A Study on E-retailing

Submitted by:
Aditya Kumar
MFM
 Objective
• As net revolution is gaining momentum and the retail
sector has become an increasingly competitive &
dynamic business environment worldwide. The primary
objective of this report is to study the emergence and
growth of e-retailing.

• We will also study the impact of e-retailing on apparel

industry.
What is
E-retailing..?
 Electronic retailing (e-retailing)
popularly known as e-tailing refers
to selling of retail goods
electronically over the internet and
other media forms. It usually refers
to Business –to-Consumer (B2C)
transactions and is the largest
market activity in the rapidly
growing field of electronic
commerce.
 Origin
• 1979: Micheal Aldrich invented online shopping

• 1990, Tim Berners-Lee invented the Worldwideweb

browser

• 1994 when the first internet online shopping started.

• Pizza Hut offers online ordering on its Web page

• 1995: Jeff Bezos launches Amazon.com and the first

commercial-free 24 hour, internet-only radio stations

• eBay is founded by computer programmer Pierre

Omidyar as AuctionWeb.
Selling through Internet

Retail E Commerce
Leisure Travel
Books, Music, Videos & Software
Computers & Electronics
Apparel
Consumables & Others

30% 27%

15%

14%
14%
 Reduction of search cost
For Buyer

•Opportunity cost of time

•Associate expenditure.

For Seller

•Identifying qualified buyers for their products.

•Help in monitoring consumer behavior for most desirable prices and
product offerings without requiring them to take specific action.
Example- Ebay
•Communication Cost.
• New ways to reach buyers through targeted advertising and one-on-one
marketing.
 Major E-retailing Websites

• Ebay:
 Advantages and Disadvantages to Buyer
and seller

Advantages for E commerce seller Advantages for E commerce Buyer

Increased sales opportunities Wider product availability

Decreased transaction costs Customized and personalized
information and buying options
Ability to operate 24/7 Ability to shop 24/7

Ability to reach narrow market segment over a Easy comparison shopping

global market
Increased speed and accuracy of information
exchange
Ability to maintain strong customer
relationships with direct interaction
Quick delivery of digital products
Ability to create a one-on-one
relationship with the seller
 Overall Disadvantage

The main disadvantage of E-retail is

• the lack of a business model.

• lack of trust and key public infrastructure.

• slow navigation on the Internet.

• the high risk of buying unsatisfactory products.

• most of all lack of security.

 References

• http://www.articlesfactory.com/articles/inter
net/the-emergence-of-internet.html - by
Pawan Bangar, BE Computer Science and
Engineering, India

• http://EzineArticles.com/?expert=Pnk_Guru
Thank You