m Indian Advertising marked its beginning

when hawkers called out their wares right from

the days when cities and markets first began.
m Concrete advertising history began with
classified advertising.

mAds started appearing for the first time in

print in James Augustus Hickey¶s Bengal
Gazette which was India¶s first newspaper in
1780.
m˜ajor advertisers during that time were retailers like
Spencer¶s, Army & Navy and Whiteaway and Laidlaw.

mHorlicks becomes the first µmalted milk¶ to be

patented in1883.

mB Dattaram and Co. claims to be the oldest existing

Indian agency in ˜umbai which was started in 1902.
mThe first Indian advertising agency to offer both
creative work as well as space selling was Sista's
Advertising and Publicity Services set up by
Venkatararao Sista in 1934.
mIn 1939, Lever¶s advertising department launched
Dalda ± the first major example of a brand and a
marketing campaign specifically developed for India.

Among the first foreign brands to Indianise

themselves was Lux and Pears toilet soaps and in
1941 roped in film actress Leela Chitnis to model for
the ad.
mIn the 1950s, various advertising associations
were set up to safeguard the interests of various
advertisers in the industry.

mIn 1967, the first commercial was aired on Vividh

Bharati and in the middle 1970s 'Vividh Bharati'
channel took on sponsored programmes like R

 
 
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mAug 15th 1982 ± Colour TV introduced.

mRadio commercials introduced.

mExpansion and diversification of agencies.

mColour Printing more popular.

mIndianisation of western advertising.

mCNN ± 1st channel to be beamed to India

mStar and Zee started.

mEmphasis on Direct marketing

m˜ovie channels and pay channels.

mr˜ Radio

mInternationalization of Advertising

mConsumer Tracking and Satisfaction studies.

mInternationalization of domestic agencies.

mThe role of the advertising agency ± changing to

that of a marketing consultant.
http://advertisinginindia.wordpress.com/2009/03/

http://www.pitara.com/discover/5wh/online.asp?story=
104&page=2