Chapter No.

Title Name and DesignationY6

Chapter-1 Introduction to the Retailing Environment and Ms.Noor Firdaus Jahan
Management Asst. Prof. Oxford College of Engineering, Bengluru, Karnataka
Chapter-2 Types of Retailers Dr. Sachin S. Vernekar, Director, Bhartiya Vidya Peeth, New Delhi

Chapter-3 Strategic Planning in Retailing Dr. Himani Sharma, Asst.Prof (Marketing and Strategy)
Amity Business School, Noida
Chapter-4 Building and Sustaining Relationship in Retailing Dr.M.Dhanabhakyam
Chapter-5 Understanding The Retail Consumer Ms.Noor Firdaus Jahan, Asst. Prof, Oxford College of Engineering
Bengluru, Karnataka
Chapter-6 Retail Marketing and Communication Ms.Anagha Shukra Faculty, IMS, Ghaziabad

Chapter-7 Retail Location Professor, (Dr.) C K Dash,Area Chair Marketing & Retail,
Institute of Management & Information Science (IMIS) 
Swagat Vihar, Bankuala.Bhubaneswar- 751002, Orisssa.

Chapter-8 Store Design and Layout Ms.Anagha Shukra Faculty, IMS, Ghaziabad .
Chapter-9 Retail Organisation and Human Resource Management Dr.R.Sujatha
(Asst Professor HRM and OB)
Amity Business School, NOIDA

Chapter-10 Retail Organisation and Operation Management

Chapter-11 Managing Financial Dimensions of Retailing Dr.M.Dhanabhakyam,
Chapter-12 Managing Customer Service in Retail Professor, (Dr.) C K Dash,Area Chair Marketing & Retail,
Institute of Management & Information Science (IMIS) 
Swagat Vihar, Bankuala.Bhubaneswar- 751002, Orisssa.
Chapter-13 Retail Management Information System Dr. Sachin S. Vernekar, Director, Bhartiya Vidya Peeth, New Delhi

Chapter-14 Merchandise Management

Chapter-15 Pricing Dimensions in Retailing Mr. Nihar Mohapatra, Asstt. Professor, (MARKETING MANAGEMENT)
GIM,, BHUBANESWAR
Chapter-16 Internationalization and Globalization of Retailing Dr.P.Kameswara Rao.,MBA.,PhD.,
Director
Viswanadha Business School
Mindivanipalem,Sontyam Andandapuram Mandal
Visakhapatnam-531173
Andhra Pradesh,India
http://www.vbsvizag.com/faculty.htm
Email:kamesh_p2001@yahoo.com
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