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Average number friends on

URLs visited from Facebook


Facebook
350
310
300

250
2.4x more
200
5.3x more
150 130

100

50

0
Average Facebook User People who like articles Average Facebook user People who like articles


Clickthrough rate (CTR)



Like button w/ faces
- Like button w/out faces

- Number of friends who have liked article




Age distribution of users who like articles on news sites
vs. newspaper subscribers
35%
Users who click like Newspaper subscriber
30% median: 34 median: ~51
25%

20%

15%

10%

5%

0%

13-17 18-24 25-34 35-44 45-54 55-64 65+

Users who click "like" on news sites Newspaper subscribers


Source: Newspaper Association of America, Facebook internal data