FMCG- A RECESSION

PROOF INDUSTRY

Yogita Narang-Sr Lecturer, BMAS Engg College

Atul Narang-Sr Lecturer, ANAND Engg College

“WHO LETS FMCG A
WINNER”
•“Emergence" of a large middle-class
•No entry barriers
•Role of the intermediary
•Improved supply chain environment
•Creativity and innovation
•Imagery and price premium
The writing on the wall is
clear: The consumer, and
not the competition, is the
queen!
What can be the winning
strategy for the
marketers? Here is the
way…
* FMCG firms chart new cost cutting
plans
* HR Innovations
* To optimize the manpower strength.
* To take strategic initiatives to increase
the productivity and efficiency of the
entire organization.
* To work on compensation benefits.
* Redesign training and development
programs.
How to intact your employee:
* Differentiate Between Your Good and Average
Employees
* Redirect Your Employees to Other Departments
(Job Rotation)
* Listen to Your Employees
* Keep Them Motivated and Busy
* Communicate and Communicate
* Show them the long term vision
Recommendations to employer : 
1.Top management should know the contingency plan.
2. Do the brainstorming session with your top
management and contribute in their strategic planning.
3. A complete or partial job freeze, recruit key individuals
even in difficult times.
4. Review the employee performance evaluations to
determine the key people that company cannot afford to
lose.
5. Flow of Communication should be from top to down
6. Make prepare yourself for individual and group
concerns
7. To maintain a calm atmosphere
 HR trends in FMCG firms:
• Plug the holes:
• Expand
• Appreciate with incentives
• Give that extra energy
• The ad madness
• Be a Power Pricer for categories
• Stream line the Operations
• Identify Opportunities
• Not the least
• Increased M&A activity
• Rural market is under-penetrated