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ORGANIZATIONAL AND BUSINESS MANAGEMENT – BMOM5203

ASSIGNMENT

Question 1: Managerial Functions & Roles

Read case study “Land’s End Management Learning How to Use the Web” in Certo,
Modern Management, 10 e, p. 23, and answer all questions at end of case.

a. Do you think that it will be difficult for you to become a successful manager?
Explain.

b. What do you think you would like most about being a manager? What would you
like least?

c. As part of this case, you were asked to assume that you are the CEO of Land’s
End. As such, list and describe five activities that you think you will have to
perform as part of this job.
Question 1: Managerial Functions & Roles

a. Do you think that it will be difficult for you to become a successful manager?
Explain.

What is success? The Oxford English Dictionary defines success as:

• the accomplishment of an aim or purpose.

• the attainment of fame, wealth, or social status.

• a person or thing that achieves success.

From a management context, definition no 1 would probably be the most appropriate to


describe success. In other words, in order to be considered a successful manager, one
must accomplish or complete an aim or purpose set forth by the organization. But, does
a completion of one aim or purpose enough to merit and be called a successful
manager?