ECONOMICS ASSIGNMENT

MEDICINE- REVITAL (RANBAXY)

Group members : Roll no:
1. Shubhra Mishra 21
2. Snehal Changulpai 22
3. Soma Das 23
4. Sumitkumar Kele 24
5. Upasana Mohanty 25
6. Vaidehi Deshmukh 26
7. Vershita Verma 27
 INTRODUCTION

 Ranbaxy's Revital, launched in 1989 is a Vitamin

Mineral Supplement for people with hectic lifestyle.

 Revital is a capsule for the treatment of fatigue.

 Revital was a prescription drug, was converted to OTC

status in 2003.

 Revital achieved a growth of 22 per cent and was

ranked 16th capturing a market share of 71.5 per cent in
2004
 FACTORS AFFECTING DEMAND:
• A change in Lifestyle
• A change in Substitute products
• A change in income
• A change in the composition of the population
• A change in information
 Demand is Inelastic.

Y-AXIS

P
R P2
I
C
E
P1

D1 D2 X-AXIS

QUANTITY DEMAND
REVITAL COMPARED TO OTHER
PLAYERS
REVITAL BECOSULE NUTRILITE
DAILY

1 PACKAGE 1 STRIPE (15 1 PACKAGE

(30 CAPSULES) (30
CAPSULES) CAPSULES)

COSTRs-195 COST Rs-16 COST Rs 500

Company’s Company’s Company’s

name name PFIZER name
RANBAXY AMWAY
 MARKET SHARE
X-AXIS: YEAR
Y-AXIS: GROWTH IN MARKET SHARE
Y-AXIS

X-AXIS
 MARKETING STRATEGY OF REVITAL

 One of the top brands from Ranbaxy.

 Careful planning and implementation of
the Marketing strategies.
 Having an objective of creating an appeal
for the product.
 Ranbaxy chose Grey Worldwide to work
on the brand.
 ENDORSED BY: YUVRAJ SINGH
 MARKETING STRATEGY

THE FOUR-PRONGED STRATEGY

 Shift from a molecule towards a

consumer solution.
 Building Emotional Awareness.
 Creating brand authority.
 Enhancing Accessibility
 ADVERTISING OF REVITAL

• THROUGH PRINT MEDIA-NEWS

PAPERS,JOURNALS, MAGAZINES
ETC

• THROUGH THE INTERNET ( WEB

PAGES AND CHATS AND
DISCUSSIONS )

• CREATING AWARENESS IN
RURAL AREAS

• HOARDINGS AND BOARDS

• THROUGH RADIO
 TYPES OF ADVERTISEMENTS
 BRAND PUNCH LINE, “ JEEYO JEE BHAR KE”

 1ST SET OF COMMERCIALS - WAKE UP

AD,THE BHANGRA AND THE GOVIND AD.

 2ND SET OF COMMERCIALS -

HANSMUKHBHAI AD.

 3RD SET OF COMMERCIALS – A MAN AND A

WOMAN TALKING ABOUT REVITAL.

 LATEST COMMERCIAL- YUVRAJ SINGH

EXERCISING.

 HIS PUNCH LINE,”I USE REVITAL,DO U?”

 THANK YOU....

THANK YOU…..