AMRITA VISHWA VIDYA

PEETHAM
“We are conducting a research study as a part of our curriculum. We
would like to ask you a few questions regarding the
brand you prefer. We assure you, it will take only a few minutes of your
time.”
Name: ______________ Date:
Gender: Age : 15 below 15-25 25-35
40 above
Occupation:
Student Professional Businesspeople Housewife Others

QUESTIONARIE ON LOCALISATION STRATEGIES ON PEPSICO & COCO

COLA
1. Which aerated drink do u prefer?
a) Coke b) Pepsi c) Fanta d) Sprite e) Others

2. Are you brand specific every time?

a) Yes b) No

3. How often do you consume these aerated drinks?

a) Everyday
b) Thrice a week
c) Once a week

4. While purchasing aerated drinks which factor influence your purchase decision?
a) Trendy/ Fashion
b) Brand Name
c) Health Consciousness
d) Taste
e) Trustworthiness
5. Which brand you prefer the most…
a) Coke b) Pepsi

6. Please circle the number:

1. Very Less 2. Less 3. Neutral 4. Moderate 5. Very Much
Drinking aerated water is important

1
2
3
4
5
Price is an important factor while buying a drink
1
2
3
4
5
while buying a drink status level has a part to play
1
2
3
4
5
Package is Important
1
2
3
4
5

Does sealed cover according to you represent purity

1
2
3
 4
5

7. Does package attract them?

a) Yes
b) No

8. What are the essentials of a good package?

a) Colour Theme
b) Symbols/Logos
c) Durability
d) After use
e) Others______________

9. Does Advertising provoke you?

a) Yes
b) No

10. Which brands Ads appeal you more to buy the brand ?
a) Coke
b) Pepsi

11. Consumer promotions offered by which company is good in your opinion.

a) Pepsi
b) Coke

12. Trade Schemes offered by which company is good to you?

a) Pepsi
b) Coke

13. Given a situation with a money in your hand equivalent to the price of prevailing
these brands. Which brand will you purchase?
......................................................................................................................................................
..........................................................................................................................................