m Presented by :

m Piyush Gupta
m Vishakha Mishra
m Jyoti Rawat
m Ruby Sharma






m Ot refers to buy a commodity backed with sufficient
purchasing power and willingness to spend.
m Demand for a commodity depends on various
factors, such as, Price of the product, Oncome,
Tastes and habits, Substitutes and
Complementary Products, Advertisement Effect,
Consumer¶s Expectations etc.
 m Ot expresses the relationship between different
quantities of the commodity at different prices.
m There are two types of Demand Schedule:
1) Ondividual Demand Schedule

6

  

 
1 4
2 3
3 2
4 1
m Ot shows total demand of all consumers in the
market at different prices of the commodity.
6
      

     

1 4 5 4+5=9

2 3 4 3+4=7

3 2 3 2+3=5

4 1 2 1+2=3
 m A Demand curve is a graphical representation of a
demand schedule. When a price-quantity
information is plotted on a graph, Demand curve is
drawn.
m There are two types of Demand Curve
1) Ondividual Demand Curve
2) Market Demand Curve
Y

b
c
d

X
m The slope of the market demand curve is an
average of the slopes of individual demand
curves. Ot has a downward slope indicating an
inverse price-quantity relationship, i.e. quantity
demand rises when the price falls and vice versa.
m Ot states that "other things being equal, the
demand for goods extends with a decrease in
price and contracts with an increase in price
m The term, other things being equal implies that
income of the consumer, his tastes, preferences,
prices of other related goods remain constant.
m Taste and preferences of the consumers remain
constant.
m There is no change in the income of the
consumer.
m Prices of the related goods do not change.
m Consumers do not expect any change in the
prices of the commodity in near future.
m Articles of Distinction
m Ognorance
m Giffen Goods