STES, Pune

POST GRADUATE DIPLOMA IN MANAGEMENT

SEMESTER-III
Course Code MK – 307
INTERNATIONAL MARKETING
===============================================================

1. International Marketing Environment - Elements of International

Marketing Environment – Domestic, Foreign and Global Environment -
Social and Cultural Environment: Basic aspects of society and culture,
Approaches to cultural factors, Impact of Social and Cultural Environment
on Marketing Industrial and Consumer Products

2. Global Marketing Programs - Global planning and organization: Global

perspective – global gateways – global marketing management – an old
debate and a new view – planning for global markets – alternative market
entry strategies – organizing for global competition Products for
consumers in global markets – product development – product adaptation
–product standardization – marketing of services – green marketing and
product. Development-Brands in international markets

3. International Distribution System - Licensing, Strategic Alliances, FDI,

Manufacturing Subsidiaries: Global Distribution Introduction, Distribution
as Competitive advantage, Wholesaling, Retailing, Global Logistics

4. Pricing in international markets - Global Pricing Framework, Pricing Basics,

Marginal Cost Pricing and its importance, Transfer Pricing, Counter trade,
Systems Pricing, Pricing and Positioning, price quotation – INCO terms –
preparation of quotations.

RECOMMENDED BOOKS:

 International Marketing – Cateora, Graham – TMH 12/E, 2005

 International Marketing – Varshney, Bhattacharya – S Chand
 Global Marketing Management – Warren Keegan – Pearson / PHI, 7/e
 Global Marketing, Johny K. Johannson, 4/e, TMH
 Global Marketing, Johny K. Johannson, 4/e, TMH
 International Marketing – Dana – Nicoleta, Lascu – Biztantra, 2003
 International Marketing – Francis Cherunillam – HPH, 7/e, 2004
 Global Marketing Strategies, 6/e, Jean-Pierre Jeannet, Biztantra.
 International marketing -Analysis and strategy -Sak Onkvisit and John J.
Shaw, 1/e,Biztantra
 International Marketting- Rajagopal/ Vikas publications/1e
www.freebookspot.
http://www.freebookspot.in/TopTen.aspx?Category_ID=156
Sai Furniture Manufacturing
Mr. Tatiram Patil
Mobile: +(91)-9922261329
Sr. No. 37, Sasane Colony, Near Sasane Bunglow, Keshavnagar, Mundhwa
Pune, Maharashtra - 411036, India