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ABOUT COMPANY
April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

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PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote
Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i


Work, Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March


31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL


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PRODUCTS

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EXISTING RIVALRY
Windows OS and media player for playing music and
video ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,


Lenovo)

Small stylish MP3 players (Creative, Samsung, Sony)

Online music stores similar to itunes stores (Napster)

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THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The ³next


google´)

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BARGAINING POWER OF
SUPPLIERS
Suppliers of processors and computer memory
(Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

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BARGAINING POWER OF
CUSTOMERS
Customers share music using peer-to-peer networks
without paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms


(Distributors)

Consumers/Businesses may reduce spending on


computers if they fear economic downturns (Consumer
Attitudes & Behaviors)

Consumer Refresh Cycles


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THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,


DVDs)

Alternative sources for videos (Cable, Broadcast,


Theatres)
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RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the
same quality standards

Can form joint ± ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand


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RECOMMENDATIONS
FOR OTHERS:
Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

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