Beruflich Dokumente
Kultur Dokumente
Frederick F. Reichheld, "The One Number You Need to Grow," The Harvard Business Review
Jacques Bughin, Jonathan Doogan, and Ole Jorgen Vetvik “A New Way to Measure Word-
of-Mouth Marketing” McKinsey Quarterly April 2010
WHILE ONLY 14% OF PEOPLE
BEILIEVE WHAT THEY SEE, READ
OR HEAR IN ADVERTISEMENTS,
90% BELIEVE ENDORSEMENTS
FROM THEIR FRIENDS AND
ACQUAINTANCES, PRIMARILY
BECAUSE THEY ARE NOT SEEN AS
HAVING ANY VESTED INTERESTS
IRO (online)
6%
CCE 5%
LAW 5%
BCB (print advertisements
CSS 5% and billboards)
5%
UNDER IDEAL CIRCUMSTANCES
MCPR PRODUCES AND SHARES AT
LEAST ONE ARTICLE EACH DAY.
THIS LEADS TO A WEEKLY
NEWSLETTER WITH AT LEAST FIVE
ARTICLES.