California Avenue/

Fry’s Site Area

Focus
1. Transit Oriented
Development options

2. Maintain or increase in
commercial uses and/or
residential density

3. Ped/Bike and Circulation

Improvements

4. California Ave.
Streetscape

5. Future of Fry’s

17

California Avenue/
Fry’s Site Area

Focus
(continued)

Pedestrian
Transit Oriented
Development
District Boundary

18

9
 California Avenue/
Fry’s Site Area
Concept Plan Study

Process

1. Stakeholder
meetings
2. Community
Workshops (3)
3. Website

19

California Avenue/
Fry’s Site Area

Subareas

I. California Avenue
Subarea
II. Park Boulevard
Subarea
III. Fry’s Site Subarea

20

10
 Issue I. California
Avenue Subarea
Issues
1. Retail viability as
a neighborhood
center

2. More intense
mixed use
development

3. Parking
4. California
Avenue
Streetscape

21

Issue II. Park Boulevard

Subarea
Issues

1. Mixed use to allow

greater intensity

2. Commercial uses to
enhance not compete

3. Ped/bike and circulation

improvements

22

11
 Issue III. Fry’s Site
Subarea
Issues

1. Retention and
viability of
commercial uses

2. Versus increase
density for
residential and/or
mixed use

3. Open space and

pedestrian/bike
connections

23

Issue IV. California

Avenue Streetscape

Alternatives

CALIFORNIA AVENUE – Existing Condition

• 4-lanes (existing)

• 2-lanes with
amenities

CALIFORNIA AVENUE – 2-lane Proposal

24

12
California Avenue/
Fry’s Site Area

Next Steps

1. Council comments

2. PTC Review (October 27,

2010)

3. Revisions

4. PTC Recommendation

5. Council Hearing

25

Other
Considerations

1. Traffic Impacts

2. Economic Analysis

3. EIR

26

13
Questions and
Discussion

27

California Avenue
Subarea Alternatives

28

14
California Avenue
Subarea

Alternatives

Park Boulevard Subarea

Alternatives

15
Fry’s Site Subarea

Alternatives

16