Beruflich Dokumente
Kultur Dokumente
Bakery is a traditional activity and occupies an important place in food processing industry.
Despite the advent of fully automatic and semi-automatic bread as well as biscuit making plants,
a sizeable number of people still prefer fresh bread and other products from bakery.With
growing population and preference for fresh and ready-to-eat convenient food items, demand for
bakery products is steadily increasing.
There are many bakery products like bread and its different variants, biscuits, cakes & pastries,
cookies, puffs etc. having ready market round the year. Each product enjoys a very wide range in
terms of size or weight, flavours, end-use and so on. There is a tremendous scope to introduce
new varieties every year. However, this note deals only with bread and biscuits. This project can
be started anywhere in the country and there is no preferred location as such. This note considers
Meghalaya as the contemplated location in view of good market prospects.
A bakery can be set up in urban as well as rural areas. Depending upon its location, a suitable
product mix can be worked out. This profile primarily considers semi-urban location from where
nearby rural centres can also be catered to. In view of this consideration, thesuggested products
are bread and biscuits. These products are very well accepted in the market and have gained
consumer acceptance.
Competition stems from price, quantity, product differentiation and distribution networks
Competition also stem from bakeries and hot bread shops as they have successfully
catered to the consumers increasing need for quality and freshlybaked breads
Product perception conversely affects price and high-brand recognition and minor
techniques employed such as updating packaging and the introduction of functional
qualities e.g. bread enriched with fibre and vitamins has helped product differentiation
and stimulated consumer interest
Centralised distribution networks and systems has allowed quicker response to managing
stock levels
Initial substantial capital investment and the existence of major players are important
considerations
Wholesale bakeries need to establish relationships with retail outlets to affect sales
The bread loaf segment is hugely competitive and entrants may need to consider other
segments
Major players have aggressively promoted their products and entrants may need to carve
out market niches to be a considered player
Awareness of high quality baked goods is on the rise. Good bread is a rare combination of
nutrition, convenience, and luxury. Today's consumer has less time to create wholesome,
handmade bread, but increasingly appreciates the nutritional and sensory benefits it provides.
Good bread provides fiber and carbohydrates in a convenient, low fat form that is portable and
delicious. Good bread never goes out of style.
So, Starting up a new Bakery business will give rise to new avenue towards development as well
as growth to this sector for both rural & urban areas. Location like Meghalaya is mostly feasible
for planting up such kind of agro-business industries.