Shakti Sudha

Makhana
Project report on IITF industry
interaction

ANISH
11/27/2010
Makhana Industry

Industry overview:
Gorgon nuts AKA Makhana , a unique high protein fat free crop grown in North
Bihar area, particularly the Methilanchal districts of Madhubani and Darbhanga.
Interestingly this area accounts for 90% of estimated 75,000 tons of its annual
production, Other than India, the unique product is grown in China, Nepal and
Bangladesh and considered as a delicacy. However the Rs. 500 crore market for
Makhana is unorganized and producers have no support. The cluster development
programme for Makhana will provide training to the farmers, processors, backward
and forward linkages with the industry and producers to offer input services like
finance from Bank, information for increasing production with the help of the
cluster actors.

The Cluster Development Programme for Makhana cultivators and processors of

Darbhanga and Madhubani Districts will provide a sustainable economic dynamics
for the Makhana Micro Family industries of this area. A large of population, about
2.3 lakh whose livelihood is solely dependent on Makhana cultivation and
processing have main source of employment from it. The magnitude of the
importance of it can be observed from the fact that profit earned out of this activity
is about Rs. 1.02 crore annually and its contribution towards direct employment is
1.5 lakh and indirect employment is about 1.8 lakh people of this area. This gives a
considerable amount of cushion to withstand the impact of poverty in these
districts. The Makhana cultivation and processing as micro family industries of this
area has got 60,000 families engaged in these industries.

The most important aspect of these two districts is their very rich and fertile land,
natural gift of perennial rivers, The climate over here is cooler and damper than
that in the adjoining districts. The climate and land both are very suitable for
various horticultural activities, such as cultivation of Makhana. But the traditional
out look of the people here comes in way of their earning. There is need to bring
them into the upto date activities apart from traditional ones. This Cluster
Development Programme on Makhana Industries will definitely herald anew era
and harness in them a new call to adopt innovation and up gradation in what they
have been doing over years so that generation of employment and earnings both
may go ahead.

The Cluster Development Programme can bring in capital and technological up

gradation by which the cultivators and processors can increase their yield and
production. Keeping in view the high potential of the cluster an integrated package
of encouragement to Makhana growers and processors is needed. It may be
provided in the form of scientific awareness among them conforming to the buy
back of market for the produce. Arrangement of credit facilities through Gramin
Keshetriya Bank providing also technical support and specific agronomy will
provide opportunity to them to increase their yield. Training programme to
promote rural enterprises, credit, insurance facilities for Makhana growers and
processors will boost their morale to go in for innovation and up gradation of the
pattern and technology they have using over years.

But what is alarming is that infrastructure facilities in the districts are very poor.
Likewise, though the number of bank branches is 148, CD ratio, which is only
27%, is far below expectation. Thus happens to entail upon the health of industrial
activities. However, in spite of poverty prevalent in the districts, they have
optimum potential for industrial growth. There is need of government sponsored
programme/schemes. It is believed that the Cluster Development Programme
undertaken by the Ministry of MSME, Government of India through MSME
Development Institute, Muzaffarpur is sure to make a mark in this direction.

What is Makhana ?

Gorgon nut is an aquatic crop, commonly known as Makhana (Euryale ferox salib)
is highly nutritious, full organic non cereal food, is extensively grown in the
stagnant water of ponds and lakes.
The popped Makhana, roasted and eaten as well as used in preparation of various
kind of delicious sweets and recipes. It contains 9.7% easily digestive
protein,76.9% carbohydrate,0.1% fat,0.5% minerals,0.9% phosphorus and 1.4
mgfe/100 gm. It also contains useful medicinal properties.

Euryale ferox (also known as fox nut, foxnut, makhana, or gorgon plant) is the
only species in the genus Euryale. It is a flowering plant classified in the water lily
family, Nymphaeaceae, although it is occasionally regarded as a distinct family
Euryalaceae. Unlike other water lilies, the pollen grains of Euryale have three
nuclei.

Uses of makhana

Food Uses

The plant produces starchy white seeds, and the seeds are edible. The plant is
cultivated for its seed in lowland ponds in India, China, and Japan. The Chinese
have cultivated the plant for over 3000 years. More than 96,000 hectares of Bihar,
India, were set aside for cultivation of Euryale in 1990-1991. The plant does best
in locations with hot, dry summers and cold winters. Seeds are collected in the late
summer and early autumn, and may be eaten raw or cooked.

In India, particularly in the northern and western parts of the country, Euryale
ferox seeds are often roasted or fried, which causes them to pop like popcorn.
These are then eaten, often with a sprinkling of oil and spices. In Mithila culture of
Mithilanchal,Bihar makhana is an auspicious ingredient in offerings to the Lord
festivals and is used in cooking, specially to make a porridge/pudding called kheer
of makhana or 'makhaanak kheer' or 'makhaanak payasam'.

Medicinal uses

In Chinese, the plant is called qiàn shí. Its edible seeds are used in traditional
Chinese medicine, where they are often cooked in soups along with other
ingredients, and believed to strengthen male potency and retard aging.
Recommended for Diabetic and Heart Patients

Name of company: Shakti Sudha Makhana

Shakti Sudha is a Food Processing Company in technical collaboration with
National Research Centre for Makhana (Agricultural Research) and with testing
and process technology from Central Food Technological Research Institute of
Mysore is totally engaged with makhana (Gorgon nut) processing with the help
from 10,000 makhana (Gorgon nut) growers.
MAKHANA (GORGON NUT)

G
Bihar State accounts for over 90% of the Makhana production of the country,
oMadhubani, Darbhana, Sitamarhi, Saharsha, Katihar, Purnia, Samastipur, Supaul,
rKishanganj and Araria Districts are major producer of Makhana.
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NUTRITIONL FACTS:-
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White ball revolution
White Ball Revolution, A 70 crore agro based state
investment promotion Board (SIPB) approved project,
initiated by Shaktisudha industries. White Ball
Revolution aimed to address all levels of the valur chain
in Makhana production, Right from procurement of quality Makhana directly from
growers, productivity enhancment and instead of marketing of produce. A three part
project with KSBT- its backward linkage programme where farmers are linked with
banks, inputs services & making efforts to augment production capacity through
rejuvenation and development of new ponds. Secondly Shaktisudha Industries
processes & packed Natural Makhana & other Makhana based products like Makhana
pop, flakes, Kheer etc. with its world class state of art fully automatic processing
centre for Makhana (Gorgon nuts). Thirdly Shaktisudha marketing is its Marketing
arm which markets the products inside & outside India with wide network.

Khet se bazar tak :

The aim of Khet se Bazar Tak is to provide farmers a platform to share & explain their
problems with representative of different organization and also linkage with them.
Ksbt is providing training to farmers, linkage with banks, input services & making
efforts in augment production capacity through rejuvenation & development of new
ponds.
Shakti sudha Industries :-

PROFILE OF THE ORGANISATION

Shakti Sudha is a Food Processing Company in technical collaboration with National

Research Centre for Makhana (Inc Indian Council of Agricultural Research) and with
testing and process techonology from Centeral Food Technological Research Institute
of Mysore is totally engaged with makhana (Gorgon nut) processing with the help
from 5000 makhana (Gorgon nut) growers.

Shakti Sudha, has received wide acclamation and success in fields of marketing and
testing procedures.Standing at par with the standards of International products ,it aims
to provide nutrious and quality food at affordable price suiting Indian pockets.
Mission
Maximise uses of Makhana& bring health & nutritional benefits to the society and
providing maximum economic to the Makhana growers.

EXCITING RANGE OF SHAKTI SUDHA MAKHANA

Six Exciting taste in Makhana Pop

» Tomoto'n Chilly
» Lemon'n Spice
» Classic Salted
» Choco Mak
» Pudhina'n Spice
» Mast Teekha
Do You Know?
 loose makhana contains mycotoxin which is harmful to health.
 25gm Makhana a day means a healthy diet for the whole family.
 Makhana helps women overcome post-natal weaknesses.
 Helps in Cardio-protection.
 It is an antioxidant.
 Makhana helps in binding action in dysentery.
 Makhana is easily digestible and suitable to all age groups.

Makhana Pop ( The Taste of India)

 No Side effects.
 No Harmful Chemicals & Fertilizers.
 No Obesity & Duodenal Ulcer.
 Contains medicinal properties.

Approved by :
National Research Centre for Makhana(ICAR) Govt. Of India

Significant Govt policies and issues:

It is needless to reiterate that the Ministry of Micro, Small & Medium Enterprises,
Govt. of India has, from the very outset, been engaged in accelerating the pace of
industrialization and its sustainable development and for the purpose it has always
come forward with conducive policies and programme and also packages of
support/subsidies and supportive measures to help MSME all over the country.
undoubtedly this sector has vast potential of generating employment opportunity
through the wide spread in every nook and corner of the country so that the main
objective of capital formation at the grass root level can be achieved.

MSME-Development Institute, like all other Institutes in other parts of the

country, is the field office to carry out the policy and programme of the Ministry
and get them implemented among the target groups. This Cluster Development
Programme under which Makhana Cluster Industry of Darbhanga and Madhubani
districts of North Bihar is a part of its policy and programme in the direction of
promoting growth of MSME through cluster already identified by the Ministry.

Of late the credit How in the state of Bihar has reached to Rs. 2174 crore in 2005-
06 in the agriculture sector, but it is still 33% of the National average of 48.6%.
Perhaps this is why Government of India has put it on top of its agenda. National
Bank for Agriculture & Rural Development has been assigned the duty to direct
the credit flow to agriculture and rural sector. This needs regular monitoring and
efforts to streamline the functioning of this mechanism. SISI will associate itself
with agencies active in promoting such cluster already working the rural area, as
one the Makhana Cluster Industries of Darbhanga and Madhubani districts.

Keeping in view the emerging situation with special reference to the growth of
Makhana Cluster Industries in the district of Darbhanga and Madhubani, there is
need to take some suitable measures/policies and programme so that proper
infrastructure facilities, as mentioned hereunder, may be made available:

Storage and Market yard - Policy should adopted to initiate immediate setting up
of Storage/market yard to facilitate rapidly steering the growth of Makhana
industries in the districts of Darbhanga and Madhubani.

Non-Farm Sector - The prime concentration which is due to be focused to the

Cluster is its low gestation period, a little amount of investment and high
employment potential. But in want of proper and adequate policy support there is
sluggish movement of the Makhana Industry.

Sponsored programme/scheme - Darbhanga and Madhubani both are backward

having high potential of development and industrial growth, particularly in the
field of Makhana Industry. What come in the way are poverty and illiteracy and
also low investment capability. Skill up gradation and orientation programme need
to be sponsored by the Government Institutions. Govt. sponsored scheme for
credit facility will help the growers and processors. There is need to adopt suitable
policy.

Bihar Govt. Industrial Policy - On going through the industrial Policy of the
Government of Bihar it appears that Makhana Industries has not acquired any
crucial position and as a result priority has not been attached to it in terms of its
potentiality to generate employment, earning foreign exchange etc. Policy at the
State Government level should be adopted to reinforce its strength in the field of
employment and export promotion and allied activity which is possible from its
growth.

Setting up of Industrial Estate/Food Parks - There is complete absence of

infrastructure in the Districts of Darbhanga and Madhubani so far as the cluster
industry of Makhana is concerned. A joint effort to establish Industrial
Estate/Food Parks should be made. Necessary policy decision at the State
government level needs to be taken.

Cluster Development Programme - The Policy of Ministry of MSME,

Government of India was discussed at its full length.
Plant of makhana Flower of makhana

List of Makhana Processing Units of Darbhanga and Madhubani Registered

under DIC of Darbhanga and Madhubahi

Registered Unit
SL Name of Unit & Address Registrati
.N on No.
o.
1. Pawan Makhana Udyog 03/03/02850
Prop. Smt. Rekha Devi 03/09/2001
C/o Shri Ganesh Sahni
Vill.-Narainpur, P.O.-Sakari
Block-Manigachi, Darbhanga
Contact-9708663365
2. M/S Karna Food Product 03/23/02936
Prop. Sri Parkash Kr. Ranjan 30/09/97
Vill+P.O- Andhra Thadi, Madhubani
3. M/S Mithla Makhana Udyog 03/23/03010
Prop. Shri Rahul Kumar 16/08/99
Ward No.-8, Madhubahi
4. M/S H.A Food Product 03/23/04128
Prop. Harendra Jha 09/04/2001
Hospital Road, Madhubani
5. M/S Santosh Makhana Udyog 03/23/04160
Prop. Smt Kaliya Devi 03/04/2002
C/o Shri Mohan Mukhiya
Chakdah,Distt.- Darbhanga
Contact-9204526841
6. M/S Kailash Makhana Udyog 03/23/04319
Prop. Smt. Manju Devi 31/01/2005
C/o Shri Umesh Mukhiya Chakdah, Distt.-
Madhubani
7. M/S Bauajee Makhana Udyog 03/23/04319
 Prop. Sri Bauajee Mukhiya 31/01/2005
C/o Shri Rupali Mukhiya
Block-Chakdah, Madhubani
Contact-9006331511, 9801276722
8. M/S Thakur Makhana Udyog 03/03/04319
Prop. Smt. Ram Janki Devi 23/11/02
C/o Shri Askok Kr. Tkahur
Vill.-Manghora Bahera
Distt.-Darbhanga
Contact-9234392881
9. M/S Vikash Makhana Udyog 03/03/03306
Prop. Shri Binod Sahni 11/05/2004
C/o Jagdish Sahni
Vill-Vishunpur Chogma
P.O.- Bahera Distt.-Darbhanga
Contact-9934647667
10. M/S Ram Narayan Makhana Udyog 03/23/03554
Prop. Sri Ram Narayan Sahni 30/11/06
C/o Saryu Sahni
Vill+P.O- Pohadee
Block-Benipur Distt.-Darbhanga
Contact-9955228375, 9835630896
11. Krishnana Kant Thakur Registered
M/S S.D Foods But
Not Available
New Industrial Estate, Bela
Darbhanga

No-1 Exporter of Quality Makhana

Training of farmers and processors for growth of quality Makhana with the help of
new techniques from Research organisation and other cluster actors.
Marketing exposures, national and international and inter linking with the counter
sales, exhibition, govt. support and by making consortium and marketing channels.

Awareness programme for getting institutional supports like bank, NABARD, and
other cluster actors.

Awareness for newly developed packaging facilities to make the product more
attractive and salable at high price, and also hygenic.

Training for further value addition of Makhana with the help of GFTRI, Mysore.

Interactions sessions in collaboration with the financial institutions and cluster

actors for setting up common facility centres at block level for the processing of
Makhana for increasing production, transportation and marketing.

Awareness for the use of newly developed Makhana processing machine and
connected tools for increase in productivity.

Awareness for availing the micro financing family of the financial institutions by
finance and credit related training programme.

Make awareness of export, quality control govt. policy and action of the cluster
actors to growers and processors.

Setting up of procurement centers at block level in collaboration with the Makhana

processing big units.
Vision and objective:

 To increase the coverage area of production/cultivation.

 Adopting the scientific practice for the cultivation & Processing.

 Amplifying the power of technology in the production of Makhana.

 Strengthening the self help groups with the knowledge of modern business
practices and export marketing opportunities available with them.

 Strengthening with knowledge about micro financing to get freed from

present system of the contractors who corners a large share of income and
very little is left with the persons actually involved in Makhana cultivation
and processing.

Action Plan and Schedule

The Action Plan & Schedule is divided into two parts:

(i) Soft Intervention

(ii) Hard Intervention

Soft intervention: The DC(MSME) Govt. of India New Delhi, has approved the following
SOFT INTERVENTION Promramme for the year 2008-2009.
Sl.No Activity Proposed as GOI assistance 5% Contribution 5%
Action Plan 2008-09 under MSME- from Bihar Industrial Contribution
CDP Area Development from cluster
Authority(BIADA) members
1. Forming an 0.54 0.03 0.03
Association &
register it.
2. Website Development 0.63 0.04 0.04

3. Marketing chain and 0.63 0.04 0.04

micro financing
programme
4. Good harvesting 0.72 0.05 0.05
practice for Makhana

5. Traveling Expenses 0.40 -- --

Total 2.88 0.16 0.16

Hard intervention: As for the diractives of office of the DC(MSME) the hard
intervention programme will also be undertaken simultaneously and the action is
under progress.

Competitors of Shakti sudha makhana:

Though Shakti sudha only the exporter of makhana but within country their
competitors are in local markets.
•
Raj bhog makhana
•
Shakti bhog makhana
•
Mithala makhana
•
H.F. foods products
•
Santosh makhana
•
Kailash Makhana Udyog
•
Bauajee Makhana Udyog
•
Thakur Makhana Udyog
•
Vikash Makhana Udyog
•
Ram Narayan Makhana Udyog