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› Walt disney company an entertainment


conglomerate.
› It is in business such as media networks,
parks& resorts, studio entertainment &
consumer products.
› It presents in large no. of countries in europe,
Asia& latin America apart 4m America.
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› Walter was having US$40 in his pocket, he


dreamt of making gr8 hollywood movies one
day.
› In 1923, he started Disney company.
› In 1928, walter created the lovable ͞Mickey
Mouse͟ character for a silent cartoon film
called ͞Plane crazy͟.
DREAM
› Walter͛s greatest dream was to provide fun for
children & their families.
› This came true in 1955, when Disneyland was
launched as a large theme park in
CALIFORNIA.
› They use the characters & their images to
encourage people to have fun in park .
DISNEY WORLD
› IN 1966, walter purchased 28000 acres of land
in florida to build another theme park.
› Walt Disney World opened on Oct 1,1971.
› It was world͛s largest theme parks & included
hotels , golf courses, & shopping villages.
ENTERTAINMENT PARK
› It became one of the big names in the
entertainment industry.
› It has parks in California, Florida, Japan &
Europe.
*USINESS
› Disney͛s operations expanded to marketing of
movies, books, toys, clothes & theme parks.
› They tried to create *rand popularity through
Road shows & marathons.
› Disney͛s other businesses comprised Media
networks, which include the disney channel,
buena vista television, A*C tv & radio
networks & the ESPN sports channel.
*USINESS
› They entered the consumer product business.
› They integrated the products with cartoon
characters.
› Products such as: clothes, toys,
furniture,cookware,etc.
REPORT
› Disney͛s annual report of 2001, shows the
revenue of $2.6 billion.
› They sold there products online through
disneystore.com.
DEVELOPMENT
› They developed new parks, radio & telivision
channels,& produced films..
› The channels launched in *razil,Argentina.
› It became successful in bringing a smile to the
face of many across the world.
› It was a source of fun filled entertainment.
Targeting
› To expand their business further , they
cocentrated on highly populated countries like
china.
› In Nov.1999 signed an agreement with hong
kong govt to build a theme park on island of
Lantau.
CELE*RATION
› In 2005, Disneyland celebrated its 50th
Anniversary.
› It was the happiest celebration on Earth.
› Company offered family vacation plans, this
would help to grow strong in its business of
entertaining in future.