A Presentation on...

Combination Strategy
or
Portfolio Restructuring

By
Mustajir Mohammed
Combination Strategy or Portfolio restructuring

It is the combination of stability, growth &

retrenchment strategies adopted by an
organisation, either at the same time in its different
businesses, or at different times in the same
business with the aim of improving its
performance.

Combination strategy is not an independent

classification but it is a combination of different
strategies

Ø Stability
Ø Growth
Reason for Adopting a Combination Strategy

• Rapid Environment change

• Liquidate one unit, develop another
• Involves both divestment & acquisition (take over)
 It is commonly followed by organisations with
multiple unit diversified product & National or
Global market in which a single strategy does not
fit all businesses at a particular point of time.