MAPRO FOODS PVT.

LTD

Mapro Foods Pvt. Ltd manufactures and resells the natural fruit products. It is one of the growing
companies of India which is situated at Panchgani Mahabaleshwar Road. It produces jams,
confectionaries, squashes, jellies, honey and many more fruit products.
Mapro Foods is a well-known brand in jams and squashes. It is a family business started in 1959
by the Vora family, making jams from strawberries and raspberries. Mapro was one of the first to
use traditional ingredients to make plant-based beverage concentrates such as strawberry crush
and rose syrup. The company was also the first in India to introduce pectin jellies and fruit
sweets.
It is the fruit processing business over more than forty years and it is known for the innovation
and quality in the industry. The Chief Executive Officer of the company is Mayur Vora. It has its
manufacturing units in Panchgani, Wahi, and Gurgaon. It is most likely to spread its operation in
Delhi and Pathankot.

 Most of Mapro's business is largely concentrated in the Western regions of India.

 Mapro exports its products to about 12 countries through merchant distributors

 The annual growth rate of the company is more than 50%. It earns 40%-50% profits from
the sales of its products. The leading product of Mapro is Rose syrup (made from the rose
petals and their extracts).

 The machineries and other raw materials are imported from various countries like Egypt,
China, New Zealand, Australia, etc

 There is more than 118000 metric tonnes of consumption of the strawberry throughout
the year.

 They manufacture luxury chocolates like Mazana which is generally exported.

 Falero has a monopoly type of market and this product earns more than 60% profit on its
sales.

 This company grew without the help of any kind of advertisement. It is known by its
product and quality and not because of the external advertisements.

 Mapro has been growing consistently at the rate of 25-30 per cent in the past few years.

 The Company has expanded capacity to now produce 30000 MT of processed frozen
foods P. Estimated Annual Sales (USD): US$5 Million - US$10 Million.

 Mapro has achieved ISO-HACCP, ISO-9001 status certified by BVQI.

Future

 The company is going to open its manufacturing units in Delhi and Pathankot lately.

 It is also concentrating in expanding its market to the other cities like Kanpur, Lucknow,
and in Punjab.

 It is setting up a Frozen and Fresh Food Distribution Chain in Indian Metros to service
the fast growing modern Organised Retail Supermarkets being set up in India.
Where can we fit in ??
Structure of organisation

WORKMENS

The company is still a growing organization. Management graduates with specialised knowledge
in the food and agriculture industry would be of immense need and value to the company. Apart
of General Mgt./Administration/Operations we can contribute with our expertise in following
divisions:
Purchasing Department

 Procurement (Local and International)

 Supply Chain Management
Marketing Department

 Formulating marketing plans/strategies for various products and ventures.

 Market Research
 Huge scope for brand building through advertisements and promotion.
 Pricing
 Extending operations and distribution to other parts of the country
Finance Department
 Raising capital to aid growth.