Puerto Rico Industrial Development Conpany - NY office 666 Fifth Avenue, 15th floor PRIDCO =o prmpgaumns rr tou0ss55 DCO ret 2052200 RO al eet Soman hoard of Trustees - University of Puerto Rico Fo box 23400 San Juan, ‘Puerto Rico 00931~ Tel:(787) 758-3350 00 Press Release Please contact: Luis Villaronga or Celeste Rexach FOR IMMEDIATE RELEASE Emails: Invillagupr-edu, crexach@pridcs.com 9 A.M. EDT, June 23, 2010 Phones: (787) 758-3350 x2203, 2201, (787)-753-6859 CEO/ PRESIDENT, UNIVERSITY OF PUERTO RICO “WE NEED PROBLEM SOLVERS.” SAN JUAN, PR, JUNE 23, 2010: The Office of Strategic Planning of the Puerto Rico Industrial Development Corporation (PRIDCO), announces the creation of a strategic alliance geared towards recruiting exceptional international and local talent to lead public institutions with high growth potential. Our first initiative is to announce the creation of a search campaign designed to attract leaders of the corporate and financial world to help steer the University of Puerto Rico’s Board of Trustees towards a more promising future course. Individuals with experience revamping torpid organizations, introducing market efficiencies, and re-marketing tarnished brands; will help situate Puerto Rico’s top university in a more advantageous position within the competitive global knowledge market. With that stated goal, we announce the launching of a comprehensive advertisement campaign that consists of among other components the purchase of billboards in New York and San Juan, employing provocative catch phrases like: “We don’t need negotiators, we need problem solvers” and “Hate Barricades, University of Puerto Rico Now Hiring”. The campaign is being carefully crafted to appeal to young and ambitious corporate talent. For further information please contact Luis Villaronga at Amvilla@upr.edu, (787) 758-3350 extensions 2203, 2201 or Celeste Rexach at crexach@pridco.com, (787)-753-6859 -End-