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“The Real Thing” Coca-Cola

“Obey your thirst” Sprite

“Solutions for a small IBM

planet”

“We try harder” Avis Car Rental

“Just do it” Nike

“The world’s local bank” HSBC

“Because life’s Abbey National

complicated enough”

“They’re grrreat” Frosties

“Perfect to you” Wella

“The appliance of Zanussi

science”