“ Aap Ke Qareeb Tar ”

Overview
•Objective
–To create brand awareness about Western Union.
–Hype building.

•Current Scenario
–Currently, WU has 3700 locations across Pakistan.
–WU operates through an agent network.
–It is the fastest and easiest way to transfer money globally.

•Target Audience
–SEC B & C
–Receiving end Audience
Idea !
“Aap ke Qareeb Tar”
 A branded float will visit the allocated areas of different cities
across Pakistan to create hype and awareness.

 Scripted live theatre with 3 to 4 Characters conveying message

how Western Union is “Aap Ke Kareeb Tar”.

 Post Drama quiz will be conducted, where the anchor person

will ask questions regarding WU and its functions ,free instant
gifts will be distributed to the winners
 “Aap Ke Qareeb Tar”
And Finally the grand finale Western Union anthem
specially written & composed song will be performed by the
characters and YES! mascots
Branded Float
Suggested giveaways
The Locations
Major Cities
—Malls
—Agent Locations
—Modern trade outlets

Smaller Towns
—Agent Locations
—Markets/Shopping centers
 Tentative activity plan
Proposed Towns
Town Days
Karachi 7
Hyderabad 2
Sukhur 2
Multan 3
Bhawalpur 2
Sahiwal 2
Faisalabad 3
Sargodha 2
Jhang 2
Lahore 6
Gujranwala 4
Gujrat 2
Sialkot 3
Rawalpindi 5
Total 45
Pre-Hype
 Announcement vans
 Posters 2000
 Buntings 3000
 Banners 200
Announcement van
Announcement van will move in the town and its peripheries two
days prior to the arrival of float , Strategically placement of poster,
banners & buntings will be done by the 2 member team of
merchandisers with each van.
POS Material
Posters
Buntings 18”X23”
A-4
Banners
Support required from
Client
List of agent locations in cities/towns selected for activity.
Identification of desired locations for activity.
Material for information dissemination (flyers, brochures, posters
etc.)
Conclusion
By developing a large footprint, the desired results of creating
awareness in the receiving user is achieved.
Our ‘hook’ is our visual and audio appeal. Our well trained staff
engages the audience and reinforces our message through
incentives (giveaways).
Estimated cost
2.6 M