BREAKF Breakfast Cereals Market

AST
CEREALS - 20-25 % Growth
- 375-400 Crores Market
Acceptanc
Acceptanc
ee of
of
Packaged
Packaged
food

e
food

c
ran
su
h in
Govern
a lt LOW

e
Rising
Rising
ment CHOLESTE

h
Househol
Househol
d ROL FOOD
d Incomes
Incomes policies
o
rt
Increasing
Increasing
ila Customized
Customized

sim
Health
Health packaging
packaging
awareness
awareness system
system

ir es
go
te
Ca Changing
Changing
Lifestyle
Lifestyle Growing
Growing
demanding
demanding Old
Old age
age
Healthier
Healthier population
Food
population
Food

Low Cholesterol Food Market Continuous

Continuous
focus
focus on
-25 % Growth health
on
health and
and
freshness
freshness
-7500 Crores Market
 Buying Reasons
Fear of future Medical Expenses To cover uncertainity in life
For Family Protection Other

10%

17%
41%

32% Sample Size: 73

Reason for not to buy Health Insurance
I am too young I enjoy good health
High Premium Other

5%
4%

18%

73%
 Any Bank
Preference for Multinational Bank
the bank Indian Private Bank
Indian Government driven
Bank

0% 10% 20% 30% 40% 50% 60%

Stocks, Mutual Funds are better options to Health Insurance
Agree Disagree Can't Say
14% 26%

60%
 Influence on Purchase Decision
Influence on Purchase Decision

43%
33%

18%
6%

on ce ut
h er
ti vi h
p d o Ot
ce A fM
Pe
r
o r's o
is d
w
n
d v or
O A W
n ce
u ra
s
In
 Expert Speak
“Health insurance has the potential to grow hundred times in
India. We need increased awareness, more friendly policies
from Government and more financial products for youth to
tap the market. Rising income and young people should be
the focus of Health Insurance products of a company.”

Rakesh V. Shah
Insurance Advisor, ICICI Prudential, OM Kotak
Mahindra

“The biggest barrier to the purchase of Health

Insurance in India is the mentality of “there is still
time”. It will be great to see companies coming up
with some tangible benefits for customers. ”
Ashini Raichundaliya
Regional Manager, Ahmedabad,
TATA AIG