SPECIEMEN COPIES OF BOOKS IN CBS (for MBA 1 st & 2nd year)

1. Strategic management and business policy by Azhar Kazmi ( 3 rd edition, Tata McGraw Hill )
2. Strategic human resource management by Tanuja Agarwal ( Oxford)
3. Concept, practice & cases: management by Karminder Ghuman, K Aswathappa (Tata McGraw
Hill)
4. Principles of Management by Richard L. Daft (India edition, CENGAGE Learning)
5. Marketing Management by Philip Kotler, kevin lane keller, Abraham koshy & Mithileshwar Jha
( 13th edition, PEARSON Education)
6. Marketing Management by Rajan Saxena ( 4 th edition, Tata McGraw Hill )
7. Strategic Brand Management by Kevin Lane Keller ( 3 rd edition, PEARSON Education)
8. Investment Analysis and Portfolio Management by Reilly & Brown ( 8 th edition, CENGAGE
Learning )
9. Production and Operations Management by S N Chary ( 4 th edition, Tata McGraw Hill )
10. Derivatives and Risk Management Basics by Don M. Chance, Robert Brooks (India edition,
CENGAGE Learning )
11. AIMA MAT BULLETIN ( Sep 10)
12. Quality Management: Creating and Sustaining Organizational Effectiveness by Donna C.S.
Summers ( 2ndedition, PHI Learning Private Limited)
13. Management Science : Modeling with spreadsheets by S Christian Albright, Wayne L. Winston
(India edition, CENGAGE Learning)
14. Marketing Strategy : planning, implementation, and control by Subhash C. Jain (India edition,
CENGAGE Learning)