Beruflich Dokumente
Kultur Dokumente
Presented to
In Partial Fulfillment
Management
By
Retnaning Aristanti
Luluk Kusmiati
November, 2010
1
Table of Contents
Chapter 1 the Executive Summary 8
High light 9
Conclusions of Feasibility 10
Project Proponents 10
Proposed Name of the Business 11
Type of Business Organization 11
Location of Head Office and Factory 11
Personnel (Administrative) 11
Management Proposals 12
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Chapter 6 Financial Feasibility 22
Gantt-Chart of Activities 28
Budgeting Costs 28
Assignment of activities 28
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APPROVAL SHEET
Renaming Aristanti
Luluk Kusmiati
4
Preface
Since the idea of doing the business plan was decide six months. We
have no idea that doing the business plan is such as a complicated task
but fun to make.
The business format was provided but we encountered difficulty in the
contents of feasibility due to our limited knowledge and skills especially
the financials.
Theory, process, practice of becoming an entrepreneur
These are the best effort and our Team believes there is always room for
improvement.
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Introduction
Many universities in Malang district, making our eyes open, there are business
opportunities there.
From my survey, many residents are turning homes into boarding houses. Of
course, with minimal facilities and convenience are also minimal.
Therefore I would like to provide a boarding house that provides complete
facilities, for the convenience of students in an atmosphere study Arlune
Boarding House
6
Acknowledgement
We would like to extend our deepest gratitude and sincere appreciation to the
following individuals who have helped this plan possible.
To Lulu for editing, Andy for typing, and Renaming for designing the company’s
logo.
To SMU-HK for offering the continuing education for domestic helper and being
an instrument in opening another opportunity of becoming an entrepreneur.
To our employers that provide understanding and support. To our dearest friends,
who share joy and laugh. Without them this business plan would not be possible
and fun to make.
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Chapter 1 Executive Summary
VISION:
We aim to provide an excellent service at the most affordable cost that will give optimum
services to an individual.
MISSION:
OBJECTIVES:
We aim to make Ideal location to live in university students around UB and ITN
(National Institute of Technology) Malang is only 100 meters from UB and 300
meters from ITN Malang. the distance to UB only 4 minutes walking distance, and
distance to the ITN 10 minutes walk as well.
GOAL:
We aim to make ideal location for residential students, luxurious facilities and
services and a complete make Our Boarding House choice to pamper the occupants
so that they can focus on studying and living in comfort.
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1.1Hightlight
Project Background
The name of our proposed project is ARLUNE BARDING HOUSE.
Our project will be located at Jl.Mayjen Harpoon No: 278, Malang, East Java.
The proponents are Lulu Kusmiati, Renaning Aristanti, and Ratna Deny Nita R.
The projects general and specific market has been identified the present market and
an analysis of the past, present and future demand and supply situation of our
products. The general marketing practices and proposed program and projected
sales for the next five years.
Our proposed services have been presented. The general partnership of ARLUNE
BOARDING HOUSE shall buy land plots and build boarding house with the help
of Architect and facilities shall de dealt within the lease premises. Equipments,
utilities and furniture shall be acquired to make the work of management and
employees faster and more efficient.
Our total capital Rp1.500.000.000 is needed to finance our project and will be
finance by the partnerships. Each person will contributes Rp500.000.000,-.
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Projected net income after tax shall be divided in accordance with capital
contribution.
Assuming that the proposed project total operating time frame until the start of our
normal operations is six months.
10
2.2 Proposed Name of the Business:
The proposed project is a General Partnership because each of the partners shares
in the profit and share in the liability of the partnership including the losses.
Finance Advertising
11
Job Requirements Specifications Responsibilities
Manager To coordinate activities Analyze problem, make
within the organization decisions, and
communicate effort in
the implementation of
these decisions.
Finance Handing of financials Preparing budget, tax
of the organization information’s, financial
reports
Advertising Personal selling, image Finding new customers
branding sales and revenues
promotions, publicity
Security Responsible for giving Providing safety in
the boarding house boarding house
safety
Helper Maintain neatness and Provide an excellent
comfort of boarding service to our valued
house customers
The external control and threat of punishment are not the only means of
bringing about efforts towards organizational objective.
To start up the business we need one cash register, one telephone, 4 dining
table sets, 6 washers, 3 dryers, 5 electric irons, 3 TVs, 3 sofas, 32 sets of
cabinets + desk, 70 mattresses, 35 cabinets + desk, 33 AC, 2 refrigerator, 5
burner, etc.
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CHAPTER 4: Marketing Feasibility
Target Market:
By using the data gathered in my research and studying the current facilities around
the city. I have identified secondary market that will be targeted as well as primary
market to help boost the revenue. The secondary targets are middle income earners
male students, upper middle class male students in the Malang city. I assumed that
tapping these age bracket will boost the revenue.
Composition: its composition students looking for personal care cleanness, peaces
comfort for studying.
Geographical Location : The Malang city that was located in the height between 440-
667 meter on the surface of sea water, was one of the aim cities of the tour in east java,
because of the potential for nature and the climate that were owned. His location that
was in the middle of-was the Malang regency territory in an astronomical manner was
located 112, 06 Celsius – 112, 07 Celsius lie alongside east and 7, 06 Celsius – 8, 02
Celsius lifting south.
Climates:
Population: The estimate of the number of in inhabitants during 2010 totaling
806.657 souls with the level of the density as big as general 73 souls per hectare.
Age group: The average Boarding goers are age on 19 years.
Income Level: Middle income earners and up.
Categories: Only male students.
Take the actual demand for the last year (2010) 18356
Less demand for the first year (2002) 12559
The difference increase/ (decrease) 5797
5797 divided by 9 (2002-2010) 644
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In general the number of population of female student UNBRA & ITS
each year was: 1125 X 55% = 619 / year. And the number of population
of female student UNBRA & ITS in the year 2010 was: 47.639 X 55% =
26.201
4.3 SUPPLY
There is an estimated 248 boarding house in Somber Sari, Malang 2009. The
number of female student UNBRA & ITS in the year 2011 is 26.820 persons
divided by the 248 competitors in the area. The future market share will be 108
persons to be supplied. The capacity of our boarding house is 32 rooms, 1 room for
2 persons that mean that our boarding house's service will be 60 students.
Normally our competitors in Somber Sari are serving 30-40 students. We would
like to get their market share with our unique service and good advertising and
promotion.
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4.4 Demand – Supply Analysis
Year Demand Supply D-S Percentage
Unsatisfied
1 2 3 4 5=4/2*100%
1 26820 108 26712 1.00%
2 27439 108 27331 1.00%
3 28058 108 27950 1.00%
4 28677 108 28569 1.00%
5 29296 108 29188 1.00%
From the above computed figures, it shows that the demand is greater than is supply
throughout of the time frame involved. This will be our main reason for easy penetration of the
market.
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We update on current business analysis, source of information, service development and the
source of
Development research activities. Budget limit is Rp.10.000.000,-.
➢ Service – Mix and Mix Strategies
Consider your Budget limit: Rp. 10.000.000,-
Know your:
➢ Service – Mix Width:
➢ Service – Mix Depth: What will be the average number of items to be offered by your
company per service line? The average number of item to be offered by our company per service
line is at least three (3 ).
➢ Product Mix consistency: What will be the relationship of your company's different
service lines to your over marketing program.
➢ Market Timing and Scheduling Strategies: Design Marketing Strategies for your service.
a.) Introduction stage: ARLUNE BOARDING HOUSE is still in its introductory stage of star up
business.
➢ Pricing Strategies: The ARLUNE BOARDING HOUSE will utilize pricing that will be
consistent with other boarding house in the local market. Each room is used for 2 students, each
student will cost Rp. 850.000,-. The student behavior's if satisfied with the service will happy
and contented. The students dictate in pricing is also important if the venue is air condition or
non-air conditioned place. Competitors a policy varies from the service they offer availability of
service in the market that is quite common among boarding house. Discounts are offered to
student who will get the package deal and pay in cash. The conditioned of discount that were
using were new and will be replace from time to time.
➢ Terms and Condition of sales Strategies:
Consider;
a. Discount and Allowances:
@ Quantity discounts: discount of the package payment.
@ Cash discount: Percentage off if paid in cash
b. Promotional Allowances: Gift Coupon
Kind of Branding Strategies used:
a. Packaging Strategies: Our payment package from 1-6 months (2.5%) or 1-12
months (5%).
➢ Advertising and Promotional Strategies
Advertising:
The advertising director will have to carefully develop an advertising campaign to
promote the ARLUNE BOARDING HOUSE as majority of student are obtained
through word of mouth.
The following advertising methods will be the primary avenues used in spreading
the word in this new service and increasing the public knowledge of this boarding
house services.
a. Flyers: This will be the primary source of advertisement for the ARLUNE
BOARDING HOUSE. These will be passed out throughout the city on a regular
basis. The flyers will be distributed at the local universities, churches, mosque,
malls, and schools. They will be printed and in one quarter sections of a standard
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paper. Colored paper cost Rp 375.000, - (Rp 750 x 500 sheet). Expense for flyers is
included in the office supplies expense.
b. Radio: The ARLUNE BOARDING HOUSE will advertise on FM VBO 100.5
MHZ one month prior to the opening of the boarding house and on quarterly basis
throughout the year. A representative of VBO has developed a plan for ARLUNE
BOARDING HOUSE that will include four, 30 second commercials to run on
Thursday, Saturdays during the specified month of Rp. 800.000 per month.
c. Promotions: The advertising director will use a variety of promotional methods
to gain more interest from the student and ensure that the will continue to use our
service for their peace and comfort in pursuing knowledge. Promotions to be use
are as follows: Free tee-shirts. ARLUNE BOARDING HOUSE offering one free
tee-shirt for 20 first students. The tee-shirt will feature a three color design,
including the boarding house's name, location will be designed later and will cost
the ARLUNE BOARDING HOUSE Rp. 12.500, - a piece. Total of cost Rp
250.000, - and also offering free pretty glasses for 30 second students. The glasses
will feature just one color design, in writing the logo ARLUNE and the picture of
the cute cartoon. This will cost Rp. 5.000 x 30 = Rp. 150.000,-
SALES PROJECTION
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Chapter 5: Service or Technical Feasibility
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The condition for the Malang city like generally the other area in Indonesia
joined the change in the round 2 climates, the rain season and dray season.
The area is 975 m2 at Jl. Mayjen Harpoon No. 278, Malang, and East Java.
There is a reception area, 32 rooms, 15 bathrooms, dining room, living room,
and kitchen. ARLUNE boarding house had 3 floors; on the ground floor is the
reception room, living room + kitchen, dining room. The second floor is a
ladder room, boarding rooms and toilets. The last floor is laundry area, 3
helper's room and toilet.
5.6 Utilities
Utility Description Sources Unit Cost Consumption Total
rate
a. Gas
b. Electricity 1300 volt installation
Rp.2.300.000
c. water Rp.
2.000.000
d. TV
e. insurance Rp.
750.000
f. Postal
Service
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5.9 Manpower Requirement
The service security 1 is required to work six days started at 7:00 am – 7:00
pm. The service security 2 is also required to work six days started at 7:00 pm
– 7: 00 am. They will roll on Sundays.
Machines and equipments that are use for students a total of Rp. 181.225.000
the details of machineries and equipment can be provided as per request.
8 toilets werehouse
Kitchen
Laundry area
WC
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Chapter 6: Financing feasibility
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Item category Dept equity % Contribution
1. Share L Rp. 500.000.000 33%
2. Share A Rp. 500.000.000 33%
3. Share R Rp. 500.000.000 33%
Fixed assets:
Land & building 950.000.000
Machineries & 183.720.000
equipments
Furniture & 10.000.000
accessories
TOTAL ASSETS Rp.
1.393.800.000
STOCHOLDERS EQUITY
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ARLUNE BOARDING HOUSE
December 31, 2011
Project Cash Flow Statements
for the years ended 2011
Less: expenses (Rp. 88.500.000) (Rp. 88.500.000) (Rp. 88.500.000) (Rp. 88.500.000) (Rp. 88.500.000)
Net profit before Rp. 563.500.000 Rp. 563.500.000 Rp. 563.500.000 Rp. 563.500.000 Rp. 563.500.000
tax
tax (Rp. 65.200.000) (Rp. 65.200.000) (Rp. 65.200.000) (Rp. 65.200.000) (Rp. 65.200.000)
TOTAL NET Rp. 498.300.000 Rp. 498.300.000 Rp. 498.300.000 Rp. 498.300.000 Rp. 498.300.000
INCOME
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ARLUNE BOARDING HOUSE
December 31, 2011
Cash flow
CASH INFLOW:
Cash Contributions Rp. 1.500.000.000
Loans Rp. 0
ASSETS
Current Assets:
Cash Rp. 1.500.000.000
Fixed assets:
Land Rp. 600.000.000
Building Rp. 350.000.000
Machineries, equipment & furniture Rp. 183.720.000
Utilities Rp. 15.000.000
Budget for Operating cost Rp. 50.000.000
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TOTAL ASSETS Rp. 1.198.720.000
CAPITAL
Capital Contribution Rp. 750.000.000
Rp. 750.000.000
SUMMARY EXPENSES:
Cost production: Rp. 1.198.720.000
O/P: Rp. 301.280.000
This is our service income left after all expenses we've paid, including tax, salaries, land &
building, etc. Even shares of the financiers. This is the profit left to put back in to our growing
business, and
to possibly pay our bonus.
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Chapter 8: Socio – eco Feasibility
Cost production of Rp. 350.000.000 including : material of building, contractor fee, labor etc.
The government will received the taxes such sales tax, income tax and taxes for application of
business in Malang City.
A friend who is book keeper is commissioned to do all the processing of the business license and
charged us for Rp. 1.000.000
As a service who cares for the comfortable and peace living to study, we believe that we have to
share to the students by getting involved sponsorship of public health project and environment
like recycling efforts.
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d. “other” regulator and registration office
6. Arrangement/Supervision for operation September Rp 45.000.000,-
(preparation/canvassing and negotiations/delivery
and receipt acquisitions/construction/installation
of your projects:
a. Land
b. Improvement
c. Building and facilities
Machineries and equipments
7.Arrangement/Supervision for marketing October Rp 60.000.000,-
(presentation) of:
a. Marketingf Budgets
b.Advertising and promotions
November Rp 38.000.000,-
8.Dry Run of Operations
1.Websites
www.pdat.co.id/pertiti/
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Cabinet + desk,
30
Bedroom
Kitchen
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Dinning table + Living Room + Bathroom
32
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