TRAVEL BROCHURE RUBRIC

4 3 2 1
Organization The brochure The brochure The brochure The brochure’s
has excellent has appropriate has some format and
formatting and formatting and organized organization are
very well- organized information confusing to the
organized information. with random reader.
information. formatting.

Ideas The brochure The brochure The brochure The brochure

communicates communicates communicates communicates
relevant relevant irrelevant irrelevant
information information information, or information,
appropriately appropriately. communicates and
and effectively. inappropriately. communicates
inappropriately.

Conventions All of the Most of the Some of the Most of the

writing is done writing is done writing is done writing is not
in complete in complete in complete done in
sentences when sentences when sentences when complete
necessary. necessary. necessary. sentences when
necessary.
Capitalization Most of the Some of the
and punctuation capitalization capitalization Most of the
are correct and punctuation and punctuation capitalization
throughout the are correct are correct and punctuation
brochure. throughout the throughout the are not correct
brochure. brochure. throughout the
brochure.

Graphics The graphics go The graphics The graphics go The graphics do

well with the work somewhat well with the not work with
text, and there well and there is text, but there the
is an just enough text are either so accompanying
appropriate mix and graphics. many that they text or appear to
of text and distract from be randomly
graphics. the text or there chosen.
are too few.