Beruflich Dokumente
Kultur Dokumente
Report
Submitted To:
MR.MUBASHIR MALIK
Submitted By:
RAMEEZ SHAHID
&
MASOOD SADIQ
Department of Business
Administration
UNIVERSITY OF LAHORE
LAHORE
Introduction:
Group is the largest private corporate group in India and has been recognized as one of
the most respected companies in the world.[3][4] It has interests in steel, automobiles,
Tata Group has operations in more than 85 countries across six continents and its
companies export products and services to 80 nations. The Tata Group comprises 114
[5]
companies and subsidiaries in seven business sectors , 27 of which are publicly listed.
65.8% of the ownership of Tata Group is held in charitable trusts.[6] Companies which
form a major part of the group include Tata Steel, Corus Steel, Tata Motors,
Taj Hotels.The group takes the name of its founder, Jamsedji Tata, a
the group. The current chairman of the Tata group is Ratan Tata, who
took over from J. R. D. Tata in 1991 and is currently one of the major
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international business figures in the age of globality.[7] The company is
[8]
currently in its fifth generation of family stewardship. The 2009
11th most reputable company in the world.[9] The survey included 600
global
Brief History:
The foundation of what would grow to become the Tata Group was laid
learned the ropes of business while working in his father’s banking firm
central India in 1877, was the first of the big industrial projects
undertaken by the Tata Group. Jamsetji Tata was by this time, though,
already gripped by what would the three great ideas of his life: setting
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these ideas would come to fruition while Jamsetji Tata lived, but they
dazzling of the Tata enterprises that came into being during Jamsetj
Tata’s lifetime was the Taj Mahal Hotel in Bombay, which opened for
business in 903. Legend has it that Jamsetji Tata set his mind on
building it after being denied entry into one of the city's fancy hotels
for being an Indian today, the Taj Group of Hotels is a byword for
luxury and quality, with standout Properties across the world the most
dazzling of the Tata enterprises that came into being during Jamsetji
Tata’s lifetime was the Taj Mahal Hotel in Bombay, which opened for
business in 1903. Legend has it that Jamsetji Tata set his mind on
building it after being denied entry into one of the city's fancy hotels
for being an Indian Today, the Taj Group of Hotels is a byword for
luxury and quality, with standout Properties across the world In 1911,
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in Bangalore, would nurture some of The brightest minds in India It
was the first of a clutch of centers of learning and research that would
come up with the substantial and steadfast support of the Tata Group
would come up with the substantial and steadfast support of the Tata
Group.
Measure:
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company has a simple philosophy that guides its activities in these
education and many more have made inroads into the tiny hamlets
outreach efforts and initiatives that improve and enhance the quality
of life. Our goal is to make things better for the planet, better for
people, better for business, better now, better for the future. Tata
Environmental Stewardship
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Asia Pacific Blood Donor Drive
First Book
Cyber Safety
funds, shop for and wrap gifts for underprivileged families seeking help
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The Macomb Homeless Coalition (MHC) is an umbrella association of
personal care items including socks and bedding. To learn more about
c)Environmental Stewardship:
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benefiting Susan G. Komen for the Cure and the National Philanthropic
metropolitan Detroit over the past two years. Participating teams walk
metropolitan Detroit, benefiting Susan G. Komen for the Cure and the
raised more than $15,000 in metropolitan Detroit over the past two
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facilities in bright pink tents, hot meals, showers, entertainment,
learn more about the 3 Day and Susan G. Komen for the Cur
While ethnic Chinese are the largest group, the country’s population
for upper primary students from every race, tagged “Search Those
Roots!” During the March 2008 program, children were given hands-on
religious practices, pastimes and even favorite foods. The event was
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Organizations (NGOs) and charitable institutions that contribute to the
Safety Ryodan in India and the Asia Pacific region has conducted
h)First Book:
The Tata group encourages its group companies to support First Book,
low-income families the opportunity to read and own their first new
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books. First Book provides an ongoing supply of new books to children
entire classroom at the new school that was being built, and Tata
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other activities at the school. Mount Saint Vincent is currently a
residential and day treatment center for boys and girls, ages five to
station, Tata Technologies professionals dug deep into the closet and
for Colorado is believed to be the U.S.'s largest per capita coat drive.
Since the program's inception in 1982, over 1.5 million coats have
been distributed, and last year, more than 80,000 coats were donated
k) Cyber Safety:
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addressed issues of information security, cyber crime, cyber security,
Responsibility
the study was to identify the best practices in CSR activities available
the concept of CSR. It believes that the loyalty and commitment of its
employees depend upon the quality of life they are provided with at
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work and at home. Consistent with the group purpose, Tata Steel has
in the Community for HIV /AIDS. Over the years, the nature of the
and partnership. The many facets of Tata Steel's efforts are medical
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2-CORPORATE Social Responsibility Strategy
customer Becomes a huge challenge for companies. Addto this the fact
today’s market, a ‘one size fits all’ approach will show considerable
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Much better to use needs-
centric marketing approach (NCMA) that
objectives.
The first step is to segment customers into Hom ogeneous groups based
all customers with similar needs and buying behavior would belong to
the same group. This would enable companies to first identify varying
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Targeted subscribers in the age group of 25-35 years. However,
who were not in the target age group. The management was quick to
realize that they were selling the product to the wrong subscribers and
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Represented a preferred investment portfolioalong with a set of
Once customers are segmented and their needs identified, the next
consumer trends and derived the implications for each segment. New
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Influence customer buying behavior and preferences, leading to new
Once target groups have been identified, m eeting their needs effectively
willing to pay for quality. Identifyingthe right marketing mix for each
segment becomes crucial. The marketing mix would spell out the right
pricing, the right product, the right place and the right promotion
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A thorough diagnosis of the company’s marketing and selling
customers correctly. Often the product met customers’ needs but this
segment — one that bought pet food and accessories along with party
and decorative items for Christmas / Halloween parties drove the sales
of pet accessories and pet food. This implied that customers belonging
pets as and when they shopped for a party. This insight helped the
Benefits of NCMA
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Customer purchase decisions. Establishes a one-to-one relationship
This can enhance market share and / or lower spending and potentially
players.
IMPLICATIONS
on the core business. In 2003, Ratan Tata first mentioned his dream of
ever made. If the Nano is a success when it goes on sale in the second
half of 2008, it will herald the emergence of Tata Motors on the global
auto scene, mark the advent of India as a global centre for small-car
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cheap goods for potential customers at the 'bottom of the pyramid' in
pundits rumbled in summer 2007 when Tata Motors joined the bidding
for two of the world’s most luxurious brands, UK-based Jaguar and
cost car producer. Second, integration issues are responsible for the
regulations as critical risks for the success of the company’s plans. The
culture of the country where the acquisition takes place, as well as the
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Tata Equity Brand. In fact a crucial issue being debated within Tata is
for diversification into prima facie unrelated businesses along the lines
one – despite the difficulties that Tata faces in Bangladesh for political
the Tata Group has been actively involved in initiatives that promote
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AIDS awareness. The city of Jamshedpur is one among six in the world
member the Board of the Global Compact. Tata Motors has formulated
the program and thus increase its reach. Other synergies have been
Ministry for Minerals and Energy in partnership with Harmony Gold and
Mintek (the South African R&D center for minerals technology). As part
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jewelry making at the Titan plant in Bangalore and in decorating
1868
1874
set up, marking the group's entry into textiles and its first large-scale
industrial venture.
1902
Palace and Tower, India's first luxury hotel, which opened in 1903.
1907
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The Tata Iron and Steel Company (now Tata Steel) is established to
Set up India's first iron and steel plant in Jamshedpur. The plant
Limited in London.
1910
The first of the three Tata Electric Companies, The Tata Hydro-Electric
Power Supply Company is set up. The second, Andhra Valley Power
Supply Company was established in 1917 and Tata Power in 1919. The
first two companies were merged with Tata Power in 2000 to form a
single entity.
1911
1912
1917
The Tatas enter the consumer goods industry, with the Tata Oil Mills
oils. The company was sold to Hindustan Lever (now Unilever) in 1984.
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1932
1939
Tata Chemicals, now the largest producer of soda ash in the country,
is established.
1945
of hi-tech industries.
1952
1954
Volta’s, is established.
1962
Tata Findlay (now Tata Tea), one of the largest tea producers, is
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Tata International, is one of the leading export houses in India.
1968
1971
1984
The first 500 MW thermal power unit at the Tomboy station of the Tata
1995
Model.
1996
1998
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— is launched by Tata Motors, spearheading the group's entry into the
1999
The new Tata group corporate mark and logo are launched.
2000
Tata Tea acquires the Tetley group, UK. This is the first major
2001
Tata AIG — a joint venture between the Tata group and American
2002
becomes the first Indian software company to cross one billion dollars
2004
Tata Motors is listed on the world's largest bourse, the New York Stock
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acquires the heavy vehicles unit of Daewoo Motors, South Korea.TCS
goes public in July 2004 in the largest private sector initial public
2005
subscribing to 100 per cent equity of its subsidiary, Nat Steel Asia.
The Taj acquires a hotel run by Star wood, Sydney (renamed Blue)
2006
2007
develops Eke, one of the fastest supercomputers in the world and the
fastest in Asia. The Taj acquires Campton Place Hotel in San Francisco.
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Tata Steel celebrates its centenary on August 26, 2007.
2008
Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo
2009
Nano draws over 2.03 lakh bookings; first 100,000 owners of the Tata
Motors ushers new era in Indian auto industry with its new, world-
home and in the office. Tata Chemicals launches Tata Swatch — the
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2010
The Tata Group has always striven to balance its responsibility toward
concern springs from the belief that a true corporate vision must
causes to which Volta’s employees have given freely of their time and
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executive from Volta’s human resources department in Mumbai, was
activities, Mr. Soni said the fact that Tata Sons (the group’s holding
the volunteering team for its untiring efforts and assured full
that over the past year there had been a decisive transfer of control
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Signals a paradigm shift in our corporate volunteering efforts," he
and development wing, this course is the first of its kind in Mumbai.
The maiden batch of students passed out recently, and was quickly
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Some of the causes where Voltas volunteers have made significant
inmates. The event was a sellout, and was followed by a stage show
was inaugurated during the function. The National Association for the
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Kidney patients in the near future. The ANZA school for mentally
this school and arrange to sell the handicrafts made by the children.
Plans are afoot to set up a regular stall selling the school’s products.
They chat up these lonely women and make them feel wanted. Last
Christmas was a truly joyous occasion for the inmates, with Santa
providing the icing on the cake — a brand new TV. Volta’s employees
the city. The gifts they distributed brought a great deal of cheer to the
NS Shenoy and Arnavaz Irani. The Tata Group has joined hands with
Puja festivities. The city office has installed a collection box for
regularly visit the St. Joseph’s Old Age Home, run by the Little Sisters
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Of the Poor, in Kolkata to chat up the lonely people there and bring
some cheer to their bleak lives. With the Tata Business Excellence
group has sent a strong signal that all Tata companies must do their
bit for the community at large. Voltas is doing more than its bit to
'Economic Value Add' is not just another term that will settle down
TCS as the organization which set up the industry in India, Tata Group
the top 10 global consultancy firms, TCS is playing a game where rules
are stricter and opponents tougher. TCS hopes its adoption of EVA in
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How to grow beyond just an increase in numbers? How to sell
the constituent business units and the individuals who comprise these.
to know the drivers to enhance the EVA of the enterprise and the
business unit, and his own contribution towards all these. There are
"Given that the order size is increasing, TCS has now started looking
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At pricing and structuring of deals using the net present value
rate or license price put into the product, sales, billable hours,
recruitment, etc. Receivables and training are the bulk of the capital
does better than another business unit, one gets more than somebody
b)Bonus bank
potential bonus for the individual. It is cumulated over years and the
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Between pay and performance. If TCS successfully implements EVA,
towards value creation that sets TCS apart from the rest of the
industry.
Tata Steel is not content with being India’s only world-class steel
ISO 9000, ISO 14000, QS 9000, Six Sigma, and the JRD Quality Value,
among other things. So why did the company choose to go in for one
operating profit and price earnings ratio placed the company at the
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Tool, EVA speaks about value creation for shareholders. "EVA is more
short term. But it expected to identify the levers that would help plan
mindset where initiatives across all levels can be linked to EVA growth.
Tata Steel is lucky in many ways. Despite its size and historical
have the best team to extract the best out of consultants, says Tej
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Measurement and management Training and knowledge transfer from
processes even prior to the EVA rollout. Earlier initiatives, like the
objectives. Tata Steel did not have to spend time on identifying EVA
centers and drivers as the PEP was already structured on those lines.
The company was able to integrate all initiatives and make speedy
a roll.
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Balanced scorecards, so that the performance-management system
centers around EVA It was the preoccupation with the here, the now
and the future that drove Homi Khusrokhan, managing director, Tata
performance purely in accounting terms will fall into the trap of taking
value and enabled good decision making, and which areas had to be
addressed in order to create positive value. Also, the value chain was
and where it was being destroyed. Later, Tata Tea started the
steering group decided on how many and which EVA centers should be
created within the company. The EVA process was made possible
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Designed to provide a method for treating each plantation as an asset,
with the value of the discounted value of future earnings from the teas
scorecards will be nine, one for each of the EVA centers," explains Mr.
scorecards for the EVA centre." The idea is to identify where the value
for the stakeholder is being created. The company will test its first cut
whether the plan delivers the required future growth value. If not, it
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Operating decisions impact value creation and future cash flows. EVA
not bear fruit instantly. "We must be realistic. The plan is to improve
and ensure that were moving in the right direction.” Implementing EVA
was not easy for Mr Khusrokhan and his team. They needed to change
mindsets and beliefs that were once held dear. For instance, brands
is higher than its true economic rent. To make the right choices, one
produced, rather than the aggregated realization that can be got out of
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business managers and guide the decision-making process correctly, in
Empowering employees
to break problems into constituent parts. The job of the plantation EVA
longer term are the other important lessons that EVA can teach a
the Tata Group, he says, "The most significant benefit that the group
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Quality of strategic decision making within individual group
References
48
6. Tata group Monitoring and Evaluation [Online] (Updated 3 March
2010) Available at: http://www.tata.com/company
Articles/inside.aspx?artid=SGJslTdQYEM= [Accessed 11 July
2010].
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