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  • Target Audience

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    Manas Chaturvedi
    7 Ansichten2 Seiten
    This document outlines different marketing strategies including strategies based on market dominance where a company can be a leader, challenger, follower, or nicher. It also discusses innovation strategies as a pioneer, close follower, or late follower. Additionally, it presents growth strategies of horizontal integration, vertical integration, diversification, or intensification. Finally, the document categorizes strategies as a prospector, analyzer, defender, or reactor.

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    This document outlines different marketing strategies including strategies based on market dominance where a company can be a leader, challenger, follower, or nicher. It also discusses innovation strategies as a pioneer, close follower, or late follower. Additionally, it presents growth strategies of horizontal integration, vertical integration, diversification, or intensification. Finally, the document categorizes strategies as a prospector, analyzer, defender, or reactor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    7 Ansichten2 Seiten

    Target Audience

    Hochgeladen von

    Manas Chaturvedi
    This document outlines different marketing strategies including strategies based on market dominance where a company can be a leader, challenger, follower, or nicher. It also discusses innovation strategies as a pioneer, close follower, or late follower. Additionally, it presents growth strategies of horizontal integration, vertical integration, diversification, or intensification. Finally, the document categorizes strategies as a prospector, analyzer, defender, or reactor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 2

    Target Audience

    Proposition/Key Element

    Implementation

    Tactics and actions

    Marketing plan

    • Advertising

    • Channel marketing

    • Internet marketing

    • Promotion

    • Public relations

    Types of strategies

    STRATEGIES BASED ON MARKET DOMINANCE –

    Leader

    Challenger

    Follower

    Nicher

    INNOVATION STRATEGIES

    Pioneers

    Close followers

    Late followers

    GROWTH STRATEGIES - In this scheme we ask the question, “How should the
    firm grow?”. There are a number of different ways of answering that
    question, but the most common gives four answers:

    Horizontal integration

    Vertical integration
    Diversification

    Intensification

    SCHEME USES THE CATEGORIES

    Prospector

    Analyzer

    Defender

    Reactor

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