadership – Organizational Politics – Logical
Incrementalism – The Learning Organization – Imposed Strategy – Multiple Processes of Strategy Development – Intended &
Realized Strategies – Strategic Drift – Strategic Management in Uncertain and Complex Conditions (3) (J&S 11)
3. The Strategic Position
The Macro environment – PESTEL Framework – Structural Drivers of Change – Differential Impact of Environmental Influences –
Scenarios, Industries & Structures – Sources of Competition – 5 Forces Framework – Competition and Hyper Competition –
Strategic Groups & Organizational Fields – Markets: Market Segments, Customer Value – Strategic Gaps – SWOT (JSW P 148)
4. Strategic Capability
Critical Success factors – Strategic Importance of Resources: Available Resources, Threshold Resources, Unique Resources –
Competencies & Core Competencies – Importance of Linkages – Performing Better than competitors – Industry Norms &
Standards – Benchmarking (JSW P 144) – Experience Learning Curve
5. Communicating Organizational Purpose
Vision, Mission, Objectives (Ch 4 JSW)
6. Strategy Choice
Corporate Level Strategy – The Corporate Portfolio – Growth Share Matrix – BCG, GE, Arthur D. Little
Business Level Strategy – Forces Influencing Business Strategy – Bases of Competitive Advantage – Price Based Strategies –
Added Value or Differentiation Strategy – Hybrid Strategy – Focused Differentiation – Failure Strategies – Differentiation Vs
Legitimacy
Sustaining Competitive Advantage – Sustaining Low Price Advantage – Sustaining Differentiation Based Advantage – The Delta
Model & Lock in.
Competition & Collaboration, Game Theory – Simultaneous Games, Sequential Games, Repeated games – Changing the Rules of
the Game
Competitive Strategy in Hypercompetitive Conditions – Overcoming Traditional Bases of Competitive Advantage – Escalating
Basis of Competition – Successful Hypercompetitive Strategies
Value Chain Strategy (JSW page 136)
Books:
1. Exploring Corporate Strategy (Johnson, Scholes & Whittington) 7th Edition. Pearson
2. The Economics of Strategy (Besanko, Dranove, Shaley, Schaefer) 3rd Edition, Wiley