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The document describes an innovation project by three students to create an FM Pen. The pen allows users to listen to radio stations in Malaysia through a built-in radio powered by a rechargeable battery. The target market is students aged 6 and above, and the pen will be marketed initially in the state of Kedah at a price of RM29.90. The key benefit is that the pen combines the functionality of listening to the radio along with the core function of writing.
The document describes an innovation project by three students to create an FM Pen. The pen allows users to listen to radio stations in Malaysia through a built-in radio powered by a rechargeable battery. The target market is students aged 6 and above, and the pen will be marketed initially in the state of Kedah at a price of RM29.90. The key benefit is that the pen combines the functionality of listening to the radio along with the core function of writing.
Copyright:
Attribution Non-Commercial (BY-NC)
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The document describes an innovation project by three students to create an FM Pen. The pen allows users to listen to radio stations in Malaysia through a built-in radio powered by a rechargeable battery. The target market is students aged 6 and above, and the pen will be marketed initially in the state of Kedah at a price of RM29.90. The key benefit is that the pen combines the functionality of listening to the radio along with the core function of writing.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
The purpose of creating this product is to make the user easy and to let the user not bored. This product is acualy a pen with a special feature inserted in it, which is radio.
The normal pen in the shops do not have this
feature. The user can hear to FM or radio while user is busy writing or also when he is not busy.
Futhermore, this FM PEN is refillable.
FEATURES OF THE PRODUCT
Only one feature is added to this product. The
feature added is, radio. User can get all the radio station in Malaysia.
This product is using the power of batery. To
make the user feel easy, the batery given wit the product is rechargeble. So when the batery is empty, user can recharge it and use the product. MARKETTING
Demographic
This product is created to sell. The main target is
the school student, but this product is also can be used by everyone aged 6 and above.
This product price is RM29.90. The product price
iz very affordable for everyone who want’s to buy this product.
Geographic
Our main target of marketting place is Kedah.
We want’s to see how gud this product reaches the people, mainly the students, if it has a great demand then we are planning for marketting throughout Malaysia. BENEFITS
We have improved apen into a FM PEN,
where user can hear to radio or FM through the pen. We have choosed the pen because, pen is the main and common thing which people bring it along wit them wherever they go. The main group of people we targetted is the students n the bussinessmens.
Moreover, pen is lighter n easy to be carried
around. So these improvement of adding the radio feature to the pen makes it much more beter.
So when the user iz feeling bored they can
easily hear to the radio through the FM PEN. And also when the user is busy using the pen. 2 in 1 does it lukin smart n stylish? Yes they do!
Assignment ON "Marketing Activities of Oppo Company LTD." Prepared For Dr. Mohammad Abdullah Mahfuz Program Director Mba (Evening) Program Department of Marketing Jagannath University