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Oc They catered primarily to affluent , well educated, white collar patrons between 24 -
44 age, and customized their products according to their uses.
Oc The job complexity by the fact that almost half of starbucks customers customize
their drinks .that created a tension between quality and customer focus for
starbucks.
Oc ÷ncreasing the barista efficiency by removing all non -value-added tasks, simplifying
the beverage production process, and tinkering with the facility design to eliminate
bottlenecks.
Oc ºeasuring the customer satisfaction by most prominent measurement tool myster
shopper program called the ͞customer Snapshots͟. Based on service, cleanliness,
product quality, speed of service.
Oc The lack of strategic marketing group. ÷n fact the company had no chief marketing
officer

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ÿ. c ºeeting the customer expectation in the area of customer satisfaction is lacking is

starbucks.
2. c The customer satisfaction is measured on the basis of the parameters like Services,
Cleanliness, Product quality, Speed of services, are these parameters enough to
constitute excellent customer service.
3. c Considering the parameters if they invested $40 million in the com pany for labour
.Does it impact in the sales and profitability of the company, and does it meet
customer expectation in customer satisfaction.
4. c Starbucks product differentiation and its brand image in the minds of people who
think that, ͞star bucks cares primarily about money and building more stores͟.
5. c The growing generation and change in the taste of customer expectation over the
years and generation made the brand value to get reduced.

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ÿ. c ÷ would change the analysis strategy of measuring the customer satisfaction where
people are truly involved in it for analysing product satisfaction.
Oc !$%˜ ÷t is worthy to trust and worthy to get behind the work to be
done without any doughty.
 Oc !$%˜ ÷t takes lot of time consuming and manual work to get and
make a clear note on what customer thinking and what customers are
expecting from strabucks.

2. c ÷ would make customers to get their own customization products according to their
tasty and primarily help in growing the confidence in public that the product is
worthy and satisfaction too. ÷ also make a part of creating a separate section for the
one who is mostly interested in customization and for the one who barely like to
drink beverages and normal coffee.
Oc !$%˜ ÷t makes customers fell happy and makes then to visit again and
again.
Oc !$%˜ Due to high traffic in the places like urban areas the product
delivery time would rapidly increase.
3. c ÷f ÷ were the CEO of the starbucks ÷ would spend the money $40 million as
estimated on specially hiring chief marketing officers who would analysis the
situation better than the other who are not mostly in marketing .
Oc !$%˜ Due to the newly hiring of the marketing specialist our situ ation
analysis and our market brand value can be estimated and analysed other
than written reports and graphs.
Oc !$%˜ ÷t takes more time to cope with the situation and understand
the customer and customer satisfaction .but it is for a long time
achievements.