Beruflich Dokumente
Kultur Dokumente
On
(2008-2011)
Submitted To Submitted by
BBA-V Sem.
The present work is dedicated to the persons who not only taught me, but continue
inspire me in knowing the clandestine facts of workmanship. I bow in honor before
these great teachers. The accomplishment of the present study became possible by
the invaluable assistance and guidance of my professional guides to whom I may
gratefully indebted. Firstly I would like to express my sincere gratitude to my
faculty guide Prof. NAVITA NATHANI without whose invaluable guidance,
moral support and encouragement my work would have ever assumed the present
shape, research. I was indebted to my parents and friends for their moral support
and possible efforts they made for me.
Chapter -1
• Introduction
Chapter –II
Chapter –III
Chapter – IV
• Suggestion
Chapter –V
• Conclusion
HISTORY OF THE ORGANISATION AND OBJECTIVE
CADBURY INDIA
Cadbury began its operations in 1948 by importing chocolates and then re-packing
them before distribution in the Indian market. After 59 years of existence, it today
has five company-owned manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior) , Bangalore and Baddi (Himachal Pradesh) and 4 sales offices
(New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.
Our core purpose “Working together to create brands people love” captures the
spirit of what we are trying to achieve as a business. We collaborate and work as
teams to convert products into brands. Simply put, we spread happiness! Currently
Cadbury India operates in three sectors viz. Chocolate Confectionery, milk food
Drinks and in the Candy category.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed
leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star,
Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70%
the highest Cadbury brand share in the world! Our flagship brand Cadbury Dairy
Milk is considered the “gold standard” for chocolates in India. The pure taste of
CDM defines the chocolate taste for the Indian consumer.
In the Milk food drinks segment our main product is Bourn vita – the leading
Malted Food Drink (MFD) in the country. Similarly in the medicated candy
category Halls is the undisputed leader. We recently entered the gums category with
the launch of our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is
sold in 25 countries worldwide. The Cadbury India Brand Strategy has received
consistent support through simple but imaginative extensions to product categories
and distribution. A good example of this is the development of Bytes. Crispy wafers
filled with coca cream in the form of a bagged snack, Bytes is positioned as “The
new concept of sweet snacking”. It delivers the taste of chocolate in the form of a
light snack, and thus heralds the entry of Cadbury India into the growing bagged
Snack Market, which has been dominated until now by Salted Bagged Snack
Brands. Bytes were first launched in South India in 2003.
MALANPUR FACTORY
In 1989 the company stated manufacturing operations from its third and newest
factory at Malanpur near Gwalior in M.P.
Using the most modern state of the art technology, the unit today manufactures
range of liquid milk chocolate and a variety of enrobed chocolate products.
Factory in 8 phases
1988-89 - Éclairs & Gems
1994-95 - 5 Star
1997 - Perk
2001 - Chocolate expansion
2005 - Fruity Gems
2006 - Ultra Perk
2008 - Short
2009 - Éclair Sticks
LOCATION : Plot No. 25, Malanpur Industrial area, Malanpur
distt. – Bhind.
Telephone No. : 07539-83803, 83804
Parent Company : Cadbury Schweppes International UK
Total Area 24 Acres – Constructed 8.5 Acre
HISTORY OF ORGANISATION
Fifty years ago, the real taste of chocolate as we know it today, landed on Indian
shores. An event that carried forward the entrepreneurship and vision born as far
back as 1824, when John Cadbury set up shop in Birmingham (UK) to sell among
other things – his own cocoa concoction. From these modest beginnings emerged
Cadbury Schweppes – that is today the leading manufacturer of confectionery and
beverages in the United Kingdom. A company that has its presence in over 200
countries worldwide and has made the name ‘Cadbury’ synonymous with cocoa
products in countries across the planet.
This is the brand that came to India in 1947 to a nation that was in its infancy, a
market that was ready for the world and a people that were open to new ideas, new
products.
Within a year of being set up as a trading concern, Cadbury fry India was
incorporated as a Private Limited company, set up for processing imported
chocolates and Bourn vita. The same year saw the launch of Cadbury’s Milk
chocolate for millions of Indians.
Through 50 years of investment in capital and marketing, the scale and scope of our
operations has expanded to cover a range of brands in the chocolate, sugar
confectionery and malted food drinks segments. We have a majority share in the
Indian chocolate market and a significant presence in sugar confectionery and food
drinks.
Today Cadbury India Ltd, a subsidiary of Cadbury Schweppes employs over 200
people across the country. And operates in one of the fastest growing chocolate
markets for Cadbury Schweppes group across the globe.
ORGANISATION STRUCTURE
Chairman
C Y Pal
Chairman - Non Executive
Managing Director
Anand Kripalu
Managing Director
Non-Executive Directors
Harsh Mariwala
Radhakrishnan B. Menon
Suresh Talwar
Executive Directors
Senior Management
Monaz Noble
Company Secretary
FINANCIAL PERFORMANCE
Finance holds the key to all human activity. Finance department of malanpur
factory is also working in the same direction and with the same objective but it
has some limitation because most of the importance finance related matter are
directly dealt and finalized by the central finance department in the Mumbai head
office.
1. Reduction in cost
2. Increase in Sales
FINANCIAL FUNCTIONS
2. Production report
MATERIAL
COST
It is the amount of resources given up in exchange for some goods or services. The
cost is that which is given or a sacrifice to obtain something cost is also different
from value as cost is measured in terms of money whereas values is measured in
terms of usefulness or utility of an article.
We can define as: the amount of expenditure (actual or notional) incurred on or
attributable to a given thing or to ascertain the cost of a given thing.
Methods of controlling the size of material:
There arc two method of controlling as follows:
1) Standardization.
2) Simplification.
Standardization and simplification are the tools of material control to optimize on
the number of items and reduce the size of material, carried in the stores.
Standard institutions:
Standardization and simplification are the continuous process
for controlling the size of materials, so there are many institutions regarding the
help of this, these arcs as follows
. Indian Standard Institute.
. International Organization for Standardization.
. Other Specialilised Institutions.
d) Reordering level:-
The order is sent before the materials reach minimum stock level.
Simple average price: A price which is calculated by dividing the total of the prices
of the material in the stock from which the material to be period could be drawn by
the number of the prices used in that total.
Weighted average price: A price which is calculated by dividing the cost of
materials in the stock from which the materials to be priced could be drawn by the
total quantity of materials in the stock.
2.2. OBJECTIVE OF STUDY
OBJECTIVE OF STUDY
1. Market high quality, superior value products that consistently meet our
specifications and comply with local regulatory requirements, while continuously
improving and exceeding our consumers ‘expectations.
2. Guarantee that our customers and consumers come first by actively
listening and understanding their quality and value expectations at the points of
purchase and consumption.
3. Ensure that any representation of our company image, including our products and
trademarks, meet approved standards, reinforce our commitment to quality and
safeguard the reputation of Cadbury.
4. Maintain a “right first time” culture that consistently embraces quality and food
safety, where everyone understands their responsibilities and accountabilities.
5. Operate audited quality management systems that continually improve processes
to deliver this policy and our standards.
6. Assign clear management accountability for setting and meeting measurable
goals and targets for quality and food safety.
7. Work with our supply chain and business partners to assure compliance with our
quality policy and systems, ensuring quality throughout our supply chain.
8. Place continuous improvement at the heart of our performance enabling us to
deliver superior products and service to our consumers and customers.
9. Create a passion for quality where success and achievement are communicated,
recognized and celebrated.
The story of Cadbury Dairy Milk started way back in 1905 at Bourneville, U.K.,
but the journey with chocolate lovers in India began in 1948.
The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they
think of Cadbury Dairy
Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the
urge for 'something sweet' after meals.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie,
chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a
delightful combination of milk chocolate and white chocolate. Giving consumers an
exciting reason to keep coming back into the fun filled world of Cadbury.
Our Journey:
Cadbury Dairy Milk has been the market leader in the chocolate category for years.
And has participated and been a part of every Indian's moments of happiness, joy
and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the
Indian chocolate market.
In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a
bribe for children. In the Mid 90's the category was re-defined by the very popular
`Real Taste of Life' campaign, shifting the focus from `just for kids' to the `kid in
all of us'. It appealed to the child in every adult. And Cadbury Dairy Milk became
the perfect expression of 'spontaneity' and 'shared good feelings'.
The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best
Integrated Marketing Campaign and Gold in the Consumer Products category at the
EFFIES 2006 (global benchmark for effective advertising campaigns) awards.
Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the
2005 edition of Brand Equity's Most Trusted Brands survey.
During the 1st World War, Cadbury Dairy Milk supported the war effort. Over
2,000 male employees joined the armed forces and Cadbury sent books.
MARKETING OF CADBURY
Dairy Milk has always tried to keep a strong association with milk, with slogans
such as "a glass and a half of full cream milk in every half pound" and
advertisements that feature a glass of milk pouring out and forming the bar.
campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase")
was particularly memorable and featured the writer, radio and television
personality Frank Muir.
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack –
Bonnie Tyler's "Total Eclipse of the Heart" – a reference to online mash-ups of the
commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's
song "Living' on a Prayer".
News Related to Cadbury
Bourneville, a much neglected dark chocolate bar from Cadburys' has been
relaunched as a new category of dark chocolates in India.
"Dark chocolate is one of the fastest growing categories abroad. However, in India,
it is still in a nascent stage.
Thus, we are almost doing category creation with this launch," said Sanjay Purohit,
executive director- marketing and international business, Cadbury India
Coca Cola has launched a special festive season communication drive of its
carbonated drink brand Thums Up. While the "Taste the Thunder" TV
commercial features Akshay Kumar performing acts like mountaineering and
roller coaster ride, the company is also launching a similar initiative for the market
in southern states featuring Tollywood star Mahesh Babu.
3. Cadbury and Tamil Nadu Agricultural University join hands for cocoa
research project news 30 May 2008
Mumbai: Cadbury Asia Pacific, the Asian arm of UK confectionery giant Cadbury
Plc, has recalled 11 types of its Chinese-made chocolate as a precaution, the Hong
Kong government said in a statement.
The products were meant for distribution in Taiwan, Hong Kong and Australia, it’s
said.
Mumbai: Cadbury Asia Pacific, the Asian arm of UK confectionery giant Cadbury
Plc, has recalled 11 types of its Chinese-made chocolate as a precaution, the Hong
Kong government said in a statement.
Mumbai: Cadbury India Ltd has posted a net profit of Rs 190 million for the
quarter ended 16 June 2002 as compared to Rs 93.60 million for the quarter ended
17 June 2001.
STRENGTH & WEAKNESS
Strengths
Weaknesses
• The company is dependent on the confectionery and beverage market,
whereas other competitors e.g. nestle have a more diverse product portfolio,
where profits can be used to invest in other areas of the business and R&D.
• Other competitors have greater international experience - Cadbury has
traditionally been strong in Europe. New to the US, possible lack of
understanding of the new emerging markets compared to competitors.
Suggestions
1. Necessary knowledge and skills about new learning strategies at all levels;
3. A critical mass of local experts to spread the new knowledge and skills
Use of Advertising'
Cadbury India' has been awarded the "Bronze Award for Excellence
in People Management" in the 'Great Place to Work 2007'
survey conducted by Grow Talent Company Limited and Business world. The award
recognizes Cadbury India as a national leader in the area of Human
Resource Management.
Bourn vita won the 'Reader's Digest Trusted Brands' Gold Award
for the vitamin health supplement category in Indian in 2006.
The merit was based on 7000 responses from questionnaires and
telephone interviews across Asia.
INTRODUCTION of TOPIC
MATERIAL
COST
It is the amount of resources given up in exchange for some goods or services. The
cost is that which is given or a sacrifice to obtain something cost is also different from
value as cost is measured in terms of money whereas values is measured in terms of
usefulness or utility of an article.
We can define as : the amount of expenditure ( actual or notional ) incurred on or
attributable to a given thing or to ascertain the cost of a given thing.
RESULTS & DISCUSSION
ITEM CODE Re-order level Max. stock Min. stock Avg. stock
level level level
CC5801008 1290 1700 540 990
CC5801009 2700 3600 900 1500
OBJECTIVES OF STUDY
There are some suggestion,which may certainly improve the efficiency of material
cost control management.
• FIFO and LIFO methods should be apply for keeping and issuing the material
in stores.
• I suggest through research in this regard to arrive at some suitable mix of both
this method which gives due consideration to value, quality importance etc of
stock items.
• The maximum and minimum level of each item should be indicated to avoid
over-stock or under-stock situation.
• Internal performance report an inventory on at least monthly basis should be
prepared to study the material price variance, material usage and inventory
level variance from hr estimate figure.
• Material should be purchase at the lower cost but also quality should be
maintains.
CONCLUSION
References (Co site )
link retrieved on -----date
1. Kothari C.R. , Research methodology (Methods & Techniques),
Wishwa Prakashan, 24th Reprint March 1999/
WEB-SITE:-
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