PRESENTATION

ON

STRATEGIC MANAGEMENT

DR T.NARASIMHA RAO
 MANAGEMENT ASPECTS OF
GROWTH AND SURVIVAL

• UNCERTAINITY
• TRANSPARENCY
• ACCOUNTABILITY

CHARACTERIZED BY

• RESTRUCTURING

• THREAT OF COMPETITION

• PERCEIVED LEGITIMATE
INTERESTS

c Dr T. Narasimha Rao
 GLOBAL PHENOMENON

END OF THE NATION STATE AND NATIONAL

INTEREST IS A DECLINING INDUSTRY

GLOBAL PARADOX

BIGGER IS THE NETWORK, MORE POWERFUL

ARE ITS SMALLEST PLAYERS AND LARGER IS
THE CHAOS

c Dr T. Narasimha Rao
 EVOLUTION OF ECONOMIES

REVOLUTION RESOURCE

UPTO 1914 INDUSTRIAL MASS PRODUCTION

1918 – 1974 FINANCIAL CAPITAL

1975 – 2025 INFORMATION INTELLIGENCE

2025 ~ TRADING DISTRIBTION

‘21ST CENTURY ECONOMIES WILL BE DOMINATED

BY SURVIVAL, POSITIONING FOR RESOURCES AND
LEVERAGING NEW TECHNOLOGIES ’

c Dr T. Narasimha Rao
INTERNATIONAL BUSINESS ! HOW ?
 DIMENSIONS OF A GLOBALIZING
ECONOMY

• COMPREHENDING LONG TERM NATIONAL INTERESTS

• BUILDING SYSTEMIC TRUST AND CONFIDENCE

• CREATING BELIEF IN FUTURE

• REDEFINING DOMESTIC ECONOMIC PERSPECTIVES

• INTEGRATED ABILITY TO NETWORK TECHNOLOGIES

• SYSTEMATIC ENLARGEMENT OF USER BASE

• LEVERAGING WEAKNESSES AND CAPITALIZING ON

STRENGTHS

c Dr T. Narasimha Rao
 FRAME WORK OF GLOBAL BUSINESS… 1

GEO
DOMESTIC
POLITICAL
BUSINESS
POSITION

INT’L FOREIGN INT’L

RELATIONS POLICIES BUSINESS

STRATEGIC INT’L
INTERESTS FINANCE

DOMESTIC
FINANCE

c Dr T. Narasimha Rao
 INTERNATIONAL BUSINESS… 2

RISK
TECHNOLOGY

INT’L
MKTG INT’L
MANAGE
INT’L MENT
GLOBAL
TRADE
MKTG

INT’L
FINANCE

INTERNATIONAL
NATION STATES
RELATIONS
 POLICY PERSPECTIVES OF NATIONS
PRESSURED TO MEET
REQUIREMENTS
OF GLOBAL ACCEPTANCE

STRATEGIC

FOCUSSED HOLISTIC

STAY IN POWER MEETING CHANGING

THROUGH STATUTE NEEDS OF PEOPLE

c Dr T. Narasimha Rao
ON GLOBALIZATION …...
 WAVE OF GLOBALIZATION

LATENT
TECHNOLOGIES

INFORMATION GLOBAL
SHARING INTEGRATION

STRATEGIC
LIBERALIZATION

c Dr T. Narasimha Rao
PROCESS OF GLOBALIZATION OF

• TECHNOLOGIES

• MARKETS

• PRODUCTION

• INVESTMENTS

• ETHICS & VALUES

• CULTURES

• SOCIAL STRUCTURES

c Dr T. Narasimha Rao
 ENVIRONMENTAL DIMENSION

TIME
POLITICAL
LEGAL

SOCIAL TECHNOLOGICAL
CULTURAL ENV

ECONOMIC

TIME

c Dr T. Narasimha Rao
 DYNAMIC STRATEGIC PROCESS

S B
N U
O
TI Y
ER
TA
C S
PE
EX
G
IN
G
N
A
CH CHANGING S -T
INT ENV E -
P -
V
SU EN
P X T
P E
LI
ER G
S IN
G
N
A
CH
c Dr T. Narasimha Rao
 USER’S OUTLOOK

@ LIFE AND BEYOND

@ GOVERNMENT – IS THERE? NOT THERE!

@ TERM – LONG Vs SHORT

@ SPECULATING FOR SUCCESS

@ LEVERAGING FUTURE

@ RISK PROFILE–HIGH Vs LOW

@ MEDIA INFLUENCE TOWARDS

IRRATIONALITY- RATIONALITY

c Dr T. Narasimha Rao
 STATE OF THE WORLD

• TECHNO - ECONOMIC AND

GEO STRATEGIC LEVERAGES

• CYBER EMPIRES

• TRADING KINGDOMS

• ECONOMIC STATES

• POLITICAL PREFECTURES

• QUID PRO QUO COOPERATIVE STRUCTURES

 INDIA ~ WHERE ARE WE ?

# FREE BUT NOT INDEPENDENT

# LATE ENTRANT TO GLOBALIZATION

# ASCENDING STRATEGIC MIGHT

# LACK OF FRIENDS

# NO QUID PRO QUO STRUCTURES

# FROM RESTRICTION TO REGULATION

# BOUND BY ASIAN PSYCHE

# NEGATIVE DIASPORA

c Dr T. Narasimha Rao
 BUSINESS AS A FRAME WORK
POLITICAL & DIPLOMATIC
POLITICS OF SOVEREIGNITY
INFRASTRUCTURE
MEGA
FLEXIBLE MKTG
GOVT

NATIONAL INTERESTS VA
LU
E
R&D PROD RESOURCE MFG DIST MKTG SERVICE
DEVPT IO N
DI T
NATIONAL INTERESTS AD

STR
MIGHT
STRONG CURRENCY FINANCIAL
DIPLOMATIC & MILITARY CLOUT
AND SERVICES

c Dr T. Narasimha Rao
 CHAIN OF GOODS & SERVICES
RETAILING

HITECH INDUSTRIAL CONSUMER COSUMER

CAPITAL GOODS DURABLES GOODS
GOODS

Staple Goods
Semi Consumer Durables
Semi Industrial Goods
Intermediate Tech Goods

c Dr T. Narasimha Rao
 PRODUCT LIFE CYCLE
Stages – Strategic Focus

CUSTOMER INTIMACY

OPERATIONAL
SALE

EXCELLENCE Maturity Decline

S

Growth
Introduction

TIME

PRODUCT LEADERSHIP

c Dr T. Narasimha Rao
* TIME COMPRESSION

* SHORTENED PRODUCT LIFE CYCLE

* SHORTENED DEVELOPMENT TIMES

* DECREASING PAYBACK PERIOD

* REDUCED GAP OF ON-OFF LINE

c Dr T. Narasimha Rao
PROCESS OF CHANGING PROFILES
 DRIVERS OF CHANGE

* VIRTUAL MARKETS

* AGE OF CHOICE

* SPEED OF MARKET

* MYRIAD OF TECHNOLOGY

* INFORMATION AS A GLOBAL
COMMODITY

c Dr T. Narasimha Rao
 OUT LOOK OF AND FOR
SERVICES

IN
TE
RA
CT
IV
NON E
NEGOTIABLE JOB ORIENTED

SERVICE CORE VALUE

I CE
RV
SE
RESTRICTIVE REGULATORY

c Dr T. Narasimha Rao
 PRINCIPAL CONSTITUENTS THAT HAVE
TO BE FACED IN PRACTICE

FUNCTIONAL-ACCOUNTABLE :
1. GOVERNMENT
2. OTHER REGULATORY AGENCIES
3. USERS
4. INTERMEDIARIES

STRATEGIC - NON ACCOUNTABLE :

1. MEDIA
2. NGOs
3. PEOPLES BODIES
4. INTERNATIONAL AGENCIES

c Dr T. Narasimha Rao