Case Study on

Nokia
Submitted To:
Mis Anumeha Jha
Submitte By:
Ranjan Kishore A-24
Mohd Shariq A-25
Shikar Verma A-26
Chandan kumar A-27
Navjot Kaur A-28
 CONTE
NT
OBJECTIVE OF THE STUDY
MISSION & VISION STATEMENT OF NOKIA
STRATEGIC OBJECTIVE OF NOKIA
INTRODUCTION OF NOKIA
SWOT ANALYSIS OF NOKIA
PESTLE ANALYSIS OF NOKIA
POTER’S MODELS OF NOKIA
BCG MATRIX FOR NOKIA
SUGGESTION
CONCLUSION
 OBJECTIVE OF THE
STUDY

To enhance knowledge about the Nokia company.

To enhance knowledge about the strategic
Management.
To know Strategic Objective of Nokia Company.
To know about SWOT, POTER’S, & BCG Matrix
analysis

MISSION & VISION STATEMENT
Everyone has a need to communicate and share. Nokia
helps people to fulfill this need and we help people feel
close to what matters to them. We focus on providing
consumers with very human technology – technology that
is intuitive, a joy to use, and beautiful.

 We are living in an era where connectivity is becoming
truly ubiquitous. The communications industry continues
to change and the internet is at the center of this
transformation. Today, the internet is Nokia's quest.
 STRATEGIC OBJECTIVE OF NOKIA

Irresistible solution and vibrant ecosystem.

Direct and continuous consumer relationship.
Providing best devices.
Creating relevant and person alized services.
Target 300 million people using their smart services by
2010.
Broadening their device base will grow their business.
 INTRODUCTION OF NOKIA

Nokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber and cable manufacturing
company to a major manufacturer of mobile devices.
It’s the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with the experience
in music, video, imaging, gaming and a lot more.
It also provides the services for network operators.
Company recorded revenues of 41,121 Million in 2009 about
20.3 % increase from 2008.
Company offers its products in 150 countries. Its HQ is in Espoo,
Finland and employees about 68,500 people . Other company of Nokia
are in China , Hungry , Germany , Korea and India.
•


•

Product Of Nokia
SWOT ANALYSIS OF NOKIA
Strengths
 Durability
 Long battery life
 User friendly
 Global Expansion
 Brand loyalty
 Market leader
 Brand awareness
 Brand position
 Presence of market

 Weakness
 Low voice quality
 Less stylish
 Heavy sets
 Market skimming prices of high sets
 Not good at software
 Slow to adopt new ways of thinking


 Opportunities

 Mobiles with computer window
 New growth markets
 Huge loyal customer base
 Increase their presence in the CDMA
 Well designed and styled sets

 Threats
 China mobiles
 Orange, Vodafone and many other operators are
globally selling their own brands of phone.
 Rapidly changing industry
 Threats of entry form new players Microsoft might
 Country situation


PESTLE ANALYSIS OF NOKIA
Legal constraints must be taken into account.
The govt bodies in the U.K have introduce new law.
New law from various country.
Ethical code and this can govern behavior and business
conduct.
Some un-ethical practices against the law.
Consideration to new technology.
Competitors are more advance then the Nokia.
Porter’s Five Forces
 
BCG Matrix
Market Growth Rate

N – series
Xpress music
? Premium series
E - series

Entry
level N - gage series
Classic
series
Relative Market Share
 Suggestion
 After reading the case we got that the Nokia is a great brand, the
consumer are great aware about that brand, it is presence across 150
countries. The position of the Nokia in the world is probably one of
the top most company in the world. We suggest some point:


Largely availability
Greater network coverage
Easily repaired
Changeable body casing
Updating software
Only dealing in mobiles
Diversify his business in other sector




 Conclusion
The Nokia is a brand for Nokia company and its followers.
It will sell very well indeed simply because it has great

space for a relatively reasonable price.

So we say that over all performance of the Nokia company

is very good. Company do something for his customer. And

only wants to make positive relationship with the customer.

33% market share still the largest cell phone vendor by far,

with double the market share of nearest competitors.

 
THANKS

For listening
