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 ´Research is the foundation of any strategy,
without it you are just fondling the hammer.µ

Social

Cultural
? 
 
?

 


Personal

Psychological
w 
    w 
 mass- Invasion of Chinese mobiles in Pakistan

 Influences: socio-economic, demographic factors, lifestyles


n peer pressure

 Usage span of mobile phone in Pakistan: 3 months

 m 
 £ driven by needs
 2 driven by aspirations

 See purchase patterns or consumer preference factors

 Nokia 5030 express radio


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 Commander Safeguard and Dettol:
antibacterial soap

 Rio Biscuits and Prince Biscuits: twin flavors


vanilla n strawberry!!

 Lipton Tea and Tapal: difference in


positioning of the product is due the
consumer behavior
 Tapal: ´á  á á 

  á   á

 New platform: social marketing as the new


tool
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