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With reference to
Anil Kumar. P
Regd. No.
1225109303
INTRODUCTION:
Anchor Electricals is the leading manufacturing company which
has a company profile of 40 year ago with a crystal clear vision
Anchor has diversified its product base over the years and
today caters to the almost all the household electrical and
electronics needs.
Anchor's technological strength is today on par with the
best in the world.
Anchor manufactures over 3000 products under 20 major
product groups and caters to core sectors of the Indian Economy
viz., Electrical and Electronics Industry.
The wide network of Anchor's employees over 7000
people, 10000 dealers and more than 300000 retail outlets
enables the Company to promptly serve its customers and
provide them with suitable products, systems and services
efficiently and at competitive prices.
* Anchor is the one of the leading company among all the players; they hold
the market share of 60% above of the nations.
* Anchor was taken over by a Japan based electrical giants - Matsushita
Electric Works Ltd. (MEW).
* Basically it is now as Panasonic
*
*
*
*
*
* Anchor produces wide verity of electrical and electronic products in
which in switches we can find the modular and non-modular switches.
* The basic difference is which non-modular consist of screw and wooden
box fitting.
* Where as modular switch's has modular plate of tri, penta etc.,
*
NEED OF THE STUDY:
Anchorwest
Legrand
ABB
Havells
Maru
North
Total 27,021,000
3,543,000
7,83,000
3,390,000
39,23,000
1,53,000
38813000 98.43
12.90
2.85
12.34
14.29
0.55
Tables1.12A. Responses of
the outlets
Table 1.16A
supplies
tables 1.16supplies
FINDINGS:
*Anchor Roma is giving a good quality product & also Roma is
competing with other players.
*We also find some duplication problems in product.
*There is a huge demand in the market for Roma; hence the
retailers & wholesalers are not satisfied with the supplies of
product.
*There is a scope of creating artificial demand of a product.
*Dealers suggesting to facilitate the replacement service for
modular switch’s also.
*
SUGGESTIONS:
Majority dealers and retailers suggested that the quality of Roma is
good; there is a scope up gradation of technology.
Anchor very much lacking behind supplies, due to this dealers are not
able to get the product in time
Dealers suggested having similar kind of discount offers for all.
Need to concentrate on promotional activities
Marketing executives should have regular contacts with dealers and
retailers.
CONCLUSION: