ECIR (International House Ann Arbor)

Style Guide

A Worldwide
Living Learning Community
Logotype Design & Color Palette

A Worldwide
Living Learning Community

A Worldwide
Living Learning Community

Color Palette

CMYK: CMYK: CMYK: CMYK:

C:0, M:18, Y:75, K:0 C:100, M:50, Y:0, K:10 C:0, M:100, Y:100, K:0 C:0, M:0, Y:0, K:50
RGB: RGB: RGB: RGB:
R:255, G:209, B:92 R:0, G:103, B:172 R:237, G:28, B:36 R:147 G:149, B:152
Typography
Font Face:
Arial Regular

Aa
CMYK:
C:0, M:0, Y:0, K:50
RGB:
R:147 G:149, B:152

Arial Regular Arial Regular

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Arial Bold Arial Bold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Arial Black Arial Black

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Arial Italic Arial Italic

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Arial Bold/Italic Arial Bold/Italic

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890
 Scalability

Sizes:
5” width
3” width, typeface centered
below logo
3” width, typeface left justified
aligned with logo
1” width, typeface centered
below logo
0.5” width, logo only
1” width, typeface left justified
aligned with logo

A Worldwide
Living Learning Community

A Worldwide
Living Learning Community

A Worldwide A Worldwide

Living Learning Community

Living Learning Community
A Worldwide
Living Learning Community
Free Space/Safety Area Guide
1/4x
x 1/4x

1.5 x font size 1/16x

A Worldwide
1/5x
Living Learning Community
x 1/4x

1/2x 2x 1/2x
1/2x x

A Worldwide
x Living Learning Community

1/2x
Logo variations 1

A Worldwide A Worldwide
Living Learning Community Living Learning Community

A Worldwide A Worldwide
Living Learning Community Living Learning Community

A Worldwide A Worldwide
Living Learning Community Living Learning Community
Logo variations 2

A Worldwide A Worldwide
Living Learning Community Living Learning Community

A Worldwide A Worldwide
Living Learning Community Living Learning Community

A Worldwide A Worldwide
Living Learning Community Living Learning Community
T-Shirt Designs

12” logo
Centered
on front
(or on back)
A Worldwide
Living Learning Community

A Worldwide
Living Learning Community Size of logo
based on
men’s large tee.

A Worldwide
Living Learning Community

5” logo
Left Breast
(color and
monochrome shown)
Explanation of choice:

I chose this design as it was the one I favored the most during my
initial sketches. After feedback, I modified it to hopefully improve
upon the existing work.

I choose the colors to complement both the parent organization

(International House WorldWide) logo as well as choosing 3 distinct
colors to represent diversity.
Similarly, I choose the Arial font, to tie in with the parent organization.

In the final execution, I tried to utilize geometric shapes to give it a

modern, crisp, clean feel.