DLF presents

Artists Village at the Hub

A Promo Marketing case study
 Background
The DLF Promenade and the DLF
Emporio are two prominent and
elite malls in Delhi
The Hub is the open area
between the two malls that
houses an open air restaurant
and a cafe
The mall sees an elite and up
market audience visiting the Hub
 Objective of activity
The Hub houses an open air restaurant
and a cafe which get up market
audiences and youth spending time there
The objective of the activity is to engage
these audiences with unique fun filled
activities
To provide the elite crowd with thematic
and interesting engagement and provide
them with an unforgettable experience
 Details of activity
Bringing the most creative artisans of Delhi
on a common platform
Providing audiences with an
unconventional mix of traditional and
modern art, giving them a wholesome
entertainment experience at the Hub
Engaging them while they are at the Hub
with interesting & different activities
 Various activities
Fun filled floor games like Snakes & ladders
& Crazy steps
A special Kid zone with fun games &
activities for kids like Magic shows, Jugglers,
Puppet shows, Floor games & Soccer tricks
Interesting & engaging activities like Tarot
reading, dance workshops, Poster art, stunt
artists, special make up artists
A complete entertainment zone with
unique activities for everybody
Kid Zone

Floor games

Puppet shows
Performances & shows
Magic shows, Dance,
Karaoke, stunt shows
 Artisans and workshops

Origami,
Kirigami
& Leather art

Bollywood
art
Graffiti wall
 From Tarot to Tattoos
Hair
beading
Tarot
reading

Tattoo
Response & Conclusion
The activity has become an on-going
event due to it’s success & popularity
It has broken records during christmas with
footfalls of 35, 000
The hub has also become an aspirational
place for Delhi’s artisans to come and
showcase their talent who look forward to
it
Thank you
 CASESTUDI
ES

Di
scl
aimer
:Thi
scasest
udyi
sfori
nfor
mat
ionalpur
poseonl
yandf
oranydet
ail
scont
act
:
Ami
t.Si
ngh@hungama.
com