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A FINAL SYNOPOSIS

On

³RISING DEMAND OF LAPTOPS IN HOME SEGMENT ± A STUDY ON


THE CONSUMER BUYING BEHAVIOR IN JALANDHAR´

Submitted to

PUNAJB TECHNICAL UNIVERSITY

JALANDHAR

In partial fulfillment of the requirement for the

Award of degree of

Bachelors of Business Administration(BBA)

Submitted by Project guide

Ayush Wadhwa Ms. Seema kailey

7042240165 Lect. in management

Session (2007-2010)

APEEJAY INSTITUTE OF MANGEMENT

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PREFACE

Research studies constitute the backbone of any management education programme. A


management student has to quite frequently do the research work during his entire span. The idea
of this study has been conceived as the final project work to be undertaken in the Sixth semester
of the three year full time BBA course and is devoted to ³Consumer¶s perception regarding
various brands of shampoos´.

I am highly gratified that I have done this project and I am obliged to those respected persons
who chose me for this work and I duly ensure this work as an original work of mine and not a
copy work.

The research is statistical in design and extensive analysis is brought to light several facts. The
respondents are satisfied with their brand and they don¶t want to change their present brand with
other brands. In order to analyze the data and draw conclusions, statistical techniques such as
simple average and percentage were used and shown by pie diagrams.

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ACKNOWLEDGEMENT

It gives me tremendous pleasure in acknowledging the invaluable assistance & cooperation


extended to me by various personalities in successful completion of this project. I am extremely
grateful to my project guide Ms. Seema kailey, (lecturer in Management);c who provided me
an opportunity to undergo project under her guidance. I am thankful to her for providing me
invaluable help & guidance.

I am also extremely grateful to the respondents who cooperate with me & gave their precious
time to me.

Above all I am proud of my parents who have given me encouragement with their blessings &
earning with the sweat of their brow.

Without the guidance & support of these personalities, this project work could not have been
completed successfully. I once again extend my deep regards & thanks to them.

AYUSH WADHWA

BBA VI

7042240165