Target Market of Pantene:

The Primary Target Market for Pantene is:

• Females
• Age from 18- 35
• All areas of Pakistan

Secondary Target Market:

• Males,
• All other ages of females too.

Promotional Strategies:

'INVITE & WIN' Contest:

In this contest, you just have to invite your friends on Facebook by using the
application made by Pantene Pakistan, the more you send the invitations: there is a
more chance for you to win. Results are announced by Lucky Draw. Winner will get
a surprise hamper gift from Pantene.

'Pantene Bridal Extravaganza' Contest:

In this contest, Pantene Pakistan created an album containing 72 photos of brides.

You just have to like and tag the photo and after a lucky draw, you will get the gift
hamper.

‘Bridal Couture week’ in Lahore:

This is the fashion show launched by Pantene Pakistan. All celebrities of Pakistan
took a part on this, walked on the ramp.

TV ads:

There are ads coming on air by Pantene in which Katrina Kaif (Bollywood actor),
Mahnoor Baloch (Pakistani actor) are giving the message about Pantene.

Shelves:

They also give the shelves for their product on retail stores.