ABDUL RAUF

(92) 333-6953919 abdul-rauf@msn.com LinkedIn Website Facebook Twitter Blog

SOCIAL MEDIA - SECTION HEAD

Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs.
Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and
work closely with clients to create innovative, effective campaigns.

List of Tools
• Facebook • Youtube • Xanga • Google Buzz
• Twitter • Myspace • digg • Yahoo Buzz
• Blogger • Tagged • del.icio.us • Slideshare
• Wordpress • Flickr • Stumble • Scribd
• Linkedin • Hi5 • reddit • Squidoo
• Tweetdeck • Hootsuite • Orkut • Wikipedia
• Nutshell • HTML • Hellotxt • Static FBML
• Twhirl • tumblr • skype • Google analytics

Experience
Etechsol, Lahore — Digital Media solutions providers to local and international clients.
Social Media – Section Head ( Jan. 2010 to Present)
Social Media Agency of some of the most well-known technology companies in Pakistan to design and execute social media strategies
that meet client objectives.
Key Job Responsibilities:
• Develop and manage online marketing campaigns for Ufone and Wi-tribe, effectively driving brand awareness, engagement
and traffic to social media pages.
• Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public
relations and ensure the success of client programs.
• Monitor and optimize the performance of Social Media team.
• Ensure placement in social content Web sites such as Digg, StumbleUpon, Reddit, and Google Buzz.
• Develop and brief on activity reports to higher management and clients.
• Establish coordination between several departments to run successful social media campaigns.

Key Projects Executed:

• Ufone’s ICC T20 world cup facebook application ‘uguess’.

• Wi-tribe’s Valentines Day 2010 facebook application.
• Wi-tribe’s Pakistan Day 2010 facebook competition.
• Wi-tribe’s Independence Day facebook applications.

Education
IBIT, University of the Punjab, Lahore, Pakistan
MBIT in Marketing, 2009
CGPA: 3.81

PCC, Lahore, Pakistan

B.Com, 2006

GCU, Lahore, Pakistan

F.Sc. (pre-medical), 2004