PREFACE

World has come to practical solution of things and all in demand is

not what we know but what we can do mere bookish knowledge lands
you or me nowhere what is actually needed is to transform your
bookish knowledge in to action and result oriented actions.

Keeping the same strategy is mind Navneet Lal Ranchodrai Institute

of Business Administration has introduced practical outlook to big
industrial units.

Keeping the same in mind and to make the students familiar with
the practical managerial function, the institutes arrange an industrial
visit to Navneet Publication (India) Ltd. Situated at Dantali village of
Gujarat.

“Reading Gives Theoretical knowledge.

But visit Gives Practical Knowledge”

JAYESH KAKADIYA

ACKOWLEDGEMENT
This is to certify that Mr. JAYESH KAKADIYA student of
N.R.I.B.A has successfully completed his project on
NAVNEET publications for the year 2004-05.

I would like to thank Mr. Manish Patel and Mr. Dhiren

Shah who had guided and provided us information its
working and us about NAVNEET.

I would also like to thank Ms. Neha Patel (our trip in-
charge) and my fellow friends without whose guidance
and cooperation the completion of this project would not
have been possible.

Thank you.

NAVNEET

The Gala Family who has an enviable reputation from 46

years in the field of Books Publishing manages the
NAVNEET Group of Companies.

NAVNEET is the main publisher in the field of educational

books publishing, publishing more than 3550 titles every
year in English, Hindi, Marathi and Gujarati.
Over the decades, NAVNEET has emerged as an
educational products and services company in India. The
company's products are sold under the 'NAVNEET',
'Vikas' and 'Gala' brand names.

NAV Neet’s portfolio of syllabus based Books includes

high quality books, supplementary books like Guides and
21 Question Sets among others in four languages,
English, Hindi, Marathi and Gujarati. The company has a
dominant market share in Gujarat and Maharashtra.

NAVNEET also produces around 992 titles in general

books category such as activity books for children,
health series books, cookeries, mehendi, feng-shui etc.

The company enjoys a leading position in stationery

markets in India, the Middle East, parts of Africa, U.S.A.
and Europe.
 BUSINESS PHILOSOPHY

NAVNEET’s brand initiative extends to four A’s that are

indispensable for achieving business success.

AWARENESS

The Creation of awareness of publishers ’products is an

art by itself. It has around 400 employees specially
designated to keep direct contacts and explain the
benefits of NAVNEET’s publications and stationery
products to the concerned firms. It creates direct
contacts with thousands of schools, teaching community
and trade associations.

AVAILABILITY

NAVNEET has direct contacts with over 60,000 retail

outlets and over 20,000 schools so it ensures that there
is a constant availability of all products throughout the
year.

ACCEPTANCE

NAVNEET has made a history in the field of educational

publishing. The quality content printed at NAVNEET has
made users accepting NAVNEET’s products without any
hesitation.

AFFORDABILITY

Education has to be for the masses. Spending on

education has always been a concern among the parents
in our country. NAVNEET has believed in selling all its
products at affordable prices and within reach of the
masses.

HISTORY

In 1945, a Book Store was opened at Mumbai, which

sold new and second hand books. Then NAVNEET
realised that there was a great demand from the
students for the aided materials over and above
textbooks. Considering this factor, the first ever Book by
NAVNEET was published in 1959 by Gala Family.

In 1987, to expand the business of book publishing,

NAVNEET bought land and construction of an
ultramodern printing press was started at Dantali,
District Gandhinagar (Gujarat).

By 1991, sophisticated printing and binding machineries

had been imported to complete the modernisation-cum-
expansion plans of the company.

In Nov.'91, Booking Publications and Trading Company

was renamed Navneet Publications (India).

In Apr.'92, the company entered into an agreement with

three publications - Navneet Prakashan Kendra, Vikas
Prakashan and Gala Publishers -- whereby it acquired
licenses to use the brand names of Navneet, Vikas and
Gala, which were promoted by members of the Gala
family of Bombay.

In 1993, NAVNEET installed machinery to manufacture

paper stationery products at Vasai near Mumbai.

In 1995, the company also installed State-of-the-Art

'Note Book on-line' machine at Daman. The operations
at Daman have since been shifted to more specious
factory at Silvassa.

In 1998, NAVNEET opened up a children's website

www.NAVNEET.com to offer children the benefits of
phenomenal changes in modern communications
brought about by computers and internet.

In January 2000, NAVNEET'S website was ranked 78th

amongst the world's top 100 websites in the children's
category.

During March 2002, the Company commenced

commercial production of Stationery products at Unit II
in Silvassa.
Over the next two years, NAVNEET has planned a
phased entry into this Rs500 Crore market. NAVNEET is
also believed to be considering acquisitions to improve
its penetration in other states. It eventually plans to
spread its wings across 300-odd cities across the
country by the end of the year.

LOCATION

The site that we visited is situated at VILLAGE DANTALI,

BEHIND KASTURI NAGAR, DIST of GANDHINAGAR.

The total area of the site is about 30 acres of land out of

which only 1/3rd is constructed and utilized for
production.

The rest of the area is cultivated with trees and plants,

which help in creating a healthy and pollution-free
environment.

The person in-charge of maintaining the trees is Mr.

Barder Patel who gave us the complete information
about the number of tress planted in the premises. He
keeps the minute details of all the trees, such as the
age, diameter, and length of the trees.
The whole area contains about-

1209 Neem trees

93 Fruit trees
371 others
& 1408 small plants

The surrounding also contains animals such as monkeys,

dogs, squirrels, and peacocks.

There is a great facility provided by NAVNEET for the

authors. They have a GUEST HOUSE with special
provisions especially for authors who could stay there
and write their books in a very natural and homely
environment.

The site also has a CANTEEN constructed for which

provides lunch to about 100 employees at a time. The
food provided there is the same for workers as well as
managers. This is done to avoid any kind of inferiority
complex in the workers mind.

This land was purchased by NAVNEET in 1982 and the

main reason for selection of such a location was that the
land available was very cheap at that time in a rural
area like DANTALI.
 Establishment:
[A] Land purchased in 1882

[B] Construction: In 1887

[C] Begin Production: In 1889

[D] First Production Plant: In Vasoly

Name of founder: Laljibhai R. Gala

L.R. Gala struggle more for establish Navneet

Publication but he could not see his first production of it.

Date of Birth: 21 September 1821

Date of Death: 5 July 1887

 # PARTICULAR #

Incorporation Year 1984

Registered Office Navneet Bhavan,

Bhavani Shankar
Road Dadar (W),
Mumbai - 400028,
Maharashtra

Telephone 91-022-56626565

Fax 91-022-56626470

Industry Printing & Stationery

House Indian Private

Chairperson Shivji K Vikamsey

Managing Director Amarchand R Gala

Company Secretary Manoj J Thakar

Auditor Gala & Bhansali

Listing Mumbai, NSE,

Saurashtra Kutch

Registrar In time Spectrum Registry

C-13 Pannalal Silk, Mills Cmpd LBS Road, Bhandup
Mumbai- 78
 PRODUCTION
PRODUCTS RANGE

NAVNEET is the main publisher in the field of educational

books publishing, publishing more than 3550 titles every
year in English, Hindi, Marathi and Gujarati.

The company's products are sold under the 'NAVNEET',

'VIKAS' and 'GALA' brand names.

NAVNEET also produces around 992 titles in general

books category such as activity books for children,
health series books, cookeries, mehendi, feng-shui etc.

NAVNEET also produces Paper Stationary and has

started a new trend of CD-ROMS as a medium for
learning.
 PLANT LAYOUT

The plant layout refers to the physical arrangement of

the machinery. There are mainly 2 types of layouts.

Line Layout

Process Layout

We observed that NAVNEET used the process layout

method.

Process Layout

In this case, the machinery is arranged departmentally,

all the machines working on one stage of production be
arranged in a department.

The products are then takes to the other department for

further processing.

Production Units

Mr. A. V. Joshi designed the production unit of

NAVNEET. The design made by this architect went for
competition. The unit is made such that natural light and
air could be felt inside the unit. The roofs are made of
curvature type in steel.

Publisher Process

The publisher sits at NAVNEET house.

The authors write their books and pass it to the

publishers for printing.
The publisher before sending it for printing, checks the
book about 3 times for grammatical and other errors.

Once the check is done, then the final project is made in

PAGE MAKER.

All the pictures are scanned and attached in a copy.

 RAW MATERIALS

All the raw materials used in processing and finishing of

goods are bought from within India only. Nothing is
exported except the machineries. Below are the
suppliers of different raw materials.

PAPER
Century

J K Group

ITC

Balarko Group

PNPL Group

INK
Hindustan ink

Micro inks

Lotus

GUM
Hindustan liver

Pedialyte

Fevicol

National
Patent
All the machinery used in manufacturing is exported
from U.S and Germany.
 GENERAL INFORMATION
Name of the firm: - Navneet Publication

Purpose: - To be best books publisher

Top Export Award 2002 - 2003

Navneet has won the prestigious Top Export Award
from CAPEXIL in the category of books, publications,
printing industry, and printed material. The Company
has received the export Award for the 4th consecutive
year from CAPEXIL.
 Special Export Award
2000 - 2001

Navneet has won

the Prestigious
Special Export
Award for the year
2000-2001 from
CAPEXIL (Formerly,
Chemicals & Allied
Products Export
Promotion Council)
Sponsored by
Ministry of
Commerce and
Industry, Govt. of
India in recognition
of Outstanding
Export Performance
in respect of export
of paper products in
the year 2000-2001. The Company had earlier
received the Certificate of Merit
on three occasions for such
outstanding export performance
in the past...
 D.B. Dhawle Award

D.B. Dhawle Award for best Children's Literature

in Marathi.

LOCATION

The location factor is one of the most important which has to be

considered with the care because a location can decide the smooth
running of business Navneet Publication Ltd. is located at Dantali
where the basic infrastructure facilities like transportation, labors,
electricity etc. were available.

Present Address of the plant:-

Dantali Village,
Behind Kasturinagar,
Taluka & District Gandhinagar (Gujarat)
Reasons for selecting the location of these sides:-

Registered Office:-

The Registered office of the company is located at Dadar (W),

Mumbai. The main purpose for selecting this place was mainly that
Dadar area is centrally located and well-known area and the
functioning would be quite easy if things are handled from such an
easily accessible area of the well-known city Mumbai.
Location of factory place:-
The selection of the factory site at Dantali was mainly.

Advantages:-
In this particular location of factory the most important is
that, the land is available at reasonable price. It is also located here
because Dantali is the most closely connected with city area of
Ahmedabad and because of city area connection the infrastructure are
already available. Infrastructure facilities are like transportation, power
supply, banking facility; easy accessibility etc. can be ripening. In
addition, the easy availability raw material and component parts can be
purchased easily supply by the local supplier only.

The company can get maximum subsidies from Government

so taxes are not so high. This area the labors also will provide their
skill. In Ahmedabad, there are many skilled and unskilled labors also
available at lower rate. These plants reduced the cost of transportation
and the Highway no. 8 passes near by the plant, which joins it with the
major consumption centers
 ORGANISATION ASPECTS
Navneet Publication (India) Ltd.

ORGANISATION CHART
CHAIRMAN MANAGING

DIRECTORS

GENERAL QUALITY PURCHASE

MANAGER CONTROL MANAGER

MANAGER

FINANCE MARKETING PERSONNEL PUBLIC

MANAGER MANAGER MANAGER

RESEARCH

MANAGER
 SALES PRODUTION

MANAGER MANAGER

BOARD OF DIRECTORS
Chairman: - Shivji K. Vikamsey

Managing Director: - Amarchand R. Gala

Joint Managing Director: - Jaisingh K. Sam pat

Directors: - Dungarshi R. Gala

Harakhchand R. Gala
Shantilal R. Gala

Marketing Directors:- Jitendra L. Gala

Ashok M. Gala
Liladhar D. Shah
R. Varadarajan
Kamlesh S. Vikamsey

Company Secretary: - Manoj J. Thakkar

Director: - Vijay Ray

Auditor: - Gala & Bhangali

MANAGEMENT TEAM

Production President: - Mr. Navin N. Shah

President (Projects):-
Director (Chill-Book Publish):- Mr. Bipin A. Gala

President of Publishing: - Mr. Anil D. Gala

President of Finance: - Mr. Ganesh D. Gala

President of Marketing: - Mr. Raju H. Gala

President of International Business: - Mr. Dilip C. Sampat

Vice President of Stationary Division: - Mr. Shailendra J. Gala

Vice President of Stationary Division: - Mr. Kalpesh H. Gala

Vice President of Marketing: - Mr. Sandeep S. Gala

Vice President of Marketing: - Mr. Sanjeev J. Gala

Vice President of Information Technology: - Mr. Ketan B. Gala

Navin N. Shah President(Production)

Bipin A. Gala President(Projects)
Anil D. Gala President(Publishing)
Ganesh D. Gala President(Finance)
Raju H. Gala President(Marketing)
Dilip C. Sampat President(Int’lBusiness)
Shalendra J. Gala V.President(Stationery)
Sandeep S. Gala V.President(Marketing)
Kalpesh H. Gala V.President(Stationery)
Sanjeev J. Gala V.President(Marketing)
Ketan B. Gala V.President(I.Technology)
Face value of share: - Rs.10
Market lot: - 1

Listing: - National Stock Exchange, Mumbai

Saurashtra Kutch Stock Exchange,
Rajkot

Company Registrar: - In time Spectrum Registry Ltd.

C-13, Pannalal Silk Mills Compound,
LBS Road,
Bhandup (W)
Mumbai – 400078

Navneet Publications (India) Ltd’s Banker:-

Bank of Nova Scotia
Bank of India
BNP Paribas
ICICI Bank Ltd.
UCO Bank

List of Trees, Animals & Birds

Name Available
Neem Trees 1209
Fruit Trees 93
Others 371

Monkeys 26
Peacock 110
Parrot 45

Small Plants 1408

Loan 26000 esq.
 PRODUCTION

RAW MATERIALS

COST
CRORES
PRODUCT NAME QUANTITY VALUE UNIT
PURCHASES 6 1.84
OTHERS 6 6.72
FREIGHT & OCTROI 6 0.92
PAPER 41793939(KG) 133.87 32.01
PAPER-PURCHASE 554769(KG) 1.57 28.3
BOOKS & OTHER STA. 0.22
ONARY ITEMS 0 0.22

Raw material of March’04: 145.05 crore

Navneet Publication is the industry, which makes educational
books. For that, paper is the more important need. They purchase
papers, which is their main raw material from ballapur paper
industry. In addition, ink is more important & necessary material.
Their sources of ink are as under:

MICRO INK

LOTUS INK

HINDUSTAN LEVER LTD.

THEIR MAIN PRINCIPLE IS THAT THEY NEVER MIXED.

MANUFACTURING TIME & CAPACITY

TIME PERIOD:

NAVNEET is one of the leading industries in publications.

Navneet manufacture it’s product for 10 month, October to June and in
the September end they produce Apexits.
 Manufacturing process of navneet is run whole day, 24 hours in
3 sessions each would be 8 hours.

CAPACITY:

Navneet publication’s 90% production machines are exported

from U.S.A. & JAPAN. Therefore, its capacity of production is very
high.
Navneet manufacture’s impressions per hour

: 36 thousand impressions per hour

300 tones per day

50000 tones per year

AVAILIBILITY:

Direct contacts with over 60000 retail outlets and over 20000
schools by the field, force of the company ensures availability of all
products throughout the years.

Finished Products:

% of
product name Units sto. Sales crs.

Publications NA 57.3 144.88

Stationary NA 42.34 107.66

Others NA 0.36 0.91

 Production Process:
What is production?

“Production is a process of conversion of raw material into

finished goods with the use of different resources.”

Moreover, the production process is the combination of

certain steps to obtain the final product. These steps
collectively are said as process.

Mainly there are two types of plant layouts.

1. Line Lay Out.

2. Process Lay Out.

Navneet’s physical arrangement of the machines is as process

lay out.

NAVNEET PUBLICATION has a production unit is only at

DANTALI. Expect DANTALI have not a single production unit in
Gujarat.
Now we see the production process of NAVNEET
PUBLICATION. Paper is basic Raw Material of books. Paper is just
“Heart of the Book.” NAVNEET get paper from NPL &
BALLARPUR PAPER MILL. Everyday they used 1000 tunes paper.
To make 1 kg paper 15 kg water is used. Each role of paper is about
600kg.
 : <1> Pester Department

This is the first stage of production process. What they want to

produce first they prepare a butter print of pester and fixed it on thick
pad. It is known as DPIC (Dot per Square Inch). This DPI is two types.

1). POSITIVE PLASTIC SHEET.

2). NEGATIVE RED COLOUR SHEET.

4 Pester is fixed on one sheet. Every sheet is printed on

Aluminum Plat. In the positive plastic sheet is used for only black &
white printing. Moreover, Negative Red Colour Sheet is used for books
front-page printing, colour books and colour page printing. They
generally used only three colour and one separate black colour use.
These colours are Yellow, Blue, & Red. For other colours, they mixed
each other. After 2 days pester is used. This is only one primary stage.

<2> PLATE DEPARTMENT:

This is the second dep. Of production. In this dep. They used

pester which is prepared in first department. In this department, they
print or image, pester sheet on Aluminum plate. For these they use
XPD85HD machine. Each Aluminum Plate is worth Rs.100000. the
cost of each plate is about rs.400. For this department 100% cooling is
required. This department works 24 hours.

<3> PRINTING DEPARTMENT:

First, they are reweaving the role of paper so that dust is cutting
out. Then they arrange Aluminum Plate in the machine. In the machine
there is also on black plate on upper side of the Aluminum Plate. For
printing they use, HARRISH GRAPHICS machine. Speed of this
machine is 10000 prints per hour only in one side print. The main
principle of NAVNEET PUBLICATION is that they never mixed Ink
& Water. First Water is passed on the Aluminum Plate & then then Ink
is print on paper. If they print black & white paper, they can print both
the side together. For colour print, they have to print only one side. In
the machine print out come first on Aluminum Plate to black plate and
than it is print on white paper. For print inside four colours and out side
one colour, they use E-Senata machine.

<4>FOLDING CUTTING & CLIPING:

After above process printed pages are automatically folding as

they arrange in machine.

When folding is completed, cutting process is started. The bunch

of folding print passed out & its cutting is already automatically done.
For cutting process, they import machine from GERMANI. For cutting,
they used program-99.

After finishing this process clipping is done also automatically.

NAVNEET PUBLICATION also used one another machine for

printing. This is known as HARRISH WEB OFFSET machine. Its
speed is 25000 prints per hour. In this machine printing, folding,
cutting and binding done one by one automatic.

<5> GUM BINDING PROCESS:

After finishing cutting and binding process further process is

GUM BINDING process. For the process COLBUS MACHINE is used
which is imported from GERMANI. It is speed per hour 9000 books. In
1982 it’s price is 2 crore and at present 22 crore.in this machine bundle
of books, printed page are again cut but in side only and they forward
by machine where gum is fixed by machine and front and last page
fixed with this bundle. This is only one machine with it 3 inch and 7.5
c.m. Thick book is also gumming and cutting, too. This is best
capacity.

<6>FINAL CUTTING:

After gumming final cutting is last stage. In that, part book is

already 95% completed. After gumming process go to on moving belt
they reach to final cutting machine. In this machine, they arrange bled
of machines as book size. In this machine, 10 books are cut down
automatically together. This is the machine, which is already available
in INDIA. This machine does only side cutting of books and books
becomes complete after this process.

Through this process NAVNEET PUBLICATION (INDIA)

LTD. Produce their finished goods

<7>VACUME POINT:

in the NAVNEET PUBLICATION at DANTALI also as a

vacuum point for dust in underground which ever dust is together is
come through large pipe in underground vacuum point where by a
machine dust is pressed and make about 50 kg’s gasadi. This is stored
in dust and sent them in the paper mill for reproduction of paper.

For make, books NAVNEET PUBLICATION spend 90% cost of

paper and in 10%, all expenses are included.

CHILDREN BOOKS:

In the NAVNEET PUBLICATION is also manufactured. This

book is in colour page. For this five colour machine is used. In this type
of book, they also do paper lamination. It is also cast coted because
these are produced for children. There are expensive, too, of colour.

After all these process, packing is done and they are store in
VIKAS STORAGE, which they considered as “TAJ MAHAL.”
 UTILITIES

Water:-
The daily water requirement of the production is not by the
supply of water made by the G.I.D.C. to the industrial users. The daily
water used in Kavery River.

Electricity:-
The electricity is procured via Gujarat Electricity Board.

Paper:
Navneet Publication got paper in Selvas factory.
FINANCIAL INFORMATION:
What is Finance?

The finance management is the dynamic and important

function of the company financial management is one of the
managerial activities of planning and controlling the firms’
resources. We can also called capital as a “Blood.”
Therefore, it must be systematically maintained. Planning is
the one of the most important activities of the financial
manager. It makes possible for the financial manager to
obtain.

Reserves and surplus: -

Cash is the most important current assets for the operating

of the business run on a continuous basis for the smooth
running of the company. There should be sufficient cash
neither more is cr. Shortage will intercept the firm
manufacturing operations while exclusive cash supply
remain idle. Therefore the cash and bank balance of the
company are maintained at optimum level for this they can
use the system of investment in reserves also.

PROFITE:
(Rs. In Lacs)

Before Interest , Depreciation & Tax: 6271.91

Before depreciation & Tax: 6083.66

Before Tax: 5190.26

Available for Appropriation: 10549.16

Gross: 4342.00

CAPITAL:

SHARE CAPITAL:

March’03: 19.06 crore

March’04:19.06 crore

TOTAL SHARE HOLDERS FUNDS: 158.42 crore

BORROWED CAPITAL:

SECURED LOANS: 12.82

UNSECURED LOANS: 65.33

CURRENT LIABILITIES:19.47

LOANS & ADVANCES: 12.45

PROVISIONS: 5.89

CONTINGENT LIABILITIES: 3.35

TOTAL LIABILITIES: 119.31

 PROFIT & LOSS A/C 2004:
Navneet Publications Ltd
Profit & loss account (Rs mn)
Period ended 09/98 09/99 09/00 09/01
No. of months 12 12 12 12
Gross Sales 1,157.2 1,441.0 1,748.2 2,173.5
Net sales 1,157.2 1,441.0 1,748.2 2,173.5
Other income 6.9 14.4 45.8 43.8
Total income 1,164.1 1,455.4 1,794.1 2,217.2
Raw materials 559.8 715.1 815.1 1,060.1
Stock adjustment (Inc)/ Dec 15.5 (40.4) (12.5) (11.3)
Purchase of finished goods 14.5 10.6 13.6 12.5
Cost of material 589.8 685.3 816.2 1,061.2
Employee cost 57.2 70.7 85.8 99.6
Power & fuel 5.8 6.8 8.7 10.9
Advertising/ promotion/ public 23.9 49.1 66.9 79.8
Freight & forwarding 40.7 61.7 87.3 106.3
Other expenses 162.4 223.6 266.8 307.5
Cost of sales 879.7 1,097.1 1,331.7 1,665.3
PBIDT 284.4 358.3 462.4 551.9
Interest & finance charges 9.7 7.5 25.7 35.3
PBDT 274.6 350.8 436.7 516.6
Depreciation 37.2 40.3 44.1 51.9
PBT 237.5 310.5 392.6 464.8
Provision for taxation 60.0 73.0 111.0 142.6
Extraordinary items/ Prior year adj. 13.1 0.0 (1.0) (30.4)
Adjusted PAT 190.5 237.4 280.6 291.8
Dividend payout 47.2 105.9 85.9 115.3
Forex inflow 114.3 131.8 241.0 413.0
Forex outflow 8.8 14.4 13.4 28.1
Investment in affiliate/ subsidiary - - 15.0 35.0
Contingent liabilities 19.6 24.2 70.6 75.3
RATIOS
As % of net sales
Gross sales 100.0 100.0 100.0 100.0
Net sales 100.0 100.0 100.0 100.0
Other income 0.6 1.0 2.6 2.0
Total income 100.6 101.0 102.6 102.0
Cost of material 51.0 47.6 46.7 48.8
Employee costs 4.9 4.9 4.9 4.6
Selling expense 5.6 7.7 8.8 8.6
Other expenses 14.0 15.5 15.3 14.1
Cost of sales 76.0 76.1 76.2 76.6
Profitability ratios (%)
PBIDT excl. other income 24.0 23.9 23.8 23.4
PBIDT 24.6 24.9 26.4 25.4
PBDT 23.7 24.3 25.0 23.8
Profit before tax 20.5 21.5 22.5 21.4
Profit after tax 16.5 16.5 16.0 13.4
Growth ratios (% yoy)
Net sales 5.7 24.5 21.3 24.3
PBIDT 10.0 26.0 29.1 19.4
PBT 31.0 30.7 26.4 18.4
PAT 49.0 24.6 18.2 4.0
Payout ratios (%)
Tax (% of PBT) 25.3 23.5 28.3 30.7
Dividend (% of PAT) 24.8 44.6 30.6 39.5

BALANCE SHEET:
Navneet Publications Ltd

Balance sheet (Rs mn)

Period ended 09/98 09/99 09/00 09/01
No. of months 12 12 12 12
SOURCES OF FUNDS
Equity capital 95.3 95.3 190.6 190.6
Capital reserve 0.0 0.0 0.0 0.0
Share premium account 58.1 58.1 - -
Profit & Loss/ General reserve 539.8 681.7 829.7 1,006.0
Other reserves 11.3 - - -
Reserves and surplus 609.2 739.8 829.8 1,006.1
Net worth 704.5 835.1 1,020.3 1,196.6
Secured loans 45.4 13.0 7.7 3.9
Unsecured loans - - - 32.5
Total debt 45.4 13.0 7.7 36.3
Capital employed 749.9 848.0 1,028.0 1,233.0

APPLICATION OF FUNDS
Gross block 496.5 534.2 606.2 719.5
Accumulated depreciation (199.7) (236.7) (277.6) (326.7)
Capital work in progress 1.2 28.3 53.7 55.7
Total fixed assets 297.9 325.8 382.3 448.4
Investments 15.1 - 25.2 125.4
Inventories 170.9 259.2 358.1 369.7
Sundry debtors 224.9 225.9 276.1 367.3
Cash & bank balance 24.8 16.6 26.2 35.5
Total loans & advances 152.6 201.4 220.3 181.1
Sundry creditors/ Acceptances (28.0) (33.2) (56.7) (57.8)
Other liabilities (27.4) (37.1) (51.6) (58.3)
Provisions (84.1) (112.8) (153.0) (178.9)
Net current assets 433.7 519.9 619.4 658.7
Miscellaneous expenses 3.2 2.3 1.2 0.5
Capital deployed 749.9 848.0 1,028.0 1,233.0

RATIOS
Turnover ratios (x)
Net sales to total assets 1.5 1.7 1.7 1.8
Net sales to fixed assets 3.9 4.4 4.6 4.8
Net sales to working capital 2.7 2.8 2.8 3.3
Net sales to inventory 6.8 5.6 4.9 5.9
Gross sales to debtors 5.1 6.4 6.3 5.9
Liquidity ratios (x)
Current ratio 4.1 3.8 3.4 3.2
Debt equity ratio 0.1 0.0 0.0 0.0
Interest cover 29.3 47.8 18.0 15.6
Return on (%)
Networth (post tax) 27.0 28.4 27.5 24.4
Capital employed (pre tax) 33.0 37.5 40.7 40.6
Per share (Rs)
Net earnings (EPS) 20.0 24.9 14.7 15.3
Cash earnings (CPS) 23.9 29.1 17.0 18.0
Dividend payout 5.0 11.1 4.5 6.1
Book value (NAV) 73.9 87.6 53.5 62.8
Asset composition (%)
Net fixed assets 39.9 38.5 37.2 36.4
Working capital 58.1 61.5 60.3 53.4

MARKETING INFORMATION

MARKETING DEPARTMENT

ADVERTISING PACKAGING SELLING

Marketing

The goal of marketing is to create customer’s satisfaction

profitable by building value-laden relationships with important
customers. The marketing department can not accomplish this
goal by it self it must team by closely with other department with
organization through out it entire value delivery system to provide
superior value customers. This marketing calls up every one in
the superior value and satisfaction.
MARKET RESEARCH PROCESS
Defining the Problems and Research object

Developing the research Plan

Collecting the information

Analyzing the information

Presenting the research plan

Implementing the research plan

Inter Prettying and Reporting the Findings.

 ADVERTISING
Advertising is the important of Marketing advertising is the
process of communicating persuasion information about a
product to target market by means of the written and spoken
word, and by visual materials.

Without advertising is not possible of the marketing. There

are many types of advertising likes as economics times,
website news, television news, radio and banner, etc.
Running a business without advertising is just like looking at
a girl in the dark you know what you are looking but she
doesn’t know.

DISTRIBUTION STRATEGY
.
The NAVNEET PUBLICATION is world number on
selling. This Book is good and useful for the education. The
company appointed so many distributors in foreign countries
like USA, IZRAIL etc. Most the company’s products are
exported to foreign buyers either directly in case of big
orders of through distributors.

Distribution channels are in company to retailers. Company

to distributors, distributor to agency provide agency to
shopkeeper and also provide shopkeeper to customers. The
stockiest will be provided to retailer.

PUBLIC RELATION
The NAVNEET PUBLICATION name conjures up fond
memories across the length and breath of the country. Public
relation usually comes under the heading publicity which is
concerned with the natural understanding between an
organization and its public.

The consumer is the focus of all activities at navneet ,

Maximizing value to consumers and forging enduring
customer relationships are the core endeavors at Navneet .

Our efforts are driven towards maximizing customers’

satisfaction and this is in synergy with our quality pledge.
“navneet products limited will strive to provide consistently
nutrition’s and quality book products to meet consumers
“Satisfaction by using quality. It is given as per the order
placed ant the technical expertise been required for
production and lastly the rate promotion since they think is
in well established brand in the industry so good public
relationship is establishing in company.

IMPORT-EXPORT MARKET

NAVNEET PUBLICATION is not only nation market but

international market of starch. It has a large field of
marketing the international business also improves the
financial conditions of the country.

The NAVNEET PUBLICATION products is not only sold

in India but also in other countries USA, Even the more
sophisticated markets like USA And IZRAIL, now relish
navneet Products.
NAVNEET PUBLICATION and confectionaries are fast
gaining acceptance in international market. NAVNEET
PUBLICATION have also won the TOP EXPORT AWARD
2002-2003,THE SPECIAL EXPORT AWARD 2000-
2001,D.B. DHAWLE AWARD. We have begun spreading
our wings and are going global.

Paperstationery division:
:

The paper stationery Division has two different

markets,Domestic and International.

Domesti Market:

Your Company basically deals in scholastic

stationery products.Thereis lot of competition in
domestic stationery market,with many
unorganized players,but with the strong
brand,consistent business policies (contrary to
the trade),the Company ’s policy of creating
value addition in each and every product,and
systematic distribution systems has helped this
business to grow successfully.The recent‘Tight
Bound ’notebook series,a unique concept of
binding for the benefit of students has literally
surprised the unorganized markets. Creating
awareness among institutions for usage of
quality products also helps this division to grow
rapidly. Your Company has decided to introduce
more and more value added products including
few office stationery products in the coming
years.
International Market :

Company ’s stationery business could grow

substantially only because of continuous growth
in the international market.Competition is
growing year after year.Appreciation of the
Rupee has further worsened the salability in
terms of pricing.With the help of Kaizen
practices,your Company has been able to
increase the productivity and eventually is able
to compete.Surprisingly major US buyers have
been focusing sourcing from India instead of
fully relying on China. Your Company has
started receiving inquires from such major
buyers. Your Company expects good growth in
the current year and thereafter.

For International markets also,your Company

conceptualizes value added stationery products
and have started marketing such products in
European markets.
 PERSONNEL INFORMATION

There is a hierarchy system in the production unit where

the workers are accountable to the supervisors and the
supervisors are accountable to the concerned managers.

The working of the production unit is of 24 hours. But

they have shifts of 8hours each. The firm remains closed
at WEDNESDAYS.

TRAINING AND DEVELOPMENT OF EMPLOYEES

The employees are trained well under NAVNEET.

The supervisors are given lectures on PERSONALITY

DEVELOPMENT, ENGLISH SPEAKING, AWARENESS OF
COMPUTERS, etc.

The workers are thought about how the machinery

functions, its repairing, and the ways of communication
with their superiors.

PROMOTION / INCREMENT
The promotion of the employees is usually based on
their performance and skills of working or the
experience of their work done in the organisation.

They provide 2 kinds of promotions. Either they give an

increment in the salary or the worker gets promote to a
higher position.
 WAGES & ALLOWENCES

The wages and salaries of the employees are paid to

them in time and they are given special provisions and
allowances such as:

CONVEYANCE ALLOWANCE

NTC ONCE IN A YEAR

PROVIDENT FUNDS

ACCIDENTAL INSURANCE

MEDICAL ALLOWENCE

PAID LEAVE
 EXPANSION/NEW PROJECTS
SOCIAL RESPONSIBILITIES:

All companies have some responsibilities towards society

and it has to do something for society from its profit share.
The coca-cola is very long experienced and knowing how to
obtain its responsibility towards society as for this the
company is sponsors so many things like
1) 8 Jagruti Learning centers where 1800 students are
learning.
2) Primary health centers in local areas.
3) “The Her Show” on radio especially for house wives.
4) Mother and Child health district mela for one day in
Ghaziabad.
And company also sponsors so many events like seminars
for students, Garbas in Navaratri and granting so many
hospitals.
 COMPETITORS

The main competitors of NAVNEET are

VIDHYA BHARTI - MAHARASHTRA

BHAVIK – GUJARAT

DISTRUBUTION CHANNEL

NAVNEET with the help of around 400 employees

working under it has created direct contacts with over
60,000 retail outlets and over 20,000 schools. These
employees believe in making direct contact with the
concerned customers. NAVNEET does not involve any
middlemen as such. It has a straight and simple
distribution channel. The employees who work as
AGENTS of the company go and explain the benefits of
their products and inturn get the sale.

EXPORTS

The company enjoys a leading position in stationery

markets in India, the Middle East, parts of Africa, U.S.A.
and Europe. They export and sell products in the US
under the name of AMERICAN SCHOLARS and
WALLMART.
MAIN MARKETS

The marketing of goods is mainly done in 5 states of

India. They are:-
 MAHARASTRA
ANDRA PRADESH
WEST BENGAL
DEHLI
GUJARAT

MANUFACTURING SEASON

The manufacturing season of NAVNEET is manly from

the 1st of JUNE to the 15th of JULY. The season is so
chosen because at this time the results are declared and
so the students require text books.

SELLING SEASON

The selling season of NAVNEET is mainly from June to

October. Here also the same reason applies, the results
are declared and so there is a rush for text books.
 FUTURE PLANS

Over the next two years, NAVNEET has planned a

phased entry into this Rs.500 Crores market. NAVNEET
is also believed to be considering acquisitions to improve
its penetration in other states. It eventually plans to
spread its wings across 300-odd cities across the
country by the end of the year.
 CONCLUSION

NAVNEET PUBLICATION is determined to provide better

services to customers and continue to supply good quality
educational products etc. to the consumers at reasonable
price.

The co-ordination and confidence on the management shows

the bright future of the company. In short NAVNEET
PUBLICATION has been able to strike a proper and
effective balance between the ever-increasing expenses and
competitive revenues without Govt. Permission on the
quality of the product.

117 years is a long time for any brand to establish itself

successfully in the market. But the success of NAVNEET is
not fair as now-a-days concern.

An independent India was an inspiration to the millions of

people who suffered under colonial rule. PAPER industry
was an inspiration to a co-operative movement that has to
ahead most of its labors and how has began our stores.

Hope & wish that the success storied at NAVNEET.

Continues forever and other industries should take
inspiration from this story.