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We are doing a brand loyalty survey of Shell & Total in lubricating oils .

Please fill in the below questions to show your attitude


for these two oils.
1. Name of consumer:
2. Vehicle type:(circle one)
• Car
• Bus
• Van
• Wagon
• Pick-up
• Truck
• Any other
3. What is your age? ( circle one number)
• 18 to 24 yrs
• 25 to 34 yrs
• 35 to 44 yrs
• 45 to 54 yrs
• 55 to 64 yrs
• 65 or older
Q.1 Which of the following brands of Lubricating oil are you currently using for your vehicle?
Total
Shell ( Plz encircle one)

Q.2 Since how long you are using this brand? (plz circle one)

Less than 1 year


2years
3 years
4 years
5 years
More than 5 years

Q.3 How would you rate the quality of this oil? ( plz circle one)

Excellent
Good
Average
Poor
Very poor
Q.4 How did you come to know about the brand you selected?
Advertisement
Shop
Mechanic
Friend
Other (Please .Specify)

Q.5 To what extent you are satisfied with this brand?

Extremely satisfied
Satisfied
Neutral
Dissatisfied
Extremely dissatisfied
Q.6 How do you rate your brand of lubricant?
Excellent Good Average Poor Very poor
Availability
Price
Efficiency
Quality

Q.7 Do you prefer this brand based on quality?


Yes No

Q.8 Do you prefer this brand based on price?

Yes No

Q.9 Does it give you extra mileage?

Yes No

Q.10 Does it protects the engine better?

Yes No

Q.11 Do you receive better services from staff?

Yes No

Q.12 Do you receive any benefits like free oil change?

Yes No
Q.13 Do you purchase oil from same shop/petrol pump where you get it changed?
Yes No
Q.14 Please specify if there is any one of these reasons which can appeal you to shift your loyalty towards other brand?
Low Price___
More Mileage run___
Extra Discount/Gift ____
None _____
Q.15 Would you like to recommend your brand of lubricant to others?
Always
Often
Sometimes
Rarely
Never
Q.16 Will you prefer to use some other brand of lubricant? If yes then on what basis?
Quality
Availability
Price
Efficiency
Q.17 If your desired brand of lubricating oil is not available at a particular outlet than: (Circle one)

1) Take any other brand


2) Visit next shop/outlet
3) Suggest having that brand
4) Do not take any brand

Q.18 Your brand of lubricant needs improvement on


Quality
Availability
Price
Efficiency