Ishan Institute of Management and Technology Final

ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY
SUMMER PROJECT
REPORT
MARKET SEGMENTATION, USES AND PROMOTIONAL ACTIVITIES OF LPT 2516
SUPER TURBO BY THE MEANS OF MARKETING ACTIVITIES.
A report submitted to Ishan institute of management and technology,

GREATER NOIDA as a partial fulfillment to full time post graduate diploma
in management.
MARKETING MANAGEMENT YEAR-2009-2011

UNDER THE GUIDANCE OF
MR. ABHISHEK BASANT
SR. SALES MANAGER (PRIMA SALES)
TATA MOTORS LIMITED, JAMSHEDPUR
SUBMITTED TO SUBMITTED BY
DR. D.K.GARG SUMEET SOURABH
CHAIRMAN ENR- MMR-4075
IIMT. GR. NOIDA PGDMM
ISHAN INSTITUTE OF MANAGEMENT AND TECHONOLOGY.

1, A- KNOWLEDGE PARK-1, GREATER NOIDA,
GAUTAM BUDDHA NAGAR(U.P)
Website- www.ishanfamily.com,
E-mail: ishan_corporate@yahoo.com
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AUTHORISATION
I do hereby declare that the project work entitled “MARKET

SEGMENTATION, USES AND PROMOTIONAL ACIVITES OF LPT
2516 SUPER TURBO BY THE MEANS OF MARKETING ACTIVITIES.”
is an original and bonafide work done by me. This report is being submitted in
partial fulfillment of the requirement of “A report submitted to Ishan institute of
management and technology, GREATER NOIDA as a partial fulfillment to full
time post graduate diploma in management.”
The content of this report is based on the information collected by me during my

tenure at the ‘Marketing and Sales Department’ Tata Motors-CVBU, Jamshedpur.
This project has not been submitted elsewhere in full or in part for the award or
any degree.
SUMEET SOURABH
MMR-4075
GREATER NOIDA
PREFACE
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Progress is a continuous process. It is relative and absolute. We can’t stop at a certain destination
and declare that the goal has been achieved and we need not go further. The summer training
Program is designed to give the future manager’s the feel of the corporate environment and the
work culture. These real life situations are entirely different from the stimulated exercise enacted
in an artificial environment inside the classroom. It is precisely because of this reason the
summer training program is designed, so that the managers of tomorrow need not feel ill when
the time comes to shoulder responsibilities. The summer training program is a bridge between
the institution and the organization. It was in this context that I was privileged to join Tata
Motors CVBU “Marketing and Sales Division” on 13th of June, 2010as a summer trainee.
Founded by the visionary Industrialist Jamshedji Nusserwanji Tata, India’s one of the largest
private sector. Tata Motors is known not only for its professional management, but also for its
enlightened and progressive approach towards employee welfare and betterment of society. The
experience that I have gathered over the past few months has certainly provided me with an
orientation, which I believe, will surely help me shoulder any assignment successfully in future.
The word “Marketing” is not new to us but there sea changes in its principles since the time it
was first heard. When we talk about marketing strategy of a firm, one need to constantly waste a
lot of chalks on his drawing board to outdo their competitors. So it is a place of constant
innovation& one need to have a bull’s eye on their competitors.
I student of Ishan Institute of Management and Technology is pursuing P. G. D. M (MM) course

and towards the partial fulfillment of it, I have undergone a summer project named “MARKET
SEGMENTATION, USES AND PROMOTIONAL ACTIVITIES OF LPT 2516 SUPER
TURBO BY THE MEANS OF MARKETING ACTIVITIES.” for a period of two months. I
used my expertise to complete the objective accomplished in the stipulated time as study of
marketing strategy is not a cup of tea. Despite all the limitations, obstacles, hurdles and
hindrances I have toiled my hand to achieve the goal desired. Being a neophyte in this throat
cutting competitive world, I came across many difficulties to make this objective a reality.
Anyhow with the kind help and genuine interest formally supported by my guide and college
authorities. The purpose of this project is to understand the strategy adopted by TML to sell their
products. In later part of this project we will able to understand how TML has been effectively
utilizing the resources to provide quality products for customers with time on delivery.
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Though every effort have been made to present accurate data & correct information, although if
you find any part of the project unacceptable, I will be highly obliged to hear your suggestions.
ACKNOWLEDGEMENT
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At the very outset, it is with a deep sense of gratitude that I acknowledge the able guidance
received from Mr. ABHISHEK BASANT (TSM MCV-C, AND HCV-C PRIMA SALES)
and the team at ‘Tata Motors CVBU’, during all stages of this project. The project owes much
of its work to their generative suggestions, illuminating comments, encouragement and ceaseless
patience.
I would like to take the opportunity to thank DR. D.K. GARG (Honorable chairman, IIMT,
GR. NOIDA) for his guidance and support throughout the project. His opinions and experience
offered me valuable insights into the study area and gently enhanced the value of the project.
I would fail in my duty, if I do not make a special mention of the dedicated and determined team
of MITHILA MOTORS LTD, JSR, R.A. HIMATSINGKA & CO., DEOGHAR, DUMKA,
PAKUR AND GODDA, J.M.A STORS, DHANBAD who helped me in every aspects to
complete this project.
I would also like to thanks Mr. VINOD KUMAR SINGH (MANAGER SALES, R.A.
HIMATSINGKA AND CO. PAKUR), Mr. RANJAN KUMAR (GENERAL MANAGER, R.A.
HIMATSINGKA AND CO. DUMKA), Mr. ARBIND KR. JHA (SR. EXECUTIVE,
R.A.HIMATSINGKA AND COMPANY, DUMKA) AND Mr. R.K.THAKUR (J.M.A STORES
LTD, DHANBAD)
I would also like to thank my team mates and colleagues who worked with me during the project.
TABLE OF CONTENTS :
TOPIC PG. NO.
Chapter 1: Introduction
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Chapter 2: objective of study
Chapter 3: review of the litreture
Chapter 4: About Organization
Achievements and Awards
Managerial Hierarchy etc.
Chapter 5: Operational Problems
Chapter 6: Abstract
Chapter 7: Tata group of companies
Chapter 8: Tata motors Ltd
Chapter 9: Global operations
Chapter 10: Present & future challenges
Chapter 11: Line of business (lob’s)
Chapter 12: Products
Chapter 13: Customer acquisition sales process
Chapter 14: Financing a Tata vehicle
Chapter 15: Heavy commercial vehicles
Chapter 16: AIDA industrial directory
Chapter 17: Promotional events and branding
Chapter 18: Findings ,conclusion & recommendations
Annexure
Bibliography
INTRODUCTION
This project contains a detailed information about the prospective customer base which can be
targeted by the company in the next financial year for the selling of it’s all new launches in the
medium commercial vehicle- segments.
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This model of MCV is a great failure in the market due to the believe of the customers in their
mind that super turbo ie. TATA own engine is not good for their business and this engine is a
failure. Due to which customers escape themselves to purchase those MCV which carry the
SUPER TURBO batch. But this MCV perform very good when it loaded with the market load
in lemon language we can say that under load, and the market of BIHAR, JHARKHAND, WEST
BENGAL, UTTAR PARDESH, MADHYA PARDESH, CHATISHGARH is RATED load or
industrial load market ie, overload market. Means while another model of same segment ie, LPT
2515 Cummins has a very good demand in the market. This model is 10 bhp under powered than
LPT 2516, fuel efficiency is less than 2516 but instead of these benefits customers were not
purchasing LPT 2516. This model has lots of potential to serve the customers with good value of
money and mental satisfaction by serving quality product from tata motors limited.
The model lpt 2516 super turbo is one product much behind the generation; no HCV is giving
such a technological advancement, technology, fuel efficiency, power, and comfort in this
segment. This model is launched in 3 different models,
1. Cowl
2. Cabin with chassis
3. And in complete build unit.
Know TATA had improved the gear shaft, worked on piston ring, changed the connectivity rod,
cleared the filter problem and done some serious changes in the engine to boost up the sales, but
unluckily customers are still not familiar to the model and due to lack of
So, my aim is to find out market that’s suits the vehicles and to find out the uses and to segment
the market according to the load character where I can promote the MCV to count the sales.
The new launches comprises of:
➢ Tata LPT 2516 SUPER TURBO

The project started in the month of JUNE 2010 and had covered a lot of work till date.
Till now the project moved in following phases as recommended by the company guide:
1. Brief introduction of the company Tata Motors ltd.
2. Data shorting and analysis done of last 2years sales data since launch of Tata MCV
3. Block mapping done according to data.
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4. AIDA industrial directory gathering done and further industry analysis done.
5. Meeting done thereby demonstrating the new models with the industrial heads.
6. Customer profile analysis done.
Final report submission containing detail of prospective customer submitted to company guide.
Tata Motors is an organization committed towards maximizing customer satisfaction and striving
to achieve the goal of excellence by continual improvement through ongoing design and
development, manufacture and sale of reliable, safe, cost effective, quality products and services
of international standards, by using environmentally sustainable technologies for improving
levels of efficiency and productivity within its plants and ancillaries. Tata Motors culture is that
of demanding and delivering ‘High performance’ in a co-operative environment. Management
sets tough and aggressive targets yet it is also logical in setting them and does respect each
individual’s dignity. The employees are accountable for their targets, and at the same time
seniors provide guidance in achieving those targets by empowering employees, and providing
appropriate resources.
This report contains one of the finest works that has been ever produced by me. The project
entitled MARKET SEGMENTATION, USES AND PROMOTIONAL ACIVITES OF LPT
2516 SUPER TURBO BY THE MEANS OF MARKETING ACTIVITIES. forms the base
of this report.
Commercial Vehicles The deferment of infrastructure projects and the slowdown in the mining
sector have resulted in a tremendous drop in demand for medium and heavy vehicles. As stated
earlier, the market for these vehicles declined by 33%. However, the Company's new “sub” 1
tonne Ace has been a runaway success. During the downturn, the Company has increased its
market share in trucks. It has also been able to gain market share in the bus segment with newly
developed vehicles from its facilities in Goa and its joint venture facility at Dharwad.
To some, the year under review would be viewed with great despondency. The Company faces a
major decline in demand across its product range, it must bear the burden of the major
acquisition of JLR, and be faced with a major collapse in vehicle demand in Western Europe and
the U.S. But to many in the Company this is yet another year of challenges with the excitement
of meeting such challenges head-on.
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The spirit, commitment and dedication of the whole Tata Motors team at all its locations and
across all levels is truly phenomenal and this continues to be the company's greatest asset.
COMMERCIAL VEHICLES
The Company reported sales of 291,993 commercial vehicles in the domestic and international
markets, a decline of 17.2% over the last fiscal. Domestic sales declined by 15.2% to 265,373
vehicles, while exports declined by 33.2% to 26,620 vehicles as a result of the recessionary
trends in most markets. Despite the tough operating environment, the Company was able to
consolidate its position as a market leader in the domestic market and improve its market share
from 62.2% to 63.8% during the year. The Company gained considerable market share in both
the M&HCV as well as LCV segments in the domestic market. While LCV volumes grew by
3.0% during the year, driven primarily by the new products launched in the last year, M&HCV
volumes declined by 31.4%, due to the impact of slowdown in industrial activity. The Company
launched 28 new commercial vehicles during the year. New products offer better features and
fuel efficiency, thereby lowering the total cost of ownership for the users. The contribution of
new products to total sales volumes has been increasing steadily. Among the new products
launched in 2008-09, were LPT 3118 - a truck with lift axle, CNG variants of the Ace, Magic
and Xenon, new range of LCV buses manufactured by Tata Marco polo Motors and the ICV 909
bus.
The Company also completed the execution of its first order of 650 low floor buses to Delhi
Transport Corporation (DTC). It has also bagged a second order of 1625 similar buses from DTC
to be executed in financial year 2009-10, the total order value of which is over Rs.2200 crores.
Ace and Magic volumes continue to increase and their contribution to the total sales volumes is
increasing. These products are also relatively less affected by the overall economic downturn.
The Company has also unveiled the World Truck range of its next generation heavy trucks in
May 2009. The sales are expected to start in the first half of the current financial year. The
Company expects to launch application specific variants at appropriate times.
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Chapter 2-
Objectives of the study
The objective which was being referred while carrying out the project was:
• To study the rural market and understand the demand for commercial vehicles cargo in
the area.
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• To study the different modes of channels operating in that area.
• To understand the commercial market industry since 2008 in Jharkhand by using tools
like clock mapping etc.
• Find out the available options for establishing the CCP’s (Customer contact point) in the
selected rural markets of Jharkhand for the proper reach of the products (Small
Commercial Vehicles) and to reach the deeper pockets of the rural markets.
• Prospect generation for the products.
• Learn how to finance a vehicle.
• To do sales promotion activities.
• Generation of new customer.
• To solve the quarries of existing as well as new customers.
• Product knowledge to customers on their meeting point.
To understand the promotional activities and strategies involved during new launches etc.
Chapter-3
LITERATURE REVIEW
Tata Motors July sales at 48,054 nos., growth of 18% M&HCV sales record year-on-year
growth after almost a year
Tata Motors total sales (including exports) of Tata commercial and passenger vehicles in July
2009 were 48,054 vehicles, a growth of 18% over 40,729 vehicles sold in July2008. The
company’s domestic sales of Tata commercial and passenger vehicles for July2009 were 45,599
nos., a 23% growth over37, 033 no’s Sold in July last year. Cumulative sales (including exports)
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for the company for the fiscal at 171,168 nos., was lower by 1%, compared to 172,462 nos. sold
last year.
Commercial Vehicles The company’s sales of commercial vehicles in July 2009 in the
domestic market were 28,408 nos., a 27% growth compared to 22,381 vehicles sold in July
last year.
LCV sales were 17,750 nos., a growth of44% over July last year. M&HCV sales stood at
10,658 nos. turning positive after almost a year with a growth of 6% over July last year and
the highest since September2008 Cumulative sales of commercial vehicles in the domestic
market for the fiscal were100,464 nos., a growth of 7% over last year. Cumulative LCV sales
were 63,180 nos., growth of 32% over last year, while M&HCV sales stood at 37,284 nos.
Was lower by 19% over last year.
Passenger Vehicles
The passenger vehicle business reported a total sale and distribution off take of 19,881nos.
(17,191 Tata + 2,690 Fiat) in the domestic market in July 2009, a 32% increase
compared to 15,064 nos. (14,652 Tata + 412 Fiat) in July last year. Sales of Tata cars, at
14,537 nos., grew by 21% over July 2008. Dispatches of the Tata Nano began during the month,
and the sales were 2,475 nos. The Indica range sales were 8,563 nos., a growth of 14% over July
last year. The Indigo range recorded sales of 3,499 nos., lower by 22% over July last year. The
UV/SUV range of Sumo/Safari accounted for sales of 2,638 nos., flat compared to July
last year.
The company began the sale and deliveries of the Jaguar and Land Rover range through the
brands’ flagship store in Mumbai. The response has been quite encouraging in the first month
with the initial India stock and pipeline imports booked to a large extent. Cumulative sales and
distribution off take of passenger vehicles in the domestic market for the fiscal were 70,572 nos.
(63,028 Tata + 7,544 Fiat), against 67,559 nos. (65,746 Tata + 1,813 Fiat) last year, a growth of
4% Nano sales were 2,475 nos. Cumulative sales of the Indica range at 37,412 nos., reported a
growth of 13%. Cumulative sales of the Indigo family were 12,422 nos., lower by 29%.
Cumulative sales of the Sumo/Safari range were 10,690 nos., lower by 29%. Exports The
Company’s sales from exports at 2,455 vehicles in July 2009 were lower by 34% compared to
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3,696 vehicles in July last year. The cumulative sales from exports for the fiscal at 7,676 nos.
were lower by 40% over 12,855 nos. in the same period last year.
Tata Motors First Quarter Stand-alone net revenue Rs.6405 Crores, PAT grows 58% to
Rs.514 crores
Tata Motors today reported revenues (net of excise) of Rs.6404.63 crores on a standalone basis
for the quarter ended June 30, 2009, of the financial year 2009-10, a decline of 7.6%
compared to Rs.6928.44 crores in the corresponding quarter previous year.
The company’s continued focus on cost efficiencies, coupled with reduction of raw material
prices, inventory reduction and improvement in sales realization, yielded considerable
benefits resulting in the operating margin to 11.4% (from 7.1% in the previous year), with
operating profits at Rs.728.00 crores, an increase of 47.9% as compared to the corresponding
period of the previous year. Profit before Tax for the quarter grew by 58.8% to Rs.548.04
crores (Q1 2008-09: Rs.345.09 crores) and Profit after Tax was Rs.513.76 crores (Q1 2008-
09: Rs.326.11 crores), an increase of 57.5%. The interest cost (net) at Rs.253.45 crores for the
quarter increased by 125.6% due to increased debt taken by the company during the previous
year to support its product program, investments and working capital requirements and
depreciation at Rs.229.12 crores was higher by 26.7% reflecting the increased investments in
new products and supporting capabilities. For the quarter ended June 30, 2009, there was
an exceptional notional foreign exchange valuation loss of Rs.5.54 crores (previous year
loss of Rs.161.59 crores). Improvement in liquidity, increased reach across the country and
introduction of new products and variants improved the company’s sales, except in the case
of the heavy truck segment. The heavy truck segment is recovering, albeit slowly, in
response to infrastructure development, Government stimulus packages for the automobile
industry and Jawaharlal Nehru National Urban Renewal Mission (JNNURM) initiatives.
The company’s domestic sales volume at 122,120 vehicles recorded a marginal decrease
of 1.4% over the corresponding quarter of the previous year, whilst the exports at 5220
vehicles continued to be severely impacted (negative 43%) in the wake of continuing
tumultuous global environment resulting in total sales volume at 127,340 vehicles, a decline
of 4.3% as compared to the corresponding quarter of the previous year. The company
gained market share in commercial vehicles to 67.4% during the quarter compared with
61% in the corresponding quarter of previous year on the back of a marginal 1.1%
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growth in domestic sales to 72,216 units. Tata passenger vehicles declined by 10% in the
domestic market to 45,846 units but have been growing sequentially every month of the
quarter breaking into positive growth in June. The market share for Tata passenger vehicles has
sequentially improved from April to June 2009 with the June exit market share at 12.5%, and for
the period being at 11.3%. Along with Fiat, the company has a joint market share of 12.3%. in
the industry.
The company continues to upgrade its resources to leverage emerging opportunities. In
commercial vehicles, the company unveiled its new range of world standard trucks in May
2009, comprising multi-axle trucks, tractor-trailers, tippers, mixers and special purpose
vehicles which are being gradually launched in India and also in select international
markets over a period of time. An all-new Star bus range of buses has also been introduced. A
new mileage enhancing automatic stop-start technology, developed in-house, has been
introduced in the Ace mini truck. Tata Motors has received a majority of the orders for buses
released by different State Governments under the JNNURM. In passenger vehicles, the
company has completed the process of allotment of Tata Nano, following the car’s launch in
March2009. Deliveries to the allotters have since begun. The company also opened the first
Jaguar Land Rover showroom in India at Mumbai. Along with the Fiat Linea, Fiat 500and
the Palio, the company has commenced the distribution of the Fiat Grande Punto in June 2009.
The audited stand-alone financial results fourth quarter ended June 30, 2009, are enclosed. The
consolidated financial results for the 1st quarter of Financial Year would-be voluntarily disclosed
separately in due course.
TATA MOTORS DELIVERS FIRST TATA NANO IN THE COUNTRY IN MUMBAI

Tata Motors is pleased to announce that Mr. Ashok Raghunath Vichare of Mumbai has
become the first customer in India of the Tata Nano. Mr. Vichare received his choice, the Tata
Nano LX (Lunar Silver), at the hands of the Chairman of Tata Sons and Tata Motors, Mr.
Ratan N. Tata, at the company’s dealership, Concorde Motors, today. Speaking on the
occasion, Mr. Tata said, “I hope the Tata Nano will bring motoring pleasure to those who
will be buying their first car as also those who currently own cars but want a modern,
contemporary, emission-friendly city car.” Along with Mr. Vichare, two other customers,
Mr. Ashish Balakrishnan (Tata Nano LX – Sunshine Yellow) and Kores India Limited
(Tata Nano LX – Lunar Silver), also received their cars today. As planned, Tata Motors
has commenced deliveries of the Tata Nano this month to different towns and cities of
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the country. Dispatches to dealerships have begun from the Pantnagar plant, where the car is
being produced, in accordance with schedules informed to customers.
TATA Motors’s June 2009 DOMESTIC SALES at 43,244 nos. Tata Motors’ total
sales (including exports) of Tata commercial and passenger Vehicles were 45,399 vehicles, a
decline of 4% over 47,245 vehicles sold in June last year. The company’s domestic sales of
Tata commercial and passenger vehicles for the month of June 2009 were 43,244 nos., a 1%
decline over 43,814 nos. sold in June last year. Cumulative sales (including exports) for the
company for the quarter at 123,113 nos., declined by 7%, compared to 131,733 nos. sold last
year. Commercial Vehicles The Company’s sales of commercial vehicles in June 2009 in
the domestic market were 26,205 nos., a 2% decline compared to 26,797 vehicles sold in
June last year. LCV sales were 16,256 nos., a growth of 17% over June 2008, while
M&HCV sales stood at 9,949 nos., a decline of 23% over June 2008 but an increase of 15% over
May 2009. Cumulative sales of commercial vehicles in the domestic market for the first quarter
of the fiscal were 72,056 nos., a growth of 1% over last year. Cumulative M&HCV sales stood
at 26,626 nos., a decline of 26% over last year, while LCV sales for the quarter were 45,430 nos.,
a growth of 27% over last year. Passenger Vehicles The passenger vehicle business reported a
total sale and distribution off take of 19,513 nos. (17,039 Tata + 2,474 Fiat) in the domestic
market in June 2009, an 11% increase compared to 17,567 nos. (17,017 Tata + 550 Fiat) in
June 2008, and an increase of 17.8% over 16,563 nos. (15,388 Tata + 1,175 Fiat) of May 2009.
The Indica range grew for the fifth consecutive month at sales of 10,210 nos. -- a growth of 19%
over June 2008. The Indigo family recorded sales of 3,522 nos., a 26% decline over June 2008,
but a growth of 24.4% over 2,832 nos. of May 2009. The Sumo/Safari range accounted for sales
of 3,307 nos., a decline of 11% compared to June 2008, but a growth of 29.7% over 2,550 nos.
of May 2009. The company launched the Jaguar and Land Rover range in the last week of June
in Mumbai.
Cumulative sales and distribution off take of passenger vehicles in the domestic market for
the quarter were 50,691 nos. (45,837 Tata + 4,854 Fiat), against 52,495 nos. (51,094 Tata
+ 1,401 Fiat) in the same period last year. Cumulative sales of the Indica range at
28,849 nos., reported a growth of 12%. Cumulative sales of the Indigo family were 8,923
nos., a 32% decline over the same period last year. Cumulative sales of the Sumo/Safari
range were 8,065 nos., a decline of 35%.
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Exports The Company’s sales from exports at 2,155 vehicles in June 2009 declined by 37%
compared to 3,431 vehicles in June 2008. The cumulative sales from exports for the fiscal at
5,220 nos. declined by 43% over 9,159 nos. in the same period last year.
CURRENT SCENARIO OF COMMERCIAL VEHICLE INDUSTRY
After recording a strong performance in FY07, the Indian Commercial Vehicle (CV) industry fell
into hard times in FY08. The domestic sales of the industry grew by 4.07% in FY08 as compared
to a growth of 33.26% in FY07. The Medium & Heavy Commercial Vehicles Goods Carrier
(M&HCV GC) segment particularly bore the brunt of the situation, with the domestic sales in
this segment declining by 5.88% in FY08. The Light Commercial Vehicles Goods Carrier (LCV
GC) segment, due to diversity of its usage, managed to clock a decent growth of 11.65%. The
Passenger Carriers (PC) segment registered a strong growth of 26.51% on the back of ordering
by both, private players and State Transport Undertakings (STUs).
The first half of FY09 brought more bad news for the industry as, in addition to M&HCV GC
segment, the PC segment and the Export sales too remained subdued. Even the torch-bearing
LCV GC sub-segment of Gross Vehicle Weight (GVW) 3.5 tonnes, witnessed a slowing growth
rate in H1 FY09 and started H2 FY09 with a decline of 19.63% in the month of October. The
rising interest rates, stringent lending norms, falling industrial growth rates and resumption of
overloading are the main reasons for the current mayhem in the CV market.
The bottom line of the manufacturers too came under pressure especially in Q4 FY08 and Q1
FY09 due to the increase in input cost. The average steel prices remained high in FY08 and in
Q1 FY09 and the rubber prices too started creeping up in Q1 FY09. To recover costs, the
manufacturers resorted to a series of vehicle price hikes from beginning of FY09 onwards. This
led to a tricky situation where manufacturers increased vehicle prices when demand was actually
falling. The situation at the freight operator end too has been grim for some time now. After
seeing a healthy freight rate growth in FY07, the rates came under pressure in FY08. However,
as average diesel prices declined in FY08, the operators managed to sail through. In H1 FY09,
diesel prices increased but the freight rate hike has not been commensurate with the diesel price
hike. As a result, the operator profitability has come under pressure. Also, with rising vehicle
cost, rising tyre cost and increased financing cost; the fleet operators are resorting to
postponement of new vehicle purchases.
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Despite such overcast situation, manufacturers have been trying to boost sales through
introduction of new models. A slew of launches were made in FY08, both in the GC and PC
segments. For e.g. Force Motors (FM) launched its GC models ‘M4’ (GVW less than 3.5 tonnes)
and ‘Traveller Strong’ (GVW more than 3.5 to 5 tonnes) .Tata Motors (TM) launched its tippers
‘1618’ and ‘2518’. It also launched multi-axle trucks ‘2516 Super Turbo’ and ‘3118’ and Tractor
Trailer (TT) ‘Novus – LPS 4923 TC’. Ashok Leyland Limited (ALL) launched its multi-axle
vehicle ‘3121 H’ and TT ‘4921’. Eicher Motors (EM) launched a multi-axle vehicle
‘HERCULES 35.31’. In the PC segment, TM launched its PC model ‘Super Milo Bus Chassis’,
ALL launched its luxury bus model ‘Luxura’ in addition to two bus models, targeting the Bus
Rapid Transport System (BRTS) and an inter-intra city bus model ‘12m BS II’ and Isuzu-Swaraj
Mazda (SM) launched a 40-seater luxury bus. A number of launches are lined up for FY09 too.
Recently, the industry also saw a few collaborations between the domestic and the international
manufacturers. ALL and Nissan Motor entered into a Joint Venture (JV) for manufacturing LCV,
Mahindra & Mahindra (M&M) entered into a JV with Warrenville, a wholly-owned affiliate of
Navistar International Corporation for manufacturing diesel engines for M&HCVs, EM and AB
Volvo (Volvo) entered into a JV for manufacturing CVs.
GROWTH ESTIMATES
In the short term, the industry growth is expected to be weighed down by the adverse macro-
economic environment. Though the interest rates are not likely to climb up any more in this
fiscal, it will take some time for the availability of credit to improve. In FY09, CARE Research
expects the GC unit sales to grow between 4-5% while in tonnage terms, the segment is likely
to see de-growth of 2-3%. CARE Research estimates the GC segment to register a 5-year
Compounded Annual Growth Rate (CAGR) of 6-7.5% in tonnage sales. The PC segment is
expected to grow between 6-8%. New product introduction, coupled with significant technology
changes and features, will be observed in the LCV and SCV market. LCV and SCV products
for executive mass transport will occupy a niche and set to experience a significant growth in
demand. Accordingly, the commercial vehicles market is reorganizing its product portfolio, in
consonance with the changing demand pattern. However, growth in the next three years is likely
to be moderate compared to the blistering growth witnessed in the last two to three years. The
National Highways Development Program (NHDP) for improving road infrastructure and
national highways will also impel the demand for commercial vehicles with a significant rise in
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goods and passenger transport by road, due to enhanced connectivity Founded by Jamsetji Tata
in 1868, the Tata group’s early years were inspired by the spirit of nationalism. The group
pioneered several industries of national importance in India: steel, power, hospitality and
airlines. In more recent times, the Tata group’s pioneering spirit has been showcased by
companies like Tata Consultancy Services, India’s first software company, which pioneered the
international delivery model, and Tata Motors, which made India’s first indigenously developed
car, the Indica, in 1998 and recently unveiled the world’s lowest-cost car, the Tata Nano, for
commercial launch by end of the financial year 2008-09. The Tata group has always believed in
returning wealth to the society it serves. Two-thirds of the equity of Tata Sons, the Tata group’s
promoter company, is held by philanthropic trusts which have created national institutions in
science and technology, medical research, social studies and the performing arts. The trusts also
provide aid and assistance to NGOs in the areas of education, healthcare and livelihoods. Tata
companies also extend social welfare activities to communities around their industrial units.
The combined development-related expenditure of the Trusts and the companies amounts to
around 4 per cent of the group’s net profits. Going forward, the group is focusing on new
technologies and innovation to drive its business in India and internationally. The Nano car is
one example, as is the Eka supercomputer (developed by another Tata company), which in
2008 is ranked the world’s fourth fastest. The group aims to build a series of world class, world
scale businesses in select sectors. Anchored in India and wedded to its traditional values and
strong ethics, the group is building a multinational business which will achieve growth through
excellence and innovation, while balancing the interests of its shareholders, its employees and
wider society.
The year 2009 is an important year for the Indian automobile industry because 60 years ago, the
manufacturing of automobiles commenced in India. Since then, the journey of the Indian
Automotive industry can be classified into three main phases. I would like to briefly touch upon
them. The first phase till mid 1980s could be termed as one of protection for the Indian
automotive industry. There were restrictions on the manufacturing and import of automobiles
and the Indian automobile market was a seller’s market. The second phase, post 1991, could be
termed as a phase of liberalization as the Indian automotive market was the beneficiary of the
opening up of India’s economy. This phase was marked by the entry of foreign automobile
players and increase in the availability of automotive financing. The Indian automotive market
became a buyer’s market during this phase. Coinciding with the second wave of liberalization,
18
the third phase from early 2000 till date could be termed as a phase of globalization of the Indian
automotive industry. This phase has been marked by the removal of most import controls, entry
of many more foreign players in the Indian automotive market and Indian companies gaining a
global identity and acquiring foreign companies.
Today, the Indian automobile industry is ranked first in the world in the production of three
wheelers, second in the production of two wheelers, fourth in the production of commercial
vehicles and ninth in the production of passenger vehicles. With a production of nearly 10.8
million vehicles in FY07-08, the Indian automotive industry has shown an outstanding resilience
after the last down cycle about a decade back. In the last few years, the Indian automotive
industry has grown at a healthy rate by reducing costs and improving efficiency. With its new
found confidence, it has gone beyond the shores of India and is creating a noteworthy footprint
in different geographies in the world.
The Indian automotive market with a healthy growth rate of 13% in the last 7 years (as on FY07-
08) was a source of attraction to many foreign automobile companies whose entry in the Indian
market not only increased competition, but also raised customer expectations about product
quality and reliability. This forced the Indian companies to introduce new and interesting
products and innovation has now become a notable feature of the Indian automotive industry.
The innovation story of the Indian automotive industry would not be complete without
mentioning the Tata NANO, which has evoked worldwide interest, curiosity and confidence in
the competency of Indian talent. It has not only brought the automobile industry, but also India
into focus. The NANO and other similar products have the potential to change the paradigm of
the automotive industry worldwide.
To maintain a high rate of growth, retain the attractiveness of the Indian market and to further
enhance competitiveness in the market place, the Indian automotive industry has been working in
a collaborative manner with the government and has drafted an Automotive Mission Plan 2006-
16. Some of the key initiatives which have been pursued as per the Automotive Mission Plan
include:
 Establishment of National Automotive Testing and R&D Infrastructure development

Project (NATRIP)
 Initiatives for creation and fulfillment of automotive demand
19
 Initiatives towards the betterment of society and the environment, and
 Initiatives to become a catalyst for generating an additional 25 million jobs
In the last five years, sales in various segments of the Indian automobile market have grown at a
healthy rate of 15% to 27 %. This growth provided encouragement to various players and nearly
Rs 78,000 crores of investment has been planned, out of which more than 50% has already been
committed.
However, today the Indian automotive industry is facing unprecedented challenges. On one
hand, demand is shrinking because of the lack of availability of consumer finance, high interest
rates and the high cost of fuel, and on the other, cost of input materials has witnessed massive
increases. e.g. in the last two years, steel price has increased by almost 40%, copper prices are up
by 45%, natural rubber has risen by 40% . The impact of steel price increase alone on various
segments of automobiles is quite significant.
These factors are having a catastrophic impact on the bottom line of the Indian automotive
industry and are resulting in withdrawal, scaling down or deferment of capital investment which
would hurt the objectives of the Automotive Mission Plan in the long run.
Having said all this, I would like to focus on two other key long term challenges faced by the
Indian automotive industry. The first one is climate change due to global warming which would
have an impact on all. Contribution of carbon dioxide emissions giving rise to global warming by
various sectors are –
Public Electricity and Heat Production: 53%

Manufacturing Industries & Construction 21%
Internal transportation (Road,rail,air) 12%
Others 14%
(Source: International Energy Agency-2005 Report based on 2001 data for India)
Reduction in carbon dioxide emission would require a holistic and an integrated approach.
However, the automotive industry is aware of its 10% contribution and is conscious and
determined to pursue initiatives to reduce the same. This could be implemented by adopting an
integrated and a partnership approach.
20
Some of the initiatives that would reduce carbon dioxide emissions include introduction of new
and more fuel efficient vehicles, a mandatory inspection and maintenance regime, the removal of
old vehicles as they contribute to a larger portion of carbon dioxide emissions, efficient traffic
management, use of alternative fuels like CNG, LPG, bio-diesel etc and the introduction of
electric vehicles / hybrid.
The second challenge which the Indian automotive industry is facing today is in attracting and
nurturing talented manpower not only for the creation of better and reliable products but also for
servicing and maintenance throughout the life cycle of the product. More than 60% of the
additional 25 million jobs that is projected to get created as per the Automotive Mission Plan,
would be in the skilled category.
21
Chapter 4: About Organization
TATA MOTORS LIMITED

TATA MOTORS LTD.
“Tata motors is committed towards maximizing customer

satisfaction and strive to achieve the goal of excellence by
continual improvement by ongoing design and development of
sale of reliable, safe, cost effective, quality product and service
of international standard by using environment sustainable
technologies for improving levels of efficiency and
productivity within it’s plants and ancillaries”
– Mr. Ratan Tata,
chairman
22
23
24
TATA MOTORS
Tata Motors Ltd is a multinational corporation headquartered in Mumbai, India. Part of the
Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company).
Tata Motors has consolidated revenue of USD 16 billion after the acquisition of British
automotive brands Jaguar and Land Rover in 2008.
It is India's largest company in the automobile and commercial vehicle sector with upwards of
70% cumulative Market share in the Domestic Commercial vehicle segment, and had a 0.81%
25
share of the world market in 2007 according to OICA data. The OICA ranked it as the 19th
largest automaker, based on figures for 2007. and the second largest manufacturer of commercial
vehicles in the world. The company is the world’s fourth largest truck manufacturer, and the
world’s second largest bus manufacturer. In India Tata ranks as the leader in every commercial
vehicle segment, and is in the top 3 makers of passenger cars. Tata Motors is also the designer
and manufacturer of the iconic Tata Nano, which at INR 100,000 or approximately USD 2300, is
the cheapest production car in the world.
Established in 1945, when the company began manufacturing locomotives, the company
manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG,
which ended in 1969. Tata Motors is a dual-listed company traded on both the Bombay Stock
Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005, was ranked among
the top 10 corporations in India with an annual revenue exceeding INR 320 billion.
In 2004 Tata Motors bought Daewoo's truck manufacturing unit, now known as Tata Daewoo
Commercial Vehicle, in South Korea. It also acquired Hispano Carrocera SA, now a fully-owned
subsidiary. In March 2008, it acquired the Jaguar Land Rover (JLR) business from the Ford
Motor Company, which also includes the Daimler and Lanchester brands. and the purchase was
completed on 2 June 2008.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow,
Ahmedabad and Pune in India, as well as in Argentina, South Africa and Thailand.
Tata is a rapidly growing business group based in India with significant international operations.
Revenues in 2007-08 are estimated at $62.5 billion (around Rs251,543 crore), of which 61 per
cent is from business outside India. The Group employs around 350,000 people worldwide. The
Tata name has been respected in India for 140 years for its adherence to strong values and
business ethics.
The business operations of the Tata Group currently encompass seven business sectors:
communications and information technology, engineering, materials, services, energy, consumer
products and chemicals. The Group’s 27 publicly listed enterprises have a combined market
capitalization of some $60 billion, among the highest among Indian business houses, and a
shareholder base of 3.2 million. The major companies in the Group include Tata Steel, Tata
Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels
and Tata Communications.
The Group’s major companies are beginning to be counted globally. Tata Steel became the sixth
largest steel maker in the world after it acquired Corus. Tata Motors is among the top five
commercial vehicle manufacturers in the world and has recently acquired Jaguar and Land
Rover. TCS is a leading global software company, with delivery centres in the US, UK,
Hungary, Brazil, Uruguay and China, besides India. Tata Tea is the second largest branded tea
company in the world, through its UK-based subsidiary Tetley. Tata Chemicals is the world’s
second largest manufacturer of soda ash. Tata Communications is one of the world’s largest
wholesale voice carriers.
In tandem with the increasing international footprint of its companies, the Group is also gaining
international recognition. Brand Finance, a UK-based consultancy firm, recently valued the Tata
26
brand at $11.4 billion and ranked it 57th amongst the Top 100 brands in the world.
Businessweek ranked the Group sixth amongst the World’s Most Innovative Companies. And the
Reputation Institute, USA, recently rated it as the World’s Sixth Most Reputed Firm.
Founded by Jamsetji Tata in 1868, the Tata Group’s early years were inspired by the spirit of
nationalism. The Group pioneered several industries of national importance in India: steel,
power, hospitality and airlines. In more recent times, the Tata Group’s pioneering spirit has been
showcased by companies like Tata Consultancy Services, India’s first software company, which
pioneered the international delivery model, and Tata Motors, which made India’s first
indigenously developed car, the Indica, in 1998 and recently unveiled the world’s lowest-cost
car, the Tata Nano, for commercial launch by end of 2008.
The Tata Group has always believed in returning wealth to the society it serves.
Twothirds of the equity of Tata Sons, the Tata Group.s promoter company, is held by
philanthropic trusts which have created national institutions in science and technology, medical
research, social studies and the performing arts. The trusts also provide aid and assistance to
NGOs in the areas of education, healthcare and livelihoods. Tata companies also extend social
welfare activities to communities around their industrial units. The combined
developmentrelated expenditure of the Trusts and the companies amounts to around 4 per cent of
the Group’s net profits.
Going forward, the Group is focusing on new technologies and innovation to drive its business in
India and internationally. The Nano car is one example, as is the Eka supercomputer (developed
by another Tata company), which in 2008 is ranked the world’s fourth fastest. The Group aims to
build a series of world class, world scale businesses in select sectors. Anchored in India and
wedded to its traditional values and strong ethics, the Group is building a multinational business
which will achieve growth through excellence and innovation, while balancing the interests of
its shareholders, its employees and wider society.
Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.
92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each
segment, and among the top three in passenger vehicles with winning products in the compact,
midsize car and utility vehicle segments. The company is the world's fourth largest truck
manufacturer, and the world's second largest bus manufacturer.
The company's 24,000 employees are guided by the vision to be "best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics."
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India.
Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The
company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).
Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat
Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat
powertrains. The company is establishing a new plant at Sanand (Gujarat). The company's
dealership, sales, services and spare parts network comprises over 3500 touch points; Tata
Motors also distributes and markets Fiat branded cars in India.
27
Tata Motors, the first company from India's engineering sector to be listed in the New York
Stock Exchange (September 2004), has also emerged as an international automobile company.
Through subsidiaries and associate companies, Tata Motors has operations in the UK, South
Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two
iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial
Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo
Commercial Vehicles Company has launched several new products in the Korean market, while
also exporting these products to several international markets. Today two-thirds of heavy
commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors
acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and
subsequently the remaining stake in 2009. Hispano's presence is being expanded in other
markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global
leader in body-building for buses and coaches to manufacture fully-built buses and coaches for
India and select international markets. In 2006, Tata Motors entered into joint venture with
Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the
company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun
production of the Xenon pickup truck, with the Xenon having been launched in Thailand in
2008.
Tata Motors is also expanding its international footprint, established through exports since 1961.
The company's commercial and passenger vehicles are already being marketed in several
countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It
has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia,
Senegal and South Africa.
The foundation of the company's growth over the last 50 years is a deep understanding of
economic stimuli and customer needs, and the ability to translate them into customer-desired
offerings through leading edge R&D. With over 3,000 engineers and scientists, the company's
Engineering Research Centre, established in 1966, has enabled pioneering technologies and
products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in
India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first
indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in
1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch,
Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new
segment by launching the Tata Ace, India's first indigenously developed mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the
world have been looking forward to. The Tata Nano has been subsequently launched, as planned,
in India in March 2009. A development, which signifies a first for the global automobile
industry, the Nano brings the comfort and safety of a car within the reach of thousands of
families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation
cost). Designed with a family in mind, it has a roomy passenger compartment with generous leg
space and head room. It can comfortably seat four persons. Its mono-volume design will set a
new benchmark among small cars. Its safety performance exceeds regulatory requirements in
28
India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall
pollutants, it has a lower pollution level than two-wheelers being manufactured in India today.
The lean design strategy has helped minimise weight, which helps maximise performance per
unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures
that the car has low carbon dioxide emissions, thereby providing the twin benefits of an
affordable transportation solution with a low carbon footprint.
In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in
keeping with its pioneering tradition, by unveiling its new range of world standard trucks called
Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce
new benchmarks in India and match the best in the world in performance at a lower life-cycle
cost.
Tata Motors is equally focussed on environment-friendly technologies in emissions and
alternative fuels. . It has developed electric and hybrid vehicles both for personal and public
transportation. It has also been implementing several environment-friendly technologies in
manufacturing processes, significantly enhancing resource conservation
Through its subsidiaries, the company is engaged in engineering and automotive solutions,
construction equipment manufacturing, automotive vehicle components manufacturing and
supply chain activities, machine tools and factory automation solutions, high-precision tooling
and plastic and electronic components for automotive and computer applications, and automotive
retailing and service operations.
Tata Motors is committed to improving the quality of life of communities by working on four
thrust areas – employability, education, health and environment. The activities touch the lives of
more than a million citizens. The company's support on education and employability is focused
on youth and women. They range from schools to technical education institutes to actual
facilitation of income generation. In health, our intervention is in both preventive and curative
health care. The goal of environment protection is achieved through tree plantation, conserving
water and creating new water bodies and, last but not the least, by introducing appropriate
technologies in our vehicles and operations for constantly enhancing environment care.
With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.
29
CHAPTER 5: OPERATIONAL PROBLEMS
The collapse of the global financial sector, the consequent lack of access to credit and working
capital, along with the meteoric rise in commodities and fossil fuel prices, have collectively
had an unprecedentedly devastating effect on the global automotive sector.
Research
The passenger car and utility vehicle segments have been particularly hard hit and almost all
automobile
Research &companies have been
Development: facing
Research operating
provides the losses in at least
much-needed the second
inspiration forhalf
the of theof
birth year
new
ideas, review.
under which in
Theturn
mostbreathes
visible new life into
disruption products.
in the industryWorld-class
was, withoutautomotive
doubt, the research and
collapse of
development are key
two of the three factors
major U.S.that
car contribute
makers thatto the
filedleadership of the Company.
for bankruptcy and have emerged as new
Engineering
companies with Research
sizeableCentre
Federal(ERC):
funds The
and Research Centre at
with substantial Jamshedpur
equity regularly
held either upgrades
by the U.S.
components and aggregates. A well-equipped torture track enables rigorous and exhaustive
government or the unions.before
testing of modifications Worldwide car sales
they are used are
as down
regular5%fitments.
as compared to the previous
The Engineering year.
Research
The
Centreautomobile
in Pune was industry
setupthe worldand
in 1966 overis isamong
rationalizing
the finestproduction facilities,
in the country. reducing
It has costs
been honored
with two prestigious
wherever awards - 'Thebrands
possible, consolidating DSIRand National Award
dropping for lines
model R&Dand Effort in Industry
deferring R&D- projects
1999' and
'National Award for Successful Commercialization of Indigenous Technology by an Industrial
to conserve funds. The crisis goes beyond the car makers in both directions - upstream, it
Concern - 2000.'
affects steel producers and downstream, it affects thousands of suppliers and small technology
Facilities:
companies. Countless jobs will have been lost this year and major projects will probably be put
Engine Performance
Test Beds
on hold, awaiting better times. The worst-hit are automobile companies in the U.S, Europe and
Japan, whereChassis
sales Dynamometer
of new cars have Emission
declined Labby 16% in the second half of the year and where
Electrodynamics Vibration Shaker Platform
stimulus packages designed to rekindle demand have only been partially successful. Russia has
Instrumentation Laboratory
also seen major declines in the demand for cars. Thus, one of the major foundations of these
Test Beds: Tata Motors has 24 engine test beds for engine development. These are fully
nations'
automatedindustrial base has been
with computerized de-established.
data acquisition and Thelogging.
sales ofThey
new cars in these
are used countries
to test have
performance,
endurance,byand24%
slumped durability.
in the They are also
quarter used in development
of October to Decemberof 2008 components and othertoengine
as compared the
aggregates.
correspondingTheperiod
dynamometers ranging
of the previous from 200 Hp to 500 Hp are capable of looking after all
year.
the existing and future petrol, diesel, and CNG engines of Tata Motors. Three test beds are
The Chinese
equipped withand Indiananalyzers.
emission domestic They
marketarefor cars have
engaged been exceptions.
in emission development While Chinanorms.
for Euro has
witnessed a significant
Six test beds are equippedreduction in its Air
with 'Intake automotive-related exports to
Conditioning Systems' andfeed
supplies to automobile
combustion air at ref.
temp, pressure
companies, theand humidity
Chinese to the engine.
domestic car market The has
latestgrown
addition
by is a contemporary
7%. In India the "High Dynamic
passenger car
Transient Dynamometer" (HDTD) installed in December 2000 which permits all 'chassis
30has remained more or less flat compared to the previous year. However, the economic
market
TATA
downturn in India which has MOTORS LIMITED,
affected spending JAMSHEDPUR
in infrastructure, construction and general road
transport, has, in turn, seriously affected the commercial vehicle sector. Sales of Medium and
Mumba
increased. Thankfully, there are signs of a revival in the commercial vehicle sector, but it will
still be a long and arduous road to recovery. While Tata Motors' standalone Indian operations'
ISHAN
profits INSTITUTE
declined OF
by 51% over the MANAGEMENT
previous year, the CompanyAND TECHNOLOGY
still posted a net profit of Rs.
1001.26 crores (US$ 218 million). This of course reflects a strong first half year, and a lower
second half year with a particularly difficult third quarter, when the full impact of the collapse
of the commercial vehicle sector was felt.
The global slowdown also had a significant impact on the Jaguar Land Rover company which
CHAPTER 11: LINE OF BUSINESS (LOB’S)
Tata Motors acquired in June 2008. Sales of the Jaguar and Land Rover brands declined by
20%
The and 51% respectively
product LOB (line from October 2008
of business) - March 2009 below
is demonstrated as compared
: to the corresponding
period in the previous year as the demand for premium vehicles declined.
During the year under review Tata Motors launched several new products. The second
generation Indica Vista was launched in August 2008 and has been receiving very high ratings
from customers and automotive magazines. Amongst other products introduced in the market
are the Indigo CS, Xenon Pickup truck and the new variant of the Safari. The second
generation of Indigo is expected to be launched in the latter part of this year.
The Company's plans of spearheading industrial investment in West Bengal by locating the
manufacturing plant for the Nano in the state was thwarted by a local political party, citing
injustice done to the residents of the area by the state government in the acquisition of land for
the project. After facing continuous agitation, and even periodic violence by this particular
party and its supporters, Tata Motors came to the conclusion that the only option would be to
Hcv
move-out
heavy commercial
of West Bengal andvehicles
relocate the Nano manufacturing facilities in another state.
The
Lcv State of commercial
- light Gujarat was vehicles
decided upon, and in an impressive display of leadership and
pragmatism by the Chief Minister and the State officials, all approvals were received in a scant
Icv - intermediate commercial vehicle
three days. The equipment from the plant in West Bengal, which was 95 % complete, was
Scv-c - small
dismantled and iscommercial vehicles
being transported cargo The new plant is expected to be completed in
to Gujarat.
the last quarter of this financial year. In the meantime, the Nano is being produced in other
Scv-p - small commercial vehicles passenger
plant facilities so as to enable around 50,000- 60,000 cars to be available to customers over the
next twelve months until the main new facility in Gujarat comes on line.
As shown above Tata Motors is manufacturing as two different units:
Commercial Vehicles
1. CVBU : (commercial vehicle business unit) The CVBU has plants located
The deferment of infrastructure projects and the slowdown in the
in :
mining sector have resulted in a tremendous drop in demand for medium and heavy vehicles.
➢ Jamshedpur
As stated earlier,
➢ Pune the market for these vehicles declined by 33%. However, the Company's new
“sub” 1 tonne
➢ Ace has been a runaway success.
Pantnagar
During the ➢ Dharwaal
downturn, the Company has increased its market share in trucks. It has also been
Luckhnow
able to gain➢market share in the bus segment with newly developed vehicles from its facilities
in Goa and its joint venture facility at Dharwad.
31
To some, the year under review would be viewed with great despondency. The Company faces
a major decline in demand across its product range, it must bear the burden of the major
acquisition of JLR, and be faced with a major collapse in vehicle demand in Western Europe
excitement of meeting such challenges head-on.
The spirit, commitment and dedication of the whole Tata Motors team at all its locations and
across all levels is truly phenomenal and this continues to be the company's greatest asset. I
feel confident that if we
➢ Gujarat can sustain our operations through this difficult period, taking
(sanand)
whatever steps we
1. PVBU need to take vehicle
: (passenger to see thebusiness
year through,
unit)weThe
could overcome
PVBU has all
it’stheplant
obstacles in
located
inIPune
our path. as wellthat
feel strongly as Sanand.
in later years we can look back on the JLR acquisition and say to
ourselves that this was a very worthwhile strategic acquisition and one which has brought us
considerable technology and global presence.
As
The our area
Board joinsofmeconcern was commercial
in expressing vehicletobusiness
our deep appreciation unit let the
all the employees, us Unions
look atandthe
hierarchy of theteam
the management CVBU.
for their support, cooperation and understanding. I would also like to
express our appreciation of the support that we have always received from our shareholders
and for the faith and confidence they have reposed in us throughout difficult periods. I do hope
that we will be able to reward our shareholders for this show of faith at this time in the years to
come.
Hierarchies at sales department
The regional offices SALES

of TataHEAD
MotorsQUARTER
ltd are located in four regions :
➢ R O EAST – Kolkata
➢ RO WEST – Mumbai (Thane)
➢ RO NORTH – Delhi
➢ RO SOUTH – Chennai
The Jamshedpur area office comes under RO EAST where the regional
RSO - EAST
manager WEST There are five
is Mr. Habib Shahid. NORTH
area officesSOUTH
located in the east
region :
1. Jamshedpur & Ranchi for Jharkhand
2. Patna for Bihar
3.
ASO- Bhubaneswar
W.B. for OrissaJKD
BIHAR ORISSA NORTH –EAST
4. Kolkata for West Bengal.
KOLKATA PATNA RANCHI BBSR GUWAHATI
& JSR
CVBU HEIRARCHY
32
TATA MOTORS LIMITED,
PRESIDENT JAMSHEDPUR
MARKETING
VICE-PRESIDENT SALES
CHAPTER 12: PRODUCTS

LOB HEADS: - SCV - C SCV - P BUSES M & HCV ICV & LCV
RSMs PRODUCTS
Commercial vehicle
ASMs
A commercial vehicle is a type of motor vehicle that may be used for transporting goods or
passengers. The European Union defines "commercial motor vehicle" as any motorised road
TSMs
vehicle, which by its type of construction and equipment is designed for, and capable of
transporting, whether for payment or not: (1) not more than nine persons, including the driver;
(2) goods and "standard fuel tanks". This means the tanks permanently fixed by the manufacturer
SERVICE HEIRARCHY
to all motor vehicles of the same type as the vehicle in question and whose permanent fitting
enables fuel to be used directly, both for the purposes of propulsion and, where appropriate, for
the operation of a refrigeration system. Gas tanks fitted to motor vehicles designed for the direct
ALL INDIA CUSTOMER CARE HEAD
use of gas as a fuel are considered to be standard fuel tanks.
Examples of commercial vehicles
• Truck
REGIONAL SERVICE MANAGER’s REGIONAL MANAGER’s
• Semi truck (articulated lorry)
CUSTOMER CARE
• Van
AREA SERVICE MANAGER’s
• Coach
• Bus
• Taxicab
MANAGER CUSTOMER SUPPORT’s
• Box truck
• Truck-lorry
➢ RSMs are responsible for service in their respective region for east region he will be
• Trailers
responsible for Jharkhand, Bihar ,Orissa, West Bengal and North Eastern state.
➢ RMCCs are senior and they are responsible for service, Recon business and AMC
business too.
➢ ASMs are accountable for services in his respective area. He can appoint tass.In
33Jharkhand ASM is looking after 37 workshops.
➢ CSMs have toTATA MOTORS
look after LIMITED,
some workshops. No ofJAMSHEDPUR
CSMs in a area depends upon no of
vehicles present in that area. In Jharkhand there are 5 CSMs.
SPARE PARTS HEIRARCHY
PRODUCT LINE:
ALL INDIA SPARE PARTS HEAD
• MUMBAI
Tata Sierra (Discontinued)
• Tata Estate (Discontinued)
• Tata Sumo/Spacio
REGIONAL SPARE PARTS MANAGER’s
• Tata Safari KOLKATA
• Tata Indica
• Tata Vista AREA SPARES PARTS MANAGER’s

• Tata Indigo
JAMSHEDPUR
• Tata Manza
• Tata Indigo Marina

DISTRIBUTION OF SPARE PARTS
• Tata Winger
TATA MOTORS PLANT
• Tata Magic
• Tata Nano
• Tata Xenon XT
WAREHOUSE: - JSR BANGLORE PALWAL PUNE
• Tata Aria
Concept vehicles
• 2000 Aria Roadster
•DISTRIBURTOR
2001 Aria CoupeDEALER TASS
• 2002 Tata Indiva
2004 Tata
• RETAILER Indigo Advent
• 2005 Tata Xover
• 2006
NOTE: Tata Cliffrider
- Distributor can distribute only some items to retailer and dealer in emergency if
spare parts are available with warehouses and only when they get instruction to do so by TML.
• 2007 Tata Elegante
34
➢ Tata sells its spare parts in the brand name “TATA GENIUNE PARTS”.
TATA spare
➢ Dealers are provided MOTORS
parts forLIMITED, JAMSHEDPUR
workshops use only and they are not authorized to
sell them.
and material in warehouses.
➢ RSPM of East region office at Kolkata and APM of Jharkhand has at sales area office
ISHAN INSTITUTE
Jamshedpur. Generally, OF
this MANAGEMENT
department is divided AND TECHNOLOGY
into- procurement and sales.
Procurement Section ensures supply chain transmission between vendor and
• 2009 Tata Prima
warehouses.
• Sales
➢ 2010 team
Tata co-ordinate
Versa with dealer and distributor. They visit dealers and distributors
site for ensuring availability of spare parts all time.
• 2010 Tata Essota
➢ Supplies spare part constraint comes into picture when plant requires spare parts during
Commercial vehicles schedule as well as sales team need that for warehouse. In that
large manufacturing
case they supply parts to manufacturing unit.
• Tata Ace
➢ This department is very important as well as profitable in any situation as 24 %
• Tata TL/Telcoline/207
increase in growth rate wasDI Pickup
reported Truck
even in 2008 when there was hit of recession, but
• on other
Tata 407hand
Ex sales
and was
Ex2reported to decrease by 30 %.
➢ Last yr turnover of spare part division was reported to be 1,300 crores and this yr target
• Tata 709 Ex
has been decided to be 1,600 crores.
• For
➢ Tatabeating
809 Excompetition
and Ex2 in the market various loyalty programmes and schemes are
started such as Tata guru scheme and Tata gold scheme.
• Tata 909 Ex and Ex2
• Tata 1109 (Intermediate truck)
• Tata 1510/1512 (Medium bus chassis)
• Tata 1612/1616 (Heavy bus chassis)
• Tata 1618 (Semi Low Floor bus chassis)
•
CHAPTER
Tata 1610/1623 (Rear 6. ABSTRACT
Engined Low Floor bus chassis)
the • Tata
main 1613/1615
motto behind the(Medium truck)
survey of the mentioned model is that this model is launched in the
year•2007 in 2515/2516
Tata the Indian market with all
(Medium the essentials to attract the customers, high on power,
truck)
good fuel efficiency, nice and modern cabin, extended wheel base, power steering. Most
• Tata Starbus (Branded Buses for city,inter city,school bus and standard
modern mechanical wonder in Indian market but still fails to Fails to attract the traditional
passenger
customers transportation)
of Tata motors. With all amenities Tata motors beside of all efforts sales volume is
not •increasing and the (Range
Tata Globus most thinkable about
of fully builttheluxury
model coaches)
is that the sister model of this segment
which is 2515, carrying the Cummins engine is doing very well. The other biggest problem
• Tata Hispano Globus (Rear Engined Inter city coach)
with Tata motors is that this model 2516 is completely built on the Tata platform. Engine is
been• designed by the Tata of
Tata Marcopolo Busits own
(Lowby Floor,
Tata R&D teamLow
Semi which is thebuses
Floor laid foundation
for Mass for Rapid
Tata
for the future
Transitexpansion
and alsoofstandard
the base model . Because
passenger on this platform
transportation Tata in near future going
Buses)
to bring new age product for the market. And failure lids Tata to think again and again. Just
because
35 of this competitors is taking advantage of it because they are using the same engine
Tata is using from a TATA
long ie, MOTORS LIMITED,
Cummins. Cummins JAMSHEDPUR
is supplying engine to all leading brands in
this market.
but fails to find out the reason behind it. Beside all the benefits directly transfer to the
customers to raise the sales of this particular model sale didn’t goes up. Our team had worked
ISHAN
very INSTITUTE
hard to identify OFinMANAGEMENT
the loop hole the marketing practice AND TECHNOLOGY
regarding the model. We are 7
executives divided our team in 1 each for each district and designed the entire work into 3
• Tata 3015 (Heavy truck)
parts. First part consist-
• Tata 3118 (Heavy truck) (8X2)
1. Sample survey and feedback collection.
•2. Tata 3516product
Delivering (Heavy truck)
knowledge.
3.
• Problems in (Heavy
Tata 4018 this model coming to the existing customer noted down.
truck)
• Tata 4923 (Ultra-Heavy truck) (6X4)

Second part of work consists of dividing the Jharkhand market according to the nature of the
loads
• inTata
the market,
Novusmeans according
(Heavy to the nature
truck designed byofTata
uses Daewoo)
requirement of the market.
• Rated load
• Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)
• Industrial load
Military
• Othervehicles
load market.
• Tata LSV (Light Specialist Vehicle)

Third part of work consists designing of the promotional activity for the Tata motors.
•• Tata 2 Stretcher Ambulance
Road show
•• Pamphlets distribution
Tata 407 Troop to theavailable
Carrier, transporters
inand
hardexisting customers
top, soft top, 4x4, and 4x2 versions
• Show room display
• Tata LPTA 713 TC (4x4)
• Arranging customer meet
Tata LPT 709
• Telephonic E
conversation with the customers
• Finding potential customers with the use of customer responses using first part of the
• Tata SD 1015 TC (4x4)
work.
As •
I discussed earlier
Tata LPTA this TC
1621 model highly supportive for the future development of the Tata
(6x6)
motors product line so it was very essential for Tata motors to make this model successful.
And other thing is that Tata had invested a huge amount in this project around 2000 crores to
• Tata
develop Winger
this model Passengeris Mini
so overheads Bus
also increasing day by day.
COMMERCIAL VICHLES MODEL

• ACE IRISH_CREAM TATA ACE HT, WITH BANJO REA,
BS-II
• ACE EX 750KG BS II 275 IDI NA,GBS 65-5
• ACE ARCTIC_WHITE-SUPER ACE 1 TON,475 TCIC,B
• 207DI/31_SC_PS_AW_RX_BSII_FLAT BED_L/B
• 207_ARCTIC_WHITE-TATA207 DI RX497 SPNA,315
• ARCTIC_WHITE-TATA 207DI EX CREW CAB,497S
36
• 207 PASSENGER VERSION-MML BODY

•
CHAPTER 7 TATA GROUP OF COMPANIES
TELCO LINE PICK UP ARCTIC_WHITE-CREWCAB 4X4
Tata group of companies
FACELIFT,483 D
• TELCO LINE PICK UP ARCTIC_SILVER -CREWCAB
Type Private
FACELIFT,483
Industry DLT
Conglomerate
•
FoundedMAGIC AND
1868 WINGER ARCTIC_WHITE TATA ACE
MAGIC ST275
Founder(s) BII IDID
Jamshetji TataN
• WINGER28NA FR
Headquarters Mumbai, IndiaBS II 13+D NON AC
• served
Area ARCTIC_WHITE-WINGER
Worldwide 32TC HR BS-III VAN NON AC
• SK_GOLNRatanYELW- TataWINER 28 NA BS-III 13+D SCH00
Key people
• ARCTIC_SILVER-
(Chairman) WINGER
[1] 32TC FR BS-III 13+D DUAL
• ARCTIC_WHITE-
Steel WINGER 28 BS-III F AMBULANCE NON
AC Automobiles
• ARCTIC_WHITE- WINGER 32 BS-III H AMBULANCE AC
Telecommunications
Products
• 407 SFC/ 2750 WB BS-II PICKUP TRUCK W/O L
Software
• SFC 407/31Hotels
EX, CLB, BS-II, MECH STG SINGLE TYRE
• SFC 407/31Consumer
EX, BS-II,goods
MECH STG SINGLE TYRE
• SFC 407/31,
Revenue ▲EX,US$HDLB, BS-II, MECH
70.8 billion STG,[2]SINGLE TYRE
(Feb 2009)
• assets
Total SFC 407 EX, 3100 51.7
▲ US$ WB -billion
TWINN TYRE- CAB BS-II TRUCK,
(2009)
Employees
LO 363,039 (2008-09)
• SFC 407 EX Tata Steel
2/31, BS-II, POWER STG, HIGH DECK L
• SFC 410/31Corus
EX HDSteel
BS-III
• LPT 407/34Tata
CLBMotors
BS-II
• LPT 407/34Tata
HD Consultancy
BS-II Services
• LPT 407 EX 2/34 WB CAB
Tata Technologies WITH HDLB PS, EURO-II
• LPK 407 EX/27 3CUM HD BS-II
Tata Tea
Subsidiaries
• SFC 709/38Titan
WB Industries
EX CAB MS BS II
• SFC 709/38Tata
EX Power
CAB MS PTOP BS II
• SFC 709Tata EX/38WB HDLB,497 TCIC ENGINE BS
Communications
II,MECH.ST
Tata Teleservices
• LPT 809 EX 2/38,CLB,BS
Tata AutoCompIISystems Limited
• LPT 809 EX Taj2/38, HD,BS II
Hotels
•
WebsiteSFC909/38Tata.co.inCLB MS BSII
WB EX
• SFC 909/38 WB EX SDLB MS BS II
• SFC 909/38 EX SDLB MS BS II
The•TataLPTGroup
909/38isWB
a multinational
EX CLB MS BS conglomerate
II company headquartered in Mumbai, India. In
terms
• ofLPT
market capitalization
1109/36 CLB EX BSand II revenues, Tata Group is the largest private corporate group
in India and has been
• LPT1109/36 recognized
CAB,EX BS II as one of the most respected companies in the world. It has
interests
• LPT1109/36 SD EX BS II information technology, communication, power, tea and
in steel, automobiles,
hospitality.
• LPT The TataHDLB
1109/36 GroupFS-PTOPR-B
has operations
II in more than 85 countries across six continents and
its companies
• LPT 1109/42export products
CLB EX BS IIand services to 80 nations. The Tata Group comprises 114
companies
• LPTand subsidiaries
1109/42 CAB EXinBS seven
II business sectors, 27 of which are publicly listed. 65.8% of
the ownership of Tata Group is held in charitable trusts. Companies which form a major part of
the 37
group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata
Technologies, Tata Tea,
TATATitanMOTORS
Industries, Tata Power, Tata
LIMITED, Communications, Tata Teleservices
JAMSHEDPUR
and the Taj Hotels.
The group takes the name of its founder, Jamsedji Tata, a member of whose family has almost
Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international
business figures in the age of globosity. The company is currently in its fifth generation of
family stewardship.
The 2009 annual survey by the Reputation Institute ranked Tata Group as the 11th most
reputable company in the world. The survey included 600 global companies.
• LPT 1109/42 EX HSDLB BS II
History
• LPT 1109/42 EX HD S BS II
The•beginnings
LPT 1109/42 EXTata
of the 2 HDLVPS,BS
Group can II,12.5 T back to 1868, when Jamsetji Nusserwanji Tata
be traced
• SE1613,BS
established II,COWL,RA
a trading company109 RR in Opium in Mumbai. This was followed by the
dealing
• SE1613,BS
installation II,CAB,RA
of Empress Mills 109 RR
in Nagpur in 1877. Taj Mahal Hotel in Bombay was opened for
• SE1613 TC/42,COWL,E II
business in 1903. Sir Dorab Tata, the eldest son of Jamsetji became the chairman of the group
after• hisSA1212
father’sTC/42
deathWITHOUT LOADhim,
in 1904. Under BODY the group ventured into steel production (1905) and
• LPT1613/42 697 TCIC E II 1210
hydroelectric power generation(1910). AfterFACE PS the death of Dorab Tata in 1934, Nowroji
• LPT headed
Saklatwala 1613/42,COWL RAtill
the group 1091938.
RR He was succeeded by JRD Tata. The group expanded
• LPT 1613/48,497SL TLT.CAB BS II
significantly under him with the establishment of Tata Chemicals (1939), Tata Motors and Tata
• LPT 1613/48 697 TCIC E II 1210 COWL
Industries (both 1945), Voltas (1954), Tata Tea (1962), Tata Consultancy Services (1968) and
• LPT 1613 TC/42 E II PSTG,COWL
Titan Industries (1984). Ratan Tata, the incumbent chairman of the group succeeded JRD Tata
• LPT1613 TC/42 RA 109 RR COWL,TCIC
in 1991.
• LPT1613 TC/52,60 % ROH,COWL
• HALF DECK LOAD BODY SF LPT 1613 42 697 BS II
• HIGH DECK LOAD BODY SF LPT 1613 42 697 BS II E II
• LPT 1616 697 TCIC BS IICOWL
• SK 697 ENGINE SK 1613/36 RHD CAB BS II
TATA COMPANYS AND THEIR SUBSIDIARIES
• SK 1613,BS II, COWL,BOX,SR,BS II
• 6 CUM
ADVINUS SRAM BT_5mm W/OCANSK1613 36 697 BS II
THERAPETICS
• 6 CUM SR BOX W/CAN 5 mm-SK1613 36 697 BS II
• 8 CUM
Advinus Therapeutics is a WO
SR BT TIPPER research company
CANOPY_5 mm focused
SK 1613 on new drug discovery and the
• 8 CU SR
development of BOX
pharmaceutical and agrochemical
W/CAN_5mm-SK-1613 products.
36 697 BS II It was established by the Tata
• in
Group 8.52005
CUMasBOAa research outsourcing
X TIPPER company.
ON SK 1616/36 FRONT END
• SK CUMMINS 6 BT ENGINE SK 1613, TC/36, CAB, E-II,
Areas SR,
of business
BOX
• 8CUM SR B TIPPER W/CAN 5MM ON SK_36 E-II
• LPKoperations
Advinus's 1613TCIC 697
are709 NASL TILT
organized intoCAB
two separate businesses: drug discovery and
• LPK 1618 TC/36 NS TILT CAB G 600
development. The drug discovery business is focused on generating novel small-molecule
• 7 CUM
therapies FRONT ENDBOX
for indications in threeTIPPER
diseaseON LK 1613/36
clusters: BS II disorders, inflammatory diseases
metabolic
• 10 CUM FRONT END BOX TIPPER ON LPK 1613_36
and neglected diseases of the developing world. The development E II business provides services to
• 8 CUM RIBLESS
pharmaceutical, biotechBOXandTIPPER
agro LPK 1618_36 (H)
companies for global registration of pharma and
• 10 CUM
agrochemicals. RIBLESS BOX TIPPER (H) LPK1618_36
• 10 CUM RIBLESS BOX TIPPER (W) LPK1618_36
• LPS 3516/32 TC SLP COWL BS II
Location
• LPS 3616 TC EX WITH ABS "WB3200" 4X2,BS II
Advinus is headquartered in Bangalore, India, and has research facilities located in Bangalore
• 12M-2 AXLE SKELETAL TAILER LPS 3516 BS II
and Pune, India.
• 7M TAILER ON LPS 3516
• 7 M SIDE WALL TAILER ON LPS 3516
ALLIENCE COFFEE
• 12 M 2 AXLE FLAT BED TAILER LPS 3516
• TRAILER
Alliance TRANSIT
Coffee Limited is aMIXTURE
subsidiaryON
of LPS
Tata3516
Coffee Limited. Tata Coffee is Asia’s largest
• LPScoffee
integrated 4018 TC/32 4X2 1516_FACE_COWL
Company ABS exporters of Instant Coffee from India.
and one of the leading
• LPS 4018 TC-ABS(KB) 3200 4X2 1516_FAC,
Alliance Coffee is the marketer for Tata Coffee BS-IIfor its spray dried freeze-dried and
38
agglomerated instant coffee overseas. The Company is a joint venture between Tata Coffee
Limited and Beeyu Overseas Limited, which
TATA MOTORS is one of the
LIMITED, largest exporters of tea.
JAMSHEDPUR
AUTOMOTIVE COMPOSITE SYSTEM INTERNATIONAL LIMITED
solutions to the automotive and electrical equipment industries.
ISHAN
The INSTITUTE OF MANAGEMENT AND TECHNOLOGY
ACSI edge
Technology from Menzolit-Fibron, the largest producer of sheet moulded composites in the
world. Vertically-integrated
• 12M_3AXLE FLAT BED capabilities, ranging from resin-formulation to moulding of
TRAILER_LPS4018
composite parts.3AXLE
• 42CUM, * Leading producer
BULKER ON of class-ABSII
LPS4018 composite body panels in India.
• 9M TRAILER ON LPS 4018TC/32
Products
• 12M_3AXLE SKELETAL TRAILER_LPS4018
• 28CUM TIP TRAILER 3AXLE LPS4018TC
• LPS4923
Composites TCinnovative
are an 6X4 BS2 SLIP COWL ABS
replacement forKBconventional materials such as steel, aluminum
• LPS4923 6X4 TC BSII CAB WITH RAR 5.83
and plastics for a wide range of automotive applications like class-A body panels, structural
parts• and
LPS4930 6X4 EII TRACTOR NOVUS
NVH parts.
• 6M
General SIDE WALL
advantages TRAILOR PRIMA
of composites 4028Ssavings up to 25 per cent over sheet metal Cost
are: Weight
• 12M FLAT BED TRAILER PRIMA 4028S
savings in parts and tooling; up to 65 per cent over sheet metal in tooling Cost savings in
• LPT2515/48TC
overall program through WITH COWL
faster (GB60
tooling andEII)
development time Cost and assembly time savings
• LPT2515TC 6X2,COWL,BSII
through superior part integration Corrosion / dent resistance Better acoustic behavior through
• LPT2515
improved TC 6X2,COWL
NVH properties WITH
Styling RADIAL TYRES
freedom
• LPT 2515 TC, E-II, CAB, LD.BDY.MGT
• LPT 2516 697 BS-II G600 (9.19) COWL
Sheet moulded composites (SMC)
• LPT 2516- 6X2, 697, SL.CAB, RD.TYR
• LPT 2515, 697, BS-II, W/O LD. BODY
SMC is a thermosetting polymer reinforced with fiber (usually glass fiber), manufactured in
• LPT 2515/48 TC TILT CAB BS-II
the form of a sheet. Suitable fillers are added to SMC at the compounding stage to obtain
• LPT 2518 TC EX BS-II 6X2; 709 TILT CAB
specific properties and the material can be specifically formulated for applications like class-A
• LPT 2518 TC - 6X2, COWL, RADIAL TYERS
surfaces or high-temperature applications. An additional advantage of SMC is its suitability for
• LPT 3118 TC BS-II COWL
online painting with sheet metal components due to a coefficient of thermal expansion that is
• LPT 3118 TC BS-II 56WB WITH COWL
very• close to that of steel.
LPT 3118 TC BS-II 56WB WITH CABLPT 3118 T
• HALF DECK LOAD BODY SF LPT 2515 BS II
Bulk• moulded
HIGH DECK composites
LOAD BODY (BMC)
SF LPT: 2515 TCIC B-II
BMC,• used
HIGHtoDECKmake LOAD
small and
BODY intricate parts, is TCIC
WR- LPT2515 similar to SMC in its composition but instead
BS-II
of a•sheet it is DECK
HALF manufactured
LOAD BODY in dough
SF- form.
LPT2515 TC BS-II
• HIGH DECK LOAD BODY -SF-LPT2515 TC BS-II
Long• fiber thermoplastic
HIGH DECK LOAD BODY- (LFT):
WR-LPT2515 TC BS-II
• HALF DECK LOAD BODY -E
LFT is a thermoplastic polymer reinforced II-SF-LPT 2516fiber
with 697 ST BS than 1mm (usually glass fiber
longer
• than
longer HIGH DECK It
20mm). LOAD BODY-E II-SF-LPT2516
is a state-of-the-art material 697 ST BS in Germany barely ten years ago
developed
• HIGH Fibron
by Menzolit DECK LOAD
GmbH,BODY-E
ACSI's II-F-LPT2516 697 ST BSand Diefenbaker. ACSI is working
technology partners,
• HIGH
closely DECK LOAD
with Menzolit BODY
Fibron and -E II-SF-LPT2518
Diefenbaker TC CABvalue-added applications of LFT in
to develop
•
both class-A body panels and structural parts. LFT has CAB
HIGH DECK LOAD BODY-E II-SF-LPT2518 TC the additional advantages of faster cycle
• LPK 2516 TC BSII CAB RMC CIR
times (less than 60s) and the ability to be recycled 100 per cent online for almost zero process
• LPK 2516 TC 6X4 BSII NS CAB W/O BODY
wastage.
• LPK 2518 TC/ 38 RMC CAB
• LPK 2518capabilities
Engineering TC BSII; 3880: 24V:W/O LOAD BODY
• 14CUM- FE BOX TIPPER- LPK 2516TC/38 6X4, BSII
A team of ACSI engineers trained at Menzolit-Fibron, Germany, offers a range of design and
• LPK 2518 TC BSII;/38 WITH 14 CUMMINS M BODY
development capabilities, including: ●Concept design ●Product development and validation
• 20 CUM RIBLESS BOX TYPE TIPPER LPK2518TC
●Rapid prototyping ●Tooling design and development The company's software capabilities
• 6CUM TRANSIT MIXER LPK2516 6X4 24V BS2
include CATIA V4, Nastran, and Ansys. It also offers a facility for raw material development
• LPK2518/38 HD TC BSII 14 CUM
and formulation for a variety of customer needs.
39
AUTOMOTIVE TATA
STAMPING ANDLIMITED,
MOTORS ASSEMBLIES LIMITED
JAMSHEDPUR
Automotive Stampings and Assemblies Limited (ASAL) provides a complete range of sheet
metal components and welded assemblies to leading automotive companies throughits three
The ASAL edge
Wide range of presses - from 200 tons to 1500 tone machines in single action, double action
and hydraulic versions. State-of-art, powder coating welding facilities for a variety of
• LPK 2523 16CUM BOX TYPE TIPPER
application robotic welding facilities for critical welding applications. Manufacturing facilities
• NOVUS LPK2530(NOVUS) BOX TIPPER
located close to customers.
BUSES MODEL
Products
• LP407/34 WB BS II WITH TWIN TYRES
• LP 709 EX/38 WB,COWL-BUS,497TCIC BS II,MECH
The•Company provides II,COWL
LP709 EX/38,BS completePOWERsolutionsSTEERING
in sheet metal components and welded assemblies.
Its products
• LP709include:
EX/42,BS Body-in-white
II,FES,34 SEATER parts BUS
like A pillars, B pillars, floors, suspension towers,
cross
• members, innerWB,FES,497TCIC,BS
LP709 EX/38 doors, inner bonnetsII,MECH
and all reinforcements.
STRG Skin panels like outer doors,
body• sides, outer bonnets, fenders and bumpers.
LP909 EX/4920 WB,BS II,POWER STRG,FES BUS Complete assembly of fuel tanks. Oil sumps,
Cabin
• parts forEX/4920
LP909 three wheelers. Engine brackets,
WB,BS II,POWER suspension
STRG,COWL BUS brackets, steering yoke assemblies,
twist• beam, sub framesTC
LP1109/42(497 and E lower links of rear suspension.
II) COWL
• LP 1109/42 EX,FES,MS,BS II
• LP1512 TC/52 60% ROH,MSRTC
• LP1512TC/59,COWL(MSRTC)
BURNER Mond group.
• LPO 1512 TC 55 (UPSRTC)
• LPO
Brunner 1512
Mond TC/55
group is BS
oneII,FES
of the(WITHOUT FACE)
world’s leading manufacturers and suppliers of soda ash and
• LP 1613/52 697 BS II SUPER MILO (HIGHWAY)
associated alkaline products. It is Britain's largest soda ash producer and the second-largest
soda ash maker in Europe. Established in 1873 in the United Kingdom, it became a part of Tata
FULLY BUILT BUSES
Chemicals in 2005.
• 16+1 SEATER SCHOOL BUS ON SFC 407/27 BS II
• 16+1 STANDARD BUS _W/RLB_407 NA BS II
Areas of business
• 24S STD BUS W/RLB LP 407/31 E II
The Company’s key product is soda ash, which finds use in the manufacturing of glass,
• 2 STR AMBULANCE SHELL GP SFC 407/31
detergents and industrial chemicals. The company also makes refined sodium bicarbonate,
• TATA STARBUS 32+1 MARCOPOLO LP 709/42 BS II
used widely in making pharmaceuticals, bakery products and personal care products such as
• TATA STARBUS SCHOOL 36+1 LP709/42 BS II
toothpaste and deodorants. The major markets for these products are in the UK, Europe, the
• TATA STARBUS 40+1 LP 909/49 BS II STD.
Middle East and South East Asia. Brunner Mond produces salt in Kenya, mainly for the
• TATA STARBUS SCHOOL 40+1 S LP909/49 BS II
domestic market. The company also operates a transportation terminal at Durban, South
• 52 SEATER SCHOOL BUS_TATA LP1510 TC/52 BS II
Africa. It has entered into a partnership with E.ON (formerly Powergen) for a combined heat
and power plant for its manufacturing facilities in Northwich.
My product is LPT 2516 super turbo, which comes under the range of HCVBU. The truck rolls
on 10 wheel. Loaded with 160 bhp, 5675cc Tata engine. A state of art vehicle by TATA
Joint ventures, subsidiaries, associates
MOTORS, But still not a big heat as her sibling is(2515) . this vehicle comes in three variants.
The1.Brunner
Cab Mond group comprises:
• Brunner Mond (UK).
2.
• Cowl
Brunner Mond Resource Generation Company.
• Northwich
3. Fully built. Resource Management.
• Transcontinental Holdings.
• The Magadi Soda Company.
• Brunner Mond BV (formerly the soda ash business unit of Akzo Nobel).
• Kemax BV (a joint venture company owned by TETRA Netherlands BV and Brunner
40Mond BV)
• Brunner Mond (SouthMOTORS
TATA Africa) (operates a bulk soda
LIMITED, ash terminal at the Durban port).
JAMSHEDPUR
Location
The Brunner Mond group is headquartered in Northwich, UK, where it also has two
manufacturing plants. Its other manufacturing sites are at Delfzijl in the Netherlands and Lake
Magadi in Kenya.
CMC
The heart of this CV is designed by Tata itself in his own engine factory. More power with good
CMC is an end-to-end information technology solutions and services provider. It is the No 2
fuel economy. But previously this engine of lots of troubles but know after a lots of cosmetic and
software developer in India, the country’s top third-party maintenance and support provider,
other
and istechnical changes
rated among company
the top is looking hard
five organizations to field
in the push of
thiscomputer
model ineducation
the marketandto training
increaseinthe
India.
marketIncorporated in 1975,segment,
share in HCVBU CMC is this
a subsidiary
model isofalso
Tatavery
Consultancy
importantServices.
for TATAIt has software
because this
development
model is basedparks
on in
theMumbai
TATA itand Hyderabad,
very 18 offices
own platform. 2516inismajor Indian cities
a complete Indianand more
truck in than
which
180 service locations. Branch offices in the UK and Dubai service CMC's markets in Europe,
every
Africacomponent is been
and the Middle engineered
East. in India.
The company has A 100%
more pure
than INDIAN.
3,000 employees.
Areas of business
CMC operates through four strategic business units: customer services, systems integration,
Tata LPTservices
IT-enabled 2516TC
and education and training. Together they cover the following practices:
• Systems and hardware consultancy
• Software and hardware maintenance
Specifications
• Environmental engineering
ENGINE
• Equipment integration and supply
• Network management
Model 6BTAA CUMMINS TCIC
• Facilities management B 5.9 - 160 - 10 TCIC
• Software design and development
Type
• Data-centre services Water cooled, direct injection turbo charged, Inter-cooled
• Networking solutions / EDI diesel engine
No.•of cylinders
E-commerce 6 inline
• Web hosting / web applications
Bore/Stroke
• Education and training 102 mm / 120 mm
Capacity 5883 cc
Max. Engine output (EEC-88/195) 161 HP at 2500 rpm (with Rotary FIP) 157 hp at 2500 rpm
(with MICO Inline FIP)
•  MC Americas Inc: A wholly owned subsidiary, this company — earlier called Baton
C
Max. torque 57.8 mkg.inat1991.
Rouge International — was acquired 1400-1700 rpm (with
It handles Rotary
business FIP) 55.0 mkg.
development in theat
American market. 1400-1700 rpm (with MICO Inline FIP)
• CMC Informatics: A trading branch in the UK.
Compression ratio 17.6 : 1
Firing order
Location 1-5-3-6-2-4
CMC has its head office in Mumbai Dry
Air Filter and regional offices
type paper in Mumbai,
cartridge with Kolkata,
compositeNew Delhi and
cyclonic pre-
Hyderabad.
cleaner
Oil filter Full flow spin on type
Fuel filter Two stage, pre & fine filtration
CORUS
Fuel Injection Pump Rotary with automatic timing advance mechanism
Corus is Europe's largest steel maker, with operations in the UK and mainland Europe. Formed
Governor Centrifugal type
in 1999 through the merger of British Steel and Koninklijke Hoogovens, Corus was acquired
by Tata Steel in January 2007.Corus has a crude steel production of 20 million tonnes and
41 long and strip products to the construction, automotive, packaging, aerospace,
supplies
TATA
engineering and energy MOTORS
industries LIMITED, JAMSHEDPUR
worldwide.
Areas of business
Corus makes carbon steels, which gives it a competitive position in the construction and
automotive sectors; it also makes engineering steels and is developing new advanced high
strength steels. The company is organized under three operating divisions.
ISHAN
• The long INSTITUTE OF
products division MANAGEMENT
supplies AND
plate, sections, wire-rod andTECHNOLOGY
semi-finished steel for
the construction and industrial segments, as well as railway products. Other products
include engineering billets, straight
Turbocharger HOLSET and cooled bars, turned-drawn and ground bars and
hot-rolled narrow strips, steel tubes, pipes and slabs.
Capacity
• Theof cooling system division supplies
strip products 9 litres (engine) - 27steel
hot-rolled litresstrips,
(total) cold-rolled and metallic-
coated
Crank case oil steel, light-gauge coated steel for
Maximum packaging
14.3 litres and non-packaging applications,
pre-finished steels, plated precision-strip products with specialist finishes and electrical
Capacity Minimum 12.3 litres
steels and transformer cores.
Weight
• Tofheengine
distribution and building391 kg (Dry)
systems (Withoversees
division Rotary FIP) 406centers
service kg (Dry) (With
in the UKMICO
and
other countries. It also supplies steel
Inline FIP) and aluminum building systems and provides
consultancy services. Corus also manufactures aluminum from its smelters in Delfzijl
Radiator frontal area (core area) 4227 sq cm
in the Netherlands and Voerde in Germany.
Coolant Water and ethylene glycol in 1:1 ratio
Location
CLUTCH
Type Single plate, dry friction type
Corus has manufacturing operations in many countries, with plants in the UK, the Netherlands,
Outside diameter
Germany, France,of clutch
Norway lining 352 mm spicer,
and Belgium. Carbonpullsteel
type is produced at four integrated
steelworks,
Friction Areaat Port Talbot, Scunthorpe
302 sqand
cm Teesside in the UK and at IJmuiden in the
(approximately)
Netherlands. Engineering steels are produced at Rotherham, UK.
GEAR BOX
DRIVE
Model INDIA ENTERPRISE SOLUTIONS
TATA GBS-50
Type Synchromesh
Drive India Enterprise Solutions (DIESL), on allcompany
an associate forward ofgears
Tataand constantand
Industries mesh
Tataon
reversechain
International, is one of the leading supply gear management organizations in the country. It
provides warehousing and distribution
No.of gears solutions1toReverse
5 Forward, both Tata and non-Tata companies. It also
provides value-added services in accounting, tax management and business advisory.
Gear ratios 1st - 7.83, 2nd - 4.18 3rd - 2.43, 4th - 1.58, 5th - 1.00 Rev. -
Areas of business 7.31
REAR AXLE
The Company’s main businesses are:
Model
●Warehousing RA 109
●Distribution,
Type customs and freight forwarding
Single speed, hypoid gear in pressed steel welded beam
●Packaging solutions with differential carrier housing. Fully floating axle shafts.
●Trading and E-trading
Ratio 48/7
DIESL's
Model warehousing capacity exceeds 1.6 million
TATA-909 Axlesq ft. Its kitting and packaging facility can
handle up to 3 million items per month.
FRONT AXLE Extra heavy duty forged I beam Reverse Elliot type.
STEERING
Location Hydraulic power steering.
Ratio 20.2:1
DIESL's corporate office is based in Mumbai.
BRAKES
Service brakes Dual circuit full air S-cam brake.
42
GENERAL CHEMICAL INDUSTRIAL
TATA MOTORS PRODUCT
LIMITED, JAMSHEDPUR
General Chemical Industrial Products (GCIP) is one of the top five global producers of soda
Tata company the second largest soda ash producer in the world. GCIP mines the Green River
basin in Wyoming, USA, for naturally occurring deposits of trona (an ore containing soda ash).
The site is estimated to contain 134 billion tonnes of trona, enough to meet global soda ash
ISHAN
demand INSTITUTE
for hundreds of years at OF MANAGEMENT
current levels of consumption.AND TECHNOLOGY
Areas of business
Brake drum diameter 410 mm
Lining Area, sq.cm.
GCIP produces Frontrequires
natural soda ash, which - 2180 Drive
much -less
2470
energy, capital and raw materials
than synthetic soda ash production,- making it a- significantly
2470 Total 7120 less costly process. This cost
differential gives the company a competitive edge in international markets.
Parking brake Spring actuated parking brake acting on rear wheels with
graduated hand brake valve
Engine exhaust brake Pneumatically operated with foot control valve.
Joint
FRAME
ventures, subsidiaries, associates
Ladder type heavy duty frame with rivetted / bolted cross
GCIP has a 75-per cent stake in the members. Side members

General Chemical (Soda are of Partners
Ash) channel business,
section Depth: 285
the unit
that operates the Green River facility,
mm consisting of an :underground
(max), Width 65 mm trona mine and a refining
plant on the surface.
SUSPENSION
Type
Location Semi elliptical leaf spring at front and rear Anti-roll bar at
front axle only.
General Chemical has its headquarters in East Hanover, New Jersey, USA.
Spring span Front - 1680 mm; Rear - 1290 mm
Leaf width Front - 70 mm; Rear - 80 mm
Shock
HOOGLYAbsorbers
MET Hydraulic
COCK AND POWERdouble acting telescopic type a front only.
COMPANY
WHEELS & TYRES
Incorporated in 2005, Hooghly Met Coke and Power Company (HMCPC) is a joint venture
Tyres 10.00 Industrial
involving Tata Steel and the West Bengal x 20-16 PRDevelopment Corporation (WIBDC). Tata
Steel
Wheelholds
Rimsa 98 per cent stake in the 7.00
company.
x 20
No. of Wheels Front - 2, Drive : 4, 4, 4, Spare : 1
Areas of business
FUEL TANK
HMCPC
Capacity is setting up a Greenfield 250
project
litresat Haldia, West Bengal (in eastern India) with a
proposed capacity of 1.6 million tonne of metallurgical coke. The project will supply
CAB/COWL
metallurgical coke to the blast furnaces of Tata Steel at Jamshedpur, and for sale in the
Standard and international market. Resiliently
domestic Designed mounted
to meet full forwardenvironmental
stringent sleeper Cowl norms, the
plant’s
Optionalwaste heat will be harnessed for power
Sleeper Cabgeneration by Tata Power Company.
ELECTRICAL SYSTEMS
Location
System voltage 12 Volts
The Company’s
Alternator headquarters is in Kolkata,
Capacity 60 Amps India.
Battery as per DIN:72311 AND 12 V, 500 CCA

BS:3911
INCAT
PERFORMANCE
INCAT is a global leader in engineering and design services outsourcing and IT services.
Founded in 1989, the US-based company became a subsidiary of Tata Technologies in 2005. It
has43
more than 3,000 employees at facilities in North America, Europe and the Asia Pacific
region. TATAis MOTORS
The company engaged in LIMITED,
product andJAMSHEDPUR
information lifecycle management,
engineering and design services, enterprise solutions and plant automation.
Areas of business
INCAT's services include product design, analysis and production engineering, knowledge-
ISHAN
based INSTITUTE
engineering, OF MANAGEMENT
product lifecycle AND TECHNOLOGY
management (PLM), enterprise resource planning and
customer relationship management systems. It operates mainly in the aerospace, automotive
and general manufacturing
Max.geared sectors.
speed in top gear withThe
69.7organization
kmph also distributes implements and supports
PLM products from leading solution providers such as IBM, UGS and Autodesk.
standard rear axle
Max. climbing ability in 1st gear 20.1%
Location
INCAT’s
(with main offices
standard are in&Michigan
Gear Box Rear (USA), Pune (India) and Stuttgart (Germany).
Axle)
Min. turning circle dia. in mm as 20500
THE INDIAN HOTEL COMPANY
per IS:9435
The
Min.Indian
turningHotels
circleCompany (IHCL)
dia. In mm and its subsidiaries are collectively known as Taj Hotels
as 22100
Resorts and Palaces, which is recognized as one of Asia's largest and finest hotel companies.
per IS:9435
Incorporated by the founder of the Tata group, Jamsetji Tata, the company opened its first
Max. Permissible
property, RAW Palace hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality,
the Taj Mahal
completed its centenary OF
MAIN DIMENSIONS yearCHASSIS
in 2003. Taj
ASHotels
PER ISResorts
: 9435and
(inPalaces
mm) comprises 64 hotels in 45
locations across India with an additional 15 international hotels. The most significant additions
Track
to the front axle
Taj portfolio have been The1964Pierre, the iconic landmark hotel on New York's Fifth
Avenue, the Taj
Track trailing axleBoston and the Blue, Sydney. In 1993, the company established the Indian
1817
Institute of Hotel Management in Aurangabad in Maharashtra in western India.
Drive axle to trailing axle 1430
Maximum
Areas of Width
business 2440
IHCL operates
Track drive axlein the luxury, premium, mid-market and value segments of the market through
1817
the following:
Front axle to drive axle 4165
• Taj is the flagship brand for the world’s most discerning travellers seeking authentic
Front overhang
experiences in luxury. Besides1260 luxurious living and fine dining, Taj Hotels also
promise a whole new experience
Overall length 9010 of tranquility and total ‘wellness’, through Jiva
Spas, a unique concept, which brings together the wisdom and heritage of the Asian
WEIGHTS and(kg)
Indian philosophy of wellness and well-being.
• Taj kerb
Bare chassis Exotica is a with
weight resortcowl
and 6000
spa brand
with found in the
SL Cowl, most
6300 exotic
with and relaxing locales of
SL Cab
the world.
as per IS:9211 (with spare wheel
• Taj Safaris are India's first and only wildlife lodges circuit, that allow travellers to
and tools)experience the unparalleled beauty of the Indian jungle amidst luxurious
Maximumsurroundings
total weight (GVW) 25000
• Premium Hotels provide the new generation of travellers a contemporary and
Permissible FAW 6000
creative hospitality experience that matches their work-hard, play-hard lifestyles.
Permissible
• The Rear Bogie Weight
Gateway 19000 network of hotels and resorts that offers business
Hotel is a pan-India
and leisure travellers a contemporary hotel experience.
• Ginger is IHCL’s revolutionary concept in hospitality for the value segment.
COMPETETORS
The other areas of business include:
• Taj Air, a luxury private jet operation and Taj Yachts, which can be used by guests in
Mumbai and Kochi, in Kerala. It also operates. airline catering services.
44ventures, subsidiaries, associates
Joint
TATA
TajSats Air Catering: a jointMOTORS
venture withLIMITED, JAMSHEDPUR
Singapore Airport Terminal Services, a subsidiary
of Singapore Airlines, TajSats Air Catering is the largest airline catering service in South Asia
Roots Corporation: a wholly-owned subsidiary that operates the Ginger chain of budget hotels
Location
IHCL’s head office is in Mumbai, India. Taj properties are located in Asia, the UK, the US,
ISHAN
Australia INSTITUTE OF MANAGEMENT AND TECHNOLOGY
and Africa.
INFINITI
Heavy RETAIL
Commercial Vehicles
Infiniti
TRUCKS
Retail operates a national chain of multi-brand electronics stores under the brand
Name Croma. It is a wholly owned subsidiary of Tata Sons, the holding company of the Tata
Group. The company has a technical and sourcing agreement with Australian retail giant
Woolworth’s. Under the arrangement Infiniti Retail owns and runs retail operations in India
while Woolworth’s provides technical support and strategic sourcing facilities through its
Rear Dumper
global network. Beaver Haulage Cargo 1512
Cargo 1614 Cargo 909 Comet Tipper

Areas of business
Coal Carrier Hippo Haulage Hippo Tipper
The Croma chain of stores offers, in different cities of India, a wide range of consumer
electronics products across categories and brands. The stores are spread over 12,000 to 20,000
Taurus Tipper
sq ft and have more than 6,000 products and 180 brands in eight categories: home
entertainment, small appliances, white goods, computers, communication, and music, imaging
and gaming software.
Location
Infiniti Retail is headquartered in Mumbai.
JAGUAR AND LAND ROVER

Jaguar Mazda
Swaraj Land Super
RoverZT54
is a business built around two great British car brands with exceptional
design and engineering capabilities. Jaguar Land Rover’s manufacturing facilities are in the
UK.
Areas of business
Jaguar Cars, founded in 1922, is one of the world’s premier manufacturers of luxury saloons
Eicher 10.90
and sports cars. Land Rover has been manufacturing 4x4s since 1948. Its products have
defined the segments in which they operate. Jaguar Land Rover’s manufacturing facilities are
in the UK. The Jaguar Land Rover business employs over 16,000 people, predominantly in the
UK, including some 3,500 engineers at two product development centre, in Whitley in
Coventry and Gaydon in Warwickshire. The Jaguar XF, XJ and XK models are manufactured
at the company's Castle Bromwich plant in Birmingham, UK, while the Jaguar X-TYPE is
Tata LPT 1613 Tata SE 1613 Tata-LPT 2213
produced alongside the Land Rover Freelander 2 at the Halewood plant in Liverpool, UK.
LandLPS
Tata Rover's Defender, DiscoveryTata
4021TC 3, Range Rover
LPT 2516 TC Sport and Range Tata
RoverSKmodels
1613 are all built
at Solihull, UK.
The business is a major wealth generator for the UK, with 78 per cent of Land Rovers exported
to 169 countries and 70 per cent of Jaguars exported to 63 countries. Sales to customers are
conducted principally through franchised dealers and importers.
Volvo FH12 - 420

Location Volvo FH12 - 340
Jaguar Land Rover is based in the UK.
45
JAMIPOL
(formerly known as Jamshedpur Injection Powder) is a joint venture company promoted by
Tata Steel, SKW Stahl Metallurgie AG (Germany) and Tai Industries (Bhutan). Involved in the
production and marketing of desulphurising compounds (DC),the company offers complete de-
ISHAN INSTITUTE
sulphurisation OFindustry.
solutions to the steel MANAGEMENT AND TECHNOLOGY
Areas of business
BUSES
JAMIPOL manufactures carbide-based DCs (CADs) and supplies customized carbide
anmagnesium based DCs (MAGs) to customer requirements. It caters to the domestic
requirement of CADs, including supplies to Tata Steel, SAIL and JSW Steel. JAMIPOL also
provides application know-how and support services to its customers with assistancefrom its
Cruiser Luxury Coach Titan Double Decker Vestibuled Bus
technical collaborators. In tandem with its construction partner, JAMIPOL undertakes turnkey
projects for the construction of mono
Panther injection
Viking DS units suitable for
/ Cheetah miniSuper
Viking blast (CNG)
furnaces.
Location
Headquartered in Jamshedpur in eastern India, JAMIPOL has plants in Jamshedpur and
Karnataka in southern India.
THE JAMSHEDPUR UTILITIES

Tata LP 1313 /59 AND
Tata LP 1312TC/59 RE SERVICES COMPANY
Tata LPO 1510
The Jamshedpur
Tata LP 1312TC Utilities and Services Company (Jusco) is India’s first private sector
integrated civic services provider with a focus on water services. Jusco was formerly a part of
Tata Steel and has been providing municipal services for Jamshedpur since 1907. It was hived
off as a separate company in 2003. Today the company works with several urban local bodies
and is currently executing projects across the country in Kolkata, Haldia, Muzaffarpur, Bhopal,
Gwalior, Bangalore, etc. Jusco is the only Indian water company to have received recognition
for its contribution to the development of water sector on the Indian subcontinent by London-
based
CHAPTER Global Water
13:Intelligence
CUSTOMER in 2008. ACQUISITION
The company is also theSALES
first Indian water company
PROCESS
to receive the prestigious 5th Asia Water Management Excellence Award in 2008 for its
CUSTOMER ACQUISITION SALES PROCESS
contribution towards the development and improvement of the water industry in Asia.
Areas of business
Water and waste

Tata motors water
follow management:based
a strategically Operation and maintenance,
customer acquisition construction, concession,
sales process. During
etc of water and wastewater systems.
this acquisition process customer is looked forward in following stages :
Power services: Operation, maintenance and distribution of power.
Planning,
Customerengineering
Acquisitionand construction:Planning
Process/Sales Town planning,
Processindustrial construction and urban
infrastructure.
Public health and horticulture services: Environmental management for healthy living.
Stage I Stage II Stage III Stage IV
Location
Enquiry/Contact Quotation Advance Payment Vehicle Delivery
Jusco is located in Jamshedpur, India.
KHET SE AGRIPRODUCE INDIA
C0 C1 C2 C3
Khet Se Agriproduce India is a supply and distribution company for fresh farm produce. It was
set up in 2007 as a 50:50 joint venture between Tata Chemicals and Total Produce of Ireland.
Total Produce is Europe's largest fresh produce company and has been in the business for over
Prospect Customers
100 years. Tata Chemicals' main business segments are chemicals, fertilizers and food
(Universe)46
additives.
Areas of business
fresh vegetables and fruits across India. Khet Se will leverage the strengths of both parent
companies. Khet Se’s objective is to play an important role by bringing the Indian farmer
closer to consumers and thus help in raising farm incomes.
Location
The company has its office in Noida, India.
LANDMARK
Landmark is one of the leading retailers of books and music in India. Established in 1987 as a
book retailer in India, it became a part of Trent, the Tata Company that runs the Westside retail
chain, in 2005.
There are 4 steps in which Tata Motors CVBU categorize their customers in the
short term
Areas of business
C0 - Thesewith
Landmark, areover
interested
100,000Customers.
book titles, has a wide range of books across different segments.
It also has an extensive range of regional publications and a comprehensive selection of music.
C1 - These are those customers who have received Quotation/ Performa Invoice.
Its other products include magazines, home accessories, gift items and toys. The company has
an
C2online
- The e-store calledwho
customers landmarkonthenet.com
have made downand its ownfall
payment distribution
into this business
category.(Westland)
that supplies books to all Landmark stores as well as other retailers. The chain also acts as an
event host for bookto
C3 - Customers launches
whomand promotions,
Delivery quiz shows,
of vehicle music
is made promotions,
against etc.
DD/ Cheque/ RO.
Location
Landmark is headquartered in Chennai and has stores in Ahmedabad, Bangalore, Chennai,
Gurgaon, Lucknow, Mumbai, Pune and Vadodra.
MAGADI SODA COMPANY

The Customer Acquisition process establishes how CVBU tracks Customers
he Magadi Soda
(including Companysuch
customers (MSC)
as isnew,
Africa's largest soda
potential, ash manufacturer
repeat, competition, andlost
one customers).
of
Kenya's leading exporters. The company was registered in England in 1911 and became a
This
whollyhelps CVBU
owned to track
subsidiary performance
of Brunner Mond inagainst the sales
1924. MSC minestarget
soda set
ash on virtually
from naturallyon
occurring deposits
daily basis, andofhelps
an oreTata
known as trona,tolocated
Motors at the
achieve base targets.
those of the RiftThus
Valley, near Lake
CVBU uses
Magadi in Kenya.
information gathered in L&L approaches both for Short term and Long term in
Areas
order of
tobusiness
retain customer focused in their actions and to continuously satisfy the
MSC has a capacity of over 0.35mn tonnes of soda ash. About 95 per cent of the product is
changing
exported toneeds of the
Southeast customers.
Asia, the Indian subcontinent, Africa and the Middle East. MSC also
supplies crushed refined soda, obtained by crushing and washing the trona ore. Additionally,
the company manufactures salt from the waters of Lake Magadi for the Kenyan market.
Location
MSC is located at Lake Magadi, about 120km from Nairobi.
MJUCTIONS SERVICES
mjunction services is India's largest e-commerce company that operates an online marketplace
for steel and coal. A 50:50 joint venture of Tata Steel and the Steel Authority of India,
mjunction uses the internet as a platform for e-transactions. It is the world's largest e-
47
marketplace for steel; the success of the business model led to mjunction providing platforms
TATA MOTORS
for e-sales of coal, automobiles LIMITED,
and fixed price JAMSHEDPUR
branded products.
Established in 2001, the company's total transactions have crossed Rs30,000 crore. It is an
ISO: 9001 certified company.
Areas of business
mjunction offers a wide range of selling, sourcing and knowledge services across diverse
industry verticals. The company's offerings span the entire e-commerce spectrum and include
ISHAN
logistics INSTITUTE
and financial OF
services to MANAGEMENT
customers as well as sales AND TECHNOLOGY
and sourcing BPOs. It operates
through the following divisions:
• metaljunction.in: Launched in 2002, the website provides e-selling services for
steel, ferro alloys, minerals and metallics, non-ferrous metals and obsolete capital
goods. It is the world’s largest e-marketplace for steel.
• buyjunction.in: Launched in 2002, the website provides an electronic platform to
steel and other industries to source and procure their direct and indirect material
requirements. It serves clients in metals, telecom, energy, chemicals and consumer
goods sectors, and government and public sector enterprises.
• coaljunction.in: Launched in 2005, this website conducts online auctions of coal for
coal companies. It deals in raw coal, washed coal, hard coke, coke breeze, crude coal
tar as well as imported coal. More than 5000 coal buyers purchase more than a
million tons of coal every month on this site.
• autojunction.in: Launched in 2006, this website offers B2B sales services for new,
used and repossessed vehicles.
• straightline.in: Launched in 2006, this webstore sells fixed price branded products
sourced directly from manufacturers. The product range includes steel products,
wooden furniture, solar equipment, cement, paints, etc.
As a part of its e-commerce spectrum, mjunction offers logistics and online payment services
to customers. The company also publishes industry magazines on steel, coal and procurement.
Location
Headquartered in Kolkata, India, the company has 11 offices across the country.
MOUNT EVEREST MINIRAL WATER

Mount Everest Mineral Water (MEMW) became a part of Tata Tea in 2007. The company
bottles and sells natural mineral water under the brand name Himalayan, which is the only
internationally accepted natural mineral water from India.
Areas of business
MEMW sources its water directly from an underground aquifer located about 130 metres
below the earth's surface in the Shivalik range of the Himalayas. Himalayan is bottled at
source. The company's clientele includes luxury hospitality chains, premium airliners,
multiplexes and restaurants.
Location
The company's bottling plant is at Dhaula Kuan in Himachal Pradesh, India.
NATSTEEL ASIA
NatSteel Asia is the leading provider of steel in the Asia Pacific region. It has operations in
48countries: Singapore, China, Thailand, Vietnam, Malaysia, the Philippines and Australia.
seven
The Singapore-basedTATA
company produces about
MOTORS 2 million
LIMITED, tonnes of premium steel products.
JAMSHEDPUR
NatSteel became a part of Tata Steel in 2005.
Areas of business
The Company makes reinforcement bars, wire rods, wire mesh, prefabricated cages, steel
ISHAN
couples INSTITUTE
and ecomas OF MANAGEMENT AND TECHNOLOGY
starter bar systems.

• Singapore: Nat Ferrous Pte; NatSteel Trade International
• Australia: Best Bar Pty; NatSteel Australia Pty.
• China: Wuxi Jinyang Metal Products; NatSteel (Xiamen).
• Indonesia: PT Material Recycling Indonesia.
• Malaysia: Easteel Services (Malaysia) Sdn Bhd; Southern Steel Bhd.
• Philippines: Steel Asia Manufacturing Corp.
• Thailand: The Siam Industrial Wire.
• Vietnam: NatSteel Vina.
• United Arab Emirates: NatSteel Middle East FZE.
Location
The Company is based in Singapore.
NELCO
Nelco is focused on system integration, automation and product management solutions for
industrial controls, power electronics, defence electronics and VSAT networks. The company
was established in 1940 to manufacture consumer electronic products for the Indian market. It
now specializes in the areas of security and surveillance for defence and civil applications,
traction, electronics for locomotives, SCADA (supervisory control and data acquisition
system) projects, drives and automation, real-time and embedded software, and VSAT-based
networks.
Areas of business
Nelco caters to core industries such as defence, railways, steel, cement, automobile, oil
and gas, paper and ceramics. The company operates the following business units:
• Strategic electronics: Provides electronic-based solutions in the security and
surveillance sectors, including intrusion detection systems, e-fencing systems,
integrated security solutions, scanners, explosive detectors and weather management
systems.
• Building management systems: Integrated building management systems, including
HVAC controls, fire alarms, access controls and CCTV.
• Energy network management systems: Develops and supplies SCADA systems for
sectors such as electrical utilities, railways, water distribution, steel plants, oil and gas
industries.
• Traction electronics: Provides power electronics equipment to various works of the
Indian Railways for passenger and freight AC locomotives.
• Drives: Provides medium and low voltage AC drives for industrial use.
• Tatanet network solutions: Provides VSAT-based networking solutions such as
internet over VSAT, bandwidth on demand, interactive distance learning, IP multicast
and digital streaming. Also delivers server co-location and managed services facilities.
49
TATA MOTORS
Joint ventures, subsidiaries, associate LIMITED, JAMSHEDPUR
Nelito Systems: A joint venture with Itochu, Japan.
Tatanet Services: Operates the Tatanet VSAT network.
Location
Nelco is based in Mumbai, with a manufacturing plant at Navi Mumbai. It has a countrywide
sales and service network.
NELITO SYSTEMS
Nelito Systems is a leading IT solutions and services company that caters to banks, financial
institutions and corporate bodies. Incorporated in 1995, it is a multi-functional enterprise that
operates in the fields of software development, implementation, maintenance, application
development and testing, facility and project management, professional consultancy, ERP
solutions and IT consulting.
Cr
Areas of business
Nelito Systems provides the following product and services: Banking products and solutions.
Business solutions such as Microsoft Dynamics ERP implementation and Software Lifecycle
Manager, Software services such as application development, application testing, packaged
implementation, professional consultancy, and IT consulting.
Joint venture, subsidiaries, associates

Vantage Technologies, Colombo: A joint venture with Abans Group, Sri Lanka, provides
computer education, software development, project management, and consultancy services.
Location
Nelito Systems is headquartered in Navi Mumbai, India. It has regional offices in New Delhi,
Mumbai, Jalandhar, Kolkata, Jamshedpur, Hyderabad and Bangalore, and an office in New
Jersey, USA.
NORTH DELHI POWER

North Delhi Power (NDPL) is a power distribution company that operates in Delhi, India. The
company was set up as a 51:49 joint venture between Tata Power and the government of Delhi
in 2002. NDPL has a consumer base of over 1 million customers and supplies a peak load of
1,150mw. NDPL is a member of the UN Global Compact Charter. It is also a certified ISO
9001, ISO 14001 and OHSAS 18001 company, with a commitment to safety issues.
Areas of business
The Company supplies power over a geographical area of more than 500sq km. It has instituted
several customer-centric initiatives such as online bill payment, automated bill payment kiosks
and complaint management systems.
Location
The Company is located in Delhi, India.
POWERLINK TRANSMISSION
Powerlinks Transmission (Powerlinks) was set up as a 51:49 joint venture between Tata
Power and Power Grid Corporation of India in 2003. Powerlinks owns inter-state transmission
lines which have been established for evacuation of power from the 1020 MW Tala hydro-
50 project in Bhutan and surplus power from the eastern and northeast regions. The
electric
company is an example TATA of MOTORS
public–privateLIMITED,
partnership JAMSHEDPUR
in the transmission sector in India.
Powerlinks is a certified ISO 9001:2000, ISO 14001:2004 and OHSAS 18001:2007 Company,
with a commitment to safety and environment issues.
Areas of business
The company has implemented 400 kV transmission lines between Siliguri in West Bengal and
Mandola in Uttar Pradesh (near New Delhi), covering a distance of 1166 km. The lines have
ISHAN
been INSTITUTE
successfully OFSeptember
operational since MANAGEMENT AND
2006. The 400 kV TECHNOLOGY
Muzaffarpur–Gorakhpur line
has facilitated the inter-regional synchronous interconnection of the northern region with
north-east, eastern and western regions (with a combined installed capacity of 84,000 MW).
The company has been successful in maintaining the availability of lines at above 99 per cent
consistently.
Location
Powerlinks' corporate office is located in New Delhi, India. Project offices are located in
Siliguri, Lucknow and Muzaffarpur and site offices in Mandola, Dalkhola, Gorakhpur,
Saharsa, Bareilly and Purnea.
RALLIS INDIA
Rallis India is one of India’s leading agrochemicals companies. It has more than 150 years of
experience in servicing rural markets and a comprehensive portfolio of pesticides, herbicides,
fungicides and plant nutrients for Indian farmers. The company has factories in five locations
in India and a network of 1,500 distributors that reach more than 40,000 retail counters. It has
the largest agrochemicals capacity in the country (10,000 tonnes per annum of technical grade
pesticides and 30,000 tonne litres per annum of formulations).
Areas of business
• The domestic formulation business caters to the crop protection and yield enhancement
needs of the Indian farmers through a wide portfolio of products, including insecticides,
fungicides, herbicides, plant-growth nutrients and seeds.
• The domestic institutional business caters to the bulk and technical requirements of
institutional customers.
• The international business handles exports of pesticides to all parts of the world. The
export basket includes technical-grade pesticides, branded formulations and contract-
manufactured products.
Location
The Company’s head office is in Mumbai. Plants are located at Akola, Lote, Turbhe,
Ankleshwar and Patancheru, all in India.
ROOTS CORPORATIONS
Roots Corporation (RCL) operates the Ginger chain of hotels. This wholly owned subsidiary of
Indian Hotels Corporation (IHCL) was established in 2003 and runs the first-of-its-kind Smart
Basics hotels across India. Ginger has created a new category in the Indian hospitality
landscape, while giving a major fillip to tourism and other ancillary industries in the country.
Ginger hotels are located in Agartala, Bangalore, Bhubaneswar, Durgapur, Goa, Haridwar,
Mysore, Nasik, New Delhi, Pantnagar, Pondicherry, Pune, Thiruvananthapuram and Vadodara.
51of business
Areas
RCL operates in theTATA
budgetMOTORS
segment of LIMITED, JAMSHEDPUR
the hospitality sector. Its hotels are built around
aunique concept that meets the basic needs of today's traveller at affordable rates.
Location
Roots Corporation is headquartered in Mumbai.
ISHANHENDRICSON
TACO INSTITUTE OF MANAGEMENT
SUSPENTIONSAND TECHNOLOGY
PVT. LTD
TACO Hendrickson Suspensions Pvt Ltd (THSL) offers comprehensive state-of-the-art truck,
bus and trailer suspension systems ranging from medium to heavy duty applications, providing
air, steel and rubber as the spring media.
The THSL edge

• Access to latest technology from 19 global facilities of Hendrickson International
• Regular updates on advances in technology
• Ninety years of commercial vehicle experience in the global market
• All components manufactured conform to the proven and demanding standards laid
down by Hendrickson International.
Products
TACO Hendrickson manufactures cost effective solutions in the following categories:
Bus suspension systems
• Air suspension system for front and rear.

• Front: Parabolic springs - Independent front suspension
• Rear air suspension
• 4 bag system
• 2 bag system
• Cow-horn suspension For ultra low floor, low floor, high deck bus applications
• HA4 - 4 bag suspension system
Truck suspension systems

• Tandem bogie suspension
• 6 rod
• Walking beam
• Tipper suspension systems
• Truck air suspension systems
Auxiliary axles systems

• Self steer lift axle – pararev
• Mid lift axle
• Tag lift axle
•
Engineering capabilities
TACO Hendrickson provides end-to-end technical solution. The capabilities include services
from initial discussions to final design sign-off, prototype supply and complete testing back up
conforming to international standards.
• THSL takes responsibility to fine tune customers vehicles to meet desired performance
norms.
52
• THSL has a proto type manufacturing facility at Tathwade near Pune where complete
assembly and TATA MOTORS
testing of LIMITED,
above products is done. JAMSHEDPUR
• Local engineering capability and complete support to customers.
TACO Interiors and Plastics Division offers high quality products with cost effective design
and manufacturing capabilities in automotive plastic interior and exterior products to meet the
ISHAN
growing INSTITUTE
demands OF MANAGEMENT
of the global automotive industry. AND TECHNOLOGY
• The TACO Interiors and Plastics Division edge capabilities in interiors and exteriors.
• Full service supplier capabilities for the design, development, manufacture and supply
of air vents and assembly products.
• State-of-the-art paint shop.
• Logistics capabilities in India and Europe to ensure just-in-time supply.
Products
The Company manufactures a variety of products at its state-of-the-art plant in technical
collaboration with Faurecia Industries, France. It can provide world-class interior and exterior
products with contemporary styling and finish. Its products include:
Interiors
●Cockpit assembly
●Injection-moulded plastic components and assemblies
●Instrument panel / dashboard
●Air vents.
●Door trims.
●ABC pillars.
●Interior trims / centre consoles / floor consoles.
●Grab handles / door pulls.
●Surfaces can be molded, fabric bonded, color painted, soft painted, cubic printed, decorated
in-mould, among other forms.
Exteriors
• Injection-molded plastics components and assemblies.
• Bumpers body side moldings.
• Spoilers.
• Bumper guards.
• Grilles.
• Footsteps.
• Hoods.
• Tailgates.
• Spare wheel covers.
• Surfaces can be molded,
• molded in color,
• painted for gloss enhancement,
• painted in body color,
• Among other forms.
TACO Interiors and Plastics Division offers strong design and development capabilities for a
number of products.
53These capabilities include:

• Benchmarking,TATA MOTORS
market studies toLIMITED,
undertake JAMSHEDPUR
contemporary solutions and product
improvement for customer requirements.
• Full-service supplier capabilities for the design, development, manufacture and supply
• Design capabilities using CAD / CAE on I-DEAS, CATIA, PDGS, Pro-E software
available in-house.
• Customer-specific programme and product management through TS 16949-certified
processes.
• Launch and PVT support / resident engineering to ensure smooth launch, quick
feedback and immediate action whenever necessary.
TACO VISTEON ENGINEERING

TACO Visteon Engineering (TVE) provides CAD, CAE and other allied engineering services
to Visteon's global operations.
The TVEC edge

• Access to latest technology from Visteon.
• Customer driven safety-conscious and environment friendly products.
• Synchronous data exchange with Visteon.
• Full system supplier including project engineering, program me management and
product development.
• Reduced product development costs and engineering development time.
Products
TVE designs interior systems, climate control systems and electronics, and designs, develops
and manufactures total engine induction system.
Interior Systems
• Cockpit.
• Door panel.
• Instrument panel.
• Console.
• Climate control systems.
• Condenser.
• Evaporator.
• Compressor.
• Accumulator.
• Venting / ducting.
• Electronics including lighting:
• Bill of material (BOM),
• specification and MCAD design of components and systems.
• Engine induction systems.
• Power and torque.
• Filtration.
TVE provides complete product life cycle solutions from design and development to
production and service. The engineering facility uses the latest technology and state of-the-art,
54 communication infrastructure.
world-class
Services offered: TATA MOTORS LIMITED, JAMSHEDPUR
• Class-A,
• CAD,
• PDM,
• KBE and Reverse Engineering.
• Engineering analysis tools.
ISHAN
• DesignINSTITUTE
Optimization. OF MANAGEMENT AND TECHNOLOGY
• Prototype Development.
Software:
• Styling: Alias,
• ICEMsurf.
• CAD / PDM:
• Catia, ProE,
• Ideas,
• UGS,
• PTC and Metaphase.
• CAE Software: Hypermesh, LS Dyna, Nastran, Moldflow.
• It offers its customers reduced engineering costs and a faster development cycle with
round-the-clock development and is targeting total employment of over 500 engineers
by 2008 to support the development of superior products across all vehicle segments.
TAJAIR
TajAir is an air charter company that offers executive jet services in India and overseas.
Established in 1993, it is an associate of the Indian Hotels Company. TajAir is registered with
the Directorate General of Civil Aviation, India, as a nonscheduled operator. It has a state-of-
the-art hangar and an exclusive passenger lounge at the Chhatrapati Shivaji International
Airport in Mumbai.
Areas of business
In India, TajAir offers luxury travel to more than 100 destinations. The company has two
Falcon 2000 aircraft. Originally designed for 16 passengers, the Falcon 2000 is customized to
seat eight passengers, and offers plenty of space, comfort and luxury.
Location
TajAir is based in Mumbai and has offices in major cities all over the world.
TAL MANUFACTURING SOLUTIONS

TAL Manufacturing Solutions focuses on offering cost-effective and total solutions in the field
of manufacturing engineering. A pioneer in its area of expertise, TAL's internationalstandard
technology and its talented team of professionals make it a premier player in the machine tools
and equipment-building industry.
The company was formed by merging the machine tools and automation divisions of Tata
Motors. These divisions developed and evolved over a period of three decades, and this
experience has helped TAL deliver world-class manufacturing systems.
Areas of business
TAL’s innovative engineering solutions deliver a wide variety of engineering services within
the field of manufacturing engineering. The company also provides consultancy in
55
manufacturing processes and factory layouts, and delivers services such as CAD design,
modeling, analysis, simulation and manufacturing
TATA MOTORS LIMITED,support.
JAMSHEDPUR
Location
TATA ADVANCE MATERIAL
Tata Advanced Materials (TAM) undertakes the design, application engineering, prototyping,
testing and manufacture of products in advanced composites for high-tech and industrial
sectors. It is the largest manufacturer of personnel armour products in India and the only Indian
manufacturer and exporter of composite parts for spacecraft and aircraft. The company has a
world-class facility for the manufacture of composite components for the aerospace sector and
an advanced facility for design and manufacturing of composite components and solutions for
armoured vehicles.
Areas of business
TAM manufactures armour products such as bulletproof jackets, helmets and armoured panels
for battle tanks, vehicles and special applications. The company also manufactures composite
parts for the aerospace, telecom and medical electronics industries.
Location
The Company’s headquarters and manufacturing facilities are at Jigani, about 30km from
Bangalore, India.
TATA ADVANCE SYSTEMS

Tata Advanced Systems (TASL) was set up in 2007 as a vehicle to extend the Tata group's
business operations to the national security and defence sector. TASL is a wholly-owned
subsidiary of Tata Sons. The company's objective is to unify competencies and create
capabilities across Tata group companies in order to provide integrated solutions and critical
technologies in the areas of defence, homeland security, offset business and disaster
management.
Areas of business
TASL is a key provider of support in technology sourcing and management, production of

defence technology, obsolescence management, project execution and life-cycle support.
TASL offers solutions in both the geographical and virtual battle spaces.
The company’s focus areas are:
●Homeland security
●Aerospace and avionics
●Electronic and information warfare
●Precision technologies (missiles, seekers and sensors)
●Surveillance technologies (unmanned aerial vehicles, radar)
●Marine applications
●Communications
Location
TASL is located in New Delhi, India.
TATA
56
AFRICAN HOLDINGS
Tata Africa Holdings is the main promoter company of the Tata Group in Africa. The company
is responsible for identifying development opportunities and promoting new projects. A
subsidiary of Tata International, it was established in Johannesburg, South Africa in 1994.
Tata Africa operates in several business sectors across Africa and has entered into joint
Kenya, Malawi, Mozambique, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zambia and
Zimbabwe.
Areas of business
Employing over 750 people, the company operates in many industrial sectors, among
them automobiles, steel and engineering, chemicals, information technology, hospitality, food
and beverages and farming. The company is also interested in energy and mining.

Some of the major Tata Africa companies are: Tata Zambia, Tata Zimbabwe, Tata Holdings
Moçambique Lda, Tata Holdings (Tanzania), Tata Africa Holdings (SA) and Tata Ghana.
Location
Tata Africa Holdings is headquartered in Johannesburg, South Africa.
TATA AG
Tata AG promotes the worldwide export of a wide range of Indian commodities, finished
products and non-traditional industrial items.
Areas of business
The Company undertakes third-country international trading, counter-trading and specialist
equipment procurement for overseas projects. Through its European agency network, it has
developed expertise in marketing leather, steel, building industry material, commercial
vehicles, passenger vehicles, raw cotton and textiles.
Location
The Company is headquartered in Zug, Switzerland.
TATA AIG LIFE INSURANCE COMPANY
Tata AIG Life Insurance Company provides life insurance solutions to individuals, groups and
corporate clients in India. The company was established in 2001. Tata Sons holds a 74 per cent
stake in the company with American International Group Inc (AIG) holding the balance 26 per
cent. AIG is the world’s leading international insurance and financial services organization.
Areas of business
The Company provides insurance solutions to individuals, groups and corporate houses.
• Life insurance solutions: Endowment and term, pension and group life, money back
and whole-life plans.
• Micro insurance: Customized to the needs of underprivileged sections of society.
• Health insurance.
Location
The Company is headquartered in Mumbai and has some 200 offices in the country.
57
TATA ASSET MANAGEMENT
Established in 1995, Tata Asset Management (TAM) is one of the oldest fund management
manager to the Tata Mutual Fund. It has a client base of over 1 million people.
Areas of business
TAMISHAN
offers aINSTITUTE OF investment
range of innovative MANAGEMENT AND TECHNOLOGY
solutions to facilitate wealth creation for its
investors. The company manages funds across the entire risk-return continuum. These include
equity funds, balanced funds and debt funds.
Location
TAM is headquartered in Mumbai and has offices across India.
TATA AUTOCOMP GY BATTERIES PVT LIMITED

TATA AutoComp GY Batteries. (TGY) was formed to manufacture the entire range of
automotive batteries. TGY manufactures latest technology zero maintenance, calcium type
batteries for four wheelers including cars, utility vehicles, light commercial vehicles, medium
and heavy commercial vehicles and tractors. The company is in the process of establishing
nationwide sales and service network to cater to its OE as well as AM customer needs.
Products
The types of batteries manufactured by TGY are: Batteries for cars (C-C type) Batteries for
utility vehicles (C-C type) Batteries for light commercial vehicles (C-C type) Batteries for
medium and heavy commercial vehicles (A-C type) Batteries for tractors (A-C type)
TATA AUTOCOMP SYSTEM LIMITED

Established by the TATA Group, which has several decades of experience in the automotive
industry, the TACO group of companies offers a range of products and services in the field of
auto components to automotive vehicle manufacturers all over the world. TACO has three
major businesses - manufacturing, engineering and supply chain management. The group
comprises the holding company, Tata AutoComp Systems Limited (TACO), its joint ventures
with global auto component leaders and two subsidiaries in the plastics and stampings product
areas. The TACO group, with its 24 manufacturing plants, 5 engineering centres and three
export-oriented units, is rapidly expanding its business with vehicle manufacturers and tier-II
suppliers to the automotive industry. Its current original equipment customers include
DaimlerChrysler, Fiat, Ford, General Motors, Honda, Hyundai, Mahindra and Mahindra,
Piaggio, Tata Motors, Toyota, and Volvo.
GS Yuasa Inter national (GY IN), Japan
Based in Japan, GS Yuasa International is a group company of GS Yuasa Corporation. GS
Yuasa Corporation, a US$2.1 billion organization in 2005-06, established as holding company
in April 2004, has 87 subsidiaries and 45 affiliates. It has 29 plants in 15 countries across USA,
Europe and Asia, amd employs nearly 12,000 personnel. It is ranked world No 1 in two
wheeler batteries and is No 1 in automotive batteries in Asia. GS Yuasa group companies are
engaged in the businesses of storage batteries, power supply systems, lighting equipment,
specialty and other electric equipments. With the corporate vision of "Innovation and Growth",
they endeavour to provide the best products and services from customers' standpoint by
establishing global and highly efficient R&D, production and distribution systems. The
company has the best in class R&D facilities and its plants are well equipped with leading
battery technologies required for automotive applications, like 36 V VRLA batteries, batteries
for hybrid vehicles and electric vehicles. GYIN's product range includes lead-acid batteries,
advanced batteries, flooded lead-acid batteries. Its major global customers are Toyota, Honda,
58 Mazda, DaimlerChrysler, Mitsubishi, Subaru, GM, BMW, Isuzu, Yamaha, Kawasaki
Nissan,
and Suzuki. TATA MOTORS LIMITED, JAMSHEDPUR
Manufacturing facilities
plant has a capacity of 0.5 million batteries per year; plans are in place to ramp it up to 2-
million units. The following operations are carried in house: Ball mill to make lead oxide.
Mixing for paste making grid making battery assembly. Charging R&D and engineering
facilities.
TATA AUTOCOMP MOBILITY TELEMATICS LIMITED

Tata AutoComp Mobility Telematics Limited (TMT), with over 200 customers and an installed
base of 6,000 units has its corporate office in Pune. It has established regional offices in New
Delhi, Kolkata, Bangalore and Pune. As leaders in the industry, TMT is the first to have a pan-
India sales and service network. It is equipped with a dealer network to provide sales, warranty
and service support promptly to our customers. TMT has entered into a strategic tie-up with
Lucas India Service to provide timely installation of its devices.
Services
For TMT, providing pro-active customer service is a key differentiator and towards that end it
provides voice and non-voice based support through its Customer Contact Centre. Features
include a friendly web interface that allows customers to view the vehicle status on digitized
maps and generate reports on trip summary, trip replay, stoppages, overspreading, SOS etc.
These reports can be accessed by the customers at their convenience in their offices or home
through the internet on their desktop computer. Customers can also choose to receive real-time
information about their fleet (location, speed and time) as an SMS on their mobile phones on-
demand.
Key trako solutions include —
• Vehicle tracking and fleet management solutions for long haul transportation.
• Cargo management solution for logistics companies.
• Tracking solution for the mining industry.
• Employee attendance solution for BPOs.
• Real-time school-bus tracking solution.
Trako hardware is currently available in the following versions —

• trako 75G — GPS / GPRS based real-time vehicle tracking device.
• trako 75 — GPS/ GSM based real-time vehicle tracking device.
• trako 50 RF — GPS based offline data logger with data download via RF
communication.
• trako 50 — GPS based offline data logger, with data download capability through a
serial cable. Customers have the flexibility to buy trako on a lease purchase (EMI), or
on a one-time payment basis.
TATA AUTOCOMP SYSTEM

Tata Auto Comp Systems (TACO) provides products and services in the automotive industry
to Indian and global customers, including Audi, Ashok Leyland, BMW, Fiat, Ford, General
Motors, Honda, Hyundai, John Deere, Mahindra and Mahindra, MercedesBenz, Piaggio, Tata
Motors, Toyota, Volkswagen and Volvo as well as many Tier I companies. Tata AutoComp
operates through offices in India, Germany, China, Japan and US. The company also has 15
joint ventures in partnership with leading companies from the global auto component industry.
Tata AutoComp has its own businesses in automotive interiors and plastics, automotive
59
engineering, vehicle tracking solutions, tooling and supply chain management.
Areas of business
With 35 manufacturing facilities (including a plant each in China and Germany), three export
India and overseas. Manufacturing: Tata AutoComp manufactures and supplies components
and systems to the global automotive industry. The components and systems manufactured by
Tata AutoComp include sheet metal stampings, exterior and interior plastic components and
systems, seating systems, radiators, engine induction systems, wiring harness, lighting systems,
automotive batteries, vehicle tracking systems, driver assistance and infotainment systems, rear
view mirrors as well as command and control cables. The company also makes suspension
systems and braking systems for the commercial vehicle segment. Engineering services: Tata
AutoComp offers global automotive customers design and engineering services from art to
part, including concept, design, verification and validation focused on the auto component
domain. Five state of art engineering centers having complete product development
capabilities, serve customers (three of which are dedicated joint ventures) through near and
offshore centers located out of India, Japan and Germany. Besides these, Tata AutoComp
offers its global customers supply chain management services. Recently Tata AutoComp has
made forays into the automotive retail market, particularly with the launch of its range of
automotive batteries under the brand name Tata Green Batteries.
The following is a list of Tata Auto Comp manufacturing units:

• Tata Toyo Radiator: In partnership with T Rad, Japan; supplies radiators, intercoolers,
heater cores.
• Tata Yazaki Auto Comp: In partnership with Yazaki, Japan; supplies wiring harness.
• TC Springs: Wholly owned by Tata Auto Comp; supplies coil springs, torsion bars and
stabilizer bars.
• Tata Ficosa: In partnership with Ficosa, Spain, Murakami Corporation – Mirrors (TA),
and Atsumitec Corp – Gear Shifter (TA); supplies mirrors, control cables, gear shifters,
parking brake system, windshield washing systems.
• Tata Johnson Controls: In partnership with Johnson Controls, USA and
ISRINGHAUSEN, Germany; supplies seating systems.
• Tata AutoComp Systems, Interiors and Plastics Division: Wholly owned by Tata
AutoComp; supplies plastic interiors and exteriors and cockpits.
• Automotive Stampings and Assemblies: In partnership with Gestamp Automoción,
Spain; supplies stampings and assemblies.
• Automotive Composite Systems International: In partnership with Owens Corning,
USA; supplies composites (sheet moulded and bulk moulded).
• Tata AutoComp GY Batteries: In partnership with GS Yuasa, Japan; supplies
automotive batteries.
• Tata Visteon Automotive: In partnership with Visteon, USA; supplies lighting
systems, engine induction systems.
• Tata AutoComp Mobility Telematics: Wholly owned by Tata AutoComp; supplies
DE
vehicle tracking systems.
• TACO Hendrickson: In partnership with Hendrickson, USA; supplies suspension
systems for commercial vehicles.
• Knorr Bremse India: In partnership with Knorr Bremse, Germany; supplies air braking
systems.
• TACO Sasken Automotive Electronics: In partnership with Sasken Communication
Technologies; supplies telematics, driver information systems, infotainment, driver
60 assistance systems.
• TACO Kunststofftechnik,
TATA MOTORS LIMITED,
Germany: JAMSHEDPUR
Wholly owned by Tata AutoComp; supplies
plastic kinematics parts.
• Nanjing Tata AutoComp Systems, China: Wholly owned by Tata AutoComp; supplies
The following is a list of TACO companies that provide engineering
services:
ISHAN• INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Tata AutoComp Systems, Engineering unit – wholly owned by Tata
AutoComp.
• Tata AutoComp IPD Tech Centre – wholly owned by Tata AutoComp.
• TACO Faurecia Design Centre – in partnership with Faurecia, France.
• TACO Visteon Engineering – in partnership with Visteon, USA.
Location
Based in Pune, Tata AutoComp has manufacturing facilities across India as well as overseas.
Its key international operations are located in China, Germany, Japan and the US.
TATA BLUESCOPE STEEL

Tata BlueScope Steel, established in 2005, is a joint venture between Tata Steel and BlueScope
Steel for manufacturing and marketing products in coated steel, steel-building solutions and
related building products. Based in Australia, BlueScope Steel is the global leader in high-
quality metallic coated and painted steel products for building and construction, general
manufacturing and the automotive sector.
Areas of business
Tata BlueScope Steel has two business divisions: buildings solutions and coated steel. The
building solutions business markets pre-engineered buildings, roll-formed roof and wall-
cladding solutions and related building components; the coated steel business markets metallic
coated and pre-painted steel for the building and construction industry.
Location
The Company’s head office is in Pune, India. The building solutions division has three
manufacturing facilities, at Pune, Chennai and Bhiwadi, and a network of 20 sales offices.
TATA BP SOLAR
Tata BP Solar India offers innovative solar solutions that cater to the needs of individual
customers, large institutions and communities. The company was set up in 1989 as a joint
venture between Tata Power and BP Solar, one of the largest solar energy companies in the
world. More than 60 per cent of company sales come from exports, mostly to Europe and
America.
Areas of business
Tata BP Solar provides customized solar solutions for:

• Homes, streets and communities.
• The pumping of water for irrigation.
• Heating of water for residential and commercial applications.
• Road-safety aids.
• The building of integrated photovoltaic capacities.
Location
The Company’s head office and manufacturing facilities are in Bangalore.
61 BUSINESS SUPORT SERVICES

TATA
Established in 2004,TATA MOTORS
Tata Business LIMITED,
Support JAMSHEDPUR
Services (formerly E2E SerWiz Solutions) is a
wholly owned subsidiary of Tata Sons, the holding company of the Tata Group. It provides
voice and non-voice based business process services from its delivery centres in India and in
specific client requirements. The company provides voice-based inbound and outbound
interactions, as also interactions through email, chat and collaborative web sessions.
Areas
ISHANof business
INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Tata Business Support Services focuses on select industry segments such as travel, healthcare,
direct-to-home entertainment, utilities, telecommunications and government to-citizen
initiatives. The CHAPTER
company provides 14:theFINANCING A TATA
best of BPO solutions VEHICLE
by combining cost efficiency with
quality
FINANCING processes, 24x7 operations, state-of-the-art infrastructure and a dedicated team of
A VEHICLE
professionals.
In the preliminary stages of the project I was to learn how to finance a vehicle, which seemed to
Location
be a necessity in
Headquartered at Hyderabad,
the latter partTataofBusiness
the project. At Tata
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and Florida the Summer
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entering the field. This is important because the customers often ask several questions on how to
finance the vehicle and which scheme is the most suitable/profitable to them at that point of time
TATA
and if anyone CAPITAL
fails to satisfy its customer’s quest one is likely to suffer the loss of a customer
Tata
which is always afatal
Capital is finance
to anycompany
industry that fulfills the financial needs of retail and institutional
and company.
customers in India. It was established in 2007 as a wholly owned subsidiary of Tata Sons and
Mr.registered
is Deepak with K Okte (TSM,SCV-C)
the Reserve Bank oftaught
India meas ahow to financeimportant
systemically a vehicle and what taking
non-deposit are the
documents required during the procedure. Tata Motors provides finance
non-banking financial company (NBFC). The company is focused on providing multiple to its customers through
Tata Motors
financial Finance
services and Sriram
through finance.
an extensive At theofend
network of 1,000
over the project I cantouch-points
customer comment only on one
covering
factor andIIthat
tier I, tier andistier
while
III financing
cities. one should always see two things:
1) The intention
Areas of business
2) The capability
To make it easy for potential customers to own Tata Motors vehicles, Tata Motors Finance Ltd.
Tata Capital has financial products and services in the following seven sectors:
ventured into vehicle financing way back in 1957.Today, Tata Motor Finance (TMF), the in-
house financing arm of Tata Motors, provides a single window service to customers by being
1. Distribution and broking: Third-party investment products, equity and commodity trading
accessible to them through the dealers. TMF has partnered the growth of many single truck
for retail and institutional customers.
operators, who have evolved to the status of fleet owners. Besides catering to individuals, TMF
2. Retail finance: Passenger and commercial vehicle loans, used car loans, personal loans,
offers specially designed finance products for fleet operators and institutions. Currently, TMF
home loans, credit cards and consumer durable loans for retail customers.
has crossed 2,00,000 live contracts, and is among the top vehicle financiers in the country.
3. Commercial finance: Financial products for small and medium enterprises, and project
finance
Tata for capital
Motors equipment
Finance andensure
strives to infrastructure.
speedy processing of contracts which are either cleared
4. Investment
directly by thebanking:
dealers orAdvisory and debt
are approved by and
theirequity
field market products
staff. The for corporate
contracts andfinalized
are usually small
and medium enterprises.
within 1 to 3 working days abiding by its Fair Practices Code – 2008.
5. Private equity: Investments in India and other countries.
To calculate
6. Wealth whether the customer
management: is eligible
Suite of advisory andforinvestment
giving loan there isfor
offerings a RSPM (Risk Scoring and
high net
Pricing Module) in which there is a list of questions which are asked by the sales executive to the
worth individuals.
customers which later
7. Rural finance: on are
Relevant fed into
financial the software
products for ruralwhich responds
customers, whether
including the prospective
financing of farm
customer is agricultural
equipment, eligible for loan orand
inputs not agricultural
and what rate of interest shall the loan be given.
enterprises.
The company has entered into an understanding with Japan-based Mizuho Securities Co to
promote an alliance in private equity, investment banking including cross border merger and
acquisition, securities business including broking and distribution, structured finance and other
business areas such as wealth management. It has also entered into an understanding with
Equifax Inc and CRISIL to develop plans to create a credit information company in India.
CHAPTER 15: HEAVY COMMERCIAL VEHICLES
Tata Securities (TSL): A wholly owned subsidiary of Tata Capital Limited engaged in retail
and62
institutional distribution and broking. TSL distributes third-party investment products and
offers stock broking TATA
services MOTORS
of buying, selling or dealing
LIMITED, in securities, including futures and
JAMSHEDPUR
options, in its capacity as a member of the Bombay Stock Exchange and the National Stock
Exchange. TSL is also a depository participant.
and equity capital markets and M&A advisory. TCML has a category I merchant banking
license from the Securities and Exchange Board of India.
E-Nxt: A KPO unit specializing in the area of financial services; owned by Tata Capital, Tata
ISHAN
Sons INSTITUTE OF MANAGEMENT AND TECHNOLOGY
and others.
Tata Capital also owns around 4 per cent of equity capital of Development Credit Bank, a
growing private sector bank.
Commercial vehicle
Location
The Company is headquartered in Mumbai, India.
A commercial vehicle is a type of motor vehicle that may be used for transporting goods or
passengers.CERAMICS
TATA The European Union defines "commercial motor vehicle" as any motorised road
Tata Ceramics
vehicle, which produces and of
by its type sells fine-bone china
construction crockery and
and equipment is tableware in India
designed for, and and otherof
capable
markets. The company was incorporated in 1991 and is an associate company of Tata Power.
transporting, whether for payment or not: (1) not more than nine persons, including the driver;
The company's products are exported to Australia, Canada, Germany, Ireland, Italy, South
(2) goods
Korea, NewandZealand,
"standard
thefuel
UKtanks".
and theThis
US. means
It also the
sellstanks permanently
to institutional fixed by the manufacturer
customers.
to all motor vehicles of the same type as the vehicle in question and whose permanent fitting
Areas
enables of
fuelbusiness
to be used directly, both for the purposes of propulsion and, where appropriate, for
the operation of a refrigeration system. Gas tanks fitted to motor vehicles designed for the direct
The Company’s range includes hollow ware, flat ware and mugs in fine-bone china and fine
use of gas
china, in anasinternational
a fuel are considered
range of to be standard
designs. fuel tanks.
The china is sold to reputed brands such as Wedge
wood, Royal Doulton and Churchill.
Examples of commercial vehicles
Location
• Truck
The•Tata Ceramics
Semi factory is inlorry)
truck (articulated Kochi, Kerala (southern India).
• Van
TATA CHEMICALS
• Coach
Tata• Chemicals
Bus (TCL) is the second largest producer of soda ash in the world. It is India's
market leader in the branded and iodized salt segment as well as in urea and phosphate
• Taxicab
fertilizers. Established in 1939 at Mithapur in the Indian state of Gujarat, TCL has, over the
last few years, invested in increasing its stake in the global soda ash business. It has acquired
• Box truck
UK based Brunner Mond group and American company General Chemical Industrial Products
Inc,•making the conglomerate the second largest soda ash producer in the world.
Truck-lorry
The company also makes food additives and fertilizers and has a varied user industry base
• Trailers
comprising glass, paper, textiles, food additives, petroleum, refining, chemicals, dyes,
pesticides, direct farm application, etc. It exports to markets in Europe, Africa, South East Asia
Truck
and the Middle East.
A truck (American English) or lorry (British English) is a motor vehicle designed to
transportofcargo.
Areas business
Trucks/lorries vary greatly in size, power and configuration, with the smallest
Chemicals: The range
being mechanically of tochemicals
similar produced
an automobile. at the company’s
Commercial integrated
trucks/lorries complex
can be very large at
and
Mithapur includes soda ash, caustic soda, salt, cement, sodium bicarbonate, bromine and
powerful, and may be configured to mount specialized equipment, such as in the case of fire
bromine based compounds and gypsum.
trucks and concrete
Fertilizers: mixers and
The Company suction excavators.
manufactures Modern
nitrogenous trucks are
fertilizers at powered by either
the Babrala plant.gasoline
The
company’s plant atwith
or Diesel engines, Haldia produces
the latter phosphate
dominant fertilizersapplications.
in commercial like di-Ammonium phosphate NPK
complexes and single super phosphate.
Food
63additives: TCL’s food additives business has two premium products: branded salt and
sodium bicarbonate. TATATCL manufactures
MOTORS four varieties JAMSHEDPUR
LIMITED, of salt, iodized salt, crystalline salt,
vacuum salt and pure salt, and has over 40 per cent market share in the branded salt segment in
India.
centres) in the northern Indian states of Uttar Pradesh, Punjab, Haryana and Uttaranchal. The
centres are one-stop resource centres for farmers.
ISHAN
Joint INSTITUTE
ventures, OFassociates
subsidiaries, MANAGEMENT AND TECHNOLOGY
The wordMond
Brunner "truck" possibly
group: derives from
The UK-based the Greek
Company "trochos"
is Europe's second(τροχός
largest =soda
wheel). In North
ash business;
acquired
America,incertain
2006. kinds of big wheels were called trucks. When internal combustion-powered
General Chemical Industrial Products Inc: US-based soda ash manufacturer; acquired in
trucks
2008. came into use, they were called "motor trucks", possibly to avoid confusing them with the
railroad
Khet Seusage of the wordIndia:
Agriproduce truck. A 50:50 joint venture set up in 2007 with Total Produce,
Ireland, the third largest fruits and vegetable distribution company in the world, to start a fruits
In the United States and Canada "truck" is usually reserved for commercial vehicles larger than
and vegetables distribution business in India.
normal cars, and
Indo Maroc for pickupsSA:
Phosphore andAn
other vehicles
equal having anwith
partnership openChambal
load bed.Fertilizers and global
phosphate major, OCP of Morocco; set up in 2005.
In the United Kingdom and Ireland, lorry is used instead of truck, but only used for the medium
and heavy types (see below); i.e. a van or an off-road four-wheel drive vehicle such as a Jeep
Location
may rarely be called a truck in the United States, but would never be regarded as a lorry in the
TCL
UK oris Ireland.
headquartered in Mumbai,
The same applies toIndia.
the The sodaHGV
initials ash (for
plants are located
Heavy Goods in India, the
Vehicle), UK, is
which
Kenya,
basicallythesynonymous
Netherlands with
and the US.What
TCL'sthecement and saltcallfacilities are wagon
in Mithapur, theof
lorry. Americans a station (a type
nitrogenous fertilizer facility is in Babrala and the phosphatic fertilizer plant is in Haldia.
automobile) is called an estate car in the UK.
TATA COFFEE
In U.S. English, the word "truck" is often preceded by an adjective describing the type of
vehicle,
Tata such isasAsia's
Coffee a "firelargest
truck"integrated
or "tankercoffee
truck".company.
Note thatFormerly
in Britishknown
Englishas these would be
Consolidated
Coffee,
referred the
to ascompany is a subsidiary
"fire engine" of or
and "tanker" Tata Tea.tanker",
"petrol Its activities range from
respectively. the growing
In Canada and
"fire engine"
curing of coffee beans to the manufacture and marketing of value-added coffee products. The
is also used.
company grows coffee on 19 coffee estates in the southern states of India and produces about
10,000
"Lorry"tones
is alsoofused
natural shadeKong.
in Hong grown Arabica and Robusta coffees. It owns about 15 per cent of
India's coffee curing capacity and exports around 65 per cent of the coffee grown on its estates.
[1]
The
Apartword
from"lorry"
coffee,isthe
alsocompany
used in Cambodia,
also has teaalthough thereand
plantations, it can refer
grows to a train.
timber and spices for sale.
In Australia and New Zealand, a pickup truck (a relatively small, usually car- or van-derived
Areas of business
vehicle, with an open back body) is usually called a ute (short for "utility"), and the word "truck"
Coffee: Tata Coffee grows coffee on its estates, processes the beans, cures the coffee, exports
or "lorry"
green is mostly
coffee reserved for
manufactures larger
instant vehicles.
coffee and The small
retails utilityunder
coffee truck its
wasown
invented in Australia
brands in the
domestic market. It manufactures and sells instant coffee. In the green coffee segment, Malabar
in the 1930s.
Monsoon, Mysore Nugget Extra Bold and Robusta Kappi Royale are three of the prominent
Other
specialtylanguages
grades ofhave loanwords
Indian coffee based on and
it grows theseprocesses.
terms, such
TataasCoffee's
the Malaywelllanguage and the
known brands
include
Spanish Mr. Bean, in
language Mysore Gold,
northern Coorg Pure, Tata Cafe and Tata Kaapi. The company has also
Mexico.
introduced a retail chain of fresh roast and ground coffee outlets known by the brand name
A commonly
Tata's understood
Coorg Filter Coffee.term for truck across many European countries is camion. Camion is
Tea:used
also The in Company
Quebec has six tea gardens
to identify in French.
trucks in Karnataka, Tamil Naidu
Additionally, fromandthe
Kerala,
Germanwhich producethe
language
6.5 million
initials "PKW"kg of(Personenkraftwagen
tea. or passenger carrying vehicle) for a car/van or small truck
Other products: Apart from coffee and tea, pepper and cardamom are grown on its estates as
and "LKW"The
inter-crops. (Lastkraftwagen
company grows or and
cargo/load/freight
sells timber undercarrying vehicle)
the brand name forCons
larger trucks
wood. Tataare
understood.
Coffee also deals in plantation requirements such as fertilizers, agrichemicals, estate
implements and tyres and tubes.
64
Joint ventures, subsidiaries and associates
Alliance Coffee: A subsidiary company set up to export and market Tata Coffee's spray dried,
Eight O’clock Coffee Company: US-based Company with 150 years of retail experience and
the third largest coffee brand by volume in the retail coffee
Market; acquired in 2006
Location
Tata
NordicCoffee’s corporate
languages office
use a term is in Bangalore,
similar India.
to the German The
one: main (Danish
Lastbil operationsandofSwedish),
Tata Coffee are
Lastebil
in Pollibetta, Karnataka,
(Norwegian) and Vörubíll in the coffee growing
(Icelandic), which district of Coorg.
all roughly The to
translates coffee
"loadestates
car". are locatedbe
It should
in Karnataka and Tamil Nadu; the tea gardens are in Karnataka, Tamil Nadu and Kerala; the
noted
coffeethat the works
curing loanword
is in"truck"
Coorg;inandthese
thelanguages normally
two instant refers to a forklift.
coffee manufacturing facilities are located
close to TIR
In Italy Hyderabad andused,
is widely Madurai.
albeit unofficially, to mean "long trucks", with reference to the TIR
Treaty. Smaller trucks are referred to as camion (unofficially) or autocarri (official name:
TATA COMMUNICATION
literally "automobile-wagon").
Tata Communications is a leading global provider of telecommunications solutions serving the
In the data
voice, UnitedandStates, a commercial
next-generation driver's
service needslicense is required
of carriers, to drive
enterprises andany type of in
consumers commercial
over 30
countries. Earlier known as Videsh Sanchar
vehicle weighing 26,001 lbs (11,800 kg) or more. Nigam, the company became a part of the Tata
Group in 2002. In 2008, VSNL, VSNL International, Teleglobe, Tata Indicom Enterprise
The United
Business Kingdom
Unit, VGSL and and the rest of
CIPRIS wereEurope
broughtnowunder
have one
common,globalyet complex
brand name rules (see
– Tata
European driving The
Communications. license).
company As an overview,
is now to drive
the number one aglobal
vehicle weighing wholesale
international more thanvoice 7,500
operator
kilogramsand India'slb)
(16,535 largest provider of international
for commercial purposes requireslong distance, enterprise
a specialist licencedata andtype
(the internet
varies
services in India. Tata’s global network spans five continents and comprises major ownership
depending on thekmuseofofterritorial
the vehicle and number of seats).
subsea For licences firstThe
acquired afterhas
1997,
in over 200,000 network fibre and cable capacity. company a
that weight wasand
trans-Atlantic reduced to 3,500 data
trans-Pacific kilograms
transfer(7,716 lb), not
capacity of including
1 trillion trailers.
bits per second, a global
MPLS network and the world’s largest VoIP network. Tata Communications was named "Best
In Australia, a truck driving license is required for any motor vehicle with a Gross Vehicle Mass
Wholesale Carrier" at the World Communications Awards in 2006 and "Best Pan-Asian
(GVM)
Wholesale exceeding
Provider" 4,500
at thekilograms
2006 and(9,921
2007 lb). TheWholesale
Global motor vehicles classes are further
Telecommunications expanded
Awards. It
is
as: listed on the Bombay Stock Exchange and the National Stock Exchange of India and its
ADRs are listed on the New York Stock Exchange (NYSE: TCL). Tata Communications is a
LR Light
partner of rigid: a rigid
the Metro vehicleForum
Ethernet with (MEF),
a GVM the of more than 4,500
pre-eminent kilograms
industry (9,921 dedicated
organization lb) but not
to facilitating
more the adoption
than 8,000 kilograms of Ethernet
(17,637networks
lb). Anyand services.
towed trailer must not weigh more than
9,000 kilograms (19,842 lb) GVM.
Areas of business
MR Medium rigid: a rigid vehicle with 2 axles and a GVM of more than 8,000 kilograms
The Company
(17,637 extends
lb). Any toweditstrailer
globalmust
reachnot
to over 200more
weigh countries
than and territories
9,000 kilogramswith more than
(19,842 300
lb) GVM.
PoPs and morevehicles
Also includes than oneinmillion square feet data centre space worldwide. Its portfolio covers.
class 'LR'.
HR Heavy Rigid:
Global voicea rigid vehicle with 3 or more axles and a GVM of more than 8,000 kilograms
solutions
(17,637 lb)). Any towed trailer must not weigh more than 9,000 kilograms (19,842 lb)) GVM.
Carrying over articulated
Also includes 20 bn minutes
busesofand
traffic annually,
vehicles in classthe'MR'.
company's customer base includes over
1500 carriers, mobile operators and ISPs. It provides value-added services such as international
HC Heavy
toll free Combination,
calls and accountacalling
typical in
prime mover
addition to plus semi and
domestic trailer combination.
international long distance calls.
Services
MC Multiinclude:
Combination e.g. B Doubles/Road trains.
• Voice termination services
There• isMobile
also aDirect
heavy vehicle transmission condition for a licence class HR, HC or MC test
• in
passed VoIPLinkTM
a vehicle fitted with an automatic or synchromesh transmission, a driver’s licence will
• Global calling cards
be restricted to vehicles of that class fitted with a synchromesh or automatic transmission. To
• truerootsTM
65
Global data solutions
The Company serves the connectivity needs of global enterprises and service providers with
solutions such as virtual private networks, global ethernet, managed data network services,
leading provider of bandwidth and IP connectivity.
Services include:
• GlobalINSTITUTE
ISHAN OF MANAGEMENT AND TECHNOLOGY
transmission services
• Global IP and VPN services
have• theManaged
conditionservices
removed, a person needs to pass a practical driving test in a vehicle with non
• Mobility services
synchromesh transmission (constant mesh or crash box).
• Transformation services
In 2006, the U.S. trucking industry employed 1.8 million drivers of heavy trucks.[6] There are
around 5 million truck drivers in India.
Tata Communications has entered into partnerships with a consortium of cable operators,
including SEA-ME-WE 4, C2C, SAFE, EAC, APCN-2, Americas 2, CANTAT 3, 121 and
others. It has alliances with BT, C&W, France Telecom, T-System, Telecom Italia, AT&T,
Verizon Business, Sprint, SingTel, NTT, Telstra, KDDI, Telecom Malaysia. Subsidiaries
include:
• Tyco: Acquired in 2005, the company was one of the largest owners of submarine
cable bandwidth.
• Teleglobe: Acquired in 2006, this global wholesale provider helped Tata
Communications become the owner of a Tier-1 IP network.
• Neotel: The second largest service provider in South Africa.
Location
CHAPTER 16: AIDA INDUSTRIAL DIRECTORY
The Company’s headquarters is in Mumbai, India, and it has significant international
operations in New Jersey, Montreal, Singapore and London. It has offices in 80 cities across 40
LARGE SECTOR
countries.
CUST
S
TATA CONSULTANCY SERVICES
No.
NAME OF UNITS ADDRESS OF UNITS PHONE No. PRODUCTS OMER
S
Tata Consultancy Services (TCS) is an IT services, business solutions and outsourcing

organization that delivers real results to global businesses, ensuring a level of certainty no
M-05, Large sector, Ind. Area, Press shop & Weld
other
1 firm
CAPAROcanENGG.
match. TCS
INDIA offers a consulting-led,
Pvt. Ltd.
Adityapur integrated portfolio of IT and IT enabled
shop facilities
services delivered through its unique Global Network Delivery Model, recognized as the
benchmark of excellence in software development. A part of the Tata group, India’s largest
industrial conglomerate, TCS has over 130,000 of the world's best trained IT consultants in 42
NS-74, 6TH PHASE, Ind. Area, 9334621048 /
countries.
2 The
DIPALI company generated consolidated
ENTERPRISES
Adityapur revenues of USD5.7 billion for Forging
2372303 the fiscal year
ended 31 March 2008, and is listed on the National Stock Exchange and Bombay Stock
Exchange in India.
HINDUSTAN PETROLIUM CORP.
Areas
3
of business
LTD.
Large Scale Sector. L. P. G. Bottling Plant
Services
TCS helps clients optimize business processes for maximum efficiency and galvanize their IT
infrastructure to be both resilient and robust. TCS offers the following solutions:
4 INDIAN OIL CORP LTD. Large Scale Sector, PO- Gamharia L. P. G. Bottling Plant
● IT services.
● IT infrastructure services
● Enterprise solutions
● Consulting
● Business process outsourcing
66 intelligence and performance management
● Business
TATA MOTORS
● Engineering and industrial services LIMITED, JAMSHEDPUR
● IT and business solutions for small and medium business enterprises
need to achieve business goals and succeed amidst fierce competition. TCS helps clients for
various industries solve complex problems, mitigate risks, and become operationally excellent.
Some of the industries it serves are:
ISHAN
• Banking INSTITUTE OF MANAGEMENT AND TECHNOLOGY
and financial services
• Insurance
• Telecom
Gears.Shafts, Pins
5
• JMT
Media and information servicesA-20,1st Phase industrial Area
AUTO LTD
Turing Hobbing TELC
Adityapur, Jamshedpur. Broachong, Griding O LML
• Government etc.
• Healthcare and life sciences
• Energy and utilities
6 • JUSCO
RetailPOWER
and FMCG G-19, 1st Phase, Ind. Area, 66456602 /
SUBSTATION (01262) Electricity Distribution
Adityapur 2146000
• Travel, transport and hospitality
• Manufacturing
• High-tech and professional services
C-87, 2nd Phase, Ind. Area, 66456602 /
7 JUSCO POWER SUBSTATION (01263) Electricity Distribution
Adityapur 2146000
Products
• TCS Financial Solutions (TCS Bancs)
8 Subsidiaries
JUSCO POWER SUBSTATION (01264)
NS-10, 4th Phase, Ind. Area, 66456602 /
Electricity Distribution
Adityapur 2146000
Direct subsidiaries:
• AP Online (India)
9 • C-Edge
JUSCO Technologies
POWER SUBSTATION (India)
(01265)
NS-5, 5th Phase, Ind. Area, 66456602
Adityapur 2146000
/
• CMC (India)
• Tata America International Corporation (USA)
• Tata Consultancy Services Asia Pacific Pte (Singapore)
10 • Tata POWER
JUSCO Consultancy Services
SUBSTATION
NS-128, 6th Phase, Ind. Area, 66456602
(01266)Belgium SA (Belgium)
Adityapur 2146000
/
• Tata Consultancy Services Deutscheland GmbH (Germany)
• Tata Consultancy Services France SA (France)
• Tata Consultancy Services Netherlands BV (Netherlands)
NS-60, 7th Phase, Ind. Area, 66456602 /
11 • Tata POWER
JUSCO Consultancy Services
SUBSTATION (01267)Sverige AB (Sweden)
Adityapur 2146000
• Tata Consultancy Services Switzerland Ltd (Switzerland)

• WTI Advanced Technology (India)
JOST INDIA AUTO COMPONENTS M-04, Large Sector, Ind. Area,
12
Indirect subsidiaries:
Pvt. Ltd. Adityapur
Wheel coupling
• CMC Americas Inc (USA)

• Swedish Indian IT Resources AB (Sweden)
• Tata Information Technology (Shanghai) (China) Power Sub-Station
13 POWER GRID CROP. OF INDIA Large Scale Sector, PO- Gamharia 400/220 KVA. 315X2
• Tata Consultancy Services Solution Center SA (Uruguay) MVA
• TCS Argentina SA (Argentina)
• TCS Brazil S/C (Brazil)
• Tata Consultancy Services de Mexico SA7thDe
B-19P, 20P, CVInd.(Mexico)
Phase Area,
14 R S B TRANSMISSION (I) Ltd. Machining Cooler
• TCS Inversions Chile (Chile) Adityapur
• Tata Consultancy Services de Espana SA (Spain)

• Tata Consultancy Services Do Brazil SA (Brazil)
• Tata Consultancy Services Chile SA (Chile)
• TCS Italia SRL (Italy)
• Tata Consultancy Services Japan (Japan)
67
• Tata Consultancy Services Malaysia SDN BHD (Malaysia)
• Tata Consultancy Services Luxembourg SA Capellen (GD de Luxembourg)
• Tata Consultancy Services Portugal Unipesoal (Portugal)
• Tata Consultancy Services Chile (Chile)
• Financial Network Services (Facilities Management) Pty (Australia)
• Financial Network Services (Europe) plc (UK)
• TCS Financial Network Services (Indonesia)
• Chong Wan Investments (Hong Kong)
• Financial Network Services (Africa) Pty (South Africa)
• Financial Network Services Chile (Chile)
15 • RAMKRISHNA
NS-26P, 27P, 28P, PhaseNo. 7 Ind.
Financial Network
FORGING Services
Ltd. (HK) (Hong Kong)
Area, Adityapur
Forging & Machining
Location
Seamless rolled ring
for manufacture of
16 RING ROLLING MILLS Large Scale Sector, PO- Gamharia inner and outer Recess
TCS is headquartered in Mumbai, and operates in more than 50 countries and hasball
for moreand than
roller
170 offices across the world. bearing
TATA
17
SHAH CUMMINS
HITECH AUTO ALCAST CO. M-21, PhaseNo. 7 Ind. Area, 9204650974/5 / C1 cating engine parts,
PVT LTD Adityapur 6450277 motor vehicles parts
A 50:50 joint venture between Tata Motors, India's largest automobile manufacturer and
Cummins Engine Company of USA, Tata Cummins is a world leader in the design and
manufacture of diesel engines. Iron & Steel Casting,
18 TATA ROLLS LTD. Large Scale Sector, PO-Gamharia
Rolls for Steel Plants
Areas of business
Spares for Steel Plant,
Tata
19 Cummins manufactures
TISCO GROWTH SHOP four- and six-cylinder
Large Scale Sector, PO-versions
Gamharia of the Cummins B-series low-
Reconditioning of
Craes & Coke Oven
emission diesel engines for use in Tata Motors’ medium and heavy commercialMachine vehicles.
et. The
company is a pioneer in the field of supplier quality improvement and partnering processes in
India.
20 USHA MARTIN IND. LTD. Vth Phase, PO-Gamharia Billet / M. S. Wire
Location
Tata Cummins has its headquarters in Jamshedpur, India.
TATA ELXIS
MEDIUM SECTOR
Tata Elxsi is a product design company that delivers outsourced product design, R&D services
and technology development solutions to customers across the world. The company has more
NAME OF UNITS
than 3,000 professionals, includingADDRESS
softwareOF UNITS PHONE No. engineers,
and hardware PRODUCTS CUSTOMERS
styling, mechanical,
graphic and interface designers, and animators and visual effects experts. Established in 1989
in Bangalore, India, Tata Elxsi has a number of development centers across India and global
delivery capability. M-37P, 41P, Phase No.
1 A. G. AUTO Pvt. Ltd. 4 Industrial Area, 3292239
Adityapur
Areas of business
Tata Elxsi delivers high-quality and cost-effective 9234620774

C-54,55,56, NS-78, 4th
solutions /to industry sectors such as
3299888 /
automotive,
2 A. S.consumer electronics,
L. INDUSTRIES PVT. LTD. media andInd.entertainment,
& 6th Phase, Area
6571890 networking
/ and communication,
Aditypur, Gamharia.
scientific instrumentation, semiconductors and storage. 6574909
The solutions offered are in the following areas:

• Product design services: Includes software, hardware and system design and
development programs for technology products.
68
• Innovation design engineering: Mechanical product design programs to global
customers in TATA transportation,
MOTORS fast-moving
LIMITED, consumer goods, consumer and industrial
JAMSHEDPUR
electronics, and appliances.
• Visual computing labs: Animation, visual effects and game asset building, including
• System integration services: Implementing of design solutions in the automotive,
aerospace, entertainment, manufacturing, government and education segments.

Location
Tata Elxsi's operations are supported by offices in the US, Europe, the Middle East and
Southeast Asia. The company has a state-of-the-art facility in Mumbai for visual effects and a
near-shore centre in Japan. NS - 2, Phase No. 2,
2480150 Tata Indica Servicing
3 A. S. L. MOTORS PVT. LTD. Industrial Area, Open Market
2480155 & Reparing
Adityapur
TATA FINANCIAL SERVICES
A divisionACCROPOLY
of Tata Sons, Tata Financial
METAL M - 37,Services
41P, Phase is
No.an in-house financial
9234621343 / consultancy.
Excavator Cabins & It carries
4 2387335 / TELCO / SAIL
out long- and short-term financial planning for Tata Group
INDUSTRIES PVT. LTD. 4 Ind. Area, Adityapur companies and acts as the corporate
3295974
Fuel Tanks
finance advisory wing for them.
Areas of business
It assists in negotiations with multilateral financial institutions and international banks, and
arranges foreign currency funding for projects.
It also advises the Tata Group on financial structuring of companies, public / rights /
preferential issues, GDRs, convertibles and debt, mergers, acquisitions, divestitures, and
private placement of debt.
CHAPTER 17: PROMOTIONAL EVENTS AND BRANDING
Location
Sales
The Companypromotion
is based in Mumbai.
TATA HOUSING DEVELOPMENT COMPANY

Sales promotion is one of the four aspects of promotional mix. (The other three parts of
Established in 1984,
the promotional Tata
mix are Housing Development
advertising, Company
personal selling, is a subsidiaryrelations.)
and publicity/public of Tata Sons,
Mediathe
and
holding
non-mediacompany of thecommunication
marketing Tata Group. Thearecompany was for
employed the afirst private sector organization
pre-determined, limited timetoto
enter the real estate and mass-housing sector in India and has come to be recognized for its
increase consumer
quality and demand,
reliable stimulate market
construction, ethical demand or improve business
and transparent product availability.
practices, Examples
use of
include:
environment-friendly construction materials and extensive research-led engineering projects.
Areas of business
 contests
Tata Housing's core activity is the development of homes, offices, integrated townships and
 point of purchase displays
retail destinations. Since its inception, it has constructed many residential and commercial
complexes
 in various Indian cities. The company offers project planning and management
rebate (marketing)
services, as also the design and execution of IT parks and healthcare facilities. It also provides
 free travel,
business such as free
development, flightsand legal services, marketing and sales services, and township
financial
and
Salesestate management
promotions can beservices.
directed at the customer, sales staff, or distribution channel members
Location
(such as retailers). Sales promotions targeted at the consumer are called consumer sales
Tata Housing is based in Mumbai, India, with regional offices in Delhi, Bangalore and
promotions.
Kolkata. Sales promotions targeted at retailers and wholesale are called trade sales
promotions. Some sale promotions, particularly ones with unusual methods, are
considered gimmick by many.
TATA INDUSTRIAL SERVIC

69
TATA
Tata Industrial Services MOTORS
(TISL) was set LIMITED,
up in 2007 JAMSHEDPUR
to facilitate industrial collaborations
between foreign original equipment manufacturers (OEMs) and Indian industry. TISL’s
strategy targets industrial collaborations and offset obligations from defence procurement
their capabilities to meet strategic needs. It also helps Indian companies by securing business
and facilitating access to best-in-class technology.
ISHAN
Areas INSTITUTE OF MANAGEMENT AND TECHNOLOGY
of business
TISL utilizes its industrial, financial and business network knowledge and in-house capabilities
Consumer
in defence sales promotion
regulations techniques to provide OEMs and Indian companies with services in
and compliance
the following areas:
 Price deal: A temporary reduction in the price, such as happy hour
Foreign
 Loyal OEMs
Reward Program: Consumers collect points, miles, or credits for purchases and redeem
them for rewards.
• Information Two famous
consultancy on examples
domestic are Pepsi Stuff and AAdvantage.
capability
 •Cents-off
Regulatory
deal: and tax acompliance
Offers brand at a consultancy
lower price. Price reduction may be a percentage marked
• Mapping actual and potential domestic vendor capability with OEM requirements for
on the package.
offsets
• Designing
 Price-pack offset
deal: Theproposals
packaging offers a consumer a certain percentage more of the product
• Assistance in technical evaluation of potential partners
for the same price (for example, 25 percent extra).
• Project management
 Coupons: coupons have become a standard mechanism for sales promotions.
Indian firms with capabilities in aerospace and defence
 Loss leader: the price of a popular product is temporarily reduced in order to stimulate other
•profitable
Accesssales
to international and domestic OEMs.
• Financing and appraisal.
 Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for
• Market intelligence.
•delivery.
Regulatory advice.
• Assistance in designing offset proposals.
 On-shelf
• Project couponing:
managementCoupons are present
for fulfillment of at the shelf
offset where the product is available.
obligations.
 Checkout dispensers: On checkout the customer is given a coupon based on products
Location
purchased.
TISL is located in New Delhi, India.
 On-line couponing: Coupons are available on line. Consumers print them out and take them
to the store.
 Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a
TATA INDUSTRIES
mobile phone to a salesperson for redemption.
TataOnline
 interactive
Industries promotion
is a promoter game:ofConsumers
company play an
the Tata Group. interactive
It was game
set up by Tataassociated withasthe
Sons in 1945
a managing
promotedagency
product.forSee
theanbusinesses
example ofit the
promoted.
InteractiveFollowing
Internet the
Ad abolition
for tomatoofketchup.
the managing
agency system, Tata Industries' mandate was recast, in the early 1980s, to promote the Group's
 Rebates:
entry into newConsumers are areas
and high-tech offered money
Tata back has,
Industries if the receipt
over andtwo
the last barcode are initiated
decades, mailed toandthe
promoted the Group's ventures into several sectors, including control systems, information
producer.
technology, financial services, auto components, advanced materials and telecom hardware.
TataContests/sweepstakes/games:
 Industries is the key player in The consumer
the Group's entryis into
automatically entered services.
telecommunication into the event by
purchasing the product.
 Point-of-sale displays:-
Areas of business
TataIndustries has two operating
Aisle interrupter: divisions
A sign that which
juts into function
the aisle fromas
theindependent
shelf. profit centres:
70
• Tata Strategic Management Group: An independent management consulting division
TATA
that assists Tata MOTORS
as well as non-TataLIMITED,
companies inJAMSHEDPUR
enhancing their competitive edge.
• Tata Interactive Systems: Among the world's leading e-learning organizations, it offers
services such as project management, instructional design and graphics, and technical
• Tata Industries’ main activities are:
• To maintain shareholding in operating companies.
• To invest in operating companies to facilitate growth.
ISHAN INSTITUTE
• To promote OF into
the Group's entry MANAGEMENT
new businesses. AND TECHNOLOGY
Board Dangler:
 of A sign that sways when a consumer walks by it.
directors
• Dump
 Ratan Nbin: A bin
Tata, full of products dumped inside.
Chairman
• Noshir A Soonawala
Glorifier: A small stage that elevates a product above other products.
• Farrokh K Kavarana
Wobbler:
• Ishaat A sign that jiggles.
Hussain
• RK Krishna Kumar
 Lipstick Board: A board on which messages are written in crayon.
• Kishor A Chaukar, managing director
• S Ramadorai
Necker: A coupon placed on the 'neck' of a bottle.
• Nawshir Mirza
YES
• B unit: "your extra salesperson" is a pull-out fact sheet.
Muthuraman
• Prasad R Menon
.
• Ravi Kant
Trade sales promotion techniques
Location
Tata Industries is based in Mumbai.
 Trade allowances: short term incentive offered to induce a retailer to stock up on a product.
TATA INTERACTIVE SYSTEMS
 Dealer loader: An incentive given to induce a retailer to purchase and display a product.
Tata Interactive Systems (TIS) is an e-learning enterprise that offers learning and training
 Trade contest: A contest to reward retailers that sell the most product.
solutions. A division of Tata Industries, TIS was established in 1990 and has since created
innovative and customized
 Point-of-purchase performance
displays: solutions
Extra sales for more
tools given than 350
to retailers corporations,
to boost sales. educational
institutions and government bodies across Australia, Canada, Europe, Japan, the Middle East,
the Training
 UK and theprograms:
US. TISdealer
is theemployees are trained
only e-learning in selling
organization in the
the product.
world with quality standards
assessed
 Push at Level also
money: 5 in known
both theasSEI CMMAn
"spiffs". andextra
P-CMM frameworks.
commission paid toThe quest
retail for excellence
employees to push
has resulted in several prestigious industry awards, including the IT Training Award (Bronze)
products.
in 2008 and the Performance Centered Design award from Electronic Performance Support
System (EPSS) Central
Trade discounts in 2006.
(also called functional discounts): These are payments to distribution channel
members for performing some function.
Areas of business
TIS offers customized web-based, computer-based, virtual learning and training solutions in a
PROMOTIONAL EVENTS
wide range of sectors including: Banking, financial services and insurance. IT,
communications and telecom
HVBU has always been a ‘customer centric’ organization rather than a product-centric company.
This
Jointhas come about
ventures, due to CVBU
subsidiaries, determination to design and manufacture products which
associates
customers need and deliver them in time. Sales Promotion activities are carried out by the Tata
Tertia
MotorsEdusoft
CVBU fromGmbH,timeGermany,
to time, tois make
a market leader
sure that in the development
its customers of regulatory
are acquainted and
with the offers,
compliance
its products training solutions.that
and the changes Tertia
haveEdusoft, AG,inSwitzerland,
been made the existing is a provider
products. TataofMotors
management
actively
simulation products.
participates in the loan mela’s that are held in the rural markets. The “mega industrial and
consumer fair” is also a good source for Tata Motors CVBU to display its products with
Location
attractive schemes available for the potential customers. Road side displays are held frequently
Headquartered in Mumbai, TIS has offices in, Australia, Canada, Europe, India, the Middle
East, the UK and the US.
71
TATA
and INTERNATIONAL
currently it has been held in the rural markets like Saraikila during the month of February
and March,09. The experience that I have gathered during Sales Promotion / Demonstration is
Tata International is an international marketing company that exports to more than 100
that you need
countries to bethewell
all over versed
world. with the advantages
Established in 1962, itsofmain
yourlines
products and how
of business areyou rank and
leather them
engineering.
higher to yourThe company has
competitors’ a worldwide
products. reach fortosourcing
While speaking as well
the potential as marketing,
customer with
one should a
make
well integrated
sure that what thenetwork that wants,
customers spans global trade
and what he blocs.
expectsIt from
worksthewith global
product brands
which and hasto
he intends
developed some key international alliances for sustaining future growth. Its major markets are
show
Europe,interest in. countries, the Middle East, the Far East and Africa.
the Asian
Demonstrations are done to generate C0 Customers, make people aware of the schemes available
Areas of business
on the
Tata products. Atoperations
International's Tata Motors different schemes
are organized into threeare introduced
business units:almost every month on its
Commercial vehicles.
• Leather and leather products: The Company is India's leading leather and leather-
During products
performingexporter and supply
Sales promotion chain integrator.
activities Its tell
you not only valuethechain encompasses
benefits global
of the products but
sourcing, world-class manufacturing in India and China, design studios in Europe,
you also state the schemes available for the product and how would the buyer benefit from it and
strategic alliances, marketing, and world-renowned brands as clients.
what other advantages would he/she would enjoy after purchasing the products. It is also very
• Engineering:
essential Thecustomers,
to explain the engineering businessrural
especially unitcustomers
is involved in international
about marketing,
the finance available and
global sourcing, distribution and supply-chain management in the engineering domain,
which Finance Scheme would suit them the best as per their financial capabilities. One thing that
including the sectors of mining, railways, power, steel, aluminum, agriculture and
I learnt automotive
is that Rural Customers wants the documentation and other formalities to be the least.
accessories.
They want the product as fast as possible from the date of their enquiry and on the contrary Tata
• Chemicals:
Motors HVBU takes Thegreat chemicals division
care in providing supplies
finance to thechemicals
customers,spanning applications
thus to serve in
the customers
pharma, food, paints and textiles to glass and mining.
better Tata Motors Finance and Sriram Finance provide Funding within 3 days at the most.
Additionally, the company and its subsidiaries worldwide have taken on various valueadded
roles and have stakes in a cross-section of businesses. It has stakes in a five-star hotel, bus
bodybuilding and trailer manufacture, distributorships, and IT ventures.
• Tata Precision Industries, India (marketing and manufacture of precision engineering

components).
• Graziella (manufacture of leather footwear).
• Tata Africa Holdings, South Africa (information technology).
• Tata Motors
• Tata Ceramics
• Zamil Tata (Intl) Information Services (IT marketing).
• Tata International DLT (manufacturing / assembly of trailers for the Indian market).
• Imperial Group, South Africa (distribution and marketing of pickups in South Africa).
• Gruppe Vecchia Toscana, Italy (fashion leathers).
• Holset Engineering, UK (marketing and manufacture of turbochargers).
• Asia Trading SA, Chile (marketing and sourcing arrangement).
• Turbo Genset Company, UK (business development for innovative distributed
72
generation products
TATAand solutions for
MOTORS India, Sri Lanka
LIMITED, and Bangladesh).
JAMSHEDPUR
• Loxley Public Company, Thailand (trading and business in India and Thailand).
• Oxalaga SRL, Romania (marketing of finished leather and leather products in
• Martinez Group, Spain (marketing leather in Spain and Asia).
• Lloyd Shoes Germany (manufacture of footwear products for Europe and marketing of
branded shoes and accessories in India).
•
ISHAN INSTITUTE
SYP Kangqiao OF
Auto glass Co,MANAGEMENT AND TECHNOLOGY
China (marketing of automotive glass in India, Iran and
South Africa).
• International Tractors, Hoshiarpur, India (marketing of agricultural tractors in Africa
and Latin America).
• CMC, India (market development of software products in Africa, Southeast Asia, China
and the Gulf countries).
Location
Tata International is headquartered in Mumbai, India.
TATA INTERNATIONAL AG
CHAPTER 17: FINDINGS, CONCLUSION & RECOMMENDATIONS
Tata International AG, along with its subsidiary Tata AG, and its associate Tata Enterprises
(Overseas) AG, forms the international arm of the Tata Group. It renders a range of
promotional and project services, from FINDINGS
project identification and design to planning and
establishment of industrial ventures overseas. It also offers managerial, technical and
➢ Maximum
operational customers
expertise are nottoaware
and personnel of range
a wide the model.
of industries.
➢ Maximum existing customers who purchase trucks within 2 yrs were not shown this
Areas of business
model. promotes various enterprises and overseas projects through a network of
The Company
➢ Maximum
subsidiary existingcompanies:
and associate customers of 2516
Tata were happy
Precision with theSingapore;
Industries, performance of theSdn
Unitata truck.
Bhd,
Malaysia; Tata Technologies,
➢ Whenever customers who Singapore; and Tata
know something Elxsi
about the(India), Bangalore.
model, when Software
enquired for the and
truck
systems expertise is marketed and provided internationally through associate companies and
they are told to buy 2515 instead of 2516.
joint-ventures, such as Tata Consultancy Services, Deutschland; Tata Consultancy Services,
➢ No effort
Netherlands; Tatais Consultancy
made to sale 2516.
Services, Belgium; Tata Consultancy Services, France; Tata
America
➢ DSE never try to convince theTKS-Teknosoft
International Corporation; customers to buySA;
this TKS-Teknosoft,
truck. Switzerland; Tata
InfoTech, Deutschland and Tata InfoTech, Singapore. Tata International AG represents the
➢ Due to some technical error in truck the perception creates due to the viral marketing that
Tata Group in Europe and promotes the export of a wide range of Indian commodities, finished
productsthis
andtruck is not successful.
non-traditional industrial items.
➢ Psychology of the customers.
Location
➢ Bad experience of the previous users of 697 engines.
The Company is headquartered in Zug, Switzerland.
➢ Due to over load culture of INDIAN transport industries.
TATA
➢ DueINVESTMENT CORPORATION
to in-efficiency of showroom sales executive.
➢ Due to the competition of its own siblings 2516 is not getting the sales.
Tata Investment Corporation (TIC) is a non-banking financial company. Earlier named the
➢ Due Corporation
Investment to availability
ofofIndia,
betterthe
substitutes.
company is primarily involved in investing in long-term
investments
➢ The company is well organized inequity-related
such as equity shares and securities.
all aspects to the market. TIC was promoted by Tata
Sons in 1937 and went public in 1959, when it became one of the few publicly held investment
➢ The product meets the value of money in all the ways then also some technical problems
companies listed on the Mumbai Stock Exchange.
Areas oflike pick up, mileage, loading capacity etc.
business
TIC,➢along withofTata
Because Sons, problems
the above promotesitthe Tata Mutual
couldn’t meet theFund. The company
competition has built up a
in the market.
significant portfolio of investments.
73
Location
The Company is located TATA MOTORS
in Mumbai, India. LIMITED, JAMSHEDPUR
TATA JOHNSON CONTROLSAUTOMOTIVE LIMITED
Tata Johnson Controls Automotive Limited (TJCAL) is a 50:50 joint venture between TACO
and JCI. It is one of the largest seating systems suppliers in India with products spanning
passenger cars, commercial vehicles, utility vehicles, earth-moving equipment and two-
wheelers. TJCAL has one of the largest offshore engineering centers in India, dedicated to
➢ Sales promotion should be done segment wise.
servicing the global automotive seating, interior and electronics design needs of Johnson
➢ The
Controls Incproducts
(JCI). like 207 DI, Rx pick up is having higher price comparing to its competitors
products like Mahindra bolero pickups.
The➢TJCAL edge Manufacturing
Competitors of small three wheel cargos vehicle is creating more competition like ape,
TJCALpiaggio etc. itself from other seating system suppliers by providing its customers a
distinguishes
➢ The
complete segment
solution — of these development,
design, should be enlarged to alland
validation theprogramme
places andmanagement,
all the small efficient
industrial
manufacturing
purpose.and just-in-time - sequence (JIT-S) supply.
Engineering
Conclusion
• Strong domain knowledge, backed by manufacturing expertise
• Proven global delivery model
The summer internship project provided me with rigorous knowledge in the practical area. The
• Cost-effective and timely product development support
theoretical
• More concepts were
than 400 applied
skilled by me inengineers
automotive practical world/market and benefits were studied.
• World-class design and communication infrastructure
Starting with the project dealt with rural market environment of Tata motors ltd. The scope of
roducts market in the rural parts of the state was studied and a report was made by me.
expanding
P
TJCAL's products are designed and manufactured to meet aesthetic, comfort and safety
Secondly the ancillaries
requirements. They have and
wonvendors operating
recognition with
from its Tata motors
customers ltd were being
and independent targeted
agencies by as
such me.
JD
All Power. Productand
the ancillaries features are of
vendors benchmarked with best-in-class
were approached products and meet
by me and demonstration stringent
of vehicles was
international safety regulations. The company's product range includes seating systems and
done.
components like foam, headrests, arm-rests, metal frames and seat trims. TJCAL is in the
process of launching electronic instrument clusters for passenger cars and utility vehicles, with
Some of the findings were very important for the company to target in the next financial year for
contemporary technology from Johnson Controls. TJCAL is in the process of launching Floor
its customer
Center base.
Console for The final
Honda report
Civic was submitted
by June 2006. by me to the project head and which will be
seen by him for future reference.
Services
Recommendations
Design Layout and packaging
Component
Strengths and sub-system design
• The internationalisation
Mechanisms design strategy so far has been to keep local managers in new
GD andacquisitions, and to only

T tolerance staking transplant
and product a couple of senior managers from India into the new
drawings.
market. The benefit is that Tata has been able to exchange expertise. For example after
Product modification
the Daewoo acquisition the Indian company leaned work discipline and how to get the
Value analysis and value engineering
final product 'right first time.'
Manufacturing feasibility
• The company has a strategy in place for the next stage of its expansion. Not only is it
Design focusing
improvement
uponAnalysis
new products and acquisitions, but it also has a programme of intensive
Virtual management development in place in order to establish its leaders for tomorrow.
test and validation
74 and kinematics analysis

Kinetics
Crash simulation TATA MOTORS LIMITED, JAMSHEDPUR
Mould-flow
Prototype development support
Testing support
Complete program me management services and product data management services.
• The company has had a successful alliance with Italian mass producer Fiat since 2006.
This has enhanced the product portfolio for Tata and Fiat in terms of production and
knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007,
and the companies have an agreement to build a pick-up targeted at Central and South
America.
Weaknesses
• The company's passenger car products are based upon 3rd and 4th generation platforms,
which put Tata Motors Limited at a disadvantage with competing car manufacturers.
• Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has not
got a foothold in the luxury car segment in its domestic, Indian market. Is the brand
associated with commercial vehicles and low-cost passenger cars to the extent that it has
isolated itself from lucrative segments in a more aspiring India?
• One weakness which is often not recognised is that in English the word 'tat' means
rubbish. Would the brand sensitive British consumer ever buy into such a brand? Maybe
not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities and
strengths).
Opportunities
• In the summer of 2008 Tata Motor's announced that it had successfully purchased the
Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of the World's
luxury car brand have been added to its portfolio of brands, and will undoubtedly off the
company the chance to market vehicles in the luxury segments.
• Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in 2004 for
around USD $16 million.
• Nano is
Engineering the cheapest car in the World - retailing at little more than a motorbike. Whilst
capabilities
In orderthetoWorld
achieve this standard
is getting ready forofgreener
comfort, safety and
alternatives styling, TJCAL's
to gas-guzzlers, state-of-the-art
is the Nano the answer
facility for design, development, prototyping and testing uses the latest technology and a
in terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will
highly capable team of engineers. The computer-aided design and manufacturing facilities are
equippedcost up to
with the85latest
timesstyling
more software,
than a standard Nano!
enabling the company's engineers to develop design
concepts
• Theinto solid
new models.
global track TJCAL
platformcan
is design
about toandbe develop
launchedproducts
from itsthat meet (previously
Korean stringent
Daewoo) plant. Again, at a time when the World is looking for environmentally friendly
transport alternatives, is now the right time to move into this segment? The answer to this
question (and the one above) is that new and emerging industrial nations such as India,
75
South Korea and China will have a thirst for low-cost passenger and commercial vehicles.
These are the opportunities. However the company has put in place a very proactive
Corporate Social Responsibility (CSR) committee to address potential strategies that will
make is operations more sustainable.
• The range of Super Milo fuel efficient buses are powered by super-efficient, eco-friendly
engines. The bus has optional organic clutch with booster assist and better air intakes that
will reduce fuel consumption by up to 10%.
Threats
• Other competing car manufacturers have been in the passenger car business for 40, 50 or
more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean
production.
• Sustainability and environmentalism could mean extra costs for this low-cost producer.
This could impact its underpinning competitive advantage. Obviously, as Tata globalises
and buys into other brands this problem could be alleviated.
• Since the company has focused upon the commercial and small vehicle segments, it has
left itself open to competition from overseas companies for the emerging Indian luxury
segments. For example ICICI bank and DaimlerChrysler have invested in a new Pune-
based plant which will build 5000 new Mercedes-Benz per annum. Other players
developing luxury cars targeted at the Indian market include MAN, FORSE, AMW,
VOLVO, SAWARAJ etc. In fact the entire Indian market has become a target for other
global competitors including ashok lyland, General Motors, Ford and others.
• Rising prices in the global economy could pose a threat to Tata Motors Limited on a
couple of fronts. The price of steel and aluminium is increasing putting pressure on the
costs of production. Many of Tata's products run on Diesel fuel which is becoming
expensive globally and within its traditional home market.
76
ANNEXURE:
77
78
79
80
81
LIST OF CUSTOMERS
S.NO product
. NAME PLACE MOB. NO. knowledge
1 MD. ABDUL KALAM PAKUR 9731209719 NO
2 RAMANAND CHOUDHARY BHAGALPUR 9162104993 NO
3 RAJKISHAN MISRA PURNIA 9199519355 NO
4 ANJANI KUMAR PURNIA 9431625587 NO
5 MD. SAMSHAD SAH BHAGALPUR 9931658662 NO
6 RAJ KUMAR BHAGAT PAKUR 9204281764 YES
7 JAI KUMAR PARSHAD BOAKARO 9334210664 NO
8 ABDUL SALIM PAKUR 9470376456 NO
9 JITENDER YADAV BHAGALPUR 9801061872 NO
10 LAXMAN KUMAR SAH PAKUR 9431942635 NO
11 SUKHDEV SAH SAHEBGYNJ 9431998032 YES
12 SANJAY KUMAR BHAGAT PAKUR 9631771058 YES
13 DURYODHAN SAH PAKUR 9431909226 NO
14 INTASAHAN ALAM BHAGALPUR 9934452507 NO
15 GAUTAM KUMAR PANDEY BHAGALPUR 9097623197 NO
16 RAJESH KUMAR DUBEY BHAGALPUR 9934672416 NO
17 SANTOSH SINGH BANKA 9431481056 NO
18 AMINUL ISLAM SAHEBGYNJ 9939125151 NO
19 PRADEEP BHAGAT PAKUR 9431137043 NO
20 AKTHAR ALI SAHEBGYNJ 9472796977 NO
21 MAHESH PRASAD PAKUR 9308021976 NO
22 SHANKAR MANDAL PAKUR 9332197567 NO
23 DINESH JAISWAL PAKUR 9378333419 NO
24 MD. JALALUDDIN PAKUR 9733995856 NO
25 SANJAY CHOUDHARY BHAGALPUR 9939251905 NO
26 RAJIV KUMAR MODI DUMKA 9431156094 NO
27 MAHESH PRASAD SAH DUMKA 9431130040 NO
28 RAMNARAYAN BHAGAT DUMKA 9931133017 NO
29 MIRAZ ANSARI DUMKA 9955418241 NO
30 KAILASH PD. RAM DUMKA 9905181205 NO
31 PINKI NARLOLI DUMKA 9431157297 NO
32 MAHESH NARLOLI BHAGALPUR 9431157297 NO
33 SHYAM SHUNDAR BHAGALPUR 9334459599 NO
34 SUJATA UDIT BUILDERS DUMKA 9430392766 NO
35 SITARAM BHAGALPUR 9835751853 NO
36 DILIP KUMAR PAKUR 9934865445 NO
37 AJAY KUMAR PAKUR 9334595030 NO
38 VIMAL SINGH DUMKA 9934381246 NO
82
39 NEELAM DEVI PAKUR 9430421874 NO

40 INDERDEO PODDAR BHAGALPUR 9852462683 NO
41 MD. AQUIBAL KHAN PAKUR 9933139514 NO
42 RAJESH KUMAR DUMKA 9431945754 NO
43 SANJEEV MODI PAKUR 9470110908 NO
44 AJAY KUMAR PAKUR 9304518498 NO
45 AJIT KUMAR PAKUR 9934486301 NO
46 SASHANK SEKHER PAKUR 9771321005 NO
47 MANISH KUMAR PAKUR 9006770316 NO
48 BIPIN KUMAR PAKUR 9771715650 NO
49 ARVIND KUMAR BHAGALPUR 9431431928 NO
50 RAJEEV KUMAR PAKUR 9431167638 NO
51 HARINANDAN CHOWDARY BHAGALPUR 9801310245 NO
52 MAHESH PRASAD PURNIA 9431130040 NO
53 CHITRA CONSTRUCTION PURNIA 9431339709 NO
54 LOVE KANT JHA BHAGALPUR 9431547847 NO
55 RAJENDRA GUPTA PAKUR 9431150220 NO
MANIK CHAND
56 MAHESHWARI BOAKARO 9431157359 YES
57 VIJAY YADAV PAKUR 9431236588 NO
58 SAJJAN KUMAR BHAGALPUR 9334244678 NO
59 INDIRA DEVI PAKUR 9431177461 NO
60 RAJEEV SINGH SAHEBGYNJ 9234558857 NO
61 SUMAN DEVI PAKUR 9334687015 NO
62 RUNGTA AGENCY PAKUR 9431265821 NO
63 SUNIL SINGH BHAGALPUR 9006552120 NO
64 GANGA PR. MANDAL BHAGALPUR 9199391755 NO
65 LAL BIHARI BHAGAT BHAGALPUR 9931133017 NO
66 DHARAM SHUKLA BANKA 9732097548 NO
67 MOUSAMI CHOWDARY SAHEBGYNJ 9234123475 NO
68 SARJU PR. BAHGAT PAKUR 9931516364 NO
69 RAJENDRA BHAGAT SAHEBGYNJ 9955446540 NO
70 ASHOK PANJARIA PAKUR 9934944347 NO
71 SANJUKTA DEVI PAKUR 9771321005 NO
72 RAJEEV JHA PAKUR 9430321155 NO
73 DILIP KR. SHAH PAKUR 9934865445 NO
74 ASHOK KR. SHAH BHAGALPUR 9430339973 NO
75 BASDEV PR. BHAGAT DUMKA 9431550502 NO
76 DINESH MURMU DUMKA 9431383775 NO
77 KISHORE YADAV DUMKA 9798316755 NO
78 MD. JAHANGIR SHEIKH DUMKA 9931833669 NO
79 BULLU DEVI DUMKA 9934478427 NO
80 ANITA CHOWDARY DUMKA 9801310245 NO
83
81 SAROJ JAISWAL BHAGALPUR 9304134121 NO

81 MUKESH KUMAR BHAGALPUR 9430967344 NO
83 RAJ KUMAR SHAH DUMKA 9835482193 NO
84 ARUN KUMAR BHAGALPUR 9934873921 NO
85 UPENDRA GUPTA PAKUR 9431472388 NO
86 LOUIS MARANDI PAKUR 9199880949 NO
87 SHIV NANDAN JHA DUMKA 9771860636 NO
88 PARMANAND KEJRIWAL PAKUR 9931282005 NO
89 UDAY KR. NANDI BHAGALPUR 9431547813 NO
90 SARFARAZ ALAM PAKUR 9934224397 NO
91 SURESH KEWAT DUMKA 9204380075 NO
92 THAKUR AGARWAL PAKUR 9973763580 NO
93 SHYAM SHUNDAR PAKUR 9334459599 NO
94 SHAKEEL AHMAD PAKUR 9939223437 NO
95 JAIMALA SAGAR PAKUR 9431455393 NO
96 PARIMAL KANT PAKUR 9934722039 NO
97 KRISHNA SINGH PAKUR 9430981609 NO
98 RAVI SHANKAR BHAGALPUR 9431249923 NO
99 MUNNA RAI PAKUR 9431236588 NO
100 GANESH NANDI PAKUR 9005425896 NO
101 NANAD KISHOR SHARMA BHAGALPUR 9394687015 NO
102 JATASHANKAR SAHAY SAHEBGYNJ 9431154683 NO
103 RAJESH RAMAN SAHEBGYNJ 9234205540 NO
104 MRINAL KANT JHA SAHEBGYNJ 9430723649 NO
105 SANJEEV CHOWDARY DUMKA 9430966348 NO
106 GAURI SHANKAR BHAGAT DUMKA 9431130046 NO
107 RAM NARAYAN BHAGAT DUMKA 9931133017 NO
108 ABHISHEK PANDEY E. SINGHBHUM 9771366224 NO
109 AKSAR ALI E. SINGHBHUM 9931554731 NO
110 AMIT KUMAR E. SINGHBHUM 9199299108 NO
112 AMIT MANDAL E. SINGHBHUM 9955680123 NO
113 ARUN KUMAR E. SINGHBHUM 9661274498 NO
114 BABLU KHAN E. SINGHBHUM 9199248984 NO
115 BABU KUMAR E. SINGHBHUM 9470128128 NO
116 BHOLU ANSARI E. SINGHBHUM 9234240901 NO
117 BALMUKUND SHARMA E. SINGHBHUM 9934587047 NO
118 BHINA TOPO E. SINGHBHUM 9304330549 NO
119 BINOD KR. SHARMA E. SINGHBHUM 9334956152 NO
120 CHOTU KUMAR E. SINGHBHUM 9304030001 NO
121 CHOTU RAM E. SINGHBHUM 9006138392 NO
122 DAMADHAR KR. E. SINGHBHUM 9631821759 NO
123 DANOOR KR. E. SINGHBHUM 9931182884 NO
124 DHARMENDRA SINGH E. SINGHBHUM 9835306685 NO
84
125 DHASHAN SANDEEP SINGH E. SINGHBHUM 9835511177 NO

126 DHARMENDRA KUMAR E. SINGHBHUM 9199360260 NO
127 DIPAK KUMAR E. SINGHBHUM 9173810927 NO
128 DULLERA YADAV E. SINGHBHUM 9939307243 NO
129 DAWARIKA SHARMA E. SINGHBHUM 9334818838 NO
130 GAPAL SAW E. SINGHBHUM 9204507310 NO
131 IZHAR KHAN E. SINGHBHUM 9771825042 NO
132 JEET SHRMA E. SINGHBHUM 9234714014 NO
133 KERLA NISHA E. SINGHBHUM 9334613392 NO
134 LAL HO E. SINGHBHUM 9835167974 NO
135 MANZAR KHAN E. SINGHBHUM 9099831573 NO
136 MANZOOR ANSARI E. SINGHBHUM 9334250927 NO
137 MD. ABDUL E. SINGHBHUM 9199877387 NO
138 MD. AFFAZ E. SINGHBHUM 9031970750 NO
139 MD. ALAM E. SINGHBHUM 9939326430 NO
140 MD. ANZAR E. SINGHBHUM 9006415510 NO
141 MD. ARSAD E. SINGHBHUM 9835557805 NO
142 MD. ASRAF E. SINGHBHUM 9279093483 NO
143 MD. AJAD E. SINGHBHUM 9204120163 NO
144 MD. BALLU E. SINGHBHUM 9097323280 NO
145 MD. CHAND E. SINGHBHUM 9931175238 NO
146 MD. DINASE E. SINGHBHUM 9006786643 NO
147 MD. FARUK E. SINGHBHUM 9470150616 NO
148 MD. HARUN E. SINGHBHUM 9006775375 NO
149 MD. HUSSAIN E. SINGHBHUM 9308681916 NO
150 MD. EDRISH E. SINGHBHUM 9835342934 NO
151 MD. ENAMUL E. SINGHBHUM 9934379733 NO
152 MD. JUMAN ANSARI E. SINGHBHUM 9708620123 NO
153 MD. KADIR E. SINGHBHUM 9973511087 NO
154 MD. KALAM E. SINGHBHUM 9939673616 NO
155 MD. KALLU E. SINGHBHUM 9934107115 NO
156 MD. KAPIL E. SINGHBHUM 9546187361 NO
157 MD. KHAN E. SINGHBHUM 9430776397 NO
158 MD. MAFUZ E. SINGHBHUM 9204932419 NO
159 MD. MUKADAR E. SINGHBHUM 9162894492 NO
160 MD. MUMTAZ E. SINGHBHUM 9431966058 NO
161 MD. MUZAFAR HUSSAIN E. SINGHBHUM 9279169914 NO
162 MD. NAUSHAD E. SINGHBHUM 9431347522 NO
163 MD. PINKU E. SINGHBHUM 9708604607 NO
164 MD. RAFIQ E. SINGHBHUM 9955813493 NO
165 MD. RAJA E. SINGHBHUM 9955815730 NO
166 MD. SAZAD HUSSAIN E. SINGHBHUM 9162725236 NO
167 MD. SALIM E. SINGHBHUM 8051145715 NO
85
168 MD. SALIM E. SINGHBHUM 9852713972 NO

169 MD. SATTAR E. SINGHBHUM 9835383201 NO
170 MD. SIRAJUDDIN E. SINGHBHUM 9204873537 NO
171 MAJOJ SINGH E. SINGHBHUM 9162896371 NO
172 MANGAL SHARMA E. SINGHBHUM 9835550166 NO
173 NARESH GORAI E. SINGHBHUM 9199440991 NO
174 NIMAY DAS E. SINGHBHUM 9234996124 NO
175 PANKAJ PRASAD E. SINGHBHUM 9608333251 NO
176 PAPPU KUMAR E. SINGHBHUM 9835929193 NO
177 PARTHO SARTHI PAL E. SINGHBHUM 9939184792 NO
178 PRADEEP KUMAR E. SINGHBHUM 9334539657 NO
179 PRAMOOD KUMAR E. SINGHBHUM 9279785017 NO
180 PRINCE KUMAR E. SINGHBHUM 9835115930 NO
181 RADAHA NATH E. SINGHBHUM 9734766914 NO
182 RAJESH KUMAR E. SINGHBHUM 9934379615 NO
183 RADHE SHYAM E. SINGHBHUM 9504759723 NO
184 RAJU KUMAR E. SINGHBHUM 9204197608 NO
185 RAJU RAM E. SINGHBHUM 9279057416 NO
186 RAMAGYA SINGH E. SINGHBHUM 9576514842 NO
187 RAMU KUMAR SAW E. SINGHBHUM 9939500409 NO
188 RANDHAWAKUMAR E. SINGHBHUM 9334212322 NO
189 RANJEET SINGH E. SINGHBHUM 9334209935 NO
190 S.K SONU E. SINGHBHUM 9334278906 NO
191 S.K. IZAJ E. SINGHBHUM 9234151979 NO
192 SAGIR SEKH E. SINGHBHUM 9431347495 NO
193 MANOJ SINGH E. SINGHBHUM 9162896371 NO
194 SAHAB SHARMA E. SINGHBHUM 9006902158 NO
195 SANJEET KUMAR MAHTO E. SINGHBHUM 9308197030 NO
196 SANTOSH KUMAR E. SINGHBHUM 9031921324 NO
197 SHAMBHU PANDIT E. SINGHBHUM 9431705596 NO
198 SHYAM NARAYAN PANDEY E. SINGHBHUM 9204481960 NO
199 SOHAN MAHTO E. SINGHBHUM 9801337183 NO
200 SRIKANT SHARMA E. SINGHBHUM 9234590433 NO
201 SUNIL KUMAR MAHTO E. SINGHBHUM 9631770779 NO
202 AKBAR BAGI JAMSHEDPUR 9386296613 NO
203 AKTHAR KHAN JAMSHEDPUR 9852361517 NO
204 AMAR YADAV JAMSHEDPUR 9162165997 NO
205 ANIL BARMAN JAMSHEDPUR 9279349286 NO
206 ANWAR KHAN JAMSHEDPUR 9709202386 NO
207 ASHOK SINGH JAMSHEDPUR 9931606641 NO
208 ASKAR SUSSAN JAMSHEDPUR 9470164896 NO
209 AWADH KISHOR PRASAD JAMSHEDPUR 9430715986 NO
210 AWTAR SINGH TARI JAMSHEDPUR 9934116908 NO
86
211 AZAD KHAN JAMSHEDPUR 9204395759 NO

212 BABLU KHAN JAMSHEDPUR 9632528833 NO
213 BADAL SINGH JAMSHEDPUR 9931313049 NO
214 BANSI DUTTA JAMSHEDPUR 9234706412 NO
215 BHAGWAT KUMAR SINGH JAMSHEDPUR 9931307920 NO
216 BIPIN SHARMA JAMSHEDPUR 9835186371 NO
217 BIRENDER KUMAR JAMSHEDPUR 9431977225 NO
218 CASTO SINGH JAMSHEDPUR 9204765437 NO
219 CHAND SOREN JAMSHEDPUR 9905562052 NO
220 CHATAN GORAI JAMSHEDPUR 9234408586 NO
221 DALJEET SINGH JAMSHEDPUR 9430186334 NO
222 DANJI GPOE JAMSHEDPUR 9955387123 NO
223 DIGDHAR KUMAR MAHTO JAMSHEDPUR 9955811269 NO
224 DIPAK KUMAR SINGH JAMSHEDPUR 9631667818 NO
225 DURGA GOPE JAMSHEDPUR 9162777105 NO
226 FAREED KHAN JAMSHEDPUR 9546525264 NO
227 FIROZ KHAN JAMSHEDPUR 9199440580 NO
228 GANESH KUMAR JAMSHEDPUR 9835107263 NO
229 GOVIND SHARMA JAMSHEDPUR 9835550391 NO
230 GURMEET SINGH JAMSHEDPUR 9835302556 NO
231 JASPAL SINGH JAMSHEDPUR 9279372591 NO
232 JAVED ALI JAMSHEDPUR 9934352414 NO
233 KALLU KHAN JAMSHEDPUR 9852850609 NO
234 KAMLESH KUMAR YADAV JAMSHEDPUR 9204140350 NO
235 KULDEEP SINGH JAMSHEDPUR 9835368796 NO
236 LADDI SINGH JAMSHEDPUR 9431149318 NO
237 LADO KUMAR JAMSHEDPUR 9234175507 NO
238 MD. SHARFARAZ JAMSHEDPUR 9470354595 NO
239 MD. ASLAM JAMSHEDPUR 9835550976 NO
240 MD. MAHAROOF JAMSHEDPUR 9234703225 NO
241 MD. MOJADIN HASSAN JAMSHEDPUR 8051122952 NO
242 MD. RAJAN JAMSHEDPUR 9852866845 NO
243 MD. RAJU JAMSHEDPUR 9835348934 NO
244 MD. SHAKIL JAMSHEDPUR 9955703073 NO
245 MD. SIRAJ ALLAM JAMSHEDPUR 9308207071 NO
246 MAHESH SHARMA JAMSHEDPUR 9835562976 NO
247 MD. ASLAM GHANI JAMSHEDPUR 9199105362 NO
248 MITHILESH JHA JAMSHEDPUR 9204263437 NO
249 MOHAMMAD ALLAUDIN JAMSHEDPUR 9504115157 NO
250 MOHAMMAD IMMAMUL JAMSHEDPUR 9985714509 NO
251 MOHHAMAD IQBAL JAMSHEDPUR 9504761705 NO
252 MOHHAMAD ISDKAR JAMSHEDPUR 9470144962 NO
253 MOHHAMAD KARIM JAMSHEDPUR 9835557119 NO
87
254 MD. KADSIM JAMSHEDPUR 9304745144 NO

255 MD. MARASHID JAMSHEDPUR 9199705613 NO
256 MD. NAWSAD JAMSHEDPUR 9905160644 NO
257 MD. PARWEEZ JAMSHEDPUR 9470129337 NO
258 MD. RASHID JAMSHEDPUR 9204228288 NO
259 MD. SAHIL JAMSHEDPUR 9097032559 NO
260 MD. SHAMIM JAMSHEDPUR 9801337814 NO
261 MUKESH SINGH JAMSHEDPUR 9279549296 NO
262 MUNNA GUPTA JAMSHEDPUR 9199968241 NO
263 MUNNA KHAN JAMSHEDPUR 9709929359 NO
264 MUNNA SINGH JAMSHEDPUR 9973522627 NO
265 MURRARY KUMAR JAMSHEDPUR 9234436677 NO
266 NARESH KUMAR JAMSHEDPUR 9801341193 NO
267 NAWI ANSARI JAMSHEDPUR 9955126687 NO
268 NIRMAL KUMAR SINGH JAMSHEDPUR 9279237513 NO
269 NIRMAL SAH JAMSHEDPUR 9304490709 NO
270 PANKAJ SINGH JAMSHEDPUR 9279142594 NO
271 PAPPU KUMAR JAMSHEDPUR 9534378599 NO
272 PARWEJ KHAN JAMSHEDPUR 9204377828 NO
273 PRAMOD KUMAR JAMSHEDPUR 9234248339 NO
274 RAM BABU JAMSHEDPUR 9431345709 NO
275 RAMESH SAHU JAMSHEDPUR 9905135552 NO
276 RANJEET SINGH JAMSHEDPUR 9331955770 NO
277 RAVI KUMAR JAMSHEDPUR 9800963180 NO
278 RUPAL SHARMA JAMSHEDPUR 9852277273 NO
279 S K FARUK JAMSHEDPUR 9430162112 NO
280 S K TAJUDDIN JAMSHEDPUR 9199872564 NO
281 SAHID AKTHAR JAMSHEDPUR 9386514381 NO
282 SAIYAD KHAN JAMSHEDPUR 9431183550 NO
283 SAMSHER KHAN JAMSHEDPUR 9934122432 NO
284 SANTOSH VISKARMA JAMSHEDPUR 9934326595 NO
285 SANTOSH SINGH JAMSHEDPUR 9835902785 NO
286 SARFARAZ BAIJ JAMSHEDPUR 9661812916 NO
287 SASHESHNATH SINGH JAMSHEDPUR 9006769688 NO
288 SATTAR ANSARI JAMSHEDPUR 9006059617 NO
289 SHANKAR PRASAD JAMSHEDPUR 9835348210 NO
290 SHANKAR SHARMA JAMSHEDPUR 9835549560 NO
291 SHARWAN MAHTO JAMSHEDPUR 9973757368 NO
292 SHEKH IMRAN JAMSHEDPUR 9576694430 NO
293 SEIKH MOHAMAD JAMSHEDPUR 9852107395 NO
294 SEIKH GAFFAR JAMSHEDPUR 9204749160 NO
295 SONU KUMAR JAMSHEDPUR 9386356071 NO
296 SUBODH KUMAR SHARMA JAMSHEDPUR 9835449827 NO
88
297 SUNIL KUMAR JAMSHEDPUR 9835348199 NO

298 THAKUR MAHTO JAMSHEDPUR 9430336197 NO
299 TINKU KUMAR JAMSHEDPUR 9708605317 NO
300 UTTAM SINGH JAMSHEDPUR 9955386757 NO
301 VIJAY KUMAR GUPTA JAMSHEDPUR 9793378581 NO
302 VIJAY KUSWAT JAMSHEDPUR 9234703755 NO
303 VIKRAM KUMAR SINGH JAMSHEDPUR 9234204562 NO
304 AJAY GUPTA W.SINGHBHUM 9430159081 NO
305 BABLU KUMAR W.SINGHBHUM 9934502023 NO
306 BAPI MUKHERJEE W.SINGHBHUM 9431573655 NO
307 BHOGAN MUNDA W.SINGHBHUM 9471309150 NO
308 BIRBAL BARI W.SINGHBHUM 9279715405 NO
309 BUNTY KHAN W.SINGHBHUM 9470803383 NO
310 EKLAL MAHTO W.SINGHBHUM 9934376768 NO
311 IMMUIN ANSARI W.SINGHBHUM 9973289956 NO
312 KALASH PRASAD W.SINGHBHUM 9931113094 NO
313 KRISHNA GORAI W.SINGHBHUM 9308089545 NO
314 KRISHNA GUPTA W.SINGHBHUM 9504116340 NO
135 MOBIN ANSARI W.SINGHBHUM 9431755591 NO
316 MD. AJRAHUL W.SINGHBHUM 9431192038 NO
317 MD. BABLU W.SINGHBHUM 9431192038 NO
318 MD. CHUNNA ANSARI W.SINGHBHUM 9386651593 NO
319 MD. EDUL ANSARI W.SINGHBHUM 9430193736 NO
320 MD. IZHAR W.SINGHBHUM 9470373061 NO
321 MD. MUBARAK W.SINGHBHUM 9308248659 NO
322 MD. NAUSAD W.SINGHBHUM 9431373499 NO
323 MD. NAZAM W.SINGHBHUM 9905734451 NO
324 MD. TAZAUDDIN W.SINGHBHUM 9709219588 NO
325 MD. YUSUF W.SINGHBHUM 9334177244 NO
326 NARAYAN RAJAK W.SINGHBHUM 9204606989 NO
327 NAZAM ANSARI W.SINGHBHUM 9308545535 NO
328 PAWAN KUMAR W.SINGHBHUM 9631350171 NO
329 RAJESH RAWANI W.SINGHBHUM 9204890352 NO
330 RAJU KUMAR W.SINGHBHUM 9955119293 NO
331 SAMSUED KHAN W.SINGHBHUM 9939356630 NO
332 SATENDER KONA W.SINGHBHUM 9470958653 NO
333 SHEKHENKDER KUMAR W.SINGHBHUM 9204665016 NO
334 SHESH NATH LOHAR W.SINGHBHUM 9608186306 NO
335 SHKCK MUDDIN W.SINGHBHUM 9378364847 NO
89
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93

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ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY

A report submitted to Ishan institute of management and technology,

MARKETING MANAGEMENT YEAR-2009-2011

SR. SALES MANAGER (PRIMA SALES)

TATA MOTORS LIMITED, JAMSHEDPUR

ISHAN INSTITUTE OF MANAGEMENT AND TECHONOLOGY.

I do hereby declare that the project work entitled “MARKET

The content of this report is based on the information collected by me during my

ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY

I student of Ishan Institute of Management and Technology is pursuing P. G. D. M (MM) course

The new launches comprises of:

➢ Tata LPT 2516 SUPER TURBO

Objectives of the study

TATA MOTORS DELIVERS FIRST TATA NANO IN THE COUNTRY IN MUMBAI

CURRENT SCENARIO OF COMMERCIAL VEHICLE INDUSTRY

 Establishment of National Automotive Testing and R&D Infrastructure development

Public Electricity and Heat Production: 53%

Chapter 4: About Organization

TATA MOTORS LIMITED

“Tata motors is committed towards maximizing customer

CHAPTER 5: OPERATIONAL PROBLEMS

Hierarchies at sales department

The regional offices SALES

ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY

CHAPTER 12: PRODUCTS

Examples of commercial vehicles

• Tata Estate (Discontinued)

• Tata Safari KOLKATA

• Tata Vista AREA SPARES PARTS MANAGER’s

• Tata Indigo Marina

• 2000 Aria Roadster

• 2002 Tata Indiva

• 2005 Tata Xover

• Tata 1109 (Intermediate truck)

• Tata 1510/1512 (Medium bus chassis)

• Tata 1612/1616 (Heavy bus chassis)

• Tata 1618 (Semi Low Floor bus chassis)

• Tata 4923 (Ultra-Heavy truck) (6X4)

• Tata LSV (Light Specialist Vehicle)

COMMERCIAL VICHLES MODEL

• 207 PASSENGER VERSION-MML BODY

GCIP has a 75-per cent stake in the members. Side members

Battery as per DIN:72311 AND 12 V, 500 CCA

Cargo 1614 Cargo 909 Comet Tipper

JAGUAR AND LAND ROVER

Volvo FH12 - 420

THE JAMSHEDPUR UTILITIES

Water and waste

KHET SE AGRIPRODUCE INDIA

MAGADI SODA COMPANY

MOUNT EVEREST MINIRAL WATER

Joint ventures, subsidiaries, associates

Joint venture, subsidiaries, associates

NORTH DELHI POWER

The THSL edge

TACO Hendrickson manufactures cost effective solutions in the following categories:

Bus suspension systems

• Air suspension system for front and rear.

Truck suspension systems

Auxiliary axles systems

53These capabilities include:

TACO VISTEON ENGINEERING

The TVEC edge