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A8 
‡ No. 1 selling product in its segment.
‡ Good product quality.

‡ Kingfisher has an online marketing system


‡ Available throughout India
AF ‡ Kingfisher has its tie-ups with large retailers
‡ Kingfisher has also its associations with the lounges which goes
hand in hand with its brand image

A8B
‡ Its both mild and strong beer segment uses
competitive pricing strategy

‡ Its tagline ³King of good times´ is one of the most popular &
successful taglines
A8  B ? ‡ Kingfisher uses surrogate advertising since the advertisement is
banned
‡ It rolls out calendars & sponsors sports events for promoting the
brand
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