Keropok Adik Maniis

Keropok Adik Maniis

1.1 INTRODUCTION TO THE INDUSTRY

Nowadays, the most popular visible snack of east coast of Malaysia is keropok lekor that is
made from fish meat, ground to a paste, and mixed with sago. Basically, there are two types of
keropok. The first one is a tube-shaped that resembles sausages called "Keropok Lekor" and the
second one is the cracker-shaped called "Keropok Keping" (sliced keropok). They are made up of
fish, flour and other ingredients such as sago Flour, Salt, Water, and Ice Pandan Leaves. For
Keropok Lekor, it can eat in two ways. Deep fried or boiled. If don't really like the fishy smell, then
better to take the deep fried as sometime the boiled one will have some fishy smell, especially when
they are no longer hot. However, some like it boiled as it doesn't require oil to cook. The ‘Keropok
Keping’ is also made up of larger tube-shaped keropok being sliced into very thin slices. Then they
are dried under the sun to make it storage able. Then it needs to fry before consumption. It is nice to
be eaten alone or dipping with the local chili sauce.
We finally get to see how keropok lekor is made. So I having the chance to see and taste them
when freshly made is a treat. Making keropok lekor involves hand rolling the fish paste into the rolls
and boiled in a huge pot of water. It is very much like making sausages. Keropok Lekor is the
specialty from Terengganu, a state at the east coast and omnipresent in the streets and villages and
very much a part of the live of the people there. Actually Terengganu is known for the best keropok
lekor.
In terms of health keropok lekor (deep fried fish crackers) are safe for consumption but should
be eaten while still hot, those who eat it should ensure it is well cooked. No directives had been made
to retract supply of such products although keropok products were among reasons for the spread of
cholera in the state confirmed by The Health Ministry.

Fish Cracker industry in Malaysia has the ability to increase, if a concerted effort is made to
develop the traditional fish cracker industry. This traditional food item can make it to the export
market just like other foreign products like pizzas and potato chips, which had humble beginnings. We
made decision to make keropok lekor business and we chose ‘Keropok Adik Manis’ as our
company name in honour of all shareholders which are girls.
 Keropok Adik Maniis

1.2 OBJECTIVE OF THE ORGANIZATION

Every business opportunity begins with the existence of various customers’ needs and wants
for particular product or service. A need is something that is basic in life such as food, clothes and
shelter. Therefore, we take these advantages and venture a business based on food industries. Our
main activity is to manufacture keropok lekor that is made from fish paste, flour, and salts.
As all of us know, objectives plays very important roles in an organization as guideline and
reference to develop the company to be well organized and achieve the targets. The objectives of our
organization are as following:
• To manufacture and market the company’s products in such a way as to create value that
be sustained over the long term for shareholders, employees, consumers, and business
partners.
• To provide halal food product that have high quality in terms of cleanliness,
sanitation, and compliance with religious requirements.
• To bring joy and add flavor to every occasion with our high quality and
affordable product.
• To provide job opportunities for us and the locals.
 Keropok Adik Maniis

OUR VISION
To be a globalised manufacturer in providing the best quality of food products around the world.

OUR MISSION
• To be the most progressive, efficient, profitable, and respectable organization
• Striving for excellence in total quality and customer satisfaction through
continual improvement in productivity, innovation and fulfilling social and
environmental responsibilities
• Forming strategic alliances with agencies carrying quality product
• To provide the highest quality and most nutritious products
• To optimize the use of resources
• To provide good services to our customers
• To operate with due regard for welfare, health, and safety of employees, the
local community and the wider public

1.3 PURPOSE OF THE BUSINESS PLAN

 Keropok Adik Maniis

The purpose of our business plan is:

1) To study the market condition, trend and competition, and conclude if the business will have a

good prospect to prosper, or otherwise.

2) As a guideline for day to day management to run the business activities such as a marketing

plan, advertising and promotional plan, human resources plan and manufacturing business

plan.

3) To convince venture capitalists, inventors and bankers in order to raise capital and obtain

support the venture.

4) To ensure the business able to produce the product that business had planned.

5) To analyses the viability of the project before actual investment is committed.

6) To provides direction and guidance for all entrepreneurs.

7) To ensure that the attention to both the broad operational and financial objectives of the

details, such as budgeting and market planning.

1.4 BACKGROUND OF THE BUSINESS

 Keropok Adik Maniis

Company’s name : Keropok Adik Maniis

Business address : Lot 658, Jalan Persiaran, Kawasan

Perindustrian Shah Alam, 43 700
Shah Alam, Selangor.

Coresspondance address : Lot 658, Jalan Persiaran, Kawasan

Perindustrian Shah Alam, 43 700
Shah Alam, Selangor.

Telephone number : 03-55420776

Fax number : 03-55420777

Web page : www.kl-AdikManis.com

E-mail : general@kl-AdikManis.com

Form of the business : Partnership

Date of business commencement : 1th of January 2011

Date of registration : 16th of March 2010

Business registration number : EH0007865437889

Business capital : RM 506,197

Financier : Bank Islam (Malaysia) Berhad

Business account type : Current account

Bank account number : 0987-02022876-0

BACKGROUND OF THE PARTNERS

 Keropok Adik Maniis

Position : General Manager

Name : Faratul Ain Binti Kusni

I/C Number : 820713-10-5172

Permanent Address : No 56 Kampung Kolek 26200 Kuantan, Pahang

Phone Number : 014-5011983

Date of Birth : 13th of July 1982

Age : 28 years old

Race : Malay

Religion : Islam

Marital Status : Single

Academic Qualification : Diploma in Business Studies (UiTM, 2001)

Bachelor (Hons) in Art and Design (University of Lowa, 2004)

Master in Marketing (UM)

Skills : Computer Programming

Worked across all levels of the industry from grassroots through to

senior management.

Experience : Manage a full-service department of 20 staff members

encompassing Shipping & Receiving, Production, Assembly,
Pickers and Packers in Alkum transport and logistics.
 Keropok Adik Maniis

Position : Marketing Manager

Name : Syamimi bt Samah

I/C Number : 840716-10-5172

Permanent Address : 5, Jalan Bukit 8/1K, 40 000 Shah Alam,

Selangor Darul Ehsan

Phone Number : 017-3070696

Date of Birth : 16th of July 1984

Age : 26 years old

Race : Malay

Religion : Islam

Marital Status : Single

Academic Qualification : Diploma in Business Studies (UiTM)

Bachelor in Business Management (UITM)

Master in Marketing (UM)

Skills : Effective Communication Skills and Good experience in marketing

business opportunities

Experience : Marketing Executive in Fatihah Frozen Food and the Federal

Agriculture Marketing Association (FAMA)
 Keropok Adik Maniis

Position : Production Manager

Name : Norshakila Binti Rosli

I /c Number : 840816-14-6342

Permanent Address : No.15 Jalan Damai Kasih 7,

Damai, 56000 cheras,

Kuala Lumpur.

Date of Birth : 16th August 1984

Age : 26 Years old

Race : Malay

Religion : Islam

Marital status : Single

Academic Qualification : Diploma in science

B.A (hons) Business Management.

Skills : Communication and marketing skills

Can speak excellent in Malay and English

Experience : Receptionist Hal Ehwal Pelajar UiTM Sarawak

Sales Promoter at Lovely lace (Kuala Lumpur)

 Keropok Adik Maniis

Position : Administration Manager

Name : Nur Hafizah Binti Mohd Bahrudin

I/C Number : 810829-02-5638

Permanent Address : Batu 16 Kampung Apil, Jalan Kuala Nerang,

06300 Kuala Nerang Kedah

Phone Number : 013-9572185

Date of Birth : 29th August 1981

Age : 29 years

Race : Malay

Religion : Islam

Marital status : Single

Academic Qualification : Diploma in Business Studies (Uitm)

Skills : Fluent in English

Computer skills (word, excel, power point and publisher)

Experience : 3 years working experience as an assistant manger

 Keropok Adik Maniis

Position : Financial Manager

Name : Hamizah Binti Ismail

I/C Number : 830614-03-5628

Permanent Address : PT 305 Taman Nurhakim Bukit Marak Badak Mati 16030
Bachok , Kelantan.

Phone Number : 012-9125040

Date of Birth : 14th of June 1983

Age : 27 years
Race : Malay

Religion : Islam

Marital Status : Single

Academic Qualification : Diploma in Accountancy (UiTM)

Bachelor in Finance (UiTM)

Skills : Speak fluently in Malay and English

Handling computer

Experience : Assistant Supervisor

 Keropok Adik Maniis

Position : Deputy Financial Manager

Name : Rohani Binti Ali Budin

I/C Number : 800104-05-5194

Permanent Address : 266, Kampung Bagan Pinang,

71000 Port Dickson,

Negeri Sembilan.

Phone Number : 017-3484164

Date of Birth : 4 January 1980

Age : 30 years old

Race : Malay

Religion : Islam

Marital Status : Married

Academic Qualification : Diploma in Accountancy (UiTM)

Bachelor in Finance (UiTM)

Skills : Speak fluently in Malay and English

Handling computer

Experience : Assistant Supervisor

1.5 BUSINESS LOGO AND MOTTO

 Keropok Adik Maniis

LOGO

MOTTO

EAT ON YOUR OWN STYLE

1.6 INTERPRETATION OF BUSINESS LOGO AND MOTO

INTERPRETATION OF LOGO
 Keropok Adik Maniis

• KAM-KEROPOK ADIK MANIIS.

• BONE FISH-The major product from our company is made from fish.
• RED-Show the stability of our business profitability and braveness to produce.
• YELLOW-Show the happiness and enjoys when eat our product with own style.
• ROUND SHAPE-Describes our unity and commitment to our company.

INTERPRETATION OF MOTTO

Express yourself when you eat our product and indulge the freshness.
 Keropok Adik Maniis

2.1 INTRODUCTION OF MARKETING

 Keropok Adik Maniis

The set of human activities directed at facilitating and consummating exchanges Is known as
‘Marketing’. The American Marketing Association also defines marketing as those activities that direct
the flow of goods and services from production to consumption. In essence, marketing covers all
those activities involves in providing consumer satisfaction and marking a profit for the manufacturer
who make use of available resources to the maximum. Marketing starts with the consumer, what they
wants to have and ends with the customers needs requires the development of integrated marketing.
This can be achieved with the planning of four ingredients of marketing also called the 4’s of
marketing:
 Product planning
 Pricing
 Physical distribution
 Promotion and advertising
In product services business, we also provide the best product services to give maximum satisfaction
to our customers. We always try to make adjustment to improve our product to match our customer
preference.
Furthermore, other attraction of our services is the price that we are offered is reasonable and follows
the market price in Kuala Lumpur. It also because, we are also provides almost different products that
have high quality of taste and delicious.
So, with our high knowledge and experiences as professional managers, it is not difficult job for us to
fulfill our customer’s needs. We put high efforts to provide best services to become known in Kuala
Lumpur.
 Keropok Adik Maniis

2.2 OBJECTIVES OF MARKETING PLAN

Marketing department of Keropok Adik Maniis has state its own objectives. Generally, we are too
keen to gain maximum profits from the amount that we have invested. But, here are the specified
objectives on marketing department:

• To achieve a 10% return on investment during 2012, with a pay back on new investment of no
longer than 3 years.
• To ensure that our company will get a good responds from our customers by giving them our
best services.
• To ensure that we could provide the best service for our clients.
• To maintain a good reputation of our business.
• To ensure the acceptability of our company’s service by customers.
• To ensure the satisfaction of customers.
 Keropok Adik Maniis

2.3 MARKETING ANALYSIS

For this purpose we must focus on certain important aspects that are involved in the business. We
have to consider on major and minor factors include facilities, people, environments and our current
capabilities. After finishing our research and surveys, according to our point of view and judgment, we
have decided to choose Shah Alam as our business location.
We choose this plan location because:
• We see it has a big potential to grow up our business successfully within two or three years
more. We are located in the middle of the Shah Alam city besides near our target market. We
think that we should not let this golden opportunity just go away.
• Furthermore, Shah Alam with over 90% Malay population will definitely interested to purchase
our products as they used to take ‘keropok lekor’ as snacks especially in the evening.
• Besides that, Shah Alam is also considered as a big city and the people are commonly to have
high income and they are believed, have a great purchasing power. This, however, will give
advantage to us as it hopefully can create demands on our products.
• Besides that, there are also many East Coast states students especially in UiTM Shah Alam
who help us in buying our products because ‘keropok lekor’ is very much popular in their
states.
• Furthermore, we have been making a survey and it is believed that there are not very much
competitors in Shah Alam especially in the manufacturing of ‘keropok lekor’.
 Keropok Adik Maniis

2.4 MARKET SIZE

The determination of market size is important in order to assist our business in preparing total right
potential customers. We have recognized our aims or goals in our businesses, therefore we
estimated that our business will grow brilliantly and improve every day. Keropok Adik Maniis is
located in the industrial area of Shah Alam and it is only 10 minutes from the land mark of Shah Alam
which is the Masjid Negeri. The place can be considered as a strategic place where there are a lot of
residential areas. We work very efficiently to deliver our goods and the services are depending on the
customers’ needs.
Below, we include the list of our customers and the estimation for our product distribution per year.

Customers Number of “keropok” distributed per month

(kg)
Schools canteen caterers 2,150
Vendors 2,350
(in housing areas and night market)
TOTAL 4,500

• Population in Shah Alam = 240,827

• 1 house = 5 people per family
• Number of house =
= 48,165 houses
• 1 family is estimated to buy at least RM 3 in a time
• People will at least buy keropok lekor 2 times a month.

• Therefore in a month;
 Keropok Adik Maniis

RM 3*2= RM6
RM6* number of houses in Shah Alam = 6* 48,165
= RM 288,990 per month.

• In a year;
RM 288,990 * 12 = RM 3,467,880
• The sale forecast in a year for Keropok Adik Maniis Company ;
= 33% * 3,467,880
=RM 1,144,400.
• The sale forecast in a month for Keropok Adik Maniis Company ;
=
=RM 95,367.

2.5 COMPETITORS
 Keropok Adik Maniis

Competitors are other business operations that offer similar, same business categories, and other
alternatives service to the same target market. Marketers must design or create some new strategies
or planning that best matches the company resource to consumers and customers. To be a
successful company, marketers must arrange strategies that are different and efficient in order to
beat the other company in terms of winning the heart of the customers. That is why we always have
the brainstorming session with our staffs in order to get the most effective marketing strategies. This
business however, is quite common as keropok lekor is one of the Malaysian favourite snacks.
Tfherefore, we must work harder to be the best company in the history of ‘keropok lekor’ business.

Among our competitors are:

No Competitors Strengths Weakness
1. Rasa Sayang Food Sdn. • Has been long • The quality is
Bhd involved in this quite low
Address: Lot 76, Jalan business. • The packaging
Iboh, ss7/1, Subang Jaya, • Has family is not attractive
Selangor Darul Ehsan. business on the
supply of the
fishes

2. Keropok Losong Sdn. Bhd • Eye-catching • Limited-only be

packages seen in certain
Address: 35, Lot • A trusted brand popular
Perniagaan Seksyen 13, by customers hypermarkets.
Petaling Jaya, Selangor • High quality
Darul Ehsan. fishes are used

2.6 MARKET SHARE

 Keropok Adik Maniis

a) Table of market share before entering the market

No Name of company Market share Monthly sales Yearly sales
(%) forecast, (RM) forecast,
(RM)
1. Rasa Sayang Food Sdn. 55 158, 945 1,907,334
Bhd
2. Keropok Losong Sdn. Bhd 45 130,046 1,560,596
TOTAL 100 288,991 3,467,880

b) Table of market share after entering the market

No Name of company Market share Monthly sales Yearly sales
(%) forecast (RM) forecast
 Keropok Adik Maniis

(RM)
1. Rasa Sayang Food Sdn. 40 115,596 1,387,152
Bhd
2. Keropok Losong Sdn. Bhd 27 78,027 936,328
3. Keropok Adik Maniis 33 95,367 1,144,400
TOTAL 100 288,990 3,467,880

TARGET MARKET
Our target market is divided into two groups of people:
I. School Canteen Caterer
II. Vendors in housing areas and night markets
 Keropok Adik Maniis

Our target market areas involved:

• Schools around Shah Alam
• Vendors around Klang Valley

Month Sales forecast (RM)

GROUP OF CUSTOMER TARGET AREA INCOME RM/MONTH
Jan caterer
School canteen 79,137
Schools around Shah RM 47,002.00
Feb Alam 84,938
Vendors Mac 89,372
Vendors around Klang RM 48,365.00
Apr Valley 91,212
Mei TOTAL 94,674 RM 95,367.00
Jun 97,201
Jul 100,183
Aug 100,233
Sept 97,214
Oct 102,006
Nov 103,469
Dec 104,765
Total 1,144,404

II.7 SALES FORECAST

Sales forecast for 1st Year 2011

 Keropok Adik Maniis

Sales forecast for 2nd and 3rd year

Year Sales forecast (RM) %

2012 1,373,285 20

2013 1,602,166 20

2.8 PROMOTION STRATEGIES

We need an aggressive promotion to introduce our products and services to all. We need to increase
sales and this is one of the steps to improve our sales. Furthermore, it is because we are a new
 Keropok Adik Maniis

company and it is vital for us to expose. From this, it is the best way to let people know what is new
from us and the quality of our products. Below is some of the promotional tool that we used:
Business card
This is an important element to us. A business card can help customers to know more about our
company and set a particular time for an appointment. This business card will be given to the
customers and suppliers, the customers or suppliers can easily contact us at any time. On this card,
the information as follow is stated below:
 Name of the company
 Office telephone number
-Fax number
-Address Company
-Logo of company
The objective of business card is to make many people know about the existing of Keropok Adik
Maniis.

Business signboard
The business signboard for our company is situated in front of our plan location. These help
customers to easily identify our type of business and the business site. With an attractive signboard, it
might attract people to come and visit our company.

Yellow Pages
Our phone number and address will be stated here. Therefore, the interested customers can contact
us easily in case they want to buy our products.

Website
Internet is the most effective marketing medium where it is easily access. So, to take advantage of
the effectiveness of the internet, we have created our own website to promote our company to the
customers. In here, the customers can get a lot of information about our company and our products
and in the same time make the online order. Our website address is www.keropokadikmaniis.com.

2.9 FIXED ASSETS FOR MARKETING PURPOSE

 Keropok Adik Maniis

Marketing Fixed Assets

Cost per unit

No. Detail (RM) Quantity Total (RM)

1 Lorry 150,000 2 300,000

2 Signboard 1,500 1 1,500

2.10 SALARY

Salary for Operation Department for 2011

 Keropok Adik Maniis

SOCSO 2.5%
Post No Salary(RM) EPF 12%(RM) (RM)
Monthly Monthly Yearly Monthly Yearly Monthly Yearly
Lorry Driver 2 1,500 3,000 36,000 360 4,320 75 900
Motor Driver 2 800 1,600 19,200 196 2,304 40 480
Total 4 2,300 4,600 55,200 556 6,624 115 1,380

Salary for Operation Department for 2012

SOCSO 2.5%
Post No Salary(RM) EPF 12%(RM) (RM)
Monthly Monthly Yearly Monthly Yearly Monthly Yearly
Lorry Driver 2 1,600 3,200 38,400 384 4,608 80 960
Motor Driver 2 900 1,800 21,600 216 2,592 45 540
Total 4 2,500 5,000 60,000 600 7,200 125 1,500

Salary for Operation Department 2013

SOCSO 2.5%
Post No Salary(RM) EPF 12%(RM) (RM)

Monthly Monthly Yearly Monthly Yearly Monthly Yearly

Lorry Driver 3 1,700 5,100 61,200 612 7,344 128 1,536
Machine Operator 3 1,000 3,000 36,000 360 4,320 75 900
Total 6 2,700 8,100 97,200 972 11,664 203 2,436
 Keropok Adik Maniis

2.11 MARKETING BUDGET

BUDGET FOR THE FIRST MONTH OF THE YEAR 2011

ITEM JAN (RM)

Equipment 6,000
Furniture 10,000
Renovation 5,000

Revenue Expenses
Business card 300

Advertising
Newspaper 720
Yellow pages 200
Web site 1,500
Signboard 1,500

Revenue Expenses (Others)

Miscellaneous Expenses 2,500

TOTAL 27,720
 Keropok Adik Maniis

SUPPLIER’S LIST
Langkawi Sdn Bhd
Lot 349, Jalan Zamrud
Lorong 7,
43 000 Shah Alam, Selangor.
Tel: 03-55436759
Fax: 03-55436758
E-mail: langkawiplastik@lp.jaring.my

Farmizani Flour Sdn Bhd

Lot 5,U/89,
Persiaran Kayangan,
56 000 Petaling Jaya, Selangor
Tel: 03-45637895.
Fax: 03-45637896.
Website: www.farmizaflour.com

Hor Giap Soon

678, Kawasan Perindustrian Bukit Jelutong,
49 008 Shah Alam, Selangor.
Tel: 03-76890767
Fax: 03-76890777
Website: www.HorGiapSoon.com
Keropok Adik Maniis
 Keropok Adik Maniis

3.1 INTRODUCTION OF PRODUCTION PLAN

As all we know that the production is the most important to run the business, production profile is
prepared for planting and to control all the resources that being used for services. It is also very
important to ensure that all the materials used can fulfill the demands. It is important to minimize the
risks on the occurrence of over production compared to the customers’ needs or demand. Besides
controlling the stocks, we can also determine the right to the reorder the stocks.
Production plan gives big influence to the success of a business. So that, the business can operates
smooth and efficient without any inconvenience. We can determine the cost of services, plan
expenditure that incurred under operational activities, sketch the operational layout and plan the
working time also the salary for all posts from the operation plan. The operation plan gives more
benefits to the business activities. Furthermore, it can guide us in our business activities to bring
better outcomes in the future. If anything goes wrong, it will affect our sales and our business
reputation.
 Keropok Adik Maniis

3.2 PRODUCTION STRATEGIES

Strategies are made to ensure that Keropok Adik Manis will get more profit and attract more
customers besides provides efficient workers. The strategies are as follow:
• Ensure the relationship between employers and employees are good
• Ensure workers know and understand their responsibilities or job tasks to make sure that jobs
will be done accurately.
• Always ensure the quality of product and services are good.
• Provide satisfaction services to customers.
• Location for operation is strategic because it is near to the target areas.
• Get nearest supplier which has good reputation to supply raw material to make beverages on
transportation costs.
• Make an inspection on products before selling them to the customers.
 Keropok Adik Maniis

3.3 LIST OF WORKER

WORKERS NO

TECHNICIAN 1

WORKER 5

Total 6
 Keropok Adik Maniis

3.4 PRODUCTION LAYOUT

BOIL Toil
CUTTING et
TABLE

out

GRINDING
PACKING
MACHINE
STATION
Enter

FISH
STORAGE
REFRIGER
ATOR
 Keropok Adik Maniis

3.5 PRODUCTION PROCESS

From supplier

Mince Fish Meat

Mixing in silent bowl cutter (4 min)

Addition of flavoring and flavor enhance

Mixing (1-10 min)

Addition of crushed ice

Mixing (10 min)

Portioning

Kneading and shaping

Boiling or steaming

Chilling

Slicing

Drying

Packing
 Keropok Adik Maniis

3.6 PROUCTION CHART

• Receive goods and stock from

provider.

• Checking goods and stock by the

workers.

• Payment is made to the provider.

• Start the manufacturing process

• The process was finished

• The stock is sent to the store

• Checking whether the good was

arranged and in the good
condition.

• Intake goods if there is any lack of the

stock in operation.
 Keropok Adik Maniis

3.7 LIST OF RAW MATERIALS

NUMBER MATERIAL

1 FISH

2 SAGO FLOUR

3 SALT

4 ICE
 Keropok Adik Maniis

3.7.1 Estimated cost of raw materials

Estimated cost of raw materials for 2011

PRICE QUANTITY PRICE PER PRICE

PRICE PER
NO MATERIAL PER KG PER DAY MONTH PER YEAR
DAY (RM)
(RM) (KG) (RM) (RM)
1 Fish 6 150 900 27,000 324,000
2 Flour 2 150 300 9,000 108,000
 Keropok Adik Maniis

3 Ice 1 40 40 1,200 14,400

4 salt 1 30 30 900 10,800

Estimated cost of raw materials for 2012

PRICE QUANTITY PRICE PER PRICE

PRICE PER
NO MATERIAL PER KG PER DAY MONTH PER YEAR
DAY (RM)
(RM) (KG) (RM) (RM)

1 Fish 8 200 1,200 36,000 432,000

2 4 200 500 15,000 180,000

Flour
3 1 70 70 2,100 25,200
Ice
4 1 50 50 1,500 18,000
salt

Estimated cost of raw materials for 2013

PRICE QUANTITY PRICE PER PRICE

PRICE PER
NO MATERIAL PER KG PER DAY MONTH PER YEAR
DAY (RM)
(RM) (KG) (RM) (RM)
1 Fish 10 300 1,800 54,000 648,000
2 Flour 6 300 700 21,000 252,000
3 Ice 1 100 100 3,000 36,000
4 salt 1 80 80 2,400 28,800
 Keropok Adik Maniis

3.8 SUPPLIER’S LIST

No COMPANY PRODUCT
Hor Giap Soon Enterprise Sdn Bhd 5161
Jalan 18/62c Taman Seri Serdang 43300
Seri Kembangan Selangor
1 Fish

Igan Sago Industries Sdn Bhd no 11 First

2 Sago Flour
Floor Jalan ramin Sibu 96000 Sarawak

Wawasan Tebrau Sdn Bhd lot 493 Jalan

Keluli 3 Kawasan Perindustrian Pasir
3 Salt
Gudang 81700 Pasir Gudang Johor
Bahru,Johor.
 Keropok Adik Maniis

3.9 FIXED ASSESTS FOR PRODUCTION

COST UNIT
EQUIPMENT QUANTITY TOTAL (RM)
(RM)

GRINDING MACHINE 1 20,000 20,000

REFRIGERATOR 2 10,000 20,000

CABINET 2 5,000 10,000

TABLE 3 1,000 3,000

POT 3 150 450

TOTAL 11 36,150 53,450

3.10 SALARY

Salary for Year 2011

POSITION NO OF SALARY SALARY SALARY EPF EPF SOCSO SOCSO

WORKER PER PER PER PER PER PER PER
PERSON MONTH YEAR MONTH YEAR MONTH YEAR
(RM) (RM) (RM) 12% 2.50%
TECHNICIAN 1 1,200 1,200 14,400 144 1,728 31 372
WORKER 5 1,000 5,000 60,000 600 7,200 125 1,500
TOTAL 7 2,200 6,200 74,400 744 8,928 156 1,872

Salary for Year 2012

POSITION NO OF SALARY SALARY SALARY EPF EPF SOCSO SOCSO

WORKER PER PER PER PER PER PER PER
PERSON MONTH YEAR MONTH YEAR MONTH YEAR
(RM) (RM) (RM) 12% 2.50%
TECHNICIAN 1 1,400 1,400 16,800 168 2,016 35 420
WORKER 5 1,100 5,500 66,000 660 7,920 138 1,656
TOTAL 7 2,500 6,900 82,800 828 9,936 173 2,076
 Keropok Adik Maniis

Salary for Year 2013

SALARY SALARY SALARY EPF SOCSO

EPF SOCSO
NO OF PER PER PER PER PER
POSITION PER PER
WORKER PERSON MONTH YEAR MONTH MONTH
YEAR YEAR
(RM) (RM) (RM) 12% 2.50%
TECHNICIAN 1 1,500 1,500 18,000 180 2,160 38 456
WORKER 5 1,200 6,000 72,000 720 8,640 150 1,800
TOTAL 7 2,700 7,500 90,000 900 10,800 188 2,256

3.11 PRODUCTION EXPENSES

Production expenses for year 2011

FIXED
MONTLY YEARLY
ASSETS
ITEM EXPENSES EXPENSES
EXPENSES
(RM) (RM)
(RM)
Production 53,450
Tool set
Salary 7,900 94,800
EPF 869 10,428
SOCSO 156 1,872
Material 38,100 458,200
Maintenance 500 6,000
Electricity 2,500 30,000
Water
Factory Rental 3,000 36,000
Total 53,450 53,025 637,300
 Keropok Adik Maniis

Production expenses for year 2012

ITEM FIXED MONTLY YEARLY

ASSETS EXPENSES EXPENSES
EXPENSES
FIXED (RM) (RM)
(RM) MONTLY YEARLY
ASSETS
ITEM
Production EXPENSES EXPENSES
EXPENSES
Tool set (RM) (RM)
(RM)
Salary 10,800 129,600
Production
EPF
Tool set 1,188 14,256
SOCSO 173
16,800 2,076
201,600
Salary
Material 54,300 651,600
EPF 1,848 22,176
Maintenance 500 6,000
SOCSO 188 2,256
Electricity 2,500 30,000
Material
Water 3,345 40,140
Maintenance
Factory Rental 500
3,000 6,000
36,000
Electricity
Total 53450 72,461 869,532
2,500 30,000
Water
Factory Rental 3,000 36,000
Total 28,181 338,172

Production expenses for year 2013

 Keropok Adik Maniis

ADMINISTRATION

PLAN
 Keropok Adik Maniis

4.1 Introduction to administration plan

Administration is the main centre of the business management. The base form or routine of
this department is to maintain and control the business. Thus, it will help our business growth with an
efficient and effective manner.
The beginning process of other department are starting from the administration department
whereby they combine all together the planning, organizing, leading and controlling strategy of
business input. Business input refers to the resources required to operate a business activity. These
include capital, manpower, technology and raw material.
Administration is related in choosing the best location and suitable domain for a business to
settle down and expand its profit. Furthermore, it provides the layout of the plan, description jobs of
the workers and gives initial information for the use of the production and marketing manager.
 Keropok Adik Maniis

4.2 Location of the business

Keropok Adik Maniis will start to operate on the 1st of January 2011 at the most strategic location
which is situated at:
Lot 658, Jalan Persiaran Sultan,
Kawasan Perindustrian Shah Alam,
43700 Shah Alam, Selangor.

There are a few factors why we choose the location as our premise, they are:
• The location is near our target market
- There are many residential areas near our premise as it is in the industrial area of Shah Alam
where there are many job opportunities. Besides that, it also means that there will be many
facilities such as schools and markets around as these facilities are the important facilities
needed in any normal residential area.

• It has many infrastructures surrounded it

 Keropok Adik Maniis

- Our premise is located in a location that is surrounded by many good infrastructures such as
highways and railway services, which means we can deliver our goods to our customers
efficiently.

• It’s near to the our fishes supply

- Our company had its fishes supply from the supplier in Seri Kembangan who is located only 45
minutes from our premise. Therefore, this is quite good as we can get the fishes freshly and in
the same time save our travelling expenses that includes petrol and etc.

Map of Peninsular
Keropok Adik Maniis

Map of Selangor
Keropok Adik Maniis

Map of Our Company Location

Keropok Adik Maniis
 Keropok Adik Maniis

4.3 Layout plan of the business

 Keropok Adik Maniis

4.4 Organizational Chart

 Keropok Adik Maniis

4.5 List of workers

Employees are needed in order to perform work and achieve the organization’s goal.
The workers have been selected based on their qualification such as experiences,
education background and the others. This is important to ensure the workflow and the
business run smoothly and efficiently.
Table below show the lists of workers in administration department:

POSITION NO. OF WORKERS

(1) Shareholders
General Manager 1
Marketing Manager 1
Production Manager 1
Administration Manager 1
Financial Manager 1 1
Financial Manager 2 1
(2) Workers
Clerk 2
Total 8
 Keropok Adik Maniis

4.6 Job Description

POSITION TASKS AND RESPONSIBILITIES

General Manager • Planning and recognize the company based on

determining the objectives and company’s
strategies
• To plan and monitor the strategic progress of the
business
• Develop and perform the rules and company’s
procedures to ensure the goals of company can be
achieve
• To be accountable for the overall performance of
the business
• Analyze and accomplish the long term and short
term plan and also choose the best decisions for
company
• Be a good advisor and show good attitudes to the
lower workers
• Make sure that the employees do their job
effectively and sensitive to the environment

Marketing Manager • manage and coordinate all marketing, advertising

and promotional staff and activities
• conduct market research to determine market
requirements for existing and future products
• analysis of customer research, current market
conditions and competitor information
• develop and implement marketing plans and
projects for new and existing products
• monitor, review and report on all marketing activity
and results
• determine and manage the marketing budget
• deliver marketing activity within agreed budget
• develop pricing strategy
• liaison with media and advertising
• Coordinate and participate in promotional activities and
trade shows, working with developers, advertisers, and
production managers, to market products and services
 Keropok Adik Maniis

Production Manager • overseeing the production process, drawing up a

production schedule
• ensuring that the production is cost effective
• making sure that products are produced on time and
are of good quality
• estimating costs and setting the quality standards
• monitoring the production processes and adjusting
schedules as needed
• monitoring product standards and implementing quality-
control programs
• ensuring that health and safety guidelines are followed
• supervising and motivating a team of workers
• reviewing the performance of subordinates

Administration • Responsible for the overall work performance of a

Manager company
• Gathering, adapting, storing and distributing information
within the company
• Ensuring that human and material resources are
correctly utilized
• Providing specialized support to other departments and
managers
• Meeting with other members of management and
planning for the future
• Provides communication systems by identifying needs;
evaluating options; maintaining equipment; approving
invoices
• Maintains administrative staff by recruiting, selecting,
orienting, and training employees; maintaining a safe
and secure work environment; developing personal
growth opportunities
• Accomplishes staff results by communicating job
expectations; planning, monitoring, and appraising job
results; coaching, counseling, and disciplining
employees; initiating, coordinating, and enforcing
systems, policies, and procedures
• Completes special projects by organizing and
coordinating information and requirements; planning,
arranging, and meeting schedules; monitoring results
• Provides historical reference by developing and utilizing
filing and retrieval systems
 Keropok Adik Maniis

Financial Manager 1 • providing and interpreting financial information

• monitoring and interpreting cash flows and predicting
future trends
• formulating strategic and long-term business plans
• developing financial management mechanisms that
minimize financial risk
• conducting reviews and evaluations for cost-reduction
opportunities
• managing a company's financial accounting, monitoring
and reporting systems
• liaising with auditors to ensure annual monitoring is
carried out
• producing accurate financial reports to specific
deadlines
• managing budgets
• arranging new sources of finance for a company's debt
facilities
• responsible in solving and giving opinions to overcome
financial problems

Deputy Financial • update the monthly company’s account and reports

Manager • assistant to Financial Manager 1
• organize the company’s payments, employees’
salary and also bonus
 Keropok Adik Maniis

4.7 Workers Incentive

An attractive remuneration and job incentives scheme will be necessary to attract

workers to give their full commitment towards the company. The remuneration and job
incentives that are provided are:
1. Salary increment
Each person in the company has a chance in increasing their monthly salaries.
The salary increment is based on their posts, working experience and their
responsibility on their jobs. Besides that, the salary increment is also based on
employee performance, company progress, commitment and the loyalty of the
workers toward the company.

2. Bonus
Bonus will be given depending on the profit made by the company. Bonus will
be given each year depending on the profit for the year and the employee’s
commitment.

3. Employee Provident Fund (EPF)

According to the employee provident fund (EPF). Ordinance Act 1995, a sum of
the money from employee’s salary needed to be contributed to the EPF. 12% of
the salary would be deducted for that reason.

4. Social security (SOCSO)

Under the employee Social Security Act 1969 and the Employee Social Security
(General Regulation), an employee is compulsory to contribute to SOCSO. It is
compulsory to make sure the benefits if the workers faced any accident during
working time. Their salary will be deducted around 1.5 % and the current rate for
employer contribution is 2.5 %.

5. Medical Benefit
 Keropok Adik Maniis

All the expenses for medical treatment will be paid by the company whether it is
from private or government medical centre. However, the medical treatment
must be received from the company’s panel medical centre.

6. Leave
• Public Holiday
All workers will be given at least 10 days of public holiday with pay every
year depending on the calendar.

No. Holiday No. of Days

1 New Year 1
2 Hari Raya Puasa 2
3 Hari Raya Haji 1
4 Labor Day 1
5 Awal Muharram 1
6 Maulidur Rasul 1
7 Hari Keputeraan Sultan Selangor 1
8 National Day 1
9 Birthday of DYMM SPB Yang 1
Dipertuan Agong

• Annual Leave
Every worker will get annual leave for 14 days. The application for annual
leave must be submitted 7 days earlier. Annual leave is only valid at the
current year. At the event of death or personal family matters, the leave
will be decided by the general manager or administration manager.
• Medical Leave
Medical leave is allowed if there is a medical certificate (MC) from a clinic
or hospitals whether it is from government or privates. Medical leave is
limited for 12 days per year.
• Maternity Leave
 Keropok Adik Maniis

Female workers will get maternity leave for two months and 3 days for
paternity leave will be given to the husband.
• Marriage Leave
The worker that will get married will be given 1 week holiday.

7. Insurance
On the registration form, all workers should complete the insurance form before
becoming staff. It is important if any accident happen during work time.
 Keropok Adik Maniis

4.8 Fixed assets for administrative purposes

LIST AND COST OF FURNITURE AND FITTINGS

TYPE OF FURNITURE
QTY PRICE PER UNIT (RM) TOTAL
AND FIXTURE
Table 8 400 3,200
Small Table 2 100 200
Sofa 2 1,000 2,000
Chair 16 150 2,400
Cabinet 2 1,200 2,400
File Cabinet 5 500 2,500
Meeting Table 1 1,500 1,500
TOTAL 36 4850 14,200

LIST AND COST OF OFFICE EQUIPMENT

TYPE OF OFFICE PRICE PER UNIT

QTY TOTAL (RM)
EQUIPMENT (RM)
Computer 6 2,500 15,000
Fax Machine 1 300 300
Telephone 8 150 1,200
Air Conditioner 7 1,500 10,500
Photostat Machine 1 3,500 3,500
TOTAL 23 7,950 30,500
 Keropok Adik Maniis

4.9 Salary

Salary of Administration Department For 2011

Salary Salary EPF SOCSO

Salary EPF
No. of per per per per SOCSO
Position per Year per
Workers Person Month Month Month per Year
(RM) Year
(RM) (RM) 12% 2.5%
General Manager 1 2,500 2,500 30,000 300 3,600 63 756
Marketing Manager 1 2,000 2,000 24,000 240 2,880 50 600
Production Manager 1 2,000 2,000 24,000 240 2,880 50 600
Administration Manager 1 2,000 2,000 24,000 240 2,880 50 600
Financial Manager 1 2,000 2,000 24,000 240 2,880 50 600
Deputy Financial
Manager 1 1,800 1,800 21,600 216 2,592 45 540
Clerk 2 1,000 2,000 24,000 240 2,880 50 600
Total 8 13,300 14,300 171,600 1716 20,592 358 4,296

Salary of Administration Department For 2012

 Keropok Adik Maniis

Salary Salary EPF SOCSO

Salary EPF
per per per per SOCSO
Position per Year per
No. of Person Month Month Month per Year
(RM) Year
Workers (RM) (RM) 12% 2.5%
General Manager 1 2,650 2,650 31,800 318 3,816 66 792
Marketing Manager 1 2,100 2,100 25,200 252 3,024 53 636
Production Manager 1 2,100 2,100 25,200 252 3,024 53 636
Administration Manager 1 2,100 2,100 25,200 252 3,024 53 636
Financial Manager 1 2,100 2,100 25,200 252 3,024 53 636
Deputy Financial
Manager 1 1,900 1,900 22,800 228 2,736 48 576
Clerk 2 1,050 2,100 25,200 252 3,024 53 636
Total 8 14,000 15,050 180,600 1,806 21,672 379 4,548
 Keropok Adik Maniis

Salary of Administration Department For 2013

Salary Salary EPF SOCSO

Salary EPF SOCSO
No. of per per per per
Position per Year per per
Workers Person Month Month Month
(RM) Year Year
(RM) (RM) 12% 2.5%
General Manager 1 2,800 2,800 33,600 336 4,032 70 840
Marketing Manager 1 2,200 2,200 26,400 264 3,168 55 660
Production Manager 1 2,200 2,200 26,400 264 3,168 55 660
Administration Manager 1 2,200 2,200 26,400 264 3,168 55 660
Financial Manager 1 2,200 2,200 26,400 264 3,168 55 660
Deputy Financial
Manager 1 2,000 2,000 24,000 240 2,880 50 600
Clerk 2 1,100 2,200 26,400 264 3,168 55 660
Total 8 14,700 15,800 189,600 1,896 22,752 395 4,740
Keropok Adik Maniis
 Keropok Adik Maniis

4.10 Administration expenses

Administration Expenses For The Year 2011

Monthly
Particulars F.Assets Exp. Others Total

Fixed Assets

Land & Building - -

30,
Office Equipment (Adm.) 500
14, 14,
Furniture & Fitting(Adm.) 200 200
5, 5
Renovation 000 ,000

Working Capital
14, 14,
Salary 300 300
1 1
EPF ,716 ,716

SOCSO 358 358

2 2
Water & Electricity ,000 ,000
1 1
Rental ,000 ,000
1 1
Telephone bill ,000 ,000

Pre-Operations & Other

Expenditure

Other Expenditure - -

Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations 7
Expenditure 7,000 ,000
49, 20, 46,
Total 700 374 7,000 574
 Keropok Adik Maniis

Administration Expenses For The Year 2012

Monthly
Particulars F.Assets Exp. Others Total

Fixed Assets

Land & Building - -

Office Equipment (Adm.) - -

Furniture & Fitting(Adm.) - -

5, 5
Renovation 500 ,500

Working Capital
15, 15
Salary 050 ,050
1, 1
EPF 806 ,806

SOCSO 379 379

2, 2
Water & Electricity 200 ,200
1, 1
Rental 500 ,500
1, 1
Telephone bill 200 ,200

Pre-Operations & Other

Expenditure

Other Expenditure - -

Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations 7
Expenditure 7,000 ,000
5, 22, 34
Total 500 135 7,000 ,635
 Keropok Adik Maniis

Administration Expenses For The Year 2013

Monthly
Particulars F.Assets Exp. Others Total

Fixed Assets

Land & Building - -

Office Equipment (Adm.) - -

Furniture & Fitting(Adm.) - -

5, 5
Renovation 000 ,000

Working Capital
15, 15,
Salary 800 800
1 1
EPF ,896 ,896

SOCSO 395 395

2 2
Water & Electricity ,500 ,500
1 1
Rental ,500 ,500
1 1
Telephone bill ,400 ,400

Pre-Operations & Other

Expenditure

Other Expenditure - -

Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations 7
Expenditure 7,000 ,000
5, 23, 35,
Total 000 491 7,000 491
 Keropok Adik Maniis

FINANCIAL
PLAN

5.1 INTRODUCTION
 Keropok Adik Maniis

A financial plan is a plan that shows the short and long-term financial
requirements in order to start a new business or project. It also shows how the
requirements are going to be (using internal and external resources).
A financial plan should also include the projections of the financial statements
such as the cash flow, profit & loss and balance sheet. A financial plan should include
some financial analysis in order to determine the viability of the proposed business or
project.

The importances of a financial plan are: -

 To determine the amount of money to be invested – the project cost.
 To identify and propose the relevant sources of fund.
 To ensure that the initial capital is sufficient.
 To appraise the viability before actual investment is committed. As a guideline for
implementation.

Sources of financial information: -

 Financial information is gathered through budget.
 Operational budget: -
- Administrative budget
- Marketing budget.
- Production budget.

The main objectives doing financial plan are: -

 Project implementation cost.
 Sources of funds.
 Schedules: -

1) Loan amortization (repayment)

2) Hire purchase repayment
3) Fixed asset depreciation

 Pro forma
1) Projected cash flow statements.
2) Projected profit & loss statements
3) Projected balance sheet statements.

5.2 PROJECT IMPLEMENTATION COST

 Keropok Adik Maniis

KEROPOK ADIK MANIIS SDN BHD

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Existing F.
Fixed Assets Cash Assets
Land & Building
Office Equipment (Adm.) 30,500 30,500
Furniture & Fitting(Adm.) 14,200 1,000 13,200
Renovation 5,000 5,000

Bussines signboard(Mkt.) 1,500 1,500

Lorries(Mkt.) 300,000 229,713 70,287

Plant Equipment (Op.) 53,450 53,450

Working Capital 1 months

Administrative 20,374 500 19,874
Marketing 6,921 6,921
Operations 51,800 16,637 35,163
Pre-Operations & Other Expenditure 22,452 4,897 17,555
Contingencies

TOTAL 506,197 306,197 200,000

5.3 SOURCES OF FUND

 Keropok Adik Maniis

Equity Contribution

Cash:
General Manager RM 50,00
Marketing Manager RM 30,000
Operating Manager RM 30,000
Administration Manager RM 30,000
Financial Manager RM 30,000
Deputy financial RM 30,000
Bank Loan:

Bank Islam (Malaysia) Berhad RM 306,197

TOTAL OF FINANCE RM 506,197

5.4 TABLE ON LOAN AMORTIZATION

 Keropok Adik Maniis

LOAN REPAYMENT SCHEDULE

Amount 306,197
Interest Rate 8%
Duration (yrs) 5
Method Baki Tahunan
Year Principal Interest Total Payment Principal Balance
306,1
- - 97
61,2 24,4 85,7 244,9
1 39 96 35 58
61,2 19,5 80,8 183,7
2 39 97 36 18
61,2 14,6 75,9 122,4
3 39 97 37 79
61,2 9,7 71,0 61,2
4 39 98 38 39
61,2 4,8 66,1
5 39 99 39 -
 Keropok Adik Maniis

5.5 TABLE ON LOAN DEPRECIATION ON FIXED ASSETS

Fixed Asset Office Equipment (Adm.) Fixed Asset Furniture & Fitting(Adm.)
Cost (RM) 31,000 Cost (RM) 13,200
Method Straight Line Method Straight Line
Economic Life Economic Life
(yrs) 5 (yrs) 5
Annual Accumulated Annual Accumulated
Yea Depreciation Depreciation Book Value Yea Depreciation Depreciation Book Value
r r
31,0 13,20
- - 00 - - 0
6,2 24,8 2,64 2,6 10,56
1 6,200 00 00 1 0 40 0
12,4 18,6 2,64 5,2 7,9
2 6,200 00 00 2 0 80 20
18,6 12,4 2,64 7,9 5,2
3 6,200 00 00 3 0 20 80
24,8 6,2 2,64 10,5 2,6
4 6,200 00 00 4 0 60 40
31,0 2,64 13,2
5 6,200 00 - 5 0 00 -

Fixed Asset Renovation

Cost (RM) 5,000
Method Straight Line
Economic Life
(yrs) 5
Annual Accumulated
Yea
r Depreciation Depreciation Book Value
5,0
- - 00
1,0 4,0
1 1,000 00 00
2,0 3,0
2 1,000 00 00
3,0 2,0
3 1,000 00 00
4,0 1,0
4 1,000 00 00
5,0
5 1,000 00 -
 Keropok Adik Maniis

Fixed Asset Bussines signboard(Mkt.) Fixed Asset Lorries(Mkt.)

Cost (RM) 1,500 Cost (RM) 300,000
Method Straight Line Method Straight Line
Economic Life Economic Life
(yrs) 5 (yrs) 5
Annual Accumulated Annual Accumulated
Yea Yea
r Depreciation Depreciation Book Value r Depreciation Depreciation Book Value
1,5 300,00
- - 00 - - 0
3 1,2 60,00 60,0 240,00
1 300 00 00 1 0 00 0
6 9 60,00 120,0 180,00
2 300 00 00 2 0 00 0
9 6 60,00 180,0 120,00
3 300 00 00 3 0 00 0
1,2 3 60,00 240,0 60,00
4 300 00 00 4 0 00 0
1,5 60,00 300,0
5 300 00 - 5 0 00 -

Fixed Asset Plant Equipment (Op.)

Cost (RM) 53,450
Method Straight Line
Economic Life
(yrs) 5
Annual Accumulated
Yea
r Depreciation Depreciation Book Value
53,45
- - 0
10,6 42,76
1 10,690 90 0
21,3 32,07
2 10,690 80 0
32,0 21,38
3 10,690 70 0
42,7 10,69
4 10,690 60 0
53,4
5 10,690 50 -
 Keropok Adik Maniis

5.6 CASH FLOW

KEROPOK ADIK MANIIS SDN BHD

PRO FORMA CASH FLOW STATEMENT

Pre- TOTAL
MONTH 1 2 3 4 5 6 7 8 9 10 11 12 YEAR 2 YEAR 3
Operations YR 1

CASH INFLOW
Capital (Cash) 200,000 200,000
Loan 306,197 306,197
Cash Sales 55,396 59,457 62,560 63,848 66,272 68,041 70,128 70,163 68,050 71,404 72,428 73,336 801,083 961,300 1,121,516
Collection of
Accounts
Receivable 15,827 24,901 26,368 27,180 28,056 28,908 29,757 30,065 29,466 30,123 30,894 301,545 407,986 473,020
TOTAL CASH
506,197 55,396 75,284 87,462 90,217 93,451 96,097 99,036 99,920 98,115 100,870 102,551 104,230 1,608,825 1,369,285 1,594,537
INFLOW

CASH
OUTFLOW
Administrative
Expenditure
Salary 14,300 14,300 14,300 14,300 14,300 14,300 14,300 14,300 14,300 14,300 14,300 14,300 171,600 180,180 189,189
EPF 1,716 1,716 1,716 1,716 1,716 1,716 1,716 1,716 1,716 1,716 1,716 1,716 20,592 21,622 22,703
SOCSO 358 358 358 358 358 358 358 358 358 358 358 358 4,296 4,511 4,736
Water &
Electricity 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 25,200 26,460
Rental 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 12,600 13,230
Telephone bill 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 12,600 13,230

Marketing
Expenditure
Salary 4,600 4,600 4,600 4,600 4,600 4,600 4,600 4,600 4,600 4,600 4,600 4,600 55,200 57,960 60,858
EPF 506 506 506 506 506 506 506 506 506 506 506 506 6,072 6,376 6,694
SOCSO 115 115 115 115 115 115 115 115 115 115 115 115 1,380 1,449 1,521
Promotions 700 700 700 700 700 700 700 700 700 700 700 700 8,400 8,820 9,261
 Keropok Adik Maniis

Diesel 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 12,600 13,230

Operations
Expenditure
Cash Purchase
Payment of
Account Payable 19,350 40,117 42,619 44,153 45,449 46,913 48,260 49,002 48,276 48,709 50,239 483,084 559,611 671,533
Carriage Inward
& Duty
Salaries, EPF &
SOCSO 7,100 7,100 7,100 7,100 7,100 7,100 7,100 7,100 7,100 7,100 7,100 7,100 85,200 89,460 93,933
Water &
Electricity 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000 31,500 33,075
Maintenance on
Equipment 500 500 500 500 500 500 500 500 500 500 500 500 6,000 6,300 6,615
Factory rental 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000 37,800 39,690

Other
Expenditure
Pre-Operations
Deposit (rent,
utilities, etc.)
Business
Registration &
Licences 600 600
Insurance &
Road Tax for
Motor Vehicle 5,352 5,352 5,352 5,352
Other Pre-
Operations
Expenditure 16,500 16,500
Fixed Assets
Purchase of
Fixed Assets -
Land & Building
Purchase of
Fixed Assets -
Others 404,650 404,650
Hire-Purchase
Down Payment
Hire-Purchase
Repayment:
Principal
 Keropok Adik Maniis

Interest
Loan
Repayment:
Principal 5,103 5,103 5,103 5,103 5,103 5,103 5,103 5,103 5,103 5,103 5,103 5,103 61,239 61,239 61,239
Interest 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 24,496 19,597 14,697
Tax Payable 0 0 0 0
TOTAL CASH
427,102 47,540 66,890 87,657 90,158 91,692 92,988 94,453 95,800 96,541 95,815 96,249 97,778 1,480,661 1,154,776 1,287,248
OUTFLOW
CASH
SURPLUS 79,095 7,856 8,394 (195) 59 1,759 3,109 4,583 4,120 1,574 5,055 6,302 6,452 128,163 214,509 307,289
(DEFICIT)
BEGINNING
CASH 79,095 86,951 95,346 95,151 95,209 96,969 100,077 104,660 108,781 110,354 115,409 121,712 128,163 342,673
BALANCE
ENDING CASH
79,095 86,951 95,346 95,151 95,209 96,969 100,077 104,660 108,781 110,354 115,409 121,712 128,163 128,163 342,673 649,962
BALANCE
 Keropok Adik Maniis

5.7 PROFIT LOSS ACCOUNT

KEROPOK ADIK MANIIS SDN BHD

PRO-FORMA PRODUCTION COST STATEMENT

Year 1 Year 2 Year 3

Raw Materials
Opening Stock 0 30,000 30,000
Current Year Purchases 559,611 671,533 783,455
Ending Stock 30,000 30,000 30,000
Raw Materials Used 529,611 671,533 783,455
Carriage Inward
529,611 671,533 783,455
Salaries, EPF & SOCSO 85,200 89,460 93,933
Factory Overhead
Depreciation of Fixed assets (Operations) 10,690 10,690 10,690
Water & Electricity 30,000 31,500 33,075
Maintenance on Equipment 6,000 6,300 6,615
Factory rental 36,000 37,800 39,690

Total Factory Overhead 82,690 86,290 90,070

Production Cost 697,501 847,283 967,458
 Keropok Adik Maniis

KEROPOK ADIK MANIIS SDN BHD

PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 1,144,404 1,373,285 1,602,166
Less: Cost of Sales
Opening Stock of Finished Goods 40,000 40,000
Production Cost 697,501 847,283 967,458
Less: Ending Stock of Finished Goods 40,000 40,000 40,000
0 0 0
657,501 847,283 967,458
Gross Profit 486,903 526,002 634,708

Less: Enpenditure
Administrative Expenditure 244,488 256,712 269,548
Marketing Expenditure 83,052 87,205 91,565
Other Expenditure
Business Registration & Licences 600
Insurance & Road Tax for Motor Vehicle 5,352 5,352 5,352
Other Pre-Operations Expenditure 16,500
Interest on Hire-Purchase
Interest on Loan 24,496 19,597 14,697
Depreciation of Fixed Assets 70,240 70,240 70,240

Total Expenditure 444,728 439,106 451,402

Net Profit Before Tax 42,175 86,896 183,306
Tax 0 0 0
Net Profit After Tax 42,175 86,896 183,306
Accumulated Net Profit 42,175 129,072 312,377
 Keropok Adik Maniis

5.8 BALANCE SHEET

KEROPOK ADIK MANIIS SDN BHD

PRO-FORMA BALANCE SHEET

Year 1 Year 2 Year 3

ASSETS

Non-Current Assets (Book

Value)
Land & Building
Office Equipment (Adm.) 24,400 18,300 12,200
Furniture & Fitting(Adm.) 11,360 8,520 5,680
Renovation 4,000 3,000 2,000

Bussines signboard(Mkt.) 1,200 900 600

Lorries(Mkt.) 240,000 180,000 120,000

Plant Equipment (Op.) 42,760 32,070 21,380

Other Assets
Deposit

323,720 242,790 161,860

Current Assets
Stock of Raw Materials 30,000 30,000 30,000
Stock of Finished Goods 40,000 40,000 40,000
Accounts Receivable 41,776 45,776 53,406
Cash Balance 128,163 342,673 649,962
239,940 458,449 773,367

TOTAL ASSETS 563,660 701,239 935,227

Owners' Equity
Capital 200,000 200,000 200,000
Accumulated Profit 42,175 129,072 312,377
242,175 329,072 512,377
Long-Term Liabilities
Loan Balance 244,958 183,718 122,479
Hire-Purchase Balance
244,958 183,718 122,479
Current Liabilities
Accounts Payable 76,527 188,449 300,371

TOTAL EQUITY &

563,660 701,239 935,227
LIABILITIES
 Keropok Adik Maniis

5.9 FINANCIAL ANALYSIS

KEROPOK ADIK MANIIS SDN BHD

FINANCIAL RATIO ANALYSIS
Year 1 Year 2 Year 3

LIQUIDITY
Current Ratio 3 2 3
Quick Ratio (Acid Test) 2 2 2

EFFICIENCY
Inventory Turnover 9 12 14

PROFITABILITY
Gross Profit Margin 42.55% 38.30% 39.62%
Net Profit Margin 3.69% 6.33% 11.44%
Return on Assets 7.48% 12.39% 19.60%
Return on Equity 17.42% 26.41% 35.78%

SOLVENCY
Debt to Equity 132.75% 113.10% 82.53%
Debt to Assets 57.04% 53.07% 45.21%
Time Interest Earned 1 3 11
Keropok Adik Maniis
Keropok Adik Maniis
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Keropok Adik Maniis
 Keropok Adik Maniis

TABLE CONTENT
No. Topics Page
I Preface
II Cover letter
III Permission Letter
IV Executive Summary
1.1 Introduction to the industry
1.2 Objective of the organization
1.3 Purpose of the business plan
Part 1 - 1.4 Background of the business
INTRODUCTION 1.5 Business logo and motto
1.6 Interpretation of business logo and motto

2.1 Introduction
2.2 Objectives
2.3 Marketing analysis
2.4 Market size
Part 2 - 2.5 Competitors
2.6 Market share
MARKETING PLAN 2.7 Sales forecast
2.8 Promotion strategies
2.9 Fixed Assets for marketing purposes
2.10 Salary
2.11 Marketing budget

3.1 Introduction to operation / production plan

3.2 Operation / production strategies
3.3 List of workers
3.4 Operation / production layout
3.5 Operation / Production process
3.6 Operation / Production chart
3.7 List of raw material
Part 3 – 3.8 Supplier’s list
3.9 Fixed assets for operation / production
OPERATION / 3.10 Salary
PRODUCTION 3.11 Operation / Production expenses
PLAN
4.1 Introduction to administration plan
4.2 Location of the business / project
4.3 Layout plan of the business / project
4.4 Organizational chart
Part 4 – 4.5 List of workers / labor
4.6 Job Description / Job specification
ADMINISTRATION 4.7 Workers incentive
PLAN 4.8 Fixed assets for administrative purposes
4.9 Salary
 Keropok Adik Maniis

4.10 Administration expenses

5.1 Introduction
5.2 Project implementation cost
5.3 Sources of fund
5.4 Table on loan amortization
5.5 Table on depreciation on fixed assets
5.6 Cash flow projection
Part 5 – 5.7 Profit / Loss Account
FINANCIAL PLAN 5.8 Balance sheet
5.9 Financial analysis

V Justification
VI Appendices

v Justification

From the analysis that has been done, keropok lekor business is a business that can
easily achieve its profit from time to time. Keropok Adik Maniis, a partnership business
can manage to achieve a suitable profit to maintain its business.
Based on the financial analysis, the profit increases with the percentages of
accumulated net profit increment are increase in the remaining three years. The
profitability of this business is also increased, with all its elements such as the gross and
net profit margin as well as the return on assets.
Keropok Adik Maniis manages to maintain its liquidity where the current and
quick ratios are above one time of the liabilities. This ratio analysis makes it able to
meet short- term obligations.
Therefore, we think that this keropok lekor business is viable and we do hope
that various financial institutions will help us in maintaining this business and gaining its
profit as well as meeting its short- and long- term obligations.