LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –

600 034.
B.Com. DEGREE EXAMINATION – COMMERCE
FIFTH SEMESTER – NOV 2005
CO 5503/COM 508 - MARKETING MANAGEMENT

SECTION - A

Answer ALL questions in not more than Three each. (10 x 2 = 20 marks)
1. Give a brief definition of Marketing.
2. What is irregular demand?
3. What is a Product from a marketing perspective?
4. What is Exchange?
5. "A transaction consists of three things of value". What are these?
6. Why is transportation referred to as "Physical Marketing"?
7. State any two distinctions between Selling and Buying.
8. What do you understand by the Company's Micro-Environment?
9. There are five Adopter groups for a new product. Name these.
10. What is Niche Marketing?

SECTION - B

Answer any FIVE in not more than Two pages each. (5 x 8 = 40 marks)
11. What are the functions of modern transportation?
12. Write a note on the different types of "Publics" which affect the micro environment of an
enterprise.
13. Explain the following types of consumer buying behaviour (a) Complex
(b) Dissonance - reducing c) Habitual.
14. Define Consumer's Perception. Explain the three dimensions of the Perceptual Process.
15. There are five winning value propositions to Position a Company's products. What are
these?
16. What are the main consumer product classifications from a marketing point of view? Explain
with examples.
17. a) Explain the need for a company to develop new products.
b) How do you install and operate an idea management system to develop new product
ideas?
18. Briefly explain the Internal factors to be considered for setting the price.
 SECTION - C

Answer any TWO in not more than Four pages each. (2 x 20 = 40 marks)
19. Explain the major dynamics of an enterprise's macro environment.
20. Write a note on the Business Buying Process.
21. Explain the factors, which affect the choice of a marketing channel.ZX
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